Reykjavik Visual Effects

What Reykjavik Visual Effects does

Reykjavik Visual Effects (RVX) is a privately held, independent boutique visual effects facility founded in 2008 in Reykjavik, Iceland, and operating continuously as a standalone studio since 2012. The company delivers high-end CG-driven VFX for prestige television and feature film, with a stated specialization in complex CG environments and additional capabilities spanning set extensions, matte painting, invisible VFX, snow/weather effects, water simulation, crowd simulation, digital doubles, creatures, FX/fire, gore, roto, de-aging, and animation. Documented clients include HBO (House of the Dragon S2, The Last of Us S1–S2, The Gilded Age S3), Netflix (The Witcher S2–S4, Zero Day), Apple TV+ (See S2–S3), Amazon Studios (Hunters, Zero Day), and Universal/Working Title (Everest), with shot volumes per project ranging from ~69 to 311.

Revenue is generated exclusively through fixed-fee, project-based professional-services contracts negotiated per production based on shot count, complexity, and timeline; pricing is not publicly disclosed. Distribution is direct-to-studio with no channel intermediaries, and the studio operates from a single headquarters facility at Bruarvurik 1-3, Reykjavik, powered by 100% Icelandic geothermal energy with naturally cooled datacenters and zero Scope 1/Scope 2 emissions. RVX holds Trusted Partner Network Gold Shield certification (a content-security prerequisite for major-studio work) and offers Icelandic film/TV production rebate advisory (25% or 35%) as a client service. Industry recognition includes an Emmy nomination for The Last of Us (2023), an Emmy nomination for See S3 (2022), a VES Award win for Everest (2016), and a VES nomination for The Oath (2017). Headcount is reported in the 11–50 band; no equity funding rounds, parent company, subsidiaries, or acquisitions are disclosed.

Name

Reykjavik Visual Effects

Legal name

Reykjavik Visual Effects

Website

https://rvx.is

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Reykjavik Visual Effects is a privately held boutique VFX facility in Iceland, founded 2008 and independent since 2012, that delivers complex CG environments and supporting visual effects for prestige television and feature film, serving HBO, Netflix, Apple TV+, and Amazon Studios.

Ownership category

akta.pro rank

Product category

Visual Effects Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

Keywords

• Visual effects services
• CG environments
• Set extensions
• Digital matte painting
• Invisible VFX

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. VFX Production Services: Project-based visual effects production for episodic television and feature films. RVX receives fixed-fee contracts for delivering a specified number of VFX shots with defined scope including environments, set extensions, matte painting, and invisible VFX work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Reykjavik Visual Effects (RVX) is a boutique visual effects studio that produces CG environments, set extensions, invisible VFX, digital matte painting, look development, lighting, snow and crowd simulation, digi-doubles, and on-set supervision for feature films, prestige television series, and video games. The studio serves global production clients including HBO, Netflix, Apple, and Amazon, with recent credits on House of the Dragon, The Last of Us, The Witcher, See, The Gilded Age, Zero Day, Everest, and Hunters.

Product overview

RVX is a single unified VFX service offering — a high-end boutique visual effects facility. The company provides end-to-end VFX production services for television and feature film, specializing in complex CG Environments. Key service categories include Environments, Set Extensions, Creatures, Matte Painting, Invisible VFX, Driving Comps, Digi-Doubles, Crowds, Snow, Water, FX/Fire, Gore, Roto, De-Aging, and Animation. RVX has delivered work for major studios including HBO, Netflix, Apple, and Amazon, across prestigious titles such as House of the Dragon, The Witcher, The Last of Us, The Gilded Age, Zero Day, See, Hunters, and Everest.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Effects Production Services End-to-end boutique visual effects production for feature films, prestige television, and video games. Deliverables span CG environments, set extensions, invisible VFX, digital matte painting, look development, lighting, snow and crowd simulation, digi-doubles, and on-set supervision. Delivered to global studios, streamers, and production companies (including HBO, Netflix, Apple, Amazon, Universal Pictures, and Working Title Films) on a per-project basis.

Quantifiable outcome

• Emmy nomination for Outstanding Special Visual Effects for The Last of Us (2023)
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Plant a Tree in IcelandminorStrategic or Co-development Partner · 1 January 2025RVX partnered with Plant a Tree in Iceland in 2025 to plant a tree for every VFX shot delivered. The company planted 600 trees on June 11th representing approximately 600 shots delivered over the previous year. The planting plot is located in Þorlákshöfn, south-east of Reykjavik. This initiative supports forest restoration in one of Europe's most deforested countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MPC (Moving Picture Company): Major global VFX studio (now part of the Framestore-adjacent group) serving film, episodic, and advertising. Comparable to RVX in serving the same streaming and studio clients but operating at vastly greater scale with end-to-end capabilities.
• DNEG: One of the largest global VFX and animation houses, providing end-to-end VFX services across film, episodic, and immersive content. Comparable to RVX in serving the same major studios and streamers, but operates at vastly larger scale and with broader service offerings.
• Framestore: Major global VFX and immersive content studio with deep relationships across Hollywood and streamers. Comparable to RVX as a VFX supplier to the same client base, but offers full-service production, virtual production, and immersive capabilities at much greater scale.
• Industrial Light & Magic (ILM): Lucasfilm's flagship VFX division and one of the most established global VFX houses. Comparable to RVX in serving major film/streaming clients, but at vastly larger scale, with broader capabilities including virtual production, stagecraft, and immersive content.

Direct peers

• Folks VFX: Nordic boutique VFX studio (originally Norwegian, now with presence in multiple Nordic countries) serving film and episodic clients with high-end CG and invisible VFX. Most directly comparable geographic and scale peer to RVX.
• FuseFX: Mid-size VFX studio with multiple US locations providing episodic and feature VFX. Comparable to RVX as a tier-2 VFX partner serving prestige television (including HBO and Netflix series), though larger and more distributed.
• Weta FX: Boutique premium VFX facility specializing in complex CG work and character/creature FX. Comparable to RVX as a prestige-tier boutique with a strong reputation for world-class visuals on major film/TV projects, though larger in scale and located in New Zealand.
• Rising Sun Pictures: Mid-tier boutique VFX studio headquartered in Adelaide, Australia, with a strong episodic and feature film pedigree. Comparable to RVX as a boutique facility with prestige-tier client work and similar episodic VFX package delivery model.
• Lola VFX: Small, award-winning boutique VFX studio renowned for invisible VFX and digital cosmetics. Directly comparable to RVX in scale (boutique), specialization (premium invisible/subtle VFX), and client base (major US studios and streamers).

Emerging players

• Important Looking Pirates: Stockholm-based boutique VFX studio specializing in VFX supervision and high-end CG for film and TV. Comparable emerging peer to RVX in scale, Nordic geography, and prestige project portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/reykjavikvisualeffects
• Facebookfacebook.com/rvxproductions
• LinkedInlinkedin.com/company/rvx
• Instagraminstagram.com/rvx_vfx
• Xx.com/rvxvfx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reykjavik Visual Effects