What Automation System does

Automation System SRL is a privately held Italian industrial automation engineering firm founded in 1999 by Massimo Urbani and headquartered in Veronella, Verona. The company designs, builds, and maintains custom-tailored ('tagliate su misura') automation systems that integrate hardware (electrical panels, control systems) and proprietary software interfaces for industrial machines and production plants. Its service stack spans the full project lifecycle: technical office design and component selection, workshop assembly of electrical panels, on-site machine wiring and commissioning, plus ongoing on-site maintenance and remote tele-assistance for diagnostics and feature updates.

The business sells directly to industrial manufacturers through an enterprise field-sales motion, with each project individually scoped and priced rather than offered as packaged products. A defining strategic asset is UL certification for industrial control panels (File Number E483840), which permits the company to deliver automation solutions compliant with USA-Canada safety standards and to compete for North American export work typically closed to non-certified European peers. Headcount is reported at 1-10 employees, the legal form is an Italian SRL (P.IVA 02917390235), and there are no subsidiaries, external investors, funding rounds, acquisitions or material ownership changes on record. Revenue is not publicly disclosed; the documented revenue mix is one-time project fees for new automation installations combined with recurring professional-services revenue from maintenance and remote assistance contracts.

Name

Automation System

Legal name

Automation System SRL

Website

https://automationsystem.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Automation System SRL is an Italian industrial automation firm founded in 1999 in Veronella that designs, builds and maintains custom hardware-software automation systems for industrial manufacturers, with UL-certified control panels enabling USA-Canada export projects.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation systems
• Control panel manufacturing
• Machine wiring services
• Automation software development
• Remote technical assistance

Headquarters

HQ city

San Gregorio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Automation Projects: One-time project-based revenue from design, realization, and commissioning of custom industrial automation systems including electrical panels, control systems, and software. Projects are tailored to specific client requirements and delivered through a multi-phase process from technical office design to on-site testing.
2. Maintenance and Technical Assistance: Ongoing maintenance services including on-site technical support and remote diagnostic assistance for installed automation systems. Provides reactive support and system modifications/improvements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Automation System designs, engineers, and builds custom-tailored industrial automation systems that integrate electrical control panels, control hardware, and proprietary software for managing industrial machines and production plants. The offering spans the full lifecycle: technical-office hardware and software design, in-workshop electrical panel construction, on-site machine wiring and commissioning, and ongoing maintenance including remote tele-assistance. All panels are UL certified (File Number E483840) for compliance with USA-Canada safety standards.

Product overview

Automation System is an industrial automation company that designs and manufactures custom-tailored integrated hardware and software solutions for industrial automation. The company operates as a single unified offering with distinct service modules: Technical Office for hardware design and software development, Workshop Operations for electrical panel construction, On-Site Machine Wiring and Testing for commissioning, and Maintenance/Remote Assistance for ongoing support. All solutions comply with USA-Canada regulations through UL certification (File Number E483840).

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation Systems Custom-engineered industrial automation systems combining hardware (electrical control panels, control components) and software for managing industrial machines and production plants. Each system is bespoke ("tagliate su misura") to the client's machine and plant requirements, with all panels built to UL safety standards (Certification File Number E483840) for export to USA and Canada. Delivered through a multi-phase project from technical office design through workshop assembly, on-site wiring, and commissioning.
• Maintenance and Repair Services Ongoing on-site maintenance and repair services performed by Automation System technicians to ensure continued proper functioning of installed industrial automation systems. Sold as a recurring support service to clients who have already commissioned systems, addressing wear, faults, and system modifications over the equipment lifecycle.
• Remote Assistance (Tele-assistenza) Remote diagnostic and troubleshooting service for installed industrial automation systems, including implementation of system modifications or new functionalities via tele-assistance. Sold as a standalone recurring service to existing automation system customers to reduce on-site intervention needs and accelerate issue resolution.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Siemens AG: Global industrial automation incumbent offering PLCs, drives, control panels, and system integration services. Automation System competes at the very low end of Siemens' SIMATIC and panel-building ecosystem, particularly in Italy.
• ABB: Multinational industrial automation and electrification provider with extensive panel-building and system integration offerings. Overlaps with Automation System's electrical panel and control system work, particularly in European manufacturing.
• Phoenix Contact: Manufacturer of industrial connection, automation, and interface solutions including control cabinet components. Sells through and competes with custom panel builders like Automation System across European and global industrial markets.
• Rittal GmbH: Leading manufacturer of industrial enclosures, power distribution, and climate control for control cabinets. Automation System sources similar enclosures and competes with Rittal's own system integration services in Europe.
• Rockwell Automation: Major industrial automation vendor with strong North American presence and UL-certified control panel ecosystem (Allen-Bradley). A direct competitor for UL-compliant panel projects Automation System targets in the USA and Canada.
• Schneider Electric: Global specialist in energy management and automation, offering control panels, PLCs, and industrial software. Competes with Automation System across panel building and machine automation, especially via the Modicon and EcoStruxure platforms.
• WAGO Kontakttechnik: Manufacturer of interconnection and automation products including controllers and I/O systems widely used in European control panels. Competes with Automation System's bespoke software-and-hardware integration offering.
• Bonfiglioli: Italian industrial group offering drives, gearmotors, and automation/integration solutions. Headquartered in the same region as Automation System and competes for Italian industrial automation customers.

Emerging players

• Pilz GmbH & Co. KG: European safety and industrial automation specialist offering control systems and integration services. Comparable in scale and niche focus to Automation System, with stronger safety-controller branding.

Direct peers

• SE Automation Services: Italian system integrator focused on industrial automation, panel building, and control software — closely aligned in scale, geography, and service offering to Automation System in the Veronella/Veneto industrial corridor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/automation-system-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation System