Back to Health Wellness Center

What Back to Health Wellness Center does

Back to Health Wellness Center is a single-location chiropractic and functional medicine practice founded in September 1995 by Dr. Daniel Lonquist in Grand Junction, Colorado. The practice delivers an integrative clinical approach combining chiropractic spinal adjustments, functional medicine consultations, and complementary therapeutic modalities including red light therapy, near-infrared therapy, sound therapy (guided meditation and binaural beats), and vibration therapy. Services are structured around a proprietary "root-cause" 3-step functional medicine process addressing chronic conditions, pain management, auto accident injuries, weight management, and detoxification, with structured educational programs including the 21-Day Weight Loss Program and the online webinar-based Complete Detox & Restore Program. The center has operated continuously for over 30 years under sole-practitioner leadership, with computer-assisted diagnostic tools (computerized nerve scans) used during initial assessments.

Revenue mechanics combine recurring and transactional streams. Monthly chiropractic memberships start at $69/month with no co-pays or deductibles and tiered visit cadences (2x/month at $64, 1x/week at $94, 2x/week at $114). New patient acquisitions are driven by an entry-level offer at $37-$49 for initial exam, nerve scans, and adjustment. Therapeutic modalities are priced per session ($25-$29 for members, $29 for non-members) with multi-session bundles. Additional revenue comes from packaged wellness programs (21-Day Weight Loss, Complete Detox & Restore) sold as multi-week structured offerings and from a 12-book wellness book series available on Amazon and free through the practice website.

Distribution is entirely direct-to-consumer, geographically confined to Western Colorado. Patient acquisition runs through content-led channels — a wellness blog, multi-platform social media (Instagram, LinkedIn, Facebook, YouTube, X) under Dr. Lonquist's personal brand, an email newsletter, free educational ebooks, and patient testimonials — with phone-based scheduling (970-257-9199) and website contact forms as the conversion mechanism. The practice is founder-owned and privately held, with no external investment, no parent company, no subsidiaries, no disclosed patents or trademarks, and no M&A activity.

Name

Back to Health Wellness Center

Legal name

Back to Health Wellness Center

Website

https://bthwellnesscenter.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Back to Health Wellness Center is a single-location chiropractic and functional medicine practice in Grand Junction, Colorado, founded in 1995 by Dr. Daniel Lonquist. It serves individual patients in Western Colorado with spinal adjustments, functional medicine consultations, red light and sound therapy, weight loss programs, and auto injury treatment.

Ownership category

akta.pro rank

Product category

Chiropractic and Functional Medicine Wellness Services

NAICS

Offices of Chiropractors (62131), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Chiropractic care services
• Functional medicine consultations
• Red light therapy
• Wellness programs
• Auto injury treatment

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Membership/Subscription: Monthly membership plans starting at $69/month providing ongoing chiropractic care with no co-pays or deductibles, customized treatment plans, and discounted rates on additional services.
2. Initial Patient Visits: One-time initial examination and consultation visits including exam, computerized nerve scans, and adjustment. Special pricing at $49 for new patients.
3. Red Light Therapy Sessions: Individual therapy sessions and multi-session packages for red light, near infrared, sound, and vibration therapy. Offered at per-session rates or monthly membership bundles.
4. Wellness Programs: 21-Day Weight Loss Program and Complete Detox & Restore Program using Standard Process Purification products and educational webinars.
5. Published Wellness Books: 12-part wellness book series and Complete Guide to Total Health available for purchase on Amazon or free through their website, generating revenue from book sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Back to Health Wellness Center provides chiropractic adjustments, functional medicine consultations, red light/near-infrared/sound/vibration therapy, and structured wellness programs (21-Day Weight Loss, Complete Detox & Restore, Wellness Solution) to individual patients in Grand Junction, Colorado. Services are delivered in-person by Dr. Daniel Lonquist, with patient acquisition supported by new-patient specials and recurring care delivered through monthly membership plans starting at $69/month.

Product overview

Back to Health Wellness Center offers a multi-modal wellness approach centered around chiropractic care, functional medicine, and therapeutic modalities. The core offerings include Chiropractic Care (spinal adjustments), Red Light/Sound/Vibration Therapy, Functional Medicine consultations, and Auto Injury Treatment. These are complemented by educational programs such as the 21 Day Weight Loss Program, the 12-part Wellness Solution Program, and the Complete Detox and Restore Program. The center provides membership plans for ongoing chiropractic care at $64-$114/month and charges $29 per session for therapeutic modalities. Dr. Daniel Lonquist leads the practice as a certified chiropractor, functional medicine practitioner, and spinal trauma specialist with over 30 years of experience in Grand Junction, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Chiropractic spinal adjustments and treatments provided by Dr. Daniel Lonquist, certified in Spinal Trauma treatment with over 30 years of experience, including customized treatment plans and membership options starting at $69/month.
• Red Light, Sound & Vibration Therapy Therapeutic modalities including Red Light Therapy (RLT), Near Infrared Light Therapy (NIR), Sound Therapy (guided meditation and binaural beats), and Vibration Therapy on a vibrating platform, offered at $29/session for non-members to improve skin health, reduce inflammation, support muscle recovery, and enhance healing from injuries.
• Functional Medicine Functional medicine consultations and treatments addressing chronic disease reversal through a customized 3-step process, led by Dr. Lonquist as a Certified Functional Medicine Practitioner (CFMP) and Certified Toxicity and Detox Specialist (CDTS), with free Clarity Calls offered to prospective patients.
• Auto Injury Treatment Chiropractic care for automobile accident injuries including whiplash, headaches, and neck/back pain, with a free injury assessment for accident victims, provided by Dr. Lonquist who is certified in Spinal Trauma treatment.
• 21 Day Weight Loss Program A purification/detoxification program based on the Standard Process Purification Program designed to remove natural toxins, support healthy weight management, and improve energy and digestion, complemented by food sensitivity testing.
• Wellness Solution Program A 12-part educational program covering diet, exercise, stress management, nutrition, cleanse/detox, and lifestyle modifications for comprehensive wellness education available 24/7 online.
• Complete Detox and Restore Program An online webinar-based program teaching cellular detoxification methods, heavy metal and toxin elimination, and providing the eBook 'The Toxic Nine', addressing conditions associated with toxin exposure.
• Chiropractic Membership Plans Monthly membership plans offering chiropractic care without co-pays or deductibles, with tiers at $64 (2x/month), $94 (1x/week), and $114 (2x/week), and initial visits priced at $37-$49.
• Cellular Inflammation Assessment A discounted assessment measuring cellular inflammation causes and providing guidance for reversing chronic diseases through cellular detoxification.

Quantifiable outcome

• Thousands of patients helped over 30+ years with auto accident injuries including whiplash, headaches, and neck/back pain
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BTHWellness
• YouTubeyoutube.com/user/bthwc
• Facebookfacebook.com/BTHWellnessCenter
• LinkedInlinkedin.com/in/drlonquist
• Instagraminstagram.com/drlonquist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back to Health Wellness Center