Mission Tile West
Mission Tile West is a manufacturer and supplier of tile, fine ceramic, terra cotta, stone, porcelain, and glass.
- Company typePrivate
- Founded1984
- HeadquartersSouth Pasadena, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mission Tile West does
Mission Tile West is a California-based, family-owned manufacturer and specialty retailer of ceramic, terra cotta, stone, porcelain, glass, and mosaic tile products, founded in 1984 by John and Dina Adamson and now led by a multi-generational ownership group including CEO & Co-Owner George Adamson, Founder/President Thano Adamson, and Co-Owner/General Manager Tisa Adamson. The company operates three owned showroom locations across South Pasadena, Santa Monica, and Costa Mesa, complemented by two in-state manufacturing facilities and a national dealer network of 30+ partners spanning 18 U.S. states. Its proprietary Made by MTW portfolio anchors the assortment with three hand-crafted tile lines — Revival Classics (Art Deco-inspired hand-glazed ceramic), Revival Malibu (Spanish Revival hand-glazed tile), and Terra Bella (historically accurate high-fired terra cotta) — most of which are made-to-order with 6-8 week production timelines, supplemented by an in-stock quick-ship program and a curated catalog of 400+ vendor-supplied products.
The business model combines vertically integrated proprietary manufacturing with broad multi-vendor curation. Revenue is generated through one-time tile product sales (both in-stock and custom), distributed via appointment-based showroom consultations, direct-to-customer designer relationships, and the independent dealer channel; pricing is quote-based and not publicly disclosed. Customers are segmented primarily into individual homeowners undertaking kitchen, bath, or whole-home renovations; interior designers and architects specifying for historic-restoration and revival-style projects; and builders/contractors sourcing for custom residential construction. The Tile Visualizer digital tool, an active blog, and a TikTok content channel support top-of-funnel demand generation, while the showroom experience — 1-2 hour guided consultations with design experts — constitutes the core conversion mechanism.
Mission Tile West is bootstrapped, privately held, and headquartered at 853 Mission Street in South Pasadena, California. The company has no external funding rounds, no disclosed parent or subsidiary entities, no M&A activity, and no patent or trademark disclosures in the available record; growth has been funded organically through retained earnings. Headcount sits in the 101-250 range across showroom, manufacturing, design, warehouse, and administrative functions, consistent with a mid-sized specialty building-products operator.
Mission Tile West firmographics
Firmographics- Name
- Mission Tile West
- Legal name
- Mission Tile West
- Website
- https://www.missiontilewest.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mission Tile West is a manufacturer and supplier of tile, fine ceramic, terra cotta, stone, porcelain, and glass.
- Ownership category
- akta.pro rank
Mission Tile West industry classification
Industry- Product category
- Handcrafted Ceramic and Terra Cotta Tile Manufacturing
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260), Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Mission Tile West is headquartered
LocationHeadquarters
- HQ city
- South Pasadena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mission Tile West business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Infrastructure, Personnel, Operations
Revenue model
- Custom Tile Manufacturing: Custom-made tile production services where tiles are manufactured specifically for each project based on customer specifications. Typical lead time of 6-8 weeks for custom orders.
- Tile Product Sales: Revenue generated from selling ceramic, terra cotta, stone, glass, and mosaic tiles. Products include both in-stock items for quick delivery and made-to-order custom tiles. Sales occur through company showrooms and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-stock tile products available for immediate purchase |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mission Tile West product offering
Product offeringCore offering
Mission Tile West is a manufacturer and retailer of handcrafted ceramic, terra cotta, stone, glass, porcelain, and mosaic tiles. The company operates three appointment-based showrooms in Southern California and produces its proprietary Made by MTW tile collections (Revival Classics, Revival Malibu, Terra Bella) at two California manufacturing facilities, while also curating tiles from more than 400 vendor partners. Sales are supported by design consultants guiding homeowners, designers, architects, and builders through tile selection, with an online Tile Visualizer tool enabling custom design previews.
Product overview
Mission Tile West is a tile retailer and manufacturer offering a curated selection of ceramic, terra cotta, stone, glass, mosaic, pool tile, porcelain, and cement/concrete tiles across three California showroom locations (South Pasadena, Santa Monica, Costa Mesa). Their proprietary 'Made by MTW' portfolio includes three signature tile collections—Revival Classics (Art Deco-inspired hand-glazed ceramic), Revival Malibu (Spanish Revival hand-glazed tile), and Terra Bella (hand-made high-fired terra cotta)—primarily made-to-order with 6-8 week production timelines. They also offer a Tile Visualizer design tool, in-stock vendor products (Nanda cement tiles, Talavera tile), and design consultation services. The company operates two manufacturing facilities and partners with over 400 vendor suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Made by MTW: Company's own manufactured tile collections including custom-made tiles for residential and commercial projects, typically taking 6-8 weeks to produce
- Revival Classics
- Revival Malibu
- Terra Bella
Products and services
- Revival Classics Tile Collection Hand-glazed ceramic tile collection inspired by the 1920s and 1930s Art Deco movement, designed for Victorian, Spanish Revival, and Craftsman homes. Made-to-order at 3/8 inch thickness with geometric patterns, vibrant colors, and fully customizable decorative tiles, liners, and murals. Production lead time of 6–8 weeks.
- Revival Malibu Tile Collection
- Terra Bella Terra Cotta Tile
- Tile Visualizer Design Tool
- Revival Classics Quickship
- Nanda Harmony Cement Tile
- Nanda Sevilla Cement Tile
- Talavera Tile
Quantifiable outcome
- 40+ years of handcrafted tile expertise since 1984 founding
- +2 more outcomes
Companies that use Mission Tile West
Customer profileSegments3 records
Ideal customer profiles3 records
Mission Tile West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mission Tile West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 400+ Vendor PartnerscoreMission Tile West collaborates with more than 400 vendor partners to offer an extensive curated selection of tile products alongside their proprietary Made by MTW collections. These vendor partnerships enable the company to provide diverse tile options including stone, glass, porcelain, and imported tiles.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Mission Tile West competitors and assessment
Company assessmentDirect peers
- Heath Ceramics: California-based manufacturer and retailer of handcrafted ceramic tile and tableware with a heritage brand and own showrooms. Highly comparable as a vertically integrated, design-forward ceramic tile maker serving architects, designers, and homeowners.
- Ann Sacks: Designer tile and stone retailer with showrooms across the US offering ceramic, porcelain, and stone tile to the design trade. Comparable target segments (designers, architects, homeowners) and showroom-led model.
- Walker Zanger: High-end designer tile and stone brand with showrooms across the US, focusing on artisanal and imported ceramic, stone, and specialty tile. Closely comparable premium positioning and designer-focused distribution.
- Clé Tile: Direct-to-consumer designer tile retailer specializing in artisan, handmade cement, ceramic, and zellige tile. Comparable niche positioning, custom offerings, and design-conscious customer base.
- Tile Bar: Online-first tile and stone retailer offering broad assortment of ceramic, porcelain, and mosaic tile. Comparable as a tile retailer serving homeowners and pros, though Tile Bar is more digitally native and less artisan-focused.
Broad incumbents
- Bedrosians Tile & Stone: Large US tile and stone distributor and manufacturer with showrooms across multiple states. Broader incumbent with overlapping product assortment and distribution model, but wider and less specialty-focused than Mission Tile West.
- The Tile Shop: National specialty tile retailer with many store locations across the US. Comparable showroom-and-product model, but operates at much larger scale and targets a more mass-market price tier.
- Dal-Tile: One of the largest US manufacturers and distributors of ceramic, porcelain, and stone tile. Comparable as a tile manufacturer, but operates at industrial scale with broad mass-market positioning versus Mission Tile West's artisan niche.
- Marazzi: Major global ceramic and porcelain tile manufacturer with broad US distribution. Comparable in product category (ceramic tile) but at significantly larger scale and mass-market positioning.
- American Olean: Established US ceramic and porcelain tile manufacturer with broad product portfolio. Comparable in tile manufacturing, but operates at scale across commodity and designer tile lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mission Tile West social profiles
Digital presenceMission Tile West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Tile West leadership team
Management profileNumber of profiles
Profiles9 records
Mission Tile West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Tile West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Tile West
What does Mission Tile West do?
Mission Tile West is a manufacturer and retailer of handcrafted ceramic, terra cotta, stone, glass, porcelain, and mosaic tiles. The company operates three appointment-based showrooms in Southern California and produces its proprietary Made by MTW tile collections (Revival Classics, Revival Malibu, Terra Bella) at two California manufacturing facilities, while also curating tiles from more than 400 vendor partners. Sales are supported by design consultants guiding homeowners, designers, architects, and builders through tile selection, with an online Tile Visualizer tool enabling custom design previews.
Is Mission Tile West a public or private company?
Mission Tile West is a private company. It is classified as family owned and is currently operating.
When was Mission Tile West founded?
Mission Tile West was founded in 1984. It employs 101 to 250 people.
Where is Mission Tile West based?
Mission Tile West is headquartered in South Pasadena, United States, in the North America region.
How does Mission Tile West make money?
Two revenue lines are on record. Custom Tile Manufacturing is the primary driver. The others are tile Product Sales.
Who are Mission Tile West's main competitors?
Direct peers on record are Heath Ceramics, Ann Sacks, Walker Zanger, Clé Tile and Tile Bar. Broad incumbents are Bedrosians Tile & Stone, The Tile Shop, Dal-Tile, Marazzi and American Olean.
Does Mission Tile West have an API?
No public API is recorded for Mission Tile West.
What industry is Mission Tile West in?
Mission Tile West's product category is Handcrafted Ceramic and Terra Cotta Tile Manufacturing. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327110 and its SIC code is 3260.