Bituach Haklai Central Cooperative Society

What Bituach Haklai Central Cooperative Society does

Bituach Haklai Central Cooperative Society Ltd. (ביטוח חקלאי אגודה שיתופית מרכזית בע"מ) is an Israel-domiciled mutual insurance cooperative founded on April 14, 1937 in Kibbutz Ein HaHoresh. It is owned by approximately 290 kibbutzim, moshavim and agricultural associations (~83% equity held by kibbutz-movement entities, ~17% by kibbutz group corporations), with a participation unit held in trust on their behalf by Risk Management – Agricultural Cooperative Insurance Company Ltd. The company provides general insurance — motor (comprehensive, third-party, mandatory), home (structure, contents, mortgage), international travel, business, professional liability, private construction, kibbutz/industrial property, marine, and livestock — to its kibbutz/moshav member base and to private individuals and small businesses across Israel.

The core product engine is a conventional general insurance underwriting platform, augmented by digital infrastructure introduced in stages: a customer self-service portal (myinfo.bth.co.il), an agent portal (portals.bth.co.il) and a digital direct purchase platform (digital.bth.co.il), with WhatsApp Business integration for sales/service contact. Distribution is hybrid — a network of approximately 300 agents nationwide, supplemented by three regional subsidiary agencies (Bituach Haklai Insurance Agency 100%, Canaani 80% in the north, Mishkei Palmahim 60% in the center/south) and wholly-owned adjacencies in life/pension (Mishkei Tenne), marine (Bituach Haklai Idan Hadash) and a 50%-held pension JV (Atudot). Revenue is generated via recurring insurance premiums on motor, home, travel, property, liability and agricultural lines, billed annually; the company does not publicly disclose pricing or premium rates, though it markets discounts (e.g., 40% on comprehensive car, 12% on travel). As of 2009 — the most recent disclosed financial period in the input — premium turnover was approximately 500 million ILS with about 124,000 policies in force and a balance sheet exceeding 1 billion ILS; no post-2009 financial disclosures are available in the supplied data.

Strategically, Bituach Haklai is positioned as a community-rooted incumbent leveraging cooperative ownership and 90 years of agricultural-risk expertise to compete on service quality — it holds #1 rankings in the Israel Capital Market Authority Service Index for telephone response time (six consecutive years), mandatory vehicle insurance (two consecutive years) and property vehicle insurance, with #3 in home insurance — while executing a measured digital pivot (2025 Chul Plus digital travel product, 2025 headquarters relocation to a hybrid-work site in Tel Aviv) and incremental geographic/product expansion through subsidiary agencies and adjacent insurance classes.

Name

Bituach Haklai Central Cooperative Society

Legal name

Bituach Haklai Central Cooperative Society Ltd. (ביטוח חקלאי אגודה שיתופית מרכזית בע"מ)

Website

https://bth.co.il

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Bituach Haklai is an Israel-domiciled mutual insurance cooperative, founded 1937 and owned by ~290 kibbutzim, moshavim and agricultural associations, providing general insurance (motor, home, travel, property, liability, marine, livestock) to kibbutz communities, private individuals and small businesses across Israel via ~300 agents and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: The company collects insurance premiums from policyholders in exchange for coverage across various insurance classes including motor, home, travel, property, liability, and agricultural insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bituach Haklai is a kibbutz-owned mutual insurance cooperative that underwrites and distributes general insurance products to approximately 290 kibbutzim, moshavim, and agricultural associations, as well as to private individuals. Its core offerings cover motor (comprehensive, third-party, mandatory), home structure and contents, mortgage protection, international travel, business and industry, professional liability, private construction, marine hull and cargo, and livestock insurance, sold through an agent network of about 300 agents, regional subsidiary agencies, and online direct channels.

Product overview

Bituach Haklai Central Cooperative Society Ltd. is a kibbutz-owned insurance cooperative established in 1937, providing general insurance products to approximately 290 kibbutzim, moshavim, and agricultural associations, as well as private sector customers. The company operates two main segments: (1) Kibbutz and Agricultural Insurance covering residential, commercial, and industrial properties including motor, home, property damage, loss of profits, third-party liability, employers liability, products liability, directors and officers, livestock, and marine insurance; and (2) Private Sector Insurance including vehicle (comprehensive/חובה/צד ג'), home (structure/contents/mortgage), and travel insurance (חו"ל פלוס). The product portfolio centers on car insurance (ביטוח רכב) with three variants—comprehensive, third-party, and mandatory—plus home insurance (ביטוח דירה), international travel insurance (חו"ל פלוס), business insurance (ביטוח עסק), professional liability (ביטוח אחריות מקצועית), private construction insurance (ביטוח בניה), and specialized kibbutz/industry insurance (ביטוח קיבוצים/תעשייה), marine insurance, and livestock insurance. Digital services include the MyInfo self-service portal, Agent Portal, and Digital Purchase Platform for online policy management and sales.

Differentiator

Problem solved

Functional benefit

Brands

• Chul Plus (חו"ל פלוס): Digital travel insurance product launched in 2025, offering comprehensive coverage with 24/7 medical assistance and digital claims filing.
• Car Plus (רכב פלוס)

Products and services

• Comprehensive Car Insurance (ביטוח מקיף) Comprehensive motor insurance covering damage to vehicles during travel or parking, including accidents, theft, and break-ins. Applicable to private vehicles and commercial vehicles up to 3.5 tons; available with a 40% discount.
• Third Party Car Insurance (ביטוח צד ג') Third-party liability coverage for damage caused by the insured vehicle to other vehicles or property belonging to third parties.
• Mandatory Vehicle Insurance (ביטוח חובה) Mandatory insurance protecting the driver, passengers, and pedestrians against bodily injury in case of accidents.
• Home Contents Insurance (ביטוח דירה ותכולתה) Property and contents insurance for private and shared homes, covering damage from malfunctions, accidents, break-ins, or force majeure events.
• Mortgage Structure Insurance (ביטוח מבנה למשכנתא) Insurance ensuring the ability to continue mortgage payments after damage to the home structure.
• Chul Plus International Travel Insurance (חו"ל פלוס) Digital international travel insurance with global coverage, 24/7 medical assistance (via IMA), extended search and rescue (via MAGNUS), immediate $200 expense reimbursement at BIT, and digital claims submission while abroad. Available with a 12% discount.
• Business Plus Insurance (ביטוח עסק פלוס) Business insurance designed for small and micro businesses in kibbutz communities, covering fire risks including natural damage and earthquakes, third-party liability, and employers liability.
• Professional Liability Plus (ביטוח אחריות מקצועית פלוס) Professional liability insurance for freelancers in kibbutzim including complementary medicine practitioners, private consultants, cosmeticians, and fitness instructors. Combines professional liability with third-party coverage.
• Private Construction Plus Insurance (ביטוח בנייה פרטית פלוס) Construction insurance covering contractors and developers during building or renovation projects, including 12-month extended liability after project completion, all-risks property coverage, and third-party liability.
• Business and Industry Insurance (ביטוחי עסק ותעשייה) Comprehensive business and industrial insurance for kibbutzim covering all-risks policies, commercial property, regional councils, cold storage facilities, mechanical breakdown, and property in transit.
• Kibbutz Insurance Program (ביטוח קיבוצים) Comprehensive insurance program exclusively for kibbutzim and their residents, covering property, industry, liability, agricultural equipment, marine, and livestock. Includes all-risks, directors and officers, third-party, and agricultural-specific coverage.
• Marine Insurance (ביטוח ימי) Coverage for cargo shipments and maritime transport, handled by the dedicated marine insurance agency established in 2011 and operating as a division since 2015.
• Livestock Insurance (ביטוח בעלי חיים) Coverage for poultry, cattle, dairy cattle on pasture, horses, and raw milk production.

Quantifiable outcome

• Ranked #1 in telephone response time for 6 consecutive years (2023)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• IMA (International Medical Assistance)coreOthersMedical assistance provider for travelers abroad. IMA provides 24/7 emergency medical assistance for Bituach Haklai travel insurance policyholders worldwide.
• MAGNUScoreOthersSearch and rescue service provider for travelers abroad. MAGNUS provides 24/7 emergency search, rescue and evacuation services for Bituach Haklai travel insurance customers.
• Bituach Haklai Insurance Agency Ltd.coreOthersWholly-owned subsidiary (100%) handling general insurance products and other products including pension schemes, health insurance, long term care insurance and overseas travel insurance. Formerly known as Kibbutz Industries Insurance Agency Ltd.
• Canaani Insurance Agency Ltd.majorChannel Partner/ Reseller/ DistributorBituach Haklai Insurance Agency holds 80% share. Operates as the marketing and underwriting arm in northern Israel. Licensed to handle all insurance classes.
• Mishkei Tenne Pension Insurance Agency Ltd.majorOthers100% owned by Bituach Haklai Insurance Agency. Markets life assurance, pensions, health insurance, long term care insurance, personal accident insurance, mortgage protection insurance and financial management services.
• Mishkei Palmahim Insurance Agency (2021) Ltd.majorChannel Partner/ Reseller/ Distributor60% owned by Bituach Haklai Insurance Agency. Operates as the marketing and underwriting arm in central and southern Israel. Licensed to handle all insurance classes.
• Atudot Pension Fund for Salaried Employees and Self-Employed Individuals Ltd.minorOthersBituach Haklai holds 50% share. Specializes in pension fund and provident fund scheme management.
• Bituach Haklai Idan Hadash Marine Insurance Agency (2011) Ltd.coreOthersWholly-owned subsidiary (100%) established in 2011, specializing in marine hull and cargo insurance.
• Ownership Structure - Kibbutz OrganizationscoreOthersOwned by approximately 290 kibbutzim, moshavim and agricultural associations (holding approximately 83% of equity) and kibbutz group corporations (holding approximately 17%). The ownership holding is managed by Ahzakat Bituach Haklai VeNihul Sikronim.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Phoenix Holdings: Major Israeli insurance and financial group with P&C, life, and asset management operations. Comparable to BTH in product breadth and Israeli market focus, with much larger scale and nationwide agent network.
• Clal Insurance Enterprises Holdings: Large Israeli insurance group providing general insurance, life, health, and pension products. Overlaps directly with BTH on motor, home, and commercial lines for Israeli consumers and businesses.
• Dikla Insurance: Israeli insurance provider offering personal lines, commercial, and specialty coverage. Comparable to BTH in product mix and Israeli market focus, with emphasis on agent-led distribution.
• Migdal Insurance and Financial Holdings: Major Israeli insurance conglomerate offering P&C, life, health, and pension products. Directly competes with BTH across personal and commercial lines and offers similar agent and digital distribution channels in Israel.
• Menora Mivtachim Insurance: Israeli insurance and financial services group offering P&C, health, and pension products. Direct competitor to BTH in personal and commercial lines, particularly motor and home insurance in Israel.
• Shomera Insurance: Israeli insurance company providing personal and commercial lines including motor, home, and travel. Direct mid-market competitor to BTH in Israeli retail insurance.
• Harel Insurance Investments & Financial Services: One of Israel's largest insurance and financial services groups, offering motor, home, travel, life, and commercial P&C lines. Directly competes with BTH in Israeli personal lines and serves similar private and SME customer segments, but at much larger scale.
• Ayalon Insurance: Israeli mutual insurance company offering comprehensive P&C and personal lines to members and the general public. Most structurally comparable peer to BTH given its cooperative/mutual ownership model and similar product portfolio.
• Eliyahu Insurance Company: Israeli insurance carrier offering general insurance, vehicle, property, and travel products. Comparable mid-sized competitor to BTH in the Israeli P&C market, with similar agent-distributed commercial model.

Broad incumbents

• Klal Insurance (HaKlal Insurance Company): Israeli insurance cooperative/mutual organization offering multiple insurance and financial products. Historically associated with cooperative-like distribution and overlapping product set with BTH, though broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCi-a_O5uy_Qc9ZMcBgGd_IA/videos
• Facebookfacebook.com/BituachHaklai
• LinkedInlinkedin.com/company/bituach-haklai-ltd
• TikToktiktok.com/@bituah_haklai

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bituach Haklai Central Cooperative Society