What Stockeld Park does

Stockeld Park, operated by Stockeld Farms Ltd, is a privately held family adventure park located on a 2,000-acre historic estate in Wetherby, North Yorkshire, within the golden triangle between York, Harrogate, and Leeds. Founded in 2006, the business operates 40 acres of developed adventure play, a 20,000 sq ft indoor play centre (the Playhive, recognised as Best Indoor Play Centre over 20,000 sq ft at the 2025 Association of Indoor Play Awards), the Magical Maze, the Enchanted Forest with nearly a mile of accessible pathways, the Flying Stocksman land train, and seasonal attractions including a 630m² covered ice skating rink and Winter Illuminations. The park runs themed seasonal events year-round (Summer Adventure, Halloween Adventure, Christmas Adventure) and integrates on-site catering, a gift shop, bell tent glamping, and the Spofforth Lodge luxury accommodation under the Stockeld Stays brand.

The business operates a diversified direct-to-consumer revenue model spanning entry tickets (with multiple tiers from Adventure Park Only to Gold Christmas Packages), on-site food and beverage (Playhive Pizzeria, Woodlands Cafe, Forecourt), gift shop sales, birthday party packages, school and group bookings, seasonal memberships, and gift vouchers. A separate agriculture-based revenue stream is built around 500,000 Christmas trees grown annually on the estate, distributed via a dedicated B2C delivery site, a B2B wholesale portal, and a retail stockist at The Arium in Leeds. Distribution is predominantly direct via the company's own booking platform, with marketing executed across Facebook, Instagram, TikTok, YouTube, email newsletters (via Force24), and PR handled by Prohibition PR. No external funding rounds, acquisitions, or public listings are disclosed; the company is independently owned and operates with a headcount of 11–50 employees.

Name

Stockeld Park

Legal name

Stockeld Farms Ltd

Website

https://stockeldpark.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Stockeld Park is a privately held family adventure park on a 2,000-acre Yorkshire estate, offering 40 acres of outdoor play, the 20,000 sq ft Playhive indoor play centre, themed seasonal events, on-site catering, and integrated glamping and lodge accommodation for UK families.

Ownership category

akta.pro rank

Headquarters

HQ city

Wetherby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Entry tickets and admissions: Primary revenue stream from sale of entry tickets to the adventure park, including various ticket packages for core entry, seasonal events (Halloween, Christmas, Summer), and add-on activities such as Playhive indoor play, ice skating, laser tag, boat rides, and train rides.
2. Food and beverage: On-site catering including the Playhive Pizzeria, Woodlands Cafe, and Forecourt eateries.
3. Gift shop sales: On-site gift shop offering decorations and gifts, including Christmas trees and related products.
4. Accommodation (glamping and lodges): Short-term lets including Spofforth Lodge (luxury lodge) and bell tent glamping, with park entry tickets included in booking. Bell tent guests receive complimentary park tickets; Spofforth Lodge guests receive 50% discount on park tickets.
5. Christmas trees (retail and wholesale): Sale of Nordmann Fir and Norway Spruce Christmas trees ranging from 3ft to 30ft, available for collection, delivery, and wholesale. Trees are grown on the Stockeld Estate (500,000 trees per year).
6. Birthday parties: Hosted birthday party packages including Playhive Adventure Parties, Laser Parties, and Skate Parties.
7. Group bookings (schools and corporate): Pre-booked school trips, group visits, coach trips, and corporate events/private hire of the estate grounds.
8. Seasonal memberships: Limited-period and seasonal memberships (e.g., Summer Quarterly Membership valid July–September) providing unlimited park entry during membership period.
9. Gift vouchers: Gift vouchers sold via the booking platform, valid for 12 months from date of issue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Stockeld Park is a family adventure park offering over 40 acres of outdoor adventure play and 20,000 sq ft of indoor play (the Playhive) on a 2,000-acre Yorkshire estate. The park operates year-round themed seasonal events (Summer Adventure, Halloween, Christmas with Winter Illuminations) along with attractions including the Enchanted Forest, Magical Maze, Flying Stocksman train, Buccaneer Boats, and ice skating. It also provides birthday party packages, on-site accommodation (luxury lodge and glamping), and a vertically integrated Christmas tree retail and wholesale operation.

Product overview

Stockeld Park is a Yorkshire-based family adventure destination operated by Stockeld Farms Ltd, spanning over 40 acres with access to 2,000 acres of rolling parkland. The core offering consists of themed adventure play areas, the Magical Maze with two miles of paths, the ancient woodland Enchanted Forest with accessible pathways, and The Playhive - one of Europe's largest indoor play centres at 20,000 square feet. The park operates as a multi-product portfolio including seasonal themed events (Summer Adventure, Halloween Adventure, Christmas Adventure with Winter Illuminations), adventure activities (Buccaneer Boats, Ice Skating, Laser Taster Sessions), party packages (Playhive & Adventure, Laser, and Skate parties), and accommodation offerings (Spofforth Lodge luxury accommodation and Bell Tent glamping). Additional services include a Christmas Tree Shop, school and group visit programs, corporate events and private venue hire, and rental properties on the wider estate. Since 2006, the park has provided year-round family entertainment with various ticketing options and seasonal memberships.

Differentiator

Problem solved

Functional benefit

Brands

• Playhive: One of Europe's largest indoor playgrounds, featuring 20,000 square foot of indoor adventure playgrounds with four interconnected worlds of adventure.
• The Magical Maze
• The Enchanted Forest
• The Flying Stocksman
• Stockeld Stays
• Christmas Tree Shop

Products and services

• The Playhive 20,000 sq ft indoor adventure playground featuring four interconnected worlds of adventure with slides, rope nets, and interactive play areas for children. Available year-round with 90-minute pre-booked slots.
• The Enchanted Forest Ancient woodland canopy with nearly a mile of accessible pathways featuring outdoor adventure playgrounds, interactive installations, and magical characters including the Gruffalo trail.
• The Magical Maze A maze featuring two miles of twisting and turning tree-lined paths where visitors discover magical hidden objects.
• The Flying Stocksman Electric powered land train offering magical tours through the Enchanted Forest.
• Buccaneer Boats Self-drive boat rides on a lake in the Enchanted Forest. Tickets £6.50 per boat; suitable for anyone 102cm or above (solo sailors 112cm+). Maximum 2 sailors per boat.
• Ice Skating Rink Covered 630m² outdoor ice skating rink available during the winter season with unlimited access from chosen entry time. Tickets from £12.50 per person.
• Summer Adventure Seasonal Event Summer festival featuring live entertainment including tribute acts, magicians, bubble shows, and activities on the festival field plus 40 acres of activities and adventure playgrounds.
• Christmas Adventure Seasonal Event Winter wonderland featuring Santa's Grotto, Winter Illuminations, ice skating, theatre productions (Jack and the Beanstalk panto by TaleGate Theatre), Snowflake Maze, and festive activities from late November through early January.
• Winter Illuminations Light installations, projections, and soundscapes throughout the Enchanted Forest after dusk, featuring illuminated sculptures and a lake show. Available 21 November to 3 January.
• Halloween Adventure Seasonal Event Halloween-themed event featuring a pumpkin patch, outdoor and indoor attractions, interactive installations, and themed activities for families.
• Birthday Party Packages Birthday party packages including Playhive Adventure Parties (minimum 10, maximum 20 children) with food, entertainment, and indoor play access. Deposit equivalent to 10 children required.
• Spofforth Lodge Accommodation Luxury lodge accommodation on the estate with original features, generous outdoor spaces, Wi-Fi, and 50% discount on park tickets. Check-in from 4pm, check-out by 10am.
• Bell Tent Glamping Glamping experience with spacious bell tents (one double bed, two singles, sleeps 4; additional bed available for groups of 5). Free park access for all guests. Includes communal kitchen, showers, and toilets within parkland setting.
• Christmas Tree Shop Real Christmas tree sales including Nordmann Fir and Norway Spruce varieties ranging from 3ft to 30ft display trees. Available for collection, delivery, and wholesale. Trees are grown on the Stockeld Estate.
• School and Group Visits Educational and group visits to the adventure park with discounted group rates for 15+ paying visitors. One free supervisor per 5 pre-booked child tickets. Deposit equivalent to 15 paying guests required at booking.
• Events and Private Hire Private venue hire for marquee events in the 2,000-acre estate parkland surrounding the Grade I listed Georgian mansion house, offering exclusive use and flexibility for corporate events and celebrations.
• Summer Quarterly Membership Seasonal subscription membership valid July 4 to September 13, providing unlimited park entry and Playhive access during Summer Adventure and all other weekends within the validity period.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Martin House Children's HospiceminorOthersMartin House Children's Hospice logo is displayed in the website's logos/awards section, indicating a charitable partnership or support relationship. Martin House provides care for children and young people with life-limiting conditions in Yorkshire.
• Nimbus Disability (Access Card Scheme)coreStrategic or Co-development PartnerStockeld Park partners with Nimbus Disability, a social enterprise run by and for disabled people and leading authority on accessible ticketing in the UK. The partnership enables free Essential Companion tickets for visitors holding a Nimbus Access Card or Stockeld-specific Digital Access Pass with +1 or +2 symbol. This replaces the previous half-price carer ticket scheme, improving the park's accessibility offering.
• Yorkshire TotsminorOthersYorkshire Tots logo is displayed in the website's logos/awards section, suggesting a media/partnership relationship for family-focused content recommendations in Yorkshire.
• Day Out With The KidsminorOthersDay Out With The Kids 'Approved' logo displayed in the website's logos section, indicating Stockeld Park is a listed and approved family day out destination on this platform.
• Association of Indoor PlayminorOthersAssociation of Indoor Play (AIP) logo displayed in the website's logos section. Stockeld Park won the AIP Award for Best Indoor Play Centre over 20,000 sq ft in 2025, indicating active membership and industry recognition.
• National Farm Attractions NetworkminorOthersNational Farm Attractions Network logo displayed in the website's logos section. Stockeld Park received 'Highly Commended' recognition at the NFAN Awards 2025.
• Verity Frearson (Harrogate estate agent)minorChannel Partner/ Reseller/ DistributorVerity Frearson of Harrogate (01423 530000) is listed as the agent for rental properties on the Stockeld Park Estate. They handle enquiries for the character properties (2–5 bedroom cottages and farmhouses) available to rent on the 2,000-acre estate.
• The Arium (Leeds)minorChannel Partner/ Reseller/ DistributorThe Arium in Leeds is an authorised retail stockist for Stockeld Park Christmas trees. Trees are available at The Arium's shop Mon–Sat 9am–5pm and Sun 10am–4pm.
• Prohibition PRminorGTM or Marketing PartnerProhibition PR handles Stockeld Park's press and media relations. The press team contact is [email protected]. They also contact competition winners on behalf of Stockeld Park.
• TaleGate TheatrecoreStrategic or Co-development PartnerTaleGate Theatre produces the annual Christmas pantomime at Stockeld Theatre. In the 2025/2026 Christmas season, TaleGate presented 'Jack and the Beanstalk' as the Christmas production, included in Gold and Silver Christmas ticket packages.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lightwater Valley: Yorkshire-based family theme park near Ripon featuring roller coasters and family rides. Comparable in geography (North Yorkshire), target market (regional UK families), and core offering (outdoor adventure attractions with seasonal events). It competes for the same Yorkshire catchment as Stockeld Park.
• Drayton Manor: Staffordshire theme park featuring Thomas Land plus on-site hotel accommodation. Comparable business model integrating theme park with overnight stays, family target market, and mix of indoor and outdoor attractions. Drayton is among Stockeld's closest analogues in combining a theme park with an integrated accommodation offering.
• West Midland Safari Park: Worcestershire-based family attraction combining drive-through safari, theme park rides, and on-site lodges. Comparable as a UK regional family attraction combining animal/wildlife, rides, accommodation, and seasonal events targeting families with children of mixed ages.
• Sundown Adventureland: Nottinghamshire-based family theme park marketed at under-10s, with indoor and outdoor rides plus accommodation. Comparable as a regional UK family adventure park combining indoor/outdoor play, themed seasonal events, and on-site lodging, targeting a similar family demographic.
• Paultons Park: Hampshire-based family theme park home of Peppa Pig World, with strong brand recognition among UK families with young children. Comparable as an independent UK regional family theme park with strong themed attractions and consistent TripAdvisor-level visitor ratings, although it lacks an integrated accommodation offering.
• Odds Farm Park: Buckinghamshire family farm attraction with animal encounters, indoor and outdoor play, and seasonal events (including Christmas). Comparable as a UK family attraction combining farm-themed experiences, indoor/outdoor play, and strong seasonal event programming targeting families with young children.
• Flamingo Land: North Yorkshire theme park and holiday village offering roller coasters, zoo, and accommodation. Directly comparable to Stockeld Park in geography (same region), business model (theme park + on-site lodging), and target market (UK family staycation). It is the most direct regional competitor in the Yorkshire catchment.

Others

• Center Parcs UK: UK forest village resort offering short-break accommodation with extensive indoor and outdoor activities. Comparable in the integrated stay-and-play model with multiple indoor/outdoor activities and family target market, but operates as an accommodation-led business rather than an admission-led theme park.

Broad incumbents

• LEGOLAND Windsor: UK LEGOLAND resort operated by Merlin Entertainments, with theme park, on-site hotel, and seasonal events targeted at families with children aged 2-12. Comparable in family theme park + accommodation model and seasonal events programming, but operates at much larger scale within a broader corporate portfolio.
• Alton Towers: UK's largest theme park operated by Merlin Entertainments, featuring roller coasters, CBeebies Land for younger children, and on-site hotels. Comparable as a UK family theme park with integrated accommodation and seasonal events, but operates at significantly larger scale and as part of Merlin's broader portfolio of UK attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stockeldparkyorks
• Facebookfacebook.com/Stockeldpark
• Instagraminstagram.com/stockeldpark/?hl=en
• TikToktiktok.com/@stockeld_park
• Xx.com/stockeldpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockeld Park