Innova

What Innova does

Innova is a Brazilian petrochemical and plastics transformation company that manufactures styrenic resins and bioriented polypropylene (BOPP) films for industrial B2B customers. The company operates an integrated production chain running from ethylbenzene (EB) and styrene monomer (SM) through to finished grades including general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), the pioneering ECO-PS containing up to 30% post-consumer recycled material, and PS-3D for 3D printing filaments. In plastics transformation, Innova produces BOPP films (now including the acquired Polo Films brand), polystyrene and polypropylene reels, plastic closure caps for beverages, and toluene solvent. Manufacturing facilities are strategically located in Manaus (Amazonas) and Triunfo/Montenegro (Rio Grande do Sul), with commercial and administrative headquarters in Alphaville, Barueri (São Paulo). Innova originated as Videolar, a legacy media manufacturer (VHS, audio cassettes, CDs, DVDs, Blu-ray), and completed its full transition to petrochemicals in 2022, with the last media product produced that year.

The company's technology foundation rests on an INPI-registered patent for the Polymerization System developed by the R&D team at the Styrenics Technology Center (CTE) in Triunfo, alongside proprietary extrusion technology for expandable polystyrene micropeletization. A 30,000 kW biomass-fired steam and power generation plant — fueled by plant waste, rice husks, and sawmill residues — supplies the bulk of process energy, and the company reports an 84% reduction in greenhouse gas emission intensity (Scopes 1 and 2) versus a 2018 baseline with 63% renewable energy usage. ECO-PS feedstock is sourced from post-consumer polystyrene collected in Manaus through partnerships with the Fundação Amazônia Sustentável (FAS) and ASASCARMAN. Certifications span ISO 9001, ISO 14001, ISO 45001, FSSC 22000, RoHS, ISCC PLUS, Responsible Care, and Operation Clean Sweep.

Innova monetizes through B2B hardware sales of resins, films, reels, closure caps, and solvents, reaching customers via direct sales from its Barueri head office and an authorized distributor network (Activas, Premix, Replas, Brisco, Papion, Limer-Cart) covering São Paulo, Paraná, Pernambuco, Santa Catarina, and Rio de Janeiro. End markets include food and beverage (Coca-Cola has been a recognized packaging supplier recipient in 2020 for closure systems), flexible packaging converters, construction and civil works (EPS for thermal insulation), 3D printing, and industrial manufacturing. In 2025, the acquisition of Polo Films consolidated Innova's BOPP position with an additional 78,000 tons/year of capacity and a 45-year distribution book, transforming the company into one of the larger integrated styrenics-and-BOPP producers in Brazil.

Name

Innova

Legal name

Innova

Website

https://innova.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Innova is a Brazilian petrochemical and plastics transformation company that produces styrenic resins, bioriented polypropylene (BOPP) films, and plastic packaging components for industrial B2B customers across food and beverage, construction, and flexible packaging sectors.

Ownership category

akta.pro rank

Product category

Petrochemicals and Plastics Manufacturing

NAICS

Resin and Synthetic Rubber Manufacturing (32521), All Other Plastics Product Manufacturing (326199)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Unsupported Plastics Film & Sheet (3081), Industrial Organic Chemicals (2860)

akta.pro primary industry

Polymerization Catalysts & Process Aids Manufacturing (Catalysts, initiators, chain transfer agents, processing aids) (IMANAAAJ)

akta.pro secondary industries

Additive Manufacturing (3D Printing of Plastics) (IMANAOAO), Sustainable Additives & Plasticizers (bio-plasticizers, stabilizers, compatibilizers) (IMANANAH)

Keywords

• Petrochemical manufacturing
• Polystyrene resins
• BOPP films
• Plastic packaging
• Recycled plastics

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Styrene Products: Manufactures and sells styrene products: ethylbenzene (EB), styrene monomer (SM), general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), ECO-PS, and PS-3D for 3D printing filaments.
2. BOPP Films: Produces and sells bioriented polypropylene (BOPP) films for flexible packaging, labels, adhesive tapes, and other applications. Expanded through Polo Films acquisition in 2025.
3. Plastics Transformation Products: Produces polystyrene (PS) and polypropylene (PP) reels/laminates, and plastic closure caps for mineral water, juices, and soft drinks.
4. Toluene: Produces and sells toluene, an aromatic solvent used in fuels, coatings, rubbers and resins.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Innova is a Brazilian petrochemical and plastics transformation company that manufactures styrenic products (ethylbenzene, styrene monomer, GPPS, HIPS, EPS, ECO-PS with up to 30% recycled content, and PS-3D filament for 3D printing) and processed plastic products (BOPP films, polystyrene and polypropylene reels, plastic closure caps, and toluene solvent). The company operates integrated manufacturing plants in Manaus (AM) and Triunfo and Montenegro (RS), with the Polo Films unit acquired in 2025 expanding BOPP capacity.

Product overview

Innova is a Brazilian petrochemical and plastics transformation company operating in two main business areas. In petrochemicals, it manufactures styrenic products including ethylbenzene (EB), styrene monomer (SM), general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), and the pioneering ECO-PS with up to 30% recycled content. The company also produces PS-3D for 3D printing. In plastics transformation, Innova produces bioriented polypropylene films (BOPP) through its own operations and the acquired Polo Films brand, along with polystyrene (PS) reels, polypropylene (PP) reels, and plastic closure caps. The portfolio also includes toluene solvent. Manufacturing facilities are strategically located in Manaus (AM) and Rio Grande do Sul (Triunfo and Montenegro), with the head office in Alphaville, Barueri (São Paulo).

Differentiator

Problem solved

Functional benefit

Brands

• Polo Films: BOPP films brand acquired by Innova in 2025, operating from Montenegro (RS) with 45 years of history in flexible packaging, labels, adhesive tapes, and BOPP films.

Products and services

• Ethylbenzene (EB) Ethylbenzene is a key petrochemical feedstock used in the production of styrene monomer (SM), serving industrial chemical manufacturers.
• Styrene Monomer (SM) Styrene Monomer is a colorless liquid essential for producing paints, asphalt, tires, rubbers, and resins, including general purpose polystyrene, high impact polystyrene, expandable polystyrene, ECO-PS, and PS-3D filament, sold to industrial chemical and resin manufacturers.
• General Purpose Polystyrene (GPPS) GPPS is a 100% recyclable, transparent, rigid, non-toxic resin obtained from styrene monomer, easy to process and dye, developed for various industrial segment applications including packaging, disposable items, and consumer goods.
• High Impact Polystyrene (HIPS) HIPS is a 100% recyclable resin obtained from styrene monomer with up to 13% polybutadiene elastomer addition, providing greater strength and elongation for various industrial applications such as packaging, consumer goods, and durable items.
• Expandable Polystyrene (EPS) EPS is a rigid cellular plastic with versatile applications from medicine packaging to infrastructure and civil construction as thermal insulation, produced using Innova's extrusion technology with beads up to 3mm that expand up to 50 times their original size.
• ECO-PS Recycled Polystyrene ECO-PS is the first polystyrene in Brazil using up to 30% post-consumer recycled materials in its composition while maintaining mechanical properties compatible with 100% virgin product, pioneering circular economy in the plastics industry for packaging and consumer goods manufacturers.
• PS-3D 3D Printer Filament PS-3D is polystyrene developed for 3D printer filaments, created by Innova's Technology Center, offering two grades: PS-3D Standard for general purpose applications and rapid prototyping, and PS-3D Matte with high impact resistance and matte surface finish for parts design.
• BOPP Films (Bioriented Polypropylene) BOPP films are 100% recyclable plastic films stretched in both longitudinal and transversal directions, providing high strength and flexibility for flexible food packaging, gift wrapping, labels for PET bottles, and adhesive tapes, sold to converters and packaging manufacturers.
• Polystyrene (PS) Reels Polystyrene reels are 100% recyclable products produced using Innova-manufactured resin, used in packaging, cups, and disposable cutlery production such as yogurt pots and dairy packaging, available in transparent, white, colored, glossy, or matte finishes.
• Polypropylene (PP) Reels Polypropylene reels are 100% recyclable products used in packaging, cups, and disposable cutlery production such as yogurt pots and other dairy packaging.
• Plastic Closure Caps Plastic closure caps for mineral water, juices, and soft drinks, manufactured as part of Innova's processed plastics portfolio and supplied to beverage and food manufacturers.
• Toluene Solvent Toluene is an aromatic solvent with high purity and characteristic scent, added to fuels as anti-knock and to coatings, rubbers, and resins as solvent, with fast evaporation and high solvency power.

Quantifiable outcome

• 84% reduction in GHG emission intensity (scopes 1&2) vs 2018 baseline
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FAS (Fundação Amazônia Sustentável)coreStrategic or Co-development PartnerPartnership for polystyrene collection and recycling in Manaus. Supports Sustainable Amazon Foundation's social transformation projects including Waste Management, Environmental Education and Income Generation. Provides collection in five neighborhoods including Parque das Tribos. Collected material becomes raw material for ECO-PS (up to 30% post-consumer content). Also supports DICARA (children development), Indigenous Archery, and Indigenous Canoing projects.
• ASCARMAN (Associação de Catadores de Materiais Recicláveis do Amazonas)coreStrategic or Co-development PartnerPartnership for collection of polystyrene waste (cups, plates, disposable cutlery) in Manaus for recycling into ECO-PS. ASASCARMAN provides collection services in five neighborhoods located on banks of streams, including Parque das Tribos. The project includes training and equipment for local population to encourage separated collection and recycling.
• SodexominorStrategic or Co-development PartnerPartnership for Prato Cheio (Full Dish) project providing 6,000 balanced meals monthly to vulnerable population in Manaus (Compensa neighborhood) through partnership with Amazonas State Government.
• Instituto Ayrton SennaminorStrategic or Co-development PartnerEighteen years of education investment enabling training of hundreds of educators. Institute operates throughout Brazil performing diagnoses, planning, training managers and educators, and providing innovative pedagogical solutions.
• Gerando FalcõesminorStrategic or Co-development PartnerFlag Football project in Manaus uses sport as tool for inclusion and springboard for courses (English, chess, judo, guitar, school tutoring) for youth in great social vulnerability. Gerando Falcões ecosystem has impacted 308 NGOs, 3,701 slums, 205,245 people in 25 states. Project gained UNICEF attention.
• ABIQUIM (Associação Brasileira da Indústria Química)coreStrategic or Co-development PartnerSignatory to Responsible Care Program (Atuação Responsável), a global chemical industry initiative coordinated in Brazil by ABIQUIM for sustainable business practices in health, safety and environment.
• PlastividacoreStrategic or Co-development PartnerLicensee of International Operation Clean Sweep Program (OCS) following principles of Plastics Sectoral Forum - For a Clean Ocean. Committed to Pellet Zero Program implementation.
• Instituto TotumcoreTechnology or IntegrationVerification of Greenhouse Gas (GHG) Report covering scopes 1, 2 and 3 for second consecutive year.
• FGV (Fundação Getúlio Vargas)coreTechnology or IntegrationGold Seal awarded by Brazilian GHG Protocol Program developed by FGV's Center for Sustainability Studies (FGV). Recognizes transparency and quality of greenhouse gas emissions calculations.
• Conselho Comunitário Consultivo (CCC) - Southern Petrochemical ComplexminorStrategic or Co-development PartnerMember since 2003 of Community Consultative Council of Southern Petrochemical Complex. 29 volunteers represent Triunfo, Montenegro, Nova Santa Rita and surrounding cities. Addresses sustainability agenda and health, safety and environmental care.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unigel: Brazilian petrochemicals and acrylics producer; former owner of Polo Films (1995 acquisition) and now a close competitor in styrenics, with adjacent reach into MMA and specialty chemicals. Directly comparable product overlap and Brazilian customer base.
• Oben Group: Latin American BOPP and BOPET films producer with manufacturing in Peru, Ecuador, Colombia and Argentina. Closest regional competitor to Polo Films' BOPP offering for converters across South America.
• Braskem: Latin America's largest petrochemical resin producer and Innova's most direct Brazilian competitor, with overlapping portfolios in polyethylene, polypropylene and styrenics. Braskem operates integrated crackers and polymer plants serving the same Brazilian converter base.
• Vitopel: Brazilian BOPP films manufacturer serving the same flexible packaging converter customers as Innova/Polo Films. Most direct Brazilian competitor in the BOPP segment with comparable product grades.
• Taghleef Industries: Global BOPP films producer with manufacturing presence across multiple continents. Direct overlap with Innova's BOPP business serving flexible packaging, labels and adhesive tape converters in Latin America.

Broad incumbents

• SABIC: Saudi petrochemical major with significant polypropylene, polystyrene and engineering plastics production. Competes with Innova on imported resin flows into South America.
• Dow Chemical: Diversified global chemical and plastics producer with polystyrene and polypropylene product lines that overlap with Innova's portfolio. Larger-scale incumbent exporting into Brazilian markets.
• INEOS Styrolution: Global leader in styrenics (GPPS, HIPS, EPS, ABS, SAN) with broad product overlap to Innova's styrenics portfolio. Operates at significantly larger scale and competes with Innova in Latin American and export markets.
• LyondellBasell: Global polyolefins leader (polypropylene, polyethylene) and one of the world's largest plastics producers. Competes with Innova in polypropylene resins and BOPP-grade polymers across global markets.
• Trinseo: Global polystyrene and engineered materials producer with comparable styrenics products (GPPS, HIPS, EPS). Competes with Innova in Latin American markets for packaging and consumer durables applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/videolarinnova
• YouTubeyoutube.com/channel/UCyvJUcxsU1_pdIAvoTZNg_w
• Facebookfacebook.com/Innova-204574096653327
• LinkedInlinkedin.com/company/videolarinnova
• Instagraminstagram.com/innova

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova