What Vprint does

Vprint, now operating under the unified ODIGO brand, is a Belgian-headquartered provider of personalized printed communications and marketing logistics services. Founded in 1936 and headquartered in Mouscron, Belgium, the company employs between 101 and 250 staff and operates across four Western European countries (Belgium, France, Netherlands, and Germany) through local offices in Mouscron, La Madeleine, Emmen, and Reutlingen. Its core activity is the production and delivery of personalized printed materials, including cards, checkbooks, mailings, booklets, scratch cards, coupons, and postal samples, underpinned by variable data processing capabilities that enable individualized campaign content at scale.

The company's service stack spans variable data management, printing and manufacturing, postal routing, and postal optimization, marketed through an all-in-one product branded ODIGO Tout-en-un alongside specialized product modules. Technology differentiation is centered on complex variable data processing and integration with downstream production and logistics, rather than on AI/ML. The group was historically structured around Vprint and its subsidiaries Vialto and I-Press; in 2025 the group rebranded to ODIGO and acquired MDO to strengthen vertical integration across the data-to-delivery chain. Revenue is generated through transaction-fee pricing on campaign production combined with professional-services revenue from end-to-end marketing logistics, sold via a B2B direct sales model to enterprise clients across retail, mail order (VPC), consumer brands, charitable/non-profit, and games & lotteries sectors.

Name

Vprint

Legal name

ODIGO

Website

https://vprint.be

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Vprint, rebranded as ODIGO, is a Belgian-headquartered B2B provider of personalized printed communications and marketing logistics, serving enterprise clients in retail, mail order, consumer brands, charitable, and gaming sectors across Belgium, France, Netherlands, and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Mouscron

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Personalized Printed Communications: Production and delivery of personalized printed materials including cards, checkbooks, mailings, booklets, and scratch cards with variable data processing capabilities. Revenue generated through marketing campaign production, printing, and postal logistics services.
2. Marketing Logistics Services: End-to-end marketing logistics including data management, printing, production, routing, and postal optimization services for client campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vprint (now operating as ODIGO) provides personalized printed communication products and marketing logistics services for enterprise clients. Its core offerings include personalized mailings, scratch cards, couponing solutions, promotional checkbooks, and postal sample distribution, supported by variable data management, printing and manufacturing, postal routing, and postal optimization services. The company delivers end-to-end campaign execution from data processing through production to postal delivery across Belgium, France, the Netherlands, and Germany.

Product overview

Vprint, now rebranded as ODIGO, operates as a unified platform for personalized printed communication. The offering consists of an all-in-one solution (ODIGO Tout-en-un) supported by specialized product modules including personalized mail, scratch cards, couponing, promotional checkbooks, and postal samples. The platform is backed by service modules for variable data management, marketing logistics, printing and manufacturing, postal routing, and postal optimization. Vprint's subsidiaries Vialto and I-Press have been integrated into the ODIGO brand, along with the recently acquired MDO.

Differentiator

Problem solved

Functional benefit

Products and services

• ODIGO All-in-One (Tout-en-un) Unified all-in-one platform for personalized printed communication, combining data management, printing, and logistics services. Designed for enterprise clients seeking a complete end-to-end campaign solution without coordinating multiple vendors.
• Personalized Mail (Courrier personnalisé) Personalized direct mail campaigns tailored to individual recipients using variable data processing. Targeted at marketing teams in retail, mail order, consumer brands, and charitable sectors.
• Scratch Cards (Cartes à gratter) Scratch-off cards for promotional and gaming applications, offering instant-win engagement opportunities for retail promotions, gaming, and lottery clients.
• Couponing Customized coupon solutions for retail promotions and customer incentives, supporting in-store traffic generation and consumer engagement campaigns.
• Promotional Checkbook (Chéquier promotionnel) Promotional checkbook-style booklet containing multiple vouchers or discount offers for retail campaigns, used to drive in-store traffic and repeat visits.
• Postal Sample (Echantillon postal) Postal sample distribution service for sending product samples directly to consumers, typically used by consumer brands for product trial and acquisition campaigns.

Quantifiable outcome

• Customer conversion rate doubled using postal mailing

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• MDOcoreStrategic or Co-development Partner · 1 January 2025ODIGO accelerated growth by integrating MDO into its ecosystem. This acquisition strengthens vertical integration of ODIGO's offering in printed communication, from fine data management to production and logistics. The goal is to provide clients with a comprehensive global solution.
• VialtocoreOthers · 1 January 2025Former Vprint subsidiary, now consolidated under the ODIGO brand following the group rebranding.
• I-PresscoreOthers · 1 January 2025Former Vprint subsidiary, now consolidated under the ODIGO brand following the group rebranding.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Graphius: Graphius is a Belgian commercial printing group with operations in labels, packaging, and commercial print. Comparable regional competitor to ODIGO within Belgium, especially for retail and consumer brand print needs.
• Sprinter Marketing: Sprinter Marketing is a European/Benelux-based provider of direct marketing production, printing, and mailing services. Closely comparable to ODIGO on personalized direct mail and postal logistics within the same Western European market.
• FEPA (France / Les Courriers de l'Yonne): FEPA and similar French regional commercial printers serve the French direct mail and personalized communications market. Comparable to ODIGO's France operations as a same-geography competitor in personalized print and mailing services.

Direct peers

• Harland Clarke: Harland Clarke is a major US-based provider of personalized printed communications including check products, direct mail, and loyalty solutions. Highly comparable to ODIGO's checkbooks, scratch cards, loyalty cards, and direct mail offerings despite operating in a different geography.
• Cenveo: Cenveo is a US-based provider of print, packaging, and direct mail solutions for enterprise customers. Comparable to ODIGO in commercial printing and direct mail campaign execution, particularly for large-volume personalized communications.
• Taylor Corporation: Taylor Corporation is a large US-based personalized communications and printing conglomerate offering direct mail, marketing print, and integrated campaign solutions. Closely comparable to ODIGO's end-to-end personalized print, marketing logistics, and multi-vertical customer mix.

Broad incumbents

• Cimpress (Vistaprint): Cimpress is a global mass-customized printing and marketing services platform with Vistaprint and other brands. It overlaps with ODIGO in personalized print for businesses and marketing campaigns, but operates at much larger scale and is not regionally focused on Western Europe.
• Donnelley Financial Solutions: Donnelley Financial Solutions provides print and digital communications for regulated industries and marketing communications. Comparable to ODIGO on complex variable data processing and personalized printed communications, though with a distinct regulated-industry focus.
• Deutsche Post (druck / Dialog Solutions): Deutsche Post operates major German and European print, mail, and direct mail logistics businesses through its Dialog Solutions division. Overlaps with ODIGO's German and postal logistics capabilities and competes in the same retail/charitable account segments.
• Quad/Graphics: Quad/Graphics is a large US commercial printing and integrated marketing services company producing catalogs, magazines, direct mail, and in-store marketing materials. Overlaps with ODIGO on personalized print and marketing logistics at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vprint

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vprint