Slotsipedia.se
Slotsipedia.se is a Stockholm-based, Swedish-language affiliate site founded in 2024 by Karl Åhgren that reviews 520+ slot games, 214 game providers, and 77 Spelinspektionen-licensed online casinos for Swedish players, monetizing via operator referral commissions.
- Company typePrivate
- Founded2024
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Slotsipedia.se does
Slotsipedia.se is a Sweden-focused online casino affiliate and content site operated by the Swedish-registered holding company Gretas Diversehandel AB (organization number 559218-7982). Founded in 2024 by Karl Åhgren, a casino-industry writer and operator-experienced professional active in the vertical since 2010, the site publishes Swedish-language reviews and rankings for online slot games (520+ titles), game providers (214 studios including Nolimit City, Pragmatic Play, Play'n GO, NetEnt, and Big Time Gaming), and licensed casino operators (77 Spelinspektionen-licensed operators), alongside a slots terminology glossary. Unlike typical Scandinavian casino affiliates, the platform explicitly prioritizes game content over operator bonus promotion and restricts coverage to Spelinspektionen-regulated operators.
The product is built on a standard WordPress content management system with SEO-optimized review pages and is operated as a solo-founder-led, 1-10-employee business out of Stockholm. Discovery is driven primarily by organic Swedish-language search for slot reviews, RTP, volatility, and bonus features, with an email newsletter layered in as a mid-funnel retention channel. The site runs a hybrid segmentation approach serving both Swedish end-user players (information and comparison use cases) and licensed casino operators (acquisition channel).
Slotsipedia.se monetizes through affiliate referral commissions when users sign up or deposit at partnered, Spelinspektionen-licensed casinos, supplemented by sponsored listings and advertising. The site is free for end users; revenue is 100% operator-side. There is no venture capital, private equity, or institutional investment disclosed, and the parent entity Gretas Diversehandel AB is the sole corporate parent.
Slotsipedia.se firmographics
Firmographics- Name
- Slotsipedia.se
- Legal name
- Gretas Diversehandel AB
- Website
- https://slotsipedia.se
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Slotsipedia.se is a Stockholm-based, Swedish-language affiliate site founded in 2024 by Karl Åhgren that reviews 520+ slot games, 214 game providers, and 77 Spelinspektionen-licensed online casinos for Swedish players, monetizing via operator referral commissions.
- Ownership category
- akta.pro rank
Slotsipedia.se industry classification
Industry- Product category
- Online Casino Affiliate Content
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where Slotsipedia.se is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Slotsipedia.se business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: Slotsipedia.se earns commissions from casino operators when users click through from their site and sign up, deposit, or play at partnered casinos. The site discloses: 'Går du vidare till att casino genom någon av våra listor kan vi erhålla en provision från operatören.' (When you proceed to casino through one of our lists, we may receive a commission from the operator.) This is an affiliate/referral revenue model.
- Advertising/Sponsored Listings: The site features sponsored casino listings and promoted content. The lists are based on their opinions and agreements with operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Slotsipedia.se product offering
Product offeringCore offering
Slotsipedia.se is a Swedish-language online casino game review and comparison platform that publishes detailed reviews, ratings, and rankings of 520+ slot games, 214 game providers, and 77 Swedish-licensed online casino operators. The site is free for users and monetizes via affiliate commissions and sponsored listings received from Spelinspektionen-licensed casino operators when referred users sign up or deposit.
Product overview
Slotsipedia.se is a Swedish online casino game review and comparison platform organized into three core product areas: slot game reviews (520+ titles), game provider profiles (214 studios), and licensed online casino reviews (77 operators). The site operates exclusively with Spelinspektionen-licensed operators and differentiates itself by prioritizing game content over operator promotions. A supplementary slots terminology guide provides educational reference for players.
Differentiator
Problem solved
Functional benefit
Products and services
- Slots Reviews Detailed reviews and ratings of 520+ online casino slot games covering RTP, volatility, max win, bet limits, win lines, bonus buy availability, and bonus features, targeted at Swedish online casino players.
- Game Provider Reviews Reviews and profiles of 214 slot game developers and providers operating in the Swedish market, including Pragmatic Play, Play'n GO, NetEnt, Nolimit City, and Big Time Gaming, with company information, licenses, and featured games.
- Online Casino Reviews Reviews and comparisons of 77 licensed Swedish online casinos, including welcome bonuses, payment methods, game selection, and responsible gambling features, for Swedish players seeking vetted operators.
- Slots Terminology Guide Comprehensive glossary of slot game terms and definitions covering RTP, volatility, paylines, wilds, scatters, cluster pays, and bonus features, serving as an educational reference for Swedish players.
Companies that use Slotsipedia.se
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Slotsipedia.se technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Slotsipedia.se partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gretas Diversehandel ABcoreGretas Diversehandel AB (organization number 559218-7982) is the parent company that owns Slotsipedia.se. The company is registered in Sweden and operates the casino comparison website.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Slotsipedia.se competitors and assessment
Company assessmentDirect peers
- CasinoGuide.se: CasinoGuide.se is a Swedish casino comparison and review site focused on licensed operators. It is directly comparable to Slotsipedia.se in mission (Swedish casino reviews), customer base, and affiliate-driven revenue model.
- Spelrecension.se: Spelrecension.se is a Swedish-language site reviewing online casinos and slot games for Swedish players. It is a direct Swedish-market peer to Slotsipedia.se in casino/slot reviews and affiliate referrals.
- JohnSlots: JohnSlots is a long-established Swedish and Nordic-facing slots-focused affiliate site. It is the most direct competitor to Slotsipedia.se, competing in the same niche of slot game reviews and casino comparisons targeting Swedish players.
- SveaCasino: SveaCasino is a Swedish-language casino comparison and affiliate site targeting Swedish players. It competes with Slotsipedia.se for organic search traffic around Swedish casino and slot queries.
- Casinon.com: Casinon.com is a Swedish-language online casino comparison and review site that ranks licensed operators and games. It overlaps directly with Slotsipedia.se's casino comparison and review content targeting the Swedish market.
- Snabbt.com: Snabbt.com is a Swedish online casino comparison site listing licensed operators, bonuses, and games for Swedish players. It competes with Slotsipedia.se for the same Swedish-language, SEO-driven affiliate traffic.
Regional players
- Spelautomater.se: Spelautomater.se is a Swedish-language slot game and casino comparison site. It overlaps with Slotsipedia.se's slot review and casino listing offering within the Swedish market.
- NY Spins: NY Spins is a Swedish-facing online casino brand with comparison and review content. While it is partly an operator, its content side is comparable to Slotsipedia.se in targeting Swedish slot and casino players.
Emerging players
- Casinopedia: Casinopedia is a content-rich casino and slots information site with reviews and educational content. It is comparable to Slotsipedia.se in the educational, game-first content approach, though it operates across multiple markets rather than Sweden specifically.
- Slotsia: Slotsia is a multi-market slots-focused review and affiliate site covering many European jurisdictions. It is a partial competitor to Slotsipedia.se, with similar slot-review content but a broader geographic footprint.
Market position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Slotsipedia.se social profiles
Digital presenceSlotsipedia.se financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slotsipedia.se leadership team
Management profileNumber of profiles
Profiles1 record
Slotsipedia.se funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slotsipedia.se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slotsipedia.se
What does Slotsipedia.se do?
Slotsipedia.se is a Swedish-language online casino game review and comparison platform that publishes detailed reviews, ratings, and rankings of 520+ slot games, 214 game providers, and 77 Swedish-licensed online casino operators. The site is free for users and monetizes via affiliate commissions and sponsored listings received from Spelinspektionen-licensed casino operators when referred users sign up or deposit.
Is Slotsipedia.se a public or private company?
Slotsipedia.se is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slotsipedia.se founded?
Slotsipedia.se was founded in 2024. It employs 1 to 10 people.
Where is Slotsipedia.se based?
Slotsipedia.se is headquartered in Stockholm, Sweden, in the Europe region.
How does Slotsipedia.se make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are advertising/Sponsored Listings.
Who are Slotsipedia.se's main competitors?
Direct peers on record are CasinoGuide.se, Spelrecension.se, JohnSlots, SveaCasino, Casinon.com and Snabbt.com. Regional players are Spelautomater.se and NY Spins. Emerging players are Casinopedia and Slotsia.
Does Slotsipedia.se have an API?
No public API is recorded for Slotsipedia.se.
What industry is Slotsipedia.se in?
Slotsipedia.se's product category is Online Casino Affiliate Content. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites.