What FindAUniversity does

FindAUniversity Ltd is a UK-based, privately-held digital media business founded in 2001 and headquartered in Sheffield, operating as a subsidiary of Keystone Education Group. It runs a portfolio of postgraduate-education directories — FindAPhD.com (launched 2001), FindAMasters.com (launched 2004), FindAPostDoc.com, and PostgraduateForum.com — that together catalogue more than 27,000 Masters, MBA, and PhD programmes and attract roughly 1.1 million monthly visitors. The platforms serve a two-sided audience: prospective postgraduate students browsing programmes, and universities seeking qualified student enquiries.

The underlying product is a web-based advertising and lead-generation platform. Universities buy quote-based annual advertising packages on the directories, and the company generated over 3.4 million email enquiries and referrals for advertising partners in 2025. Physical engagement is layered on top through Postgrad LIVE study fairs held across up to nine UK cities, the annual LovePG Postgraduate Marketing Conference, and bi-annual Postgraduate Funding Masterclass training. Supporting infrastructure includes the FAUScan event registration and badge scanning system and a FindAUniversity Knowledge Base for advertisers.

The revenue model is B2B advertising-led, with four streams: (i) directory/programme-listing advertising sold directly to universities, (ii) Postgrad LIVE exhibitor fees, (iii) LovePG conference participation, and (iv) Postgraduate Funding Masterclass tuition for university marketing and admissions staff. Pricing is quote-based and not publicly disclosed, and the customer base is anchored to UK higher-education institutions with multinational reach via the digital directories. Operationally, FindAUniversity differentiates on long-running UK postgraduate brand recognition, a 20+ year curated content library, and a hybrid online-plus-physical go-to-market that includes strategic alignment with sector bodies such as HELOA.

Name

FindAUniversity

Legal name

FindAUniversity Ltd

Website

https://findauniversity.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

FindAUniversity Ltd is a UK-based digital media company that operates FindAMasters.com, FindAPhD.com, FindAPostDoc.com, and PostgraduateForum.com to help universities recruit postgraduate students through directory advertising, lead generation, physical study fairs, and a postgraduate marketing conference.

Ownership category

akta.pro rank

Product category

Higher Education Marketing & Student Recruitment

NAICS

Educational Services (611), Educational Support Services (611710), Web Search Portals and All Other Information Services (51929)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Postgraduate programme directories
• University student recruitment
• Higher education advertising
• Postgraduate study fairs
• Research programme listings

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. University Advertising & Programme Listings: Universities pay to advertise postgraduate programmes on FindAMasters.com and FindAPhD.com platforms, generating email enquiries and referrals for advertising partners. In 2025, the company generated over 3.4 million email enquiries and referrals for advertisers. The platform serves as a marketplace connecting universities with prospective postgraduate students worldwide.
2. Postgrad LIVE Study Fair Exhibitor Fees: Universities pay to exhibit at in-person Postgrad LIVE postgraduate study fairs across UK cities (Bristol, Sheffield, London, Middlesbrough, Belfast, Manchester, Birmingham, Liverpool, Glasgow). The company partners with leading universities to deliver these events.
3. LovePG Conference Participation: Higher education marketing and recruitment professionals pay to attend or participate in the LovePG Postgraduate Marketing Conference, offering networking opportunities and case study/keynote sessions.
4. Postgraduate Funding Masterclass: Bi-annual online training course designed exclusively for university representatives, admissions staff, and student recruitment professionals to guide them through postgraduate funding complexities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

FindAUniversity operates online postgraduate programme directories (FindAPhD.com, FindAMasters.com, FindAPostDoc.com) and in-person study fairs (Postgrad LIVE) that connect universities advertising postgraduate programmes with prospective postgraduate students. The company generates qualified student enquiries and leads for university advertisers through searchable programme listings, enquiry-referral mechanisms, and events held across UK cities.

Product overview

FindAUniversity operates as a multi-platform portfolio company with a platform-plus-products architecture. The core offering consists of flagship directories—FindAMasters.com (launched 2004) and FindAPhD.com (launched 2001)—which serve as the primary digital channels for connecting universities with prospective postgraduate students. These are supplemented by specialized sub-brands including FindAPostDoc.com for postdoctoral positions and PostgraduateForum.com as a community platform. The company augments its digital directories with in-person engagement through Postgrad LIVE study fairs across major UK cities and annual conferences like LovePG. Supporting infrastructure includes the FindAUniversity Knowledge Base for advertiser resources and the FAUScan event registration system. FindAUniversity generates over 3.4 million annual email enquiries and referrals for advertising university partners.

Differentiator

Problem solved

Functional benefit

Brands

• FindAMasters.com: Flagship postgraduate programme directory launched in 2004, attracting more than 620,000 monthly visitors and listing over 22,357 Masters and MBA programmes.
• FindAPhD.com
• FindAPostDoc.com
• PostgraduateForum.com
• Postgrad LIVE
• LovePG
• Postgraduate Funding Masterclass

Products and services

• FindAPhD.com Online directory where universities advertise PhD research opportunities and prospective doctoral students search programmes and submit enquiries. Designed for university research offices recruiting PhD candidates.
• FindAMasters.com Online directory where universities advertise taught and research Masters programmes and prospective postgraduate students search programmes and submit enquiries. Designed for university marketing and admissions teams recruiting Masters candidates.
• FindAPostDoc.com Online directory where universities and research institutions advertise postdoctoral research positions and early-career researchers search opportunities.
• PostgraduateForum.com Online discussion forum where prospective and current postgraduate students share advice, application tips, and information about programmes and institutions.
• Postgrad LIVE study fairs Series of in-person postgraduate study fairs held in cities across the UK, attended by 2,000+ students annually, where universities exhibit and meet prospective postgraduate candidates face-to-face.
• LovePG conference Conference event for prospective and current postgraduate students organised by FindAUniversity.
• Postgraduate Funding Masterclass Educational event focused on helping prospective postgraduate students understand and secure funding for their studies.

Quantifiable outcome

• 3.4 million email enquiries and referrals generated for advertising partners in 2025
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Keystone Education GroupcoreOthersFindAUniversity is part of Keystone Education Group, a leading digital marketing company in the education sector with over 600 professionals supporting education providers and learners worldwide. Keystone's mission is to help students and professionals make one of the most important decisions of their lives: choosing the right education. The parent company's sites are recognized as the world's leading search engines for education.
• HELOA (Higher Education Liaison Officers Association)minorStrategic or Co-development PartnerFindAUniversity works closely with HELOA, a key sector organisation in the UK higher education community. This partnership supports the wider higher education community through collaborative initiatives and sector engagement.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDP Education: Global student placement and recruitment business running IELTS, international student fairs, and institution marketing. Comparable to FindAUniversity in serving university recruitment budgets across multiple geographies, though broader in scope.
• QS Quacquarelli Symonds: Global higher-education events, rankings, and student-recruitment services including QS Grad School Tour and prospective-student fairs. Comparable to Postgrad LIVE study fairs and LovePG conference as a UK/international postgraduate event competitor.

Direct peers

• Hotcourses: UK-based study-search platform listing undergraduate and postgraduate programmes globally, allowing universities to advertise courses. Competes directly with FindAMasters.com for UK postgraduate advertising budgets and prospective-student traffic.
• Prospects (University of Warwick): UK's primary graduate careers and postgraduate study information service, providing programme listings, advice content and events. Overlaps with FindAUniversity on postgraduate programme discovery and recruiter engagement for UK students.
• Studyportals: Operates global directories (Mastersportal, PhDPortal, Bachelorportal, etc.) connecting universities with prospective students. Closest international peer to FindAUniversity's FindAMasters.com and FindAPhD.com directories, competing for the same university advertisers.
• Masters Portal (Studyportals): Global postgraduate directory focused on Masters programmes, run by Studyportals. Direct competitor to FindAMasters.com for university advertising spend and postgraduate search traffic outside the UK.
• PhDPortal (Studyportals): Global PhD research-project directory run by Studyportals. Direct competitor to FindAPhD.com for university and research-institution advertising budgets targeting prospective doctoral candidates.
• educations.com: International education search engine listing programmes (bachelor, master, PhD) and connecting universities with prospective students. Direct directory competitor to FindAMasters.com and FindAPhD.com globally.

Emerging players

• The Student Room: Large UK student community and forum where prospective postgraduates discuss courses and universities. Comparable in audience profile and community function to PostgraduateForum.com and competes for the same advertiser attention.

Others

• HELOA: UK higher-education liaison officers association that runs its own postgraduate events and supports recruiter training. Functions as both an existing FindAUniversity partner and an adjacent provider of postgraduate recruitment services and events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FindAUniversity