SparkShoppe

What SparkShoppe does

SparkShoppe is a privately held, woman-owned, full-service B2B marketing agency headquartered in Clifton Park, New York, founded in 2016 by CEO Heidi Reale and COO Meagan Handford. The firm operates as an extension of its clients' internal marketing departments, delivering strategy and execution across ten discrete practice areas: shopper marketing, food & beverage marketing, social and digital, retail media network marketing, fractional CMO services, website design and development, eCommerce and email marketing, branding and insights, automotive marketing, and professional graphic design. Its core customer base spans consumer packaged goods companies, grocery and food retailers, food and beverage brands, automotive dealers, and small-to-medium businesses, with named enterprise clients including Big Y, The Kraft Heinz Company, PVA, and Advantage Fresh.

The agency's technology stack is built on mainstream third-party marketing platforms rather than proprietary systems: Google Analytics, Hootsuite, Meta (with Facebook Blueprint-certified buyers), Shopify, Squarespace, Constant Contact, Mailchimp, WordPress, and Adobe Creative Suite. SparkShoppe holds Google Partner, Facebook Blueprint Certified, Shopify Partner, Constant Contact Partner, and Squarespace Circle Member credentials. Its primary technical differentiator is an "omni-channel" and "360-degree shopper marketing" service model that integrates in-store signage, retail media networks, and digital media into cohesive shopper programs across the path-to-purchase.

Commercially, SparkShoppe runs a sales-led, professional services model with customized, quote-based B2B engagements on multi-year contracts. It has no disclosed external institutional funding, no acquisitions, and no parent company; ownership remains founder-controlled. Revenue is not publicly disclosed, and the firm relies on direct client engagement, referral-driven enterprise relationships, and content marketing (a regularly updated blog covering retail media, AI, and shopper marketing trends) as its go-to-market channels. Geographic focus is North America with nascent international exposure.

Name

SparkShoppe

Legal name

SparkShoppe, LTD.

Website

https://sparkshoppe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SparkShoppe is a woman-owned, full-service B2B marketing agency in Clifton Park, NY, founded in 2016, that delivers shopper marketing, retail media, digital, branding, and fractional CMO services to CPG companies, grocery retailers, automotive dealers, and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: Professional marketing agency services including strategy development, execution of marketing plans, digital marketing, shopper marketing, branding, website design, and fractional CMO services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SparkShoppe is a woman-owned, full-service marketing agency that builds brand, shopper, digital, and eCommerce marketing programs for consumer goods and food & beverage companies. The firm delivers strategy, creative, media, web design, and executive-level marketing leadership (including fractional CMO engagements) primarily for CPG retailers and brands across North America.

Product overview

SparkShoppe is a full-service marketing agency offering a comprehensive suite of services organized as distinct practice areas rather than a unified software platform. The core offerings include Shopper Marketing (omni-channel programs connecting CPG brands with retailers), Social & Digital (SEO, SEM, content creation across major platforms), Retail Media Network Marketing (expertise in building and executing retail media networks), Food & Beverage Marketing (specialized marketing with recipe and video production), Fractional CMO Services (executive-level marketing leadership), Website Design & Development (using Squarespace, WordPress, Shopify, Duda), eCommerce & Email Marketing (conversion-focused e-commerce with Constant Contact and Mailchimp), Branding & Insights (brand strategy, audits, and research), Automotive Marketing (dealer-specific services), and Professional Graphic Design Services. The agency serves industries including travel/hospitality, manufacturing, industrial, craft beer & spirits, retail, construction, automotive, international, non-profit, and local/small business.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopper Marketing

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner - Team members are Google certified and provide certified Google Partnership Ad Services including search engine marketing and advertising.
• Meta (Facebook)coreTechnology or IntegrationFacebook Blueprint Certified Buyers and Planners - Team members hold Facebook Blueprint certifications for media buying and planning.
• ShopifycoreTechnology or IntegrationShopify Partner for eCommerce platform development and integrations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TPN (part of Omnicom): Retail and shopper marketing agency owned by Omnicom Group, serving CPG brands and retailers with shopper, digital, and retail media services — the closest scaled analog to SparkShoppe's core practice.
• Advantage Solutions (Catapult): Sales, marketing, and retail media services company serving CPG brands and retailers, including in-store, digital, and shopper marketing — directly comparable to SparkShoppe's core grocery/CPG focus.
• Geometry Global (VML): WPP-affiliated shopper and commerce agency delivering omni-channel retail marketing, content, and retail media services to CPG clients — comparable offering and target buyer base to SparkShoppe.
• The Mars Agency: Specialist shopper marketing agency focused on retail and CPG, with deep expertise in retail media networks and in-store/omni-channel programs — directly comparable to SparkShoppe's shopper marketing and RMN offerings.
• Acosta Group: Sales and marketing services provider to CPG brands and retailers, with capabilities in retail media, shopper marketing, and digital activation — directly comparable customer base and service mix.
• Ansira: Independent marketing agency providing brand, digital, channel, and performance marketing to mid-market and enterprise B2B and B2C clients — comparable mid-size agency profile and service mix to SparkShoppe.
• Tinuiti: Independent digital marketing agency focused on performance media, retail media networks, and commerce — overlapping SparkShoppe's RMN, paid social, and SEO/SEM offerings for CPG and retail clients.

Broad incumbents

• Publicis Sapient: Large digital transformation and marketing services arm of Publicis Groupe, with commerce, digital media, and content capabilities overlapping SparkShoppe's digital, eCommerce, and shopper marketing work.

Emerging players

• Social Fulcrum: Boutique social media and digital marketing agency serving CPG, food & beverage, and retail clients — comparable niche, customer segment, and service mix to SparkShoppe's social & digital practice.
• Walzay: Smaller shopper and digital marketing agency serving CPG and grocery clients with strategy, content, and digital activation — comparable in size and offering profile to SparkShoppe's specialty agency positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sparkshoppe-ltd.
• Xx.com/sparkshoppe
• Facebookfacebook.com/sparkshoppe

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SparkShoppe