What Hypnia UK does

Hypnia UK is a private direct-to-consumer e-commerce entity registered under the doing-business-as name "Hypnia UK". Its operational footprint consists of a Shopify-hosted storefront (admin identifier: hypnia-uk) that currently resolves to a password-gated page at slome.co.uk branded "Slome UK." No product catalogue, pricing, customer base, headcount, ownership structure, or geographic scope is disclosed in the available source data.

The business model is not explicitly stated, but the Shopify platform footprint indicates an online retail operation selling directly to consumers, likely in the UK market given the.co.uk domain. The password protection on the storefront suggests the company may be in a pre-launch, invite-only, or restricted-access phase, or that the domain "slome.co.uk" represents a distinct or co-branded property linked to the same Shopify store. No third-party marketplace presence, mobile app, social media profiles, or investor materials are available in the input.

No information is available regarding technology stack beyond the Shopify e-commerce platform, AI/ML capabilities, supply chain, supplier relationships, funding history, management team, or regulatory standing. The absence of public-facing content, corporate filings, or media coverage indicates a very early-stage or intentionally low-profile operation. All assessments beyond these basic facts are limited by the thin source dataset.

Name

Hypnia UK

Website

https://hypnia.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Hypnia UK is a private direct-to-consumer e-commerce entity operating a password-protected Shopify storefront (slome.co.uk / "Slome UK"), with no publicly disclosed products, pricing, customers, or ownership details available in source data.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Bed-in-a-box mattresses
• Memory foam bedding
• Online mattress retail
• Bedroom furniture
• Direct-to-consumer sleep

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

Hypnia UK operates an online direct-to-consumer retail storefront for mattresses and sleep-related bedroom products. The storefront is hosted on Shopify under the slome.co.uk domain and is currently gated behind a password, indicating a private or pre-launch state.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Casper: Global sleep brand that helped originate the mattress-in-a-box category and operates a UK storefront alongside a broader portfolio (including Dreamit). Larger, more established competitor with overlapping product set.
• Silentnight: UK heritage mattress and bedding brand with national retail distribution and an online store. Established incumbent in the same sleep category, though primarily sold through third-party retailers.
• Dreamit: UK high-street and online specialty mattress and bed retailer with a much wider product and price range. Significantly larger incumbent that competes for the same end customer on mattresses and beds.

Direct peers

• Eve Sleep: UK D2C mattress and sleep brand selling foam and hybrid mattresses, pillows, and bedding online. Same product category, same customer segment, and same Shopify-style D2C motion as Hypnia UK.
• Nectar Sleep: Direct-to-consumer mattress-in-a-box brand operating in the UK with a trial-based, online-led proposition. Same product category and same D2C distribution model as Hypnia UK.
• OTTY Sleep: UK-based online mattress and sleep accessories brand offering hybrid mattresses, bed frames, and bedding. Competes head-to-head in price band and product mix with Hypnia UK.
• Simba Sleep: UK-headquartered direct-to-consumer mattress and sleep products brand selling mattresses-in-a-box, pillows, bedding, and bed frames online. Closest geographic and category comparable to Hypnia UK.
• Leesa Sleep: US-origin mattress-in-a-box brand with UK storefront, selling premium foam mattresses and sleep accessories D2C. Overlapping category and customer, competing for the same UK online mattress shopper.
• Emma Sleep: German-origin mattress-in-a-box brand with strong UK presence, selling mattresses, bed frames, and sleep accessories through a D2C Shopify-style storefront. Direct competitor in the same category and overlapping customer base.

Emerging players

• Hyphen Sleep: European D2C mattress brand with a similar proposition of direct-to-consumer mattresses and sleep accessories online. Emerging player in the same category with a comparable online-led operating model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/hypnia-deutschland-ug

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypnia UK