City of Brawley

What City of Brawley does

The City of Brawley is a general law municipal government incorporated in 1908 and operating under California law in Imperial County, where it is the third-largest city. It serves a population of approximately 26,862 across 7,501 households and 7.7 square miles, with a median household income of $56,229 and a median home price of $161,000. The city delivers the full spectrum of municipal services through dedicated departments — Development Services (Building, Housing, Planning), Finance, Fire, Library, Parks & Recreation, Police, and Public Works (which includes streets, utilities maintenance, engineering, the municipal airport, and water/wastewater treatment plants).

The city's technology layer is a stack of integrated third-party SaaS platforms rather than proprietary systems: GOGov powers the Brawley Connect resident engagement mobile app; Municipal Online Payments handles utility billing; Biblionix operates the library catalog with Libby/OverDrive providing digital lending; RecDesk manages recreation registrations; Granicus archives City Council meeting video; and ZoomProspector hosts the Brawley Zoom Tour. Service delivery occurs across 13 documented city facilities including two fire stations, two library branches, the senior and teen centers, parks, and City Hall at 383 Main Street.

Revenue is generated through a diversified mix of municipal instruments: a 4% Utility User Tax enacted under Measure U (voter-approved November 2, 2021, with sunset clause removed and extended to modernized telecom services), quarterly sales tax distributions, water/sewer/garbage utility billing, required business licenses (non-transferable, per Municipal Code Section 16.16.1), building permits and contractor fees, library and facility rentals, and state/federal grants. The city is governed by an elected Mayor and four-member City Council and is not owned by, or a subsidiary of, any parent entity. There are no funding rounds, M&A transactions, or external investors — this is a public government organization funded entirely by tax revenues, user fees, and intergovernmental transfers.

Name

City of Brawley

Legal name

City of Brawley

Website

https://brawley-ca.gov

Company type

Public

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

The City of Brawley is a California general law municipal government serving approximately 26,862 residents in Imperial County with public safety, utilities, library, parks, development, and public works services delivered through 13 city facilities and a stack of integrated third-party digital platforms.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Police Protection (922120), Fire Protection (922160), Public Finance Activities (92113)

SIC

Sanitary Services (4950), Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Planning, Zoning, Permitting & Code Enforcement (BPAIACAE), Stormwater Management & MS4 Compliance Services (BPALAMAL)

Keywords

• Municipal government services
• Public safety services
• Utility billing services
• Building permits
• Parks recreation

Headquarters

HQ city

Brawley

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Utility User Tax (UUT): 4% tax on cable television, landline telephone communication, electricity, natural gas, water, sewage, and garbage collection services. Revenue funds police, fire, library, recreation, parks, public works, and development services.
2. Sales Tax Revenue: Quarterly sales tax revenue updates tracked and reported for city operations.
3. Business Licenses: Required business licenses for all businesses operating within city limits including home-based businesses per City of Brawley Municipal Code Section 16.16.1.
4. Utility Billing: Water service charges, sewer, and other utility services billed to residents and businesses.
5. Building Permits and Fees: Building permits, contractor business licenses, and associated fees for construction and development activities.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

City of Brawley is a municipal government that provides public services to its residents and local businesses, including police and fire protection, water and wastewater utility services, public library access, parks and recreation programs, building permits and business licensing, planning and zoning, public works, and economic development. Services are delivered through in-person department offices, a city website, the GOGov-powered Brawley Connect mobile application, and integrated third-party platforms for online payments, recreation registration, and library catalog access.

Product overview

The City of Brawley is a municipal government providing public services through a network of departments rather than a commercial product portfolio. Key service offerings include Brawley Connect (a resident-facing mobile engagement platform), municipal utility services (water, wastewater, garbage), public safety (fire and police departments), library services with physical and digital collections, and parks and recreation facilities and programs. These services are delivered through a combination of in-person operations, a website portal, and third-party integrated platforms for specific functions like online payments and facility reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brawley Connect Mobile App A resident engagement mobile application powered by GOGov that provides access to city information, issue reporting, and notification subscriptions for iOS and Android users.
• Online Utility Billing Portal Digital platform for viewing and paying utility bills (water, sewer, garbage) powered by Municipal Online Payments, available 24/7 to residents and businesses.
• Fire Department Services Municipal fire protection services including fire suppression, rescue, emergency medical services, fire prevention, and emergency preparedness for approximately 26,000 residents across 7.7 square miles.
• Public Library Services Public library services at two locations (Main Branch and Del Rio Branch) including physical and digital collections, adult literacy programs, community programs, and digital lending via Libby/OverDrive.
• Parks & Recreation Programs Municipal parks and recreation services including park facilities, senior center, aquatic center, Lions Center, teen center, and various recreational programs with online registration via RecDesk.
• Brawley Public Library Catalog Online library catalog system powered by Biblionix providing access to the library's physical and digital collection, patron account management, and material reservations.
• RecDesk Recreation Portal Online platform for Parks & Recreation facility reservations and program registrations managed through RecDesk.
• City Council Meeting Archive Video streaming service for City Council meeting archives, powered by Granicus platform, providing on-demand access to recorded meetings.
• Water and Wastewater Utility Services Municipal water treatment, water distribution, and wastewater treatment services billed to residents and businesses at Proposition 218-adopted rates, with after-hours reconnection fees of $50 per callout.
• Business License Application Required business licenses for all businesses operating within city limits including home-based businesses per City of Brawley Municipal Code Section 16.16.1. Licenses are not transferrable to new owners.
• Building Permits and Inspection Services Building permits, contractor business licenses, building inspections, and rehabilitation inspections processed at the Building Division office at 205 S Imperial Avenue.
• Planning and Zoning Services Planning Division handling General Plan revisions, conditional use permits, zone changes, variances, and subdivisions administered through the Planning Commission.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• City of Yuma: Larger municipal government in adjacent Yuma County, Arizona (~100K residents). Comparable agricultural service hub in the same Lower Colorado River basin with similar cross-border trade dynamics, though a different state regulatory framework.
• City of Coalinga: Central Valley California city of similar population (~17K) with comparable agricultural-anchored economy and small-city full-service municipal operation, providing a relevant scale and operating-cost benchmark.
• City of Maricopa: Growing small Arizona city (~50K) that, like Brawley, manages its own water and wastewater utilities and delivers full-stack municipal services. Provides a useful benchmark for digitally-enabled small-city operations.
• City of Blythe: Small Riverside County desert city on the Colorado River with similar agricultural/military-adjacent economy. Comparable scale of municipal operations and similar geographic isolation challenges.
• City of Indio: Coachella Valley city in Riverside County with comparable inland Southern California desert municipal profile. Comparable population and service portfolio including police, fire, utilities, and recreation, though with a more tourism-driven economy.

Direct peers

• City of Imperial: Smaller Imperial County municipality located adjacent to Brawley and El Centro. Provides similar municipal services to a residential and agricultural workforce population, sharing the same county-level economic dynamics.
• City of El Centro: County seat and largest city in Imperial County. Most directly comparable municipal government in the same labor market, sharing the same agricultural economic base, regional water district, and cross-border trade exposure.
• Imperial County: County-level government with overlapping service jurisdictions (public works, public safety, environmental health, library system). Provides a useful benchmark for how services are delivered and funded across the region.
• City of Calexico: Imperial Valley border city with a population of approximately 38,000. Comparable municipal service profile (police, fire, utilities, recreation, planning) with similar agricultural and cross-border commerce economic drivers.
• City of Holtville: Small Imperial County municipality serving an agricultural community ('Carrot Capital of the World'). Comparable in scale and economic base to Brawley, providing full-stack municipal services to a population of approximately 6,000.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cityofbrawley
• YouTubeyoutube.com/@cityofbrawley799
• Facebookfacebook.com/cityofbrawley
• Instagraminstagram.com/cityofbrawley
• LinkedInlinkedin.com/company/brawley-fire-dept

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Brawley