Concept to Co
Concept to Co is a privately held, early to mid-stage venture capital fund that invests capital and provides strategic, operational, and financial guidance to founders building direct-to-consumer brands in beauty, fashion, food, travel, and marketing technology.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Concept to Co does
Concept to Co is an early to mid-stage venture capital fund founded in 2014 and operated as Concept to Co LLC, headquartered in the United States. The fund partners with founders to launch and grow consumer-facing brands and businesses, providing capital alongside strategic, operational, and financial guidance through successive growth phases. Founder and sole disclosed partner Divya Gugnani (Cornell BS, Harvard MBA, French Culinary Institute) is a serial entrepreneur who previously co-founded and sold Send the Trend to QVC, holds operating roles as CEO/Co-Founder of Wander Beauty and CEO/Founder of 5 SENS, and has served on the boards of more than ten companies.
The portfolio comprises 75+ companies invested over approximately two decades, concentrated in direct-to-consumer brands spanning beauty, fashion, food, travel, marketing technology, and staffing. Notable disclosed outcomes include Dollar Shave Club's reported $1B acquisition by Unilever, Plated's acquisition by HelloFresh, Routehappy's acquisition by UTAC, and Aviary's acquisition by Adobe. The fund's go-to-market is sales-led and relationship-driven: the founding partner engages founders directly, supplemented by an inbound channel via the concepttoco.com website and an Instagram presence at @concepttoco that publishes motivational content.
Concept to Co's revenue model is that of a typical venture fund, generating income through management fees on deployed capital and carried interest on exits. The firm is privately held, has no disclosed institutional LPs, no disclosed fund size or AUM, and a small undisclosed headcount. There are no proprietary technology products, AI/ML capabilities, patents, or certifications disclosed; the fund's product is capital allocation and founder support rather than software.
Concept to Co firmographics
Firmographics- Name
- Concept to Co
- Legal name
- Concept to Co LLC
- Website
- https://concepttoco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Concept to Co is a privately held, early to mid-stage venture capital fund that invests capital and provides strategic, operational, and financial guidance to founders building direct-to-consumer brands in beauty, fashion, food, travel, and marketing technology.
- Ownership category
- akta.pro rank
Concept to Co industry classification
Industry- Product category
- Venture Capital Investment
- NAICS
- Other Financial Vehicles (525990)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Impact / ESG Venture Capital (FSANAAAG)
Keywords
Where Concept to Co is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Concept to Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Investment Returns / Equity Gains: Generates returns through equity investments in portfolio companies. Returns realized through exits, IPOs, or secondary sales of portfolio company equity.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Concept to Co product offering
Product offeringCore offering
Concept to Co is an early to mid-stage venture capital fund that deploys capital into founders building disruptive, scalable consumer-facing brands and businesses. Beyond equity investment, it supplies portfolio teams with strategic, operational, and financial guidance through each growth phase. Returns are generated through equity outcomes such as exits, IPOs, and secondary sales of portfolio company holdings.
Product overview
Concept to Co is an early to mid-stage venture capital fund that partners with extraordinary founders to launch and grow brands and businesses. The firm provides strategic, operational, and financial guidance through growth phases. The portfolio includes over 75 companies invested over two decades, spanning consumer brands, beauty, wellness, and lifestyle sectors. Core offering is the VC investment services itself, with portfolio companies including Wander Beauty (beauty essentials) and 5 SENS (fine fragrances) where founder Divya Gugnani holds executive roles.
Differentiator
Problem solved
Functional benefit
Products and services
- Venture Capital Investment Services Early to mid-stage venture capital funding paired with strategic, operational, and financial guidance for founders building and scaling new brands and businesses, concentrated in consumer-facing sectors.
Quantifiable outcome
- 75+ companies invested over two decades
- +1 more outcomes
Companies that use Concept to Co
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Concept to Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Concept to Co partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Concept to Co competitors and assessment
Company assessmentBroad incumbents
- Comcast Ventures: Corporate venture arm with consumer and enterprise exposure including several Concept to Co co-investments. Broader mandate but overlapping consumer thesis.
- Greycroft: Multi-stage venture firm with deep consumer and digital media exposure including Dollar Shave Club. Concept to Co co-invested with Greycroft in several consumer brands.
Direct peers
- Lerer Hippeau: Early-stage venture firm investing in consumer, media, and commerce companies. Comparable in stage focus, sector concentration, and seed-to-Series A cheque sizing.
- Female Founders Fund: Seed-stage fund investing in consumer, enterprise, and health startups with a focus on female founders. Similar early-stage, consumer-leaning thesis and brand-led deal sourcing.
- Halogen Ventures: Early-stage consumer-focused VC led by Jesse Draper, investing in consumer tech, digital media, and brands. Comparable stage, sector focus, and solo-GP-led operational style.
- BBG Ventures: Seed-stage fund backed by Comcast Ventures, focused on consumer and enterprise startups led by women. Comparable early-stage, brand-led sourcing approach.
- Forerunner Ventures: Early-stage venture firm focused on consumer commerce and brands. Closely comparable thematic focus to Concept to Co's consumer/D2C mandate, with a similarly concentrated portfolio approach.
- Notation Capital: Seed-stage consumer and enterprise investor with similar small-team, founder-friendly operating profile and thematic focus on commerce and brands.
- Forerunner: Listed again for emphasis; Forerunner is the most direct thematic comparable given its singular focus on consumer commerce at seed and Series A stages.
- Homebrew: Seed-stage venture fund focused on consumer and enterprise software. Comparable in fund size, stage focus, and operator-led investment approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Concept to Co social profiles
Digital presenceConcept to Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concept to Co leadership team
Management profileNumber of profiles
Profiles1 record
Concept to Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concept to Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concept to Co
What does Concept to Co do?
Concept to Co is an early to mid-stage venture capital fund that deploys capital into founders building disruptive, scalable consumer-facing brands and businesses. Beyond equity investment, it supplies portfolio teams with strategic, operational, and financial guidance through each growth phase. Returns are generated through equity outcomes such as exits, IPOs, and secondary sales of portfolio company holdings.
Is Concept to Co a public or private company?
Concept to Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Concept to Co founded?
Concept to Co was founded in 2018. It employs 1 to 10 people.
Where is Concept to Co based?
Concept to Co is headquartered in Not specified, United States, in the North America region.
How does Concept to Co make money?
One revenue line is on record: investment Returns / Equity Gains.
Who are Concept to Co's main competitors?
Broad incumbents on record are Comcast Ventures and Greycroft. Direct peers are Lerer Hippeau, Female Founders Fund, Halogen Ventures, BBG Ventures, Forerunner Ventures, Notation Capital, Forerunner and Homebrew.
Does Concept to Co have an API?
No public API is recorded for Concept to Co.
What industry is Concept to Co in?
Concept to Co's product category is Venture Capital Investment. Its primary akta.pro industry code is FSANAAAG, Impact / ESG Venture Capital. Its NAICS code is 525990 and its SIC code is 6282.