Lawn Solutions Australia

Name

Lawn Solutions Australia

Legal name

Lawn Solutions Australia

Website

https://lawnsolutionsaustralia.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Turf Supply and Lawn Care Services

NAICS

Nursery and Floriculture Production (11142), Landscaping Services (56173), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Chemicals (2870)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Turf grass varieties
• Lawn care products
• Turf installation services
• Turf grower network
• Genetic turf certification

Headquarters

HQ city

Jaspers Brush

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Turf Sales: Sale of AusGAP certified turf varieties through network of 40+ accredited growers across Australia. Includes delivery and professional installation services.
2. Lawn Care Products Online: E-commerce sales of premium lawn care products including fertilisers, herbicides, insecticides, colourants, soil wetters, tools and equipment through The Lawn Store with flat rate Australia-wide shipping.
3. Professional Installation Services: Full-service turf installation including measurement, turf supply, underlay spreading, laying, cutting, and 10 Year Lawn Warranty provided by accredited growers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lawn Solutions Australia operates Australia's largest network of 40+ AusGAP certified turf growers, supplying proprietary turf grass varieties (including Sir Walter DNA Certified Buffalo, Sir Grange Zoysia, and TifTuf Hybrid Bermuda) and a comprehensive range of branded lawn care products (fertilisers, herbicides, insecticides, soil wetters, colourants, tools) to Australian consumers via The Lawn Store e-commerce platform and accredited growers, with full-service turf installation backed by a 10 Year Lawn Warranty.

Product overview

Lawn Solutions Australia operates as a network of turf specialists offering premium grass varieties and lawn care products. The core product portfolio consists of 11 AusGAP certified turf grass varieties (including Sir Walter DNA Certified Buffalo, Sir Grange Zoysia, TifTuf Hybrid Bermuda, and Stampede Hybrid Buffalo), complemented by an extensive range of proprietary lawn care products sold under the Lawn Solutions and Lawn Lovers brands. The product ecosystem includes fertilisers (Lawn Launcher, Premium Fertiliser, Exceed, Iron Guard Plus, ProPlus), pest and weed control products (Battle Insecticide, Grub Guard Ultimate, Barricade, Oxafert, Sedge Control), soil treatments (Lawn Soaker, Lawn Kelper), colourants (ColourGuard Plus), irrigation equipment (Clever Drop Sprinkler), and tools (4-Core Aerator, Soil pH Test Kit). Products are sold individually or in purpose-designed bundles (Summer, Winter, Spring Renovation, Grub Protection). The company also offers turf installation services with a 10-year warranty, and publishes Turf Talk digital magazine for industry professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Lawn Lovers: A range of premium lawn care products designed to address common lawn problems including Lawn Rescue, Lawn Soaker, Grub Guard, and other products.
• ColourGuard Plus

Products and services

• Sir Walter DNA Certified Buffalo Grass Premium soft leaf buffalo grass variety with high shade tolerance and versatility; protected by Plant Breeders Rights and DNA certified for genetic purity.
• Sir Grange Zoysia Premium zoysia grass variety requiring minimal maintenance once established; DNA certified for purity.
• TifTuf Hybrid Bermuda Drought tolerant hybrid Bermuda grass developed by turf grass scientists; DNA certified for purity.
• Zoysia Australis Zoysia grass variety suited for Australian conditions.
• Stampede Hybrid Buffalo Grass DALSA 2123 hybrid buffalo grass positioned as a new standard in buffalo grass performance with improved performance characteristics and water efficiency.
• Eureka Kikuyu Grass Kikuyu grass variety suitable for Australian lawns.
• Nullarbor Couch Grass Couch grass variety distributed through LSA accredited grower network.
• Platinum Zoysia Grass Zoysia grass variety offered through the LSA network.
• RTF Fescue Grass Fescue grass variety distributed through the LSA network.
• Tropical Carpet Grass Carpet grass variety suited for tropical Australian conditions.
• Eureka Kikuyu Premium VG Grass Premium vegetative propagated Kikuyu grass variety.
• Lawn Solutions Premium Fertiliser Premium lawn food with fast and slow-release granules packed with essential nutrients and trace elements for strong growth and rich colour; available in 4kg and 10kg sizes.
• Lawn Launcher Starter fertiliser containing moisture magnets to reduce establishment risks during water restrictions or extreme heat; Smart Drop Certified for water saving; available in 900g, 3kg, and 10kg sizes.
• ColourGuard Plus Liquid fertiliser and natural grass pigment that instantly restores lawn colour and can last up to three months; 100% Australian made.
• Exceed Hose-on Liquid Lawn Fertiliser Professional-grade foliar fertiliser with balanced NPK ratio (10-1-4.5) plus iron and manganese for health and colour; hose-on format covers up to 150m2.
• Iron Guard Plus Turfgrass-enhancing bio-stimulant containing iron and amino acids formulated to boost colour and turf strength; 2.5L provides up to 1,250m2 coverage.
• Lawn Soaker Ready-to-use soil wetting agent for water repellent soil that improves water penetration to roots; available in 2L hose-on and 2.5L concentrate.
• Lawn Kelper Liquid nutrient package with balanced NPK (8-2-8), seaweed kelp, and fulvic acid to increase turf vigour and stimulate roots and shoots; 2.5L covers up to 1,000m2.
• Battle Insecticide & Termiticide Knockdown and residual pesticide containing Bifenthrin for treating lawn pests including lawn armyworm, African black beetle, funnel ants, subterranean termites, and Argentine stem weevil; 1L concentrate.
• Grub Guard Ultimate Ready-to-use spreadable insecticide granules powered by Acelepryn (chlorantraniliprole) for preventative control of lawn curl grub, billbug larvae, and sod webworm; 4kg covers up to 500m2 with up to 6 months protection.
• Barricade Pre-emergent Herbicide Pre-emergent herbicide containing prodiamine for control of grassy weeds including Poa annua, African Lovegrass, and summer grasses; up to 6 months control; available in 250ml and 1L sizes.
• Oxafert Herbicide & Fertiliser Pre-emergent herbicide and fertiliser combination for preventative control of annual grass weeds; available in 3kg and 20kg (Plus) sizes.
• Lawn Solutions Sedge Control Selective herbicide for control of nutgrass and mullumbimby couch in turf.
• Estate Broadleaf Herbicide Broadleaf herbicide for safe and selective treatment of broadleaf weeds in turf; 250ml concentrate.
• ProPlus Natural Carbon Mini-Prill Fertiliser Professional extended-release mini-prill fertiliser with natural carbon base that minimises leaching; 9kg size.
• Lawn Rescue Liquid fertiliser, seaweed extract and wetting agent blend to restore colour and health to lawns while drought-proofing.
• Clever Drop Sprinkler 100% Australian made water efficient sprinkler designed to work at various pressures (35-350KPA) covering up to 8m diameter; adjustable base for even distribution on sloping or uneven surfaces.
• Lawn Solutions 4-Core Aerator Manual lawn corer/aerator with 4 coring tines for improving lawn aeration.
• Manutec Soil pH Test Kit Soil testing kit to determine pH levels for assessing soil acidity or alkalinity.
• Turf Installation & Laying Services Full-service turf installation including measurement, grass type advice, delivery, underlay spreading, turf laying, cutting to shape, and aftercare advice; provided by accredited growers and includes a 10 Year Lawn Warranty.

Quantifiable outcome

• 100+ million metres of Sir Walter buffalo grass laid in Australia since discovery
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AusGAP (Australian Genetic Assured Purity)coreStrategic or Co-development PartnerAusGAP is a whole-of-chain turf quality assurance program that Lawn Solutions Australia has adopted. The program involves rigorous two-year inspection, reporting and rectification regime for turf growers. AusGAP monitors turf quality, genetic purity, transport, installation, environmental policies, work health & safety, and customer service.
• National Australia Bank (NAB)minorOthersNAB processes credit card payments through their contracted merchant service provider. Financial information is automatically encrypted and transferred to NAB who arranges the transfer from customer bank accounts.
• AdRollminorGTM or Marketing PartnerThird-party advertising network that places cookies on browsers for targeted advertising purposes. Collects visitor data on the site and serves targeted display ads on other websites.
• EquifaxminorOthersCertificate Authority that certifies the secure payment page for credit card processing. The secure page has a web address starting with 'https' indicating SSL certification.
• Smart Drop CertifiedminorOthersWater efficiency certification program that has recognised Lawn Launcher's water saving ability with Smart Drop Certified stamp of approval.
• 40+ Accredited Turf GrowerscoreChannel Partner/ Reseller/ DistributorNetwork of 40+ AusGAP certified turf growers across Australia who supply turf, provide delivery and professional installation services. Each member has been through extensive AusGAP certification process.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Daleys Turf: Australian turf supplier offering a range of grass varieties with delivery and installation services. Comparable product offering and customer base in the residential and light commercial turf market.
• Munns Lawn & Garden: Established Australian lawn care brand selling fertilizers, seed, and lawn treatment products through retail. Comparable in the lawn care consumables category with overlap in target homeowner customers.
• StrathAyr Turf Systems: Australian turf producer focused on premium sports fields, golf courses, and commercial landscaping. Directly comparable in the proprietary turf production category, particularly for high-performance warm-season grasses.
• Greenlife Turf: Australian turf grower operating multiple farm locations across eastern Australia. Comparable network-based turf supply business with similar customer segments (residential, commercial, sports).
• Lilydale Instant Lawn: Australian instant turf supplier offering similar residential and commercial turf varieties with delivery and installation services. Closely comparable product offering, business model, and customer base in the same Australian market.

Broad incumbents

• Yates: One of Australia's most recognized garden care brands (owned by DuluxGroup), selling lawn fertilizers, pest control, and lawn seed. Overlaps with LSA's lawn care product range but as part of a broader garden portfolio rather than specializing in turf.
• Brunnings: Australian garden products brand with established presence in lawn care (fertilizers, grass seed, lawn pest control). Comparable product overlap in lawn care consumables, though distributed through mass retail rather than specialist channels.
• Scotts Miracle-Gro: Global leader in consumer lawn and garden care products. Comparable in lawn care consumables and brand-led category building, though primarily US-focused with less overlap on the turf installation side of LSA's business.
• Bunnings Warehouse: Australia's largest home improvement and garden retailer, selling turf and lawn care products at scale through national store network. A critical competitive channel that LSA must differentiate against on quality, certification, and service.

Others

• Turf Australia: Australian industry body representing turf producers nationally. Not a direct competitor but provides the broader industry context, networking, and advocacy that shapes the competitive landscape for LSA and its grower network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lawnsolutionsau
• YouTubeyoutube.com/channel/UChP_47OOWZV_TvX1arDXsTQ
• Facebookfacebook.com/lawnsolutionsaustralia
• LinkedInlinkedin.com/company/lawn-solutions-australia
• Instagraminstagram.com/lawnsolutions
• Pinterestpinterest.com.au/lawn1539

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawn Solutions Australia