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Pina Napa Valley

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Namestring
Pina Napa Valley
Legal namestring
Pina Napa Valley
Company typeenum
Private
Founded yearint
1979
Descriptiontext

Piña Napa Valley is a family-owned boutique winery headquartered on the Silverado Trail east of Rutherford, Napa Valley, California. Founded in 1979 by the four Piña brothers — Larry G., John C., Ranndy, and Davie Piña — the business extends an eight-generation Napa Valley farming lineage traced to Moses Stice's 1856 arrival, with the prior generation establishing Piña Vineyard Management in the 1960s. The winery produces five 100% Single-Vineyard Designate Cabernet Sauvignon wines from family-farmed vineyards spanning the Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District sub-appellations (Ames, Buckeye, D'Adamo, Firehouse, and Wolff Vineyards), plus a Mimbre Reserve blend crafted by winemaker Anna Monticelli and ancillary offerings including Chardonnay, Late Harvest Chardonnay, Cahoots Sonoma Cabernet, and TAPS After Dinner Cabernet.

The company's core technology is terroir-expressive single-vineyard designate winemaking — each wine is kept separate rather than blended to express the climate and soil of its specific site — supported by vertically integrated vineyard management. Distribution is exclusively direct-to-consumer via a by-appointment tasting room (open Thursday–Monday, 10:00 am–4:00 pm at 8060 Silverado Trail) and a direct e-commerce storefront, with no wholesale, distributor, or third-party retail channel disclosed. The business is privately held with no external investors.

The revenue model combines one-time individual bottle sales (ranging $45 for Chardonnay to $225 for Buckeye Vineyard Cabernet) with a three-tier subscription wine club (Stice Club ~$515–$729/shipment, Glos Club ~$969–$1,377/shipment, Piña Club ~$1,710–$2,430/shipment), each shipping twice annually with member discounts of 10–25%, complimentary tastings, and release-party access. Marketing is minimal — confined to a Facebook presence ("ourcabsrock"), the company website, and the annual Spring Paella Party — relying principally on heritage narrative and tasting-room conversion to drive acquisition.

Short descriptiontext

Piña Napa Valley is a family-owned Napa Valley boutique winery producing five single-vineyard designate Cabernet Sauvignons and limited Chardonnay releases, selling exclusively direct-to-consumer via a Rutherford tasting room, online shop, and a three-tier subscription wine club targeting Cabernet enthusiasts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersNapa, United States
HQ citystring
Napa
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
boutique winery, single-vineyard designate, Cabernet Sauvignon, wine club membership, direct-to-consumer wine
Industry4 codes
1CRADAIAB
CodeCRADAIABPrimaryYes
2THAFALAE
CodeTHAFALAEPrimaryNo
3CRANABAF
CodeCRANABAFPrimaryNo
4THAJAGAD
CodeTHAJAGADPrimaryNo
NAICS code2 codes
  • 312130
  • 722410
SIC code1 code
  • 2080
Product category
Boutique Winery / Premium Wine Production
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Direct Wine Sales
TypeOne Time License
Description

Wines sold directly to consumers through the winery and online shop. Individual bottle purchases of vineyard-designate Cabernet Sauvignons, Chardonnay, and specialty wines like Late Harvest and After Dinner Cabernet.

pinanapavalley.com
2Wine Club Subscriptions
TypeSubscription Recurring
Description

Three-tier wine club program (Stice, Glos, and Piña clubs) with two shipments per year (Spring and Fall). Each shipment contains single-vineyard designate Cabernet Sauvignon bottles with tiered pricing from approximately $515 to $2,430 per shipment. Club members receive discounts ranging from 10% to 25% on purchases.

pinanapavalley.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Others
Pricing details4 tiers
1Stice Club - 6 bottle shipment with 10% discount
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Approximate cost $515-$729 per shipment (two 6-bottle shipments per year), includes complimentary tasting for 2 guests quarterly, 2 tickets to each release party, pre-release purchase options, 10% discount on all purchases.

pinanapavalley.com
2Glos Club - 12 bottle shipment with 15% discount
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Approximate cost $969-$1,377 per shipment (two 12-bottle shipments per year), includes complimentary tasting for 4 guests quarterly, 4 tickets to each release party, pre-release purchase options, 15% discount on all purchases.

pinanapavalley.com
3Piña Club - 24 bottle shipment with 25% discount
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Approximate cost $1,710-$2,430 per shipment (two 24-bottle shipments per year), includes complimentary tasting for 6 guests quarterly, 6 tickets to each release party, 25% discount on all purchases.

pinanapavalley.com
4Individual Wine Bottle Prices
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Single bottle prices range from $45 (Chardonnay) to $225 (Buckeye Vineyard Cabernet). Cabernet Sauvignons typically $95-$175. Late Harvest Chardonnay $75. Cahoots Sonoma Cabernet $60. Mimbre Napa Valley Cabernet $175.

pinanapavalley.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Piña Napa Valley is a family-owned boutique winery that produces five single-vineyard designate 100% Cabernet Sauvignon wines from family-farmed vineyards across Napa Valley sub-appellations (Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District), plus a reserve Cabernet, Chardonnay, and specialty wines. The winery sells its wines directly through an on-site tasting room at 8060 Silverado Trail, an online e-commerce shop, and a three-tier subscription wine club (Stice, Glos, and Piña Clubs) with semi-annual shipments.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Piña Napa Valley is a boutique winery producing five single vineyard designate 100% Cabernet Sauvignons from family-farmed vineyards (Ames, Buckeye, D'Adamo, Firehouse, and Wolff), plus a Reserve Cabernet Sauvignon (Mimbre) blended by winemaker Anna Monticelli. Additional wines include Cahoots Sonoma Cabernet, TAPS After Dinner Cabernet, Low Vineyard Chardonnay, and a Late Harvest Chardonnay special release. The winery offers three wine club membership tiers (Stice, Glos, and Piña Clubs) providing recurring shipments of single vineyard designate wines with member benefits including discounts, complimentary tastings, and release party tickets. Wines are available for purchase online and at the winery, with tastings by appointment at their Rutherford location on Silverado Trail.

Product and service15 records
1Ames Vineyard Oakville Cabernet Sauvignon
CategorySingle Vineyard Designate Wine
Description

Single-vineyard designate 100% Cabernet Sauvignon from the Ames Vineyard in the Oakville appellation, expressing the terroir of that specific Napa Valley sub-region.

2Buckeye Vineyard Howell Mountain Cabernet Sauvignon
CategorySingle Vineyard Designate Wine
Description

Single-vineyard designate 100% Cabernet Sauvignon from the Buckeye Vineyard on Howell Mountain, showcasing mountain-grown terroir characteristics.

3D'Adamo Vineyard Napa Valley Cabernet Sauvignon
CategorySingle Vineyard Designate Wine
Description

Single-vineyard designate 100% Cabernet Sauvignon from the D'Adamo Vineyard in the Napa Valley appellation.

4Firehouse Vineyard Rutherford Cabernet Sauvignon
CategorySingle Vineyard Designate Wine
Description

Single-vineyard designate 100% Cabernet Sauvignon from the Firehouse Vineyard in the Rutherford appellation.

5Wolff Vineyard Yountville Cabernet Sauvignon
CategorySingle Vineyard Designate Wine
Description

Single-vineyard designate 100% Cabernet Sauvignon from the Wolff Vineyard in the Yountville appellation.

6Mimbre Reserve Cabernet Sauvignon
CategoryReserve Wine
Description

Reserve Cabernet Sauvignon, a unique blend of the family's vineyards specially designed each vintage by winemaker Anna Monticelli.

7Cahoots Sonoma Cabernet Sauvignon
CategoryAdditional Wine
Description

Cabernet Sauvignon from Sonoma County, completing the family's additional wine portfolio.

8TAPS After Dinner Cabernet Sauvignon
CategoryAdditional Wine
Description

After dinner Cabernet Sauvignon from Napa Valley, an additional wine in the family collection.

9Low Vineyard Oak Knoll District Chardonnay
CategoryAdditional Wine
Description

Chardonnay from the Low Vineyard in the Oak Knoll District, representing the family's white wine offering.

10Late Harvest Chardonnay
CategorySpecial Release Wine
Description

Special release late harvest Chardonnay, a dessert-style wine.

11Stice Club Wine Club Membership
CategoryWine Club Membership
Description

Wine club tier featuring two 6-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year (Spring and Fall), with 10% discount, complimentary tasting for 2 guests quarterly, and 2 tickets to each release party. Approximate cost $515-$729 per shipment.

12Glos Club Wine Club Membership
CategoryWine Club Membership
Description

Wine club tier featuring two 12-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year (Spring and Fall), with 15% discount, complimentary tasting for 4 guests quarterly, and 4 tickets to each release party. Approximate cost $969-$1,377 per shipment.

13Piña Club Wine Club Membership
CategoryWine Club Membership
Description

Premium wine club tier featuring two 24-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year, with 25% discount, complimentary tasting for 6 guests quarterly, and 6 tickets to each release party. Approximate cost $1,710-$2,430 per shipment.

14Large Format Bottles
CategoryProduct Format
Description

Limited availability 1.5 liter, 3.0 liter, and 6.0 liter bottles offered for select wines.

15Winery Tasting Room Appointments
CategoryTasting Experience
Description

By-appointment tasting experiences at the 8060 Silverado Trail winery, open Thursday through Monday from 10:00 am to 4:00 pm, with non-refundable tasting appointment fees.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pina Napa Valley

Boutique Winery / Premium Wine Productionpinanapavalley.com

Piña Napa Valley is a family-owned Napa Valley boutique winery producing five single-vineyard designate Cabernet Sauvignons and limited Chardonnay releases, selling exclusively direct-to-consumer via a Rutherford tasting room, online shop, and a three-tier subscription wine club targeting Cabernet enthusiasts.

What Pina Napa Valley does

Piña Napa Valley is a family-owned boutique winery headquartered on the Silverado Trail east of Rutherford, Napa Valley, California. Founded in 1979 by the four Piña brothers — Larry G., John C., Ranndy, and Davie Piña — the business extends an eight-generation Napa Valley farming lineage traced to Moses Stice's 1856 arrival, with the prior generation establishing Piña Vineyard Management in the 1960s. The winery produces five 100% Single-Vineyard Designate Cabernet Sauvignon wines from family-farmed vineyards spanning the Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District sub-appellations (Ames, Buckeye, D'Adamo, Firehouse, and Wolff Vineyards), plus a Mimbre Reserve blend crafted by winemaker Anna Monticelli and ancillary offerings including Chardonnay, Late Harvest Chardonnay, Cahoots Sonoma Cabernet, and TAPS After Dinner Cabernet.

The company's core technology is terroir-expressive single-vineyard designate winemaking — each wine is kept separate rather than blended to express the climate and soil of its specific site — supported by vertically integrated vineyard management. Distribution is exclusively direct-to-consumer via a by-appointment tasting room (open Thursday–Monday, 10:00 am–4:00 pm at 8060 Silverado Trail) and a direct e-commerce storefront, with no wholesale, distributor, or third-party retail channel disclosed. The business is privately held with no external investors.

The revenue model combines one-time individual bottle sales (ranging $45 for Chardonnay to $225 for Buckeye Vineyard Cabernet) with a three-tier subscription wine club (Stice Club ~$515–$729/shipment, Glos Club ~$969–$1,377/shipment, Piña Club ~$1,710–$2,430/shipment), each shipping twice annually with member discounts of 10–25%, complimentary tastings, and release-party access. Marketing is minimal — confined to a Facebook presence ("ourcabsrock"), the company website, and the annual Spring Paella Party — relying principally on heritage narrative and tasting-room conversion to drive acquisition.

Pina Napa Valley firmographics

Firmographics
Name
Pina Napa Valley
Legal name
Pina Napa Valley
Website
https://pinanapavalley.com
Company type
Private
Founded year
1979
Operating status
Operating
Headcount range
101–250 employees
Short description
Piña Napa Valley is a family-owned Napa Valley boutique winery producing five single-vineyard designate Cabernet Sauvignons and limited Chardonnay releases, selling exclusively direct-to-consumer via a Rutherford tasting room, online shop, and a three-tier subscription wine club targeting Cabernet enthusiasts.
Ownership category
akta.pro rank

Where Pina Napa Valley is headquartered

Location

Headquarters

HQ city
Napa
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Pina Napa Valley business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

  1. Direct Wine Sales: Wines sold directly to consumers through the winery and online shop. Individual bottle purchases of vineyard-designate Cabernet Sauvignons, Chardonnay, and specialty wines like Late Harvest and After Dinner Cabernet.
  2. Wine Club Subscriptions: Three-tier wine club program (Stice, Glos, and Piña clubs) with two shipments per year (Spring and Fall). Each shipment contains single-vineyard designate Cabernet Sauvignon bottles with tiered pricing from approximately $515 to $2,430 per shipment. Club members receive discounts ranging from 10% to 25% on purchases.

Pricing tiers

ModelBillingPrice
SubscriptionMulti-year contractStice Club - 6 bottle shipment with 10% discount
SubscriptionMulti-year contractGlos Club - 12 bottle shipment with 15% discount
SubscriptionMulti-year contractPiña Club - 24 bottle shipment with 25% discount
Unit PricingPay-as-you-goIndividual Wine Bottle Prices

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Pina Napa Valley product offering

Product offering

Core offering

Piña Napa Valley is a family-owned boutique winery that produces five single-vineyard designate 100% Cabernet Sauvignon wines from family-farmed vineyards across Napa Valley sub-appellations (Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District), plus a reserve Cabernet, Chardonnay, and specialty wines. The winery sells its wines directly through an on-site tasting room at 8060 Silverado Trail, an online e-commerce shop, and a three-tier subscription wine club (Stice, Glos, and Piña Clubs) with semi-annual shipments.

Product overview

Piña Napa Valley is a boutique winery producing five single vineyard designate 100% Cabernet Sauvignons from family-farmed vineyards (Ames, Buckeye, D'Adamo, Firehouse, and Wolff), plus a Reserve Cabernet Sauvignon (Mimbre) blended by winemaker Anna Monticelli. Additional wines include Cahoots Sonoma Cabernet, TAPS After Dinner Cabernet, Low Vineyard Chardonnay, and a Late Harvest Chardonnay special release. The winery offers three wine club membership tiers (Stice, Glos, and Piña Clubs) providing recurring shipments of single vineyard designate wines with member benefits including discounts, complimentary tastings, and release party tickets. Wines are available for purchase online and at the winery, with tastings by appointment at their Rutherford location on Silverado Trail.

Differentiator

Problem solved

Functional benefit

Products and services

  • Ames Vineyard Oakville Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Ames Vineyard in the Oakville appellation, expressing the terroir of that specific Napa Valley sub-region.
  • Buckeye Vineyard Howell Mountain Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Buckeye Vineyard on Howell Mountain, showcasing mountain-grown terroir characteristics.
  • D'Adamo Vineyard Napa Valley Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the D'Adamo Vineyard in the Napa Valley appellation.
  • Firehouse Vineyard Rutherford Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Firehouse Vineyard in the Rutherford appellation.
  • Wolff Vineyard Yountville Cabernet Sauvignon Single-vineyard designate 100% Cabernet Sauvignon from the Wolff Vineyard in the Yountville appellation.
  • Mimbre Reserve Cabernet Sauvignon Reserve Cabernet Sauvignon, a unique blend of the family's vineyards specially designed each vintage by winemaker Anna Monticelli.
  • Cahoots Sonoma Cabernet Sauvignon Cabernet Sauvignon from Sonoma County, completing the family's additional wine portfolio.
  • TAPS After Dinner Cabernet Sauvignon After dinner Cabernet Sauvignon from Napa Valley, an additional wine in the family collection.
  • Low Vineyard Oak Knoll District Chardonnay Chardonnay from the Low Vineyard in the Oak Knoll District, representing the family's white wine offering.
  • Late Harvest Chardonnay Special release late harvest Chardonnay, a dessert-style wine.
  • Stice Club Wine Club Membership Wine club tier featuring two 6-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year (Spring and Fall), with 10% discount, complimentary tasting for 2 guests quarterly, and 2 tickets to each release party. Approximate cost $515-$729 per shipment.
  • Glos Club Wine Club Membership Wine club tier featuring two 12-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year (Spring and Fall), with 15% discount, complimentary tasting for 4 guests quarterly, and 4 tickets to each release party. Approximate cost $969-$1,377 per shipment.
  • Piña Club Wine Club Membership Premium wine club tier featuring two 24-bottle Single-Vineyard Designate Cabernet Sauvignon shipments per year, with 25% discount, complimentary tasting for 6 guests quarterly, and 6 tickets to each release party. Approximate cost $1,710-$2,430 per shipment.
  • Large Format Bottles Limited availability 1.5 liter, 3.0 liter, and 6.0 liter bottles offered for select wines.
  • Winery Tasting Room Appointments By-appointment tasting experiences at the 8060 Silverado Trail winery, open Thursday through Monday from 10:00 am to 4:00 pm, with non-refundable tasting appointment fees.

Companies that use Pina Napa Valley

Customer profile

Segments2 records

Ideal customer profiles2 records

Pina Napa Valley technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Pina Napa Valley partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Pina Napa Valley competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Pina Napa Valley social profiles

Digital presence

Pina Napa Valley financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pina Napa Valley leadership team

Management profile

Number of profiles

Profiles5 records

Pina Napa Valley funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pina Napa Valley M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pina Napa Valley

What does Pina Napa Valley do?

Piña Napa Valley is a family-owned boutique winery that produces five single-vineyard designate 100% Cabernet Sauvignon wines from family-farmed vineyards across Napa Valley sub-appellations (Oakville, Rutherford, Howell Mountain, Yountville, and Oak Knoll District), plus a reserve Cabernet, Chardonnay, and specialty wines. The winery sells its wines directly through an on-site tasting room at 8060 Silverado Trail, an online e-commerce shop, and a three-tier subscription wine club (Stice, Glos, and Piña Clubs) with semi-annual shipments.

Is Pina Napa Valley a public or private company?

Pina Napa Valley is a private company. It is classified as family owned and is currently operating.

When was Pina Napa Valley founded?

Pina Napa Valley was founded in 1979. It employs 101 to 250 people.

Where is Pina Napa Valley based?

Pina Napa Valley is headquartered in Napa, United States, in the North America region.

How does Pina Napa Valley make money?

Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions.

Does Pina Napa Valley have an API?

No public API is recorded for Pina Napa Valley.

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