Edublogs
Edublogs, operated by Incsub, LLC, is a WordPress-based web publishing platform serving teachers, students, and educational institutions across more than 5 million blogs and 280+ schools and universities worldwide, monetizing via a freemium Pro tier and the CampusPress enterprise platform.
- Company typePrivate
- Founded2005
- HeadquartersPort Melbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Edublogs does
Edublogs is a web publishing platform for the education sector, founded in 2005 and operated by Incsub, LLC, a privately held U.S. corporation registered in Alabama with offices in Birmingham and Port Melbourne/Windsor (Australia). The company builds its platform on top of WordPress, layering education-specific themes, plugins, and class-management tooling on top of the open-source content management system, and layers on safety controls designed for student data, including content filters, moderation workflows, publish-approval queues, and SOC 2 Type II certification alongside GDPR, CCPA, and the EU-U.S./UK Extension/Swiss-U.S. Data Privacy Framework programs.
The product portfolio is structured as a horizontal education offering with three pricing tiers. The Edublogs Free tier provides teachers and students ad-free, student-safe blog hosting with student and class management features, all WordPress themes and plugins, full privacy controls, and 24/7 support at no cost. Edublogs Pro is a self-serve annual subscription priced at $39.95 per year that adds 50GB of storage, custom domain support, search-engine indexing, HTML embedding, complete visitor statistics, and email subscriptions. CampusPress, marketed separately under the same parent, is a custom-priced enterprise platform serving schools, districts, and universities with unlimited storage, single sign-on, custom domains, optional local data center selection, network management, and multi-year contracts.
Distribution is product-led growth (PLG) for the consumer/teacher funnel via direct self-serve registration on edublogs.org, augmented by community programs (the Teacher Challenge, the Student Blogging Bootcamp, and TheEdublogger content hub) that drive top-of-funnel engagement. Institutional and district deals are sold direct through CampusPress. The company reports more than 5 million blogs in use across Pre-School through PhD programs and more than 280 named institutional customers across North America, Australia/New Zealand, the United Kingdom, Singapore, and other regions, including Cornell, Yale, UC Irvine, Ohio State, the University of Melbourne, UCL, and NUS. Headcount is in the 11-50 range; revenue, funding history, and headcount trend are not disclosed in the source material.
Edublogs firmographics
Firmographics- Name
- Edublogs
- Legal name
- Incsub, LLC
- Website
- https://edublogs.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edublogs, operated by Incsub, LLC, is a WordPress-based web publishing platform serving teachers, students, and educational institutions across more than 5 million blogs and 280+ schools and universities worldwide, monetizing via a freemium Pro tier and the CampusPress enterprise platform.
- Ownership category
- akta.pro rank
Edublogs industry classification
Industry- Product category
- Education Technology SaaS
- NAICS
- Software Publishers (5132), Educational Services (611), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC), Community Hosting & Membership Platforms (MPACAJAF)
Keywords
Where Edublogs is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Edublogs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium - Free Tier: Free blog hosting for teachers and students with 256MB storage, up to 50 posts/pages daily, all themes and plugins, full privacy options, ad-free and student-safe environment, mobile friendly, and 24/7 support.
- Pro Subscription: Annual subscription at $39.95/year offering 50GB storage, search engine visibility, HTML embedding, complete visitor statistics, email subscriptions, custom domain, 49MB max file size, and upload any file type.
- CampusPress Enterprise: Custom-priced unlimited storage solution for schools and universities with single sign-on, custom domains, local data center options, and network management tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for teachers and students with essential blogging features |
| Subscription | Annual | Pro plan with enhanced features and storage for individual educators |
| Subscription | Multi-year contract | Enterprise solution for schools and universities with unlimited storage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Edublogs product offering
Product offeringCore offering
Edublogs provides free and paid WordPress-based blog hosting tailored for teachers and students, with a Pro upgrade at $39.95/year for enhanced features and storage. The platform extends into the enterprise segment through its sibling brand CampusPress, which delivers custom-priced, fully managed blog networks with unlimited storage, single sign-on, custom domains, and network management tools for schools, districts, and universities. Built-in classroom management, student privacy controls, content moderation, and SOC 2 Type II certified infrastructure differentiate the offering from generic WordPress hosting.
Product overview
Edublogs is a unified web publishing platform for education, built on WordPress. The core offering is a free blogging service for educators and students (Edublogs Free), which can be upgraded to Edublogs Pro ($39.95/year) for enhanced features like custom domains and increased storage. A separate enterprise-grade platform called CampusPress serves schools, districts, and universities with unlimited storage, single sign-on, and network management tools. The platform includes built-in classroom management through My Class, plus free educational resources including the Student Blogging Bootcamp for students and the Personal Blogging Course for teachers. All offerings share the same WordPress-based blogging infrastructure and are designed for student safety with content filters and privacy controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Edublogs Free
Quantifiable outcome
- Over 5 million blogs used worldwide at every level of education
- +1 more outcomes
Companies that use Edublogs
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Edublogs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability1 record
Feature4 records
Edublogs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CampusPresscoreCampusPress is the enterprise sibling brand of Edublogs, both operated by Incsub, LLC. While technically the same parent company, CampusPress serves institutional customers (schools, districts, universities) with enterprise features including single sign-on, unlimited storage, custom domains, and network management tools. Edublogs cross-promotes CampusPress as the solution for institutions needing more features.
- Incsub, LLCcoreIncsub, LLC is the parent company that owns and operates Edublogs, CampusPress, WPMU DEV, and TheEdublogger. Registered in Alabama, USA, with operations in both USA and Australia. Edublogs is part of Incsub's portfolio of WordPress and web hosting/development services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Edublogs competitors and assessment
Company assessmentEmerging players
- Book Creator: Digital portfolio and ebook creation tool widely used in K-12 classrooms. Overlaps with Edublogs' student publishing and portfolio workflows and represents an alternative embeddable tool that schools may standardize on.
- Kidblog (now part of Teaching.com): A K-12 classroom blogging platform historically positioned similarly to Edublogs with student-safe publishing and teacher moderation. Direct historical competitor in the education blogging niche.
Direct peers
- Seesaw: Popular K-12 student portfolio and digital journal platform used by teachers and students for documenting learning. Competes directly with Edublogs in the classroom publishing/portfolio use case, especially in elementary and primary education.
- CampusPress: The enterprise sibling brand of Edublogs (both owned by Incsub, LLC) serving schools, districts, and universities. Targets the same institutional customers Edublogs funnels into via PLG, with SSO, custom domains, and unlimited storage — the closest peer despite shared ownership.
Others
- WPMU DEV: Another Incsub-owned brand providing managed WordPress hosting, plugins, and multisite tooling. Shares infrastructure and WordPress expertise with Edublogs and addresses overlapping customers in the education and SMB WordPress market.
Broad incumbents
- Microsoft SharePoint / Microsoft 365 Education: Microsoft's enterprise education productivity stack including SharePoint-based intranet sites and class tools. Provides a bundled alternative to Edublogs for schools standardized on Microsoft 365 Education, particularly at higher-ed and large districts.
- WordPress.com (Automattic): Automattic's flagship consumer/enterprise WordPress hosting platform. Directly overlaps with Edublogs' WordPress-based publishing infrastructure and serves a much broader user base including education, but does not specialize in K-12 class management or student privacy.
- Wix Education: Wix's education-vertical offering for teachers and schools to build classroom websites and portfolios. Competes at the DIY website layer rather than the managed blog layer, and benefits from Wix's broader consumer brand.
- Google Sites / Google Classroom: Google's free education publishing and classroom management suite. A major substitute for Edublogs at no incremental cost to schools already in Google Workspace for Education, often the default choice for budget-constrained districts.
Regional players
- Pressable (Automattic): Managed WordPress hosting service owned by Automattic, geared toward agencies and enterprise WordPress sites. A potential substitute for CampusPress for institutions that prefer to host WordPress on a managed platform with similar scalability guarantees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edublogs social profiles
Digital presenceEdublogs compliance and trust
Trust signalCompliance6 records
Edublogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edublogs leadership team
Management profileNumber of profiles
Edublogs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edublogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edublogs
What does Edublogs do?
Edublogs provides free and paid WordPress-based blog hosting tailored for teachers and students, with a Pro upgrade at $39.95/year for enhanced features and storage. The platform extends into the enterprise segment through its sibling brand CampusPress, which delivers custom-priced, fully managed blog networks with unlimited storage, single sign-on, custom domains, and network management tools for schools, districts, and universities. Built-in classroom management, student privacy controls, content moderation, and SOC 2 Type II certified infrastructure differentiate the offering from generic WordPress hosting.
Is Edublogs a public or private company?
Edublogs is a private company. It is classified as corporate owned and is currently operating.
When was Edublogs founded?
Edublogs was founded in 2005. It employs 11 to 50 people.
Where is Edublogs based?
Edublogs is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Edublogs make money?
Three revenue lines are on record. Freemium - Free Tier is the primary driver. The others are pro Subscription and campusPress Enterprise.
Who are Edublogs's main competitors?
Emerging players on record are Book Creator and Kidblog (now part of Teaching.com). Direct peers are Seesaw and CampusPress. WPMU DEV is listed as an others. Broad incumbents are Microsoft SharePoint / Microsoft 365 Education, WordPress.com (Automattic), Wix Education and Google Sites / Google Classroom. Pressable (Automattic) is listed as a regional player.
Does Edublogs have an API?
No public API is recorded for Edublogs.
What industry is Edublogs in?
Edublogs's product category is Education Technology SaaS. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAFAIAC, Creator-Led Course Hosting & Monetization Platforms. Its NAICS code is 5132 and its SIC code is 7372.