Pina Napa Valley
Piña Napa Valley is a family-owned Napa Valley boutique winery producing five single-vineyard designate Cabernet Sauvignons and limited Chardonnay releases, selling exclusively direct-to-consumer via a Rutherford tasting room, online shop, and a three-tier subscription wine club targeting Cabernet enthusiasts.
- Company typePrivate
- Founded1979
- HeadquartersNapa, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pina Napa Valley does
Piña Napa Valley is a family-owned boutique winery headquartered on the Silverado Trail east of Rutherford, Napa Valley, California. Founded in 1979 by the four Piña brothers — Larry G., John C., Ranndy, and Davie Piña — the business extends an eight-generation Napa Valley farming lineage traced to Moses Stice's 1856 arrival, with the prior generation establishing Piña Vineyard Management in the 1960s. The winery produces five 100% Single-Vineyard Designate Cabernet Sauvignon wines from family-farmed vineyards spanning the Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District sub-appellations (Ames, Buckeye, D'Adamo, Firehouse, and Wolff Vineyards), plus a Mimbre Reserve blend crafted by winemaker Anna Monticelli and ancillary offerings including Chardonnay, Late Harvest Chardonnay, Cahoots Sonoma Cabernet, and TAPS After Dinner Cabernet.
The company's core technology is terroir-expressive single-vineyard designate winemaking — each wine is kept separate rather than blended to express the climate and soil of its specific site — supported by vertically integrated vineyard management. Distribution is exclusively direct-to-consumer via a by-appointment tasting room (open Thursday–Monday, 10:00 am–4:00 pm at 8060 Silverado Trail) and a direct e-commerce storefront, with no wholesale, distributor, or third-party retail channel disclosed. The business is privately held with no external investors.
The revenue model combines one-time individual bottle sales (ranging $45 for Chardonnay to $225 for Buckeye Vineyard Cabernet) with a three-tier subscription wine club (Stice Club ~$515–$729/shipment, Glos Club ~$969–$1,377/shipment, Piña Club ~$1,710–$2,430/shipment), each shipping twice annually with member discounts of 10–25%, complimentary tastings, and release-party access. Marketing is minimal — confined to a Facebook presence ("ourcabsrock"), the company website, and the annual Spring Paella Party — relying principally on heritage narrative and tasting-room conversion to drive acquisition.
Pina Napa Valley firmographics
Firmographics- Name
- Pina Napa Valley
- Legal name
- Pina Napa Valley
- Website
- https://pinanapavalley.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Piña Napa Valley is a family-owned Napa Valley boutique winery producing five single-vineyard designate Cabernet Sauvignons and limited Chardonnay releases, selling exclusively direct-to-consumer via a Rutherford tasting room, online shop, and a three-tier subscription wine club targeting Cabernet enthusiasts.
- Ownership category
- akta.pro rank
Where Pina Napa Valley is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pina Napa Valley business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Wines sold directly to consumers through the winery and online shop. Individual bottle purchases of vineyard-designate Cabernet Sauvignons, Chardonnay, and specialty wines like Late Harvest and After Dinner Cabernet.
- Wine Club Subscriptions: Three-tier wine club program (Stice, Glos, and Piña clubs) with two shipments per year (Spring and Fall). Each shipment contains single-vineyard designate Cabernet Sauvignon bottles with tiered pricing from approximately $515 to $2,430 per shipment. Club members receive discounts ranging from 10% to 25% on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Stice Club - 6 bottle shipment with 10% discount |
| Subscription | Multi-year contract | Glos Club - 12 bottle shipment with 15% discount |
| Subscription | Multi-year contract | Piña Club - 24 bottle shipment with 25% discount |
| Unit Pricing | Pay-as-you-go | Individual Wine Bottle Prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pina Napa Valley product offering
Product offeringCore offering
Piña Napa Valley is a family-owned boutique winery that produces five single-vineyard designate 100% Cabernet Sauvignon wines from family-farmed vineyards across Napa Valley sub-appellations (Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District), plus a reserve Cabernet, Chardonnay, and specialty wines. The winery sells its wines directly through an on-site tasting room at 8060 Silverado Trail, an online e-commerce shop, and a three-tier subscription wine club (Stice, Glos, and Piña Clubs) with semi-annual shipments.
Product overview
Piña Napa Valley is a boutique winery producing five single vineyard designate 100% Cabernet Sauvignons from family-farmed vineyards (Ames, Buckeye, D'Adamo, Firehouse, and Wolff), plus a Reserve Cabernet Sauvignon (Mimbre) blended by winemaker Anna Monticelli. Additional wines include Cahoots Sonoma Cabernet, TAPS After Dinner Cabernet, Low Vineyard Chardonnay, and a Late Harvest Chardonnay special release. The winery offers three wine club membership tiers (Stice, Glos, and Piña Clubs) providing recurring shipments of single vineyard designate wines with member benefits including discounts, complimentary tastings, and release party tickets. Wines are available for purchase online and at the winery, with tastings by appointment at their Rutherford location on Silverado Trail.
Differentiator
Problem solved
Functional benefit
Products and services
- Ames Vineyard Oakville Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Ames Vineyard in the Oakville appellation, expressing the terroir of that specific Napa Valley sub-region.
- Buckeye Vineyard Howell Mountain Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Buckeye Vineyard on Howell Mountain, showcasing mountain-grown terroir characteristics.
- D'Adamo Vineyard Napa Valley Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the D'Adamo Vineyard in the Napa Valley appellation.
- Firehouse Vineyard Rutherford Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Firehouse Vineyard in the Rutherford appellation.
- Wolff Vineyard Yountville Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Wolff Vineyard in the Yountville appellation.
- Mimbre Reserve Cabernet Sauvignon Reserve Cabernet Sauvignon, a unique blend of the family's vineyards specially designed each vintage by winemaker Anna Monticelli.
- Cahoots Sonoma Cabernet Sauvignon Cabernet Sauvignon from Sonoma County, completing the family's additional wine portfolio.
- TAPS After Dinner Cabernet Sauvignon After dinner Cabernet Sauvignon from Napa Valley, an additional wine in the family collection.
- Low Vineyard Oak Knoll District Chardonnay Chardonnay from the Low Vineyard in the Oak Knoll District, representing the family's white wine offering.
- Late Harvest Chardonnay Special release late harvest Chardonnay, a dessert-style wine.
- Stice Club Wine Club Membership Wine club tier featuring two 6-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year (Spring and Fall), with 10% discount, complimentary tasting for 2 guests quarterly, and 2 tickets to each release party. Approximate cost $515-$729 per shipment.
- Glos Club Wine Club Membership Wine club tier featuring two 12-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year (Spring and Fall), with 15% discount, complimentary tasting for 4 guests quarterly, and 4 tickets to each release party. Approximate cost $969-$1,377 per shipment.
- Piña Club Wine Club Membership Premium wine club tier featuring two 24-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year, with 25% discount, complimentary tasting for 6 guests quarterly, and 6 tickets to each release party. Approximate cost $1,710-$2,430 per shipment.
- Large Format Bottles Limited availability 1.5 liter, 3.0 liter, and 6.0 liter bottles offered for select wines.
- Winery Tasting Room Appointments By-appointment tasting experiences at the 8060 Silverado Trail winery, open Thursday through Monday from 10:00 am to 4:00 pm, with non-refundable tasting appointment fees.
Companies that use Pina Napa Valley
Customer profileSegments2 records
Ideal customer profiles2 records
Pina Napa Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pina Napa Valley partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights4 records
Pina Napa Valley competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pina Napa Valley social profiles
Digital presencePina Napa Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pina Napa Valley leadership team
Management profileNumber of profiles
Profiles5 records
Pina Napa Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pina Napa Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pina Napa Valley
What does Pina Napa Valley do?
Piña Napa Valley is a family-owned boutique winery that produces five single-vineyard designate 100% Cabernet Sauvignon wines from family-farmed vineyards across Napa Valley sub-appellations (Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District), plus a reserve Cabernet, Chardonnay, and specialty wines. The winery sells its wines directly through an on-site tasting room at 8060 Silverado Trail, an online e-commerce shop, and a three-tier subscription wine club (Stice, Glos, and Piña Clubs) with semi-annual shipments.
Is Pina Napa Valley a public or private company?
Pina Napa Valley is a private company. It is classified as family owned and is currently operating.
When was Pina Napa Valley founded?
Pina Napa Valley was founded in 1979. It employs 101 to 250 people.
Where is Pina Napa Valley based?
Pina Napa Valley is headquartered in Napa, United States, in the North America region.
How does Pina Napa Valley make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions.
Does Pina Napa Valley have an API?
No public API is recorded for Pina Napa Valley.