Gene Steffy Chrysler Dodge Jeep Ram

What Gene Steffy Chrysler Dodge Jeep Ram does

Gene Steffy Chrysler Dodge Jeep Ram is an independently owned, single-rooftop franchised automobile dealership founded in 1981 by Gene Steffy and headquartered at 2545 East 23rd Avenue South, Fremont, Nebraska. The company is authorized to retail new Chrysler, Dodge, Jeep, and Ram vehicles (all Stellantis brands) and to perform factory-warranty service using Mopar parts. Inventory at the time of data capture comprised 157 new trucks and SUVs (66 Ram units, 73 Jeep units) and 59 pre-owned vehicles across multiple non-luxury brands; new vehicles carry MSRPs ranging roughly $37,000–$82,000, while used vehicles price from approximately $15,000 to $60,000.

Name

Gene Steffy Chrysler Dodge Jeep Ram

Legal name

Gene Steffy Chrysler Dodge Jeep Ram

Website

https://genesteffy.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Gene Steffy CDJR is a single-rooftop Chrysler, Dodge, Jeep, and Ram dealership and service center founded 1981 in Fremont, Nebraska, serving retail consumers across eastern Nebraska with new and pre-owned vehicles plus Mopar-backed service.

Ownership category

akta.pro rank

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles including trucks, SUVs, cars, and minivans
2. Used Vehicle Sales: Sale of pre-owned vehicles including cars, trucks, SUVs, and vans from various manufacturers
3. Finance and Lending Services: Financing solutions through 20+ trusted lenders, offering loans and leases for vehicle purchases
4. Service and Parts: Vehicle maintenance and repair services using factory-trained technicians and genuine Mopar parts, including routine oil changes and major repairs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gene Steffy Chrysler Dodge Jeep Ram is a franchised car dealership in Fremont, Nebraska, selling new Chrysler, Dodge, Jeep, and Ram vehicles along with pre-owned vehicles from multiple manufacturers. The dealership is supported by in-house vehicle financing through 20+ lenders, a service center with factory-trained technicians using genuine Mopar parts, a parts department with online ordering, and trade-in/purchase services, all serving customers across eastern Nebraska communities including Columbus, Lincoln, Omaha, Blair, and Wahoo.

Product overview

Gene Steffy Chrysler Dodge Jeep Ram is a traditional automobile dealership offering a unified sales and service experience. The core offering consists of new vehicle sales (primarily Chrysler, Dodge, Jeep, and Ram brands from Stellantis) and pre-owned vehicle sales across multiple brands. These are supported by integrated modules including vehicle financing through multiple lenders, a full-service maintenance and repair center with genuine Mopar parts, and trade-in/purchase services. The dealership serves customers in Fremont, NE and surrounding communities including Columbus, Lincoln, and Omaha.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Chrysler, Dodge, Jeep, Ram) Sale of new Chrysler, Dodge, Jeep, and Ram vehicles including trucks, SUVs, cars, and minivans from Stellantis. Customers can browse the full lineup by brand, view MSRP and current savings, and finalize purchase at the Fremont, NE dealership.
• Pre-Owned Vehicle Sales Sale of inspected pre-owned sedans, SUVs, trucks, and vans from multiple brands including RAM, Jeep, Dodge, Chrysler, Ford, Chevrolet, Toyota, GMC, and Subaru. Inventory typically ranges from approximately $15,000 to $60,000.
• Vehicle Finance & Lending Services Financing solutions through 20+ trusted lenders offering loans and leases for good credit, bad credit, or credit-building scenarios. Includes online approval application and car loan calculator tools with advertised terms such as 75 months at 6.79% APR.
• Vehicle Service & Maintenance Service center with factory-trained technicians using genuine Mopar parts for routine maintenance (oil changes, recalls) through major repairs. Service hours 7:30 AM to 5:00 PM with online appointment scheduling.
• Parts Department Genuine Mopar parts department providing online ordering for vehicle parts and accessories for Chrysler, Dodge, Jeep, and Ram models.
• Trade-In & Vehicle Purchase Services Trade-in valuation and direct vehicle purchase services allowing customers to obtain cash offers for their current vehicles or sell directly to the dealership.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Overfuel.comcoreTechnology or IntegrationWebsite platform provider powering the dealership's online inventory, sales, and service scheduling capabilities. Provides mobile-first website technology for automotive dealers.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorFranchised dealer of Stellantis brands including Chrysler, Dodge, Jeep, and Ram vehicles. Authorized sales, service, and parts dealer for these manufacturers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: Public multi-brand franchised dealer group with EchoPark used-car operations. Comparable business model — new franchise sales plus finance and service — and a potential consolidator in the franchised dealer space.
• Group 1 Automotive: Public franchised dealer group with U.S. and U.K. operations. Comparable revenue mix (new, used, F&I, service) and serves as a useful public-market proxy for the unit economics of a franchised CDJR rooftop.
• AutoNation: Major public auto retailer with a national footprint, including Stellantis franchises. Relevant as a comparable for the franchised dealer business model and as a potential acquirer of independent dealerships like Gene Steffy.
• Lithia Motors: Largest U.S. public auto retailer with hundreds of rooftops across many brands including CDJR. Provides benchmark for franchise dealer economics, capital structure, and acquisition multiples, even though the business model and scale differ materially.
• Berkshire Hathaway Automotive: Large franchised dealer group owned by Berkshire Hathaway with significant CDJR and other brand presence. Industry consolidator whose M&A activity sets benchmarks for independent dealer valuations.
• Asbury Automotive Group: Public franchised dealer group with a meaningful CDJR presence. Closely aligned business model in new vehicle sales, F&I, and service operations; relevant for both benchmarking and roll-up potential.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a national omnichannel model. A partial competitor in the pre-owned vehicle segment and an emerging alternative to traditional franchise dealers for used-car buyers in the dealership's regional market.

Direct peers

• Sid Dillon Chrysler Dodge Jeep Ram: Regional CDJR dealer group operating multiple rooftops across Nebraska. Comparable in brand portfolio, service offering, and finance partnerships; a direct competitor in the same eastern Nebraska geography.
• Woodhouse Chrysler Dodge Jeep Ram: Midwest CDJR dealer with comparable new/used inventory model, Mopar-certified service, and lender-financing relationships. Competes in adjacent Nebraska/Iowa markets.
• Baxter Chrysler Dodge Jeep Ram: Another Nebraska-area CDJR franchised dealer selling the same Stellantis brands. Most direct comparable in product mix, OEM relationship, and customer segment, competing in an overlapping eastern Nebraska catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GeneSteffyChrysler
• Instagraminstagram.com/genesteffyauto
• Xx.com/Gene_SteffyCDJR
• LinkedInlinkedin.com/company/gene-steffy-cjd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gene Steffy Chrysler Dodge Jeep Ram