Longo Financial Services

What Longo Financial Services does

Longo Financial Services Inc. is a privately held, owner-operated boutique financial advisory firm headquartered in Larchmont, New York, founded around 2007 by President Michael J Longo. The firm delivers personalized financial planning services across six practice areas: Retirement Planning, Wealth Management, Risk Management Strategies, Legacy & Estate Planning, Tax Planning, and Employee Benefits. Its primary client base consists of individuals and households seeking retirement readiness, wealth preservation, estate transfer, and tax-efficient strategies, with a secondary segment of small and mid-sized businesses purchasing employee benefits packages such as 401(k), group medical, group disability, and executive benefit plans.

The firm's technology stack is entirely non-proprietary and built on third-party infrastructure. Securities, brokerage, and advisory services are delivered through LPL Financial, a Registered Investment Advisor and FINRA/SIPC member, with Michael Longo holding Series 7 and 63 licenses. Client-facing tooling consists of Albridge Wealth Reporting and Clientworks portals for account access, plus an embedded library of Calcxml and FINRA-branded interactive financial calculators for retirement, savings, mortgage, tax, and college planning. No AI/ML capabilities, mobile applications, API surfaces, or proprietary models are disclosed.

The revenue model is fee- and/or commission-based financial advisory services routed through LPL Financial, with no publicly disclosed pricing tiers, AUM minimums, or fee schedules. The go-to-market is sales-led and relationship-based, anchored on a single principal advisor offering free consultations, supported by a content-driven marketing approach (blog, calculators, curated resource links). Registered to provide advisory services in New York and brokerage services across ten states (NY, FL, NJ, PA, NC, CT, VA, CA, SC, NV), the firm operates a regional/Northeast-weighted practice with selective multi-state reach and no disclosed institutional ownership, funding, or M&A activity.

Name

Longo Financial Services

Legal name

Longo Financial Services Inc.

Website

https://longofinancial.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Longo Financial Services is a privately held, Larchmont, NY-based boutique financial advisory firm offering retirement, wealth, risk, estate, tax, and employee benefits planning through a single principal advisor on the LPL Financial platform.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Financial planning services
• Retirement planning advisory
• Wealth management services
• Estate planning strategies
• Employee benefits solutions

Headquarters

HQ city

Larchmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based or commission-based financial advisory services through LPL Financial, a Registered Investment Advisor. Revenue generated from advisory fees and/or commissions on financial products such as insurance, municipal bonds, and investment products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Longo Financial Services is a boutique, independently-owned financial advisory firm that delivers personalized financial planning, retirement, wealth management, risk management, estate, and tax planning services to individuals, families, and small businesses. The firm operates as a registered investment advisory through the LPL Financial broker-dealer and registered investment adviser platform, offering both wealth advisory services and group employee benefits packages. The firm operates from a single office in Larchmont, NY and is registered to provide advisory services in ten U.S. states.

Product overview

Longo Financial Services is a financial advisory firm offering a unified suite of services centered on comprehensive financial planning. The core offerings include Retirement Planning, Wealth Management, Risk Management Strategies, Legacy & Estate Planning, Tax Planning, and Employee Benefits programs. These services are supported by interactive Financial Calculators for client self-service. The firm is built around a single advisor, Michael J Longo, who provides personalized, tailored financial strategies rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning
• Wealth Management
• Risk Management Strategies
• Legacy & Estate Planning
• Tax Planning
• Employee Benefits

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities and Advisory Services offered through LPL Financial, a Registered Investment Advisor and Member FINRA/SIPC. LPL Financial provides the broker/dealer platform and investment advisor infrastructure for Longo Financial Services. Michael holds Series 7 and 63 licenses with LPL Financial.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edward Jones: Mass-affluent-focused advisor-led model with a national branch network of solo financial advisors delivering retirement and wealth planning. Closely mirrors Longo's relationship-led, planning-centric GTM.
• Edelman Financial Engines: Large independent RIA providing comprehensive financial planning, retirement income and investment management to mass-affluent and HNW households. Closest scaled analog to Longo's planning-led, fee-based model.
• Mariner Wealth Advisors: Independent RIA acquirer focused on comprehensive financial planning, retirement and estate services. A natural strategic buyer for a multi-state registered boutique RIA like Longo.
• Raymond James Financial Services: Independent broker/dealer hosting advisor practices that deliver retirement, wealth and insurance planning. Longo is LPL-affiliated; Raymond James advisors use a comparably structured support platform.
• Ameriprise Financial: Independent franchise advisor model offering comprehensive financial planning across retirement, wealth, insurance and estate. Operates a similar advisor-led planning business through an independent advisor channel.

Broad incumbents

• Cetera Financial Group: Independent broker/dealer and RIA custodian supporting thousands of independent financial advisors with planning, brokerage and custody services. Direct platform analog to LPL Financial.
• Cambridge Investment Research: Independent broker/dealer supporting independent financial advisors in delivering retirement, wealth and insurance planning. Competes with LPL for the same independent-advisor segment Longo belongs to.
• Robert W. Baird: Wealth management division of a diversified financial services firm delivering retirement, wealth and investment planning to individuals. Overlaps with Longo's full-service planning offering.
• Stifel Independent Advisors: Broker/dealer and RIA platform offering planning, wealth management and brokerage services through affiliated advisors. Competes head-to-head with LPL Financial for advisor affiliations.
• Charles Schwab Wealth Advisory: Schwab's advisory and RIA custody business hosts independent advisors while competing directly with them via Schwab Wealth Advisory. A key platform competitor and disruptor for fee-based planning firms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/longo-financial-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longo Financial Services