Cool It ThermoTec

What Cool It ThermoTec does

Cool It ThermoTec, legally Thermo-Tec Automotive, is a US-based manufacturer of automotive thermal management and heat-protection products, founded approximately 30 years ago (early 1990s) and headquartered in Greenwich, Ohio. The company designs and sells exhaust wraps, clamp-on heat shields, sleeving products, sound and heat barriers, turbo covers, fuel jug covers, and related installation accessories, all manufactured in the USA. Its technology platform is grounded in materials science rather than software: the company uses basalt fiber derived from volcanic lava rock and a proprietary Thermal Conduction Technology (TCT) coating applied across multiple product lines, with rated continuous operating temperatures up to 2000°F and short-term exposure resilience to 2200°F on certain items. Products are organized into Shop-By-Application categories (Engine Bay, Exhaust System, Electrical and Wiring, Interior) and span both performance and OEM-replacement use cases.

Name

Cool It ThermoTec

Legal name

Thermo-Tec Automotive

Website

https://thermotec.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Cool It ThermoTec (legal: Thermo-Tec Automotive) is a US manufacturer of automotive thermal management products—exhaust wraps, heat shields, sleeves, and barriers—using proprietary basalt fiber and Thermal Conduction Technology, sold to automotive enthusiasts, racers, and repair shops via DTC e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Automotive Thermal Management / Aftermarket Heat Insulation

akta.pro primary industry

Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ)

Keywords

• Automotive heat insulation
• Exhaust wraps
• Thermal management products
• Aftermarket heat shields
• High temperature materials

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of thermal management and heat insulation products through e-commerce website. Products include exhaust wraps, heat shields, sleeves, barriers, and coatings. Revenue is generated through one-time product purchases at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cool It ThermoTec is a U.S. manufacturer of automotive thermal management products, including exhaust wraps, clamp-on heat shields, wire and hose sleeving, sound and heat barriers, turbo and fuel jug covers, and high-heat coatings. Products are built around proprietary Thermal Conduction Technology (TCT) and a basalt fiber (volcanic lava rock) material base, and are rated for continuous temperatures up to 2000°F.

Product overview

Thermo-Tec Automotive (also referred to as Cool It ThermoTec) is an automotive thermal management company offering a comprehensive product portfolio centered on heat insulation, sound dampening, and thermal protection for vehicles. The core product lines include Exhaust Wraps (Original, Platinum, Basalt, Copper, and Graphite Black variants), Clamp-On Heat Shields (Original, Basalt, and Stainless Steel), and various Sleeving products (Thermo Sleeve, Thermo Flex Sleeve, Heat Sleeve, Cool-It Plug Wire Sleeves). The company also produces Sound & Heat Barriers including the Cool-It Mat, Thermo Guard FR, Adhesive-Backed Heat Barriers, and specialty items like Battery Wrap Heat Shields and Starter Heat Shields. Supporting products include Turbo Covers, Fuel Jug Covers, Hi-Heat Coating Spray, and installation accessories like Mat Rollers, Snap Straps, and Exhaust Wrap Kits. The product line is anchored by proprietary Thermal Conduction Technology (TCT) coating across multiple products. All products are manufactured in the USA and sold primarily through e-commerce, serving automotive enthusiasts, racers, and professional mechanics.

Differentiator

Problem solved

Functional benefit

Brands

• Cool-It: Heat barrier products including Cool-It Mat, Cool-It Plug Wire Sleeves, and Cool Tube Heat Shield designed for thermal management in automotive applications

Products and services

• Exhaust Wrap Heat-resistant exhaust wrapping material designed to maintain hotter exhaust gases for improved engine performance and faster gas expulsion; available in Basalt, Copper, Original, Graphite Black, and Platinum variants for automotive enthusiasts and mechanics.
• Clamp-On Heat Shields Flexible heat shields that clamp onto exhaust pipes to block radiant heat emissions; available in Original, Basalt, and Stainless Steel variants with Thermal Conduction Technology coating.
• Cool-It Mat
• Thermo Sleeve
• Thermo Flex Sleeve
• Cool-It Plug Wire Sleeves
• Thermo Guard FR
• Battery Wrap Heat Shield
• Starter Heat Shield
• Muffler / Cat Heat Shield
• Cool Tube Heat Shield
• Ultra-Lite Insulating Mat
• Ignition / Plug Wire Sleeving
• Heat Sleeve
• Adhesive-Backed Heat Barrier
• Header Manifold Blanket Insulating blanket for header and manifold applications designed to retain exhaust heat and improve exhaust performance in racing and performance environments.
• Aramid Muffler Cover Aramid fiber heat shield designed to protect mufflers from radiant heat in automotive applications.
• High Velocity Exhaust Jackets Exhaust jackets engineered for high-velocity performance applications to manage heat in demanding automotive environments.
• Turbo Covers Heat protection covers for turbocharger components in performance and motorsport vehicles.
• Fuel Jug Covers Heat-reflective covers for 5-gallon square and round fuel jugs designed to keep race fuel cool and prevent fuel chemistry breakdown.
• Hi-Heat Coating Spray Heat-resistant coating spray available in Black, Copper, and Aluminum finishes for coating exhaust wraps and metal surfaces; withstanding temperatures up to 2000°F direct heat.
• Exhaust Wrap Kit Complete installation kit including Exhaust Wrap, Hi-Heat Coating, and Snap Straps for professional-grade exhaust wrapping.
• Mat Roller
• Snap Strap Fasteners Fasteners used to secure heat wrap and heat shields in place during installation.
• Seam Tape Tape used to seal seams in heat insulation materials during installation.

Quantifiable outcome

• Blocks over 95% of radiant heat from exhaust
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vibrant Performance: Direct peer offering exhaust components, clamps, and thermal accessory products for the same performance/tuner aftermarket customer base.
• Stainless Headers Mfg. Direct peer producing stainless exhaust systems, headers, and thermal accessories for the same performance and racing enthusiast market.
• Mishimoto: Direct peer focused on automotive thermal management across a broader product breadth (radiators, intercoolers, oil coolers), serving the same performance/racing enthusiast segment with overlapping materials expertise.
• DEI (Design Engineering Inc.): Direct competitor offering exhaust wraps, heat shields, and sound dampening products for performance vehicles; operates with similar product breadth and serves the same automotive aftermarket customer base as Thermo-Tec.
• Kooks Headers & Exhaust: Direct peer manufacturing stainless performance exhaust systems, headers, and thermal accessories for racing applications, with overlapping thermal-management product extensions.
• Heatshield Products: Direct competitor offering similar heat shield and thermal insulation products for automotive and motorcycle applications, with overlap in exhaust wrap, header blanket, and barrier SKUs.
• Aero Exhaust: Direct peer offering complete exhaust systems and related thermal protection products (wraps, shields) for the automotive performance aftermarket.

Broad incumbents

• Holley Performance Products: Broad incumbent in the performance aftermarket with a portfolio spanning fuel systems, ignition, and thermal-related brands, serving the same enthusiast customer base with much greater scale and channel depth.
• ATP Automotive: Broader automotive thermal and HVAC parts company with overlap in heat-management components, though primarily focused on general automotive replacement rather than performance aftermarket.
• Flowmaster: Broader exhaust and muffler manufacturer with a wider brand portfolio addressing the same discretionary tuner and performance enthusiast customer base, overlapping with Thermo-Tec on heat-shield and thermal-protection adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thermotec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool It ThermoTec