What Agromatic does

Agromatic Inc. is a family-owned, private dairy farm equipment distributor and light manufacturer founded in 1904 and headquartered in Fond du Lac, Wisconsin. The company distributes KRAIBURG German-engineered rubber flooring (KURA, KKM, KIM, WINGFLEX, CALMA, VITA, MONTA, profiDRAIN, Cirrus lines), Agro Air Dynamics barn ventilation (TOPCOOL Cyclone, HVLS, exhaust fans), Phason environment controllers, and Weaverline feeding equipment (TMR Choppers, Bale Shredders, Feed Carts, Bedding Choppers). It also markets proprietary products including the patented Flat Barn Parlor (U.S. Patent No. 5,392,731), Big Foot Silage Packer (Made in USA), Flexible Freestall System, FreeFEED feed rail, EasySwing cow brushes, BOBMAN bedding machines, and galvanised cattle headlocks.

The commercial model is hardware sales, primarily quote-based and project-based for flooring, ventilation, freestalls, and parlor systems, with fixed unit pricing for smaller catalog items such as cow brushes (ranging $720 to $1,545 per unit). Revenue is generated through a six-person direct sales team covering the Midwest (Wisconsin, Illinois, Indiana), the East Coast (12 states via Frank Weaver Jr.), and the Heartland, supplemented by a Cummings and Bricker East Coast distribution partnership for Weaverline feeding products and an agromatic.net online shop plus Amazon storefront for cow brushes. Customer segments are primarily commercial dairy farmers (primary), with secondary segments in beef cattle producers, horse owners, and dairy farm builders/contractors. Differentiators cited are 120+ years of brand continuity, exclusive KRAIBURG North American distribution rights, the patented Flat Barn Parlor system, and 20+ year durability specifications for KURA rubber flooring.

The company is wholly family-owned with no institutional investors, has never raised outside funding, and operates as a continuously profitable specialty distributor with no M&A activity, no restructuring, and no IPO track. Trade-show presence at World Dairy Expo, CattleCon, and National Farm Machinery Show, combined with active social channels on Facebook, Instagram, LinkedIn, and YouTube, supports demand generation in a niche agricultural market.

Name

Agromatic

Legal name

Agromatic Inc.

Website

https://agromatic.net

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Agromatic Inc., founded 1904 and based in Fond du Lac, Wisconsin, is a family-owned distributor and light manufacturer supplying U.S. dairy and beef cattle farms with KRAIBURG rubber flooring, Agro Air Dynamics ventilation systems, Weaverline feeding equipment, and proprietary cow-comfort and milking parlor products through a six-person direct sales force and regional distribution partners.

Ownership category

akta.pro rank

Product category

Dairy Farm Equipment

NAICS

Farm Supplies Merchant Wholesalers (42491), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

Keywords

• Dairy farm equipment
• Rubber cattle flooring
• Barn ventilation systems
• Cow comfort products
• Livestock feeding equipment

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sale of physical dairy equipment products including rubber flooring, stall mats, cow brushes, ventilation fans, freestalls, feeding systems, and cattle handling equipment. Products sold directly through sales team and online shop with per-item pricing.
2. Specialty Rubber Products: Premium KRAIBURG rubber products from Germany including specialized flooring, stall mats, and drainage systems with various thickness and feature options.
3. Weaverline Equipment: Manufacturing and distribution of Weaverline feeding equipment including TMR Choppers, Bale Shredders, Feed Carts, and Bedding Choppers built since 1965.
4. Barn Ventilation Systems: Agro Air Dynamics ventilation products including exhaust fans, recirculating fans, HVLS ceiling fans, curtains, and control systems for agricultural environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agromatic Inc. is a Wisconsin-based dairy farm equipment supplier that distributes and manufactures cow comfort and barn infrastructure products. The company sells KRAIBURG German-engineered rubber flooring, Agro Air Dynamics ventilation systems, flexible freestalls, FreeFEED feeding rails, EasySwing cow brushes, BOBMAN bedding machines, Big Foot Silage Packers, patented Flat Barn Parlors, cattle headlocks, and Weaverline feeding equipment to commercial dairy and beef cattle operations across the United States.

Product overview

Agromatic Inc. is a 120+ year-old Wisconsin-based dairy farm equipment supplier offering a comprehensive portfolio of cow comfort products organized around several core categories: KRAIBURG rubber flooring (stall mats, interlocking mats, traction mats, calving pen mattresses, drainage mats), barn ventilation systems (Agro Air Dynamics brand including Cyclone recirculating fans, HVLS ceiling fans, exhaust fans), feeding equipment (FreeFEED rail systems, Weaverline TMR choppers and feed carts), animal comfort products (EasySwing cow brushes, flexible freestalls), facility equipment (BOBMAN bedding machines, cattle headlocks, flat barn parlors, silage packers), and ventilation controls (Phason controllers, AutoFlex expansion boxes). The KRAIBURG sub-brand represents their premium German-manufactured rubber product line, while Agro Air Dynamics handles ventilation hardware and Weaverline covers feeding equipment. Products are available through direct sales with regional representatives across the Midwest and East Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Agro Air Dynamics: Barn ventilation products including exhaust fans, recirculating fans, HVLS ceiling fans, and ventilation controllers.
• Big Foot Silage Packer
• Flat Barn Parlor
• FreeFEED
• BOBMAN Machines

Products and services

• KRAIBURG Rubber Flooring Products Complete line of German-manufactured KRAIBURG rubber flooring and stall mats for dairy and beef cattle, including individual stall mats (KKM, WINGFLEX, KURA), interlocking mats (CALMA, Cirrus), rolls, traction mats (MONTA), calving pen mattresses (VITA), and drainage mats (profiDRAIN). Known for 20+ year durability in commercial dairy applications.
• DairyGrip Rubber Belting Rugged rubber floor belting designed for high-traffic cattle environments including holding pens, cow decks, trailers, and alley-ways to improve cow comfort, safety, and flow.
• Barn Ventilation Systems (Agro Air Dynamics) Complete barn ventilation systems including Agro Air Dynamics TOPCOOL Cyclone recirculating fans (36", 55", 72", 84" sizes), HVLS ceiling fans, exhaust fans, panel fans, and Phason ventilation controllers for dairy facilities.
• Flexible Freestall System Pliable plastic composite freestall dividers designed for cow comfort and movement control, offering an alternative to traditional hot-dipped galvanized steel stalls.
• FreeFEED Cattle Feeding System Cattle feed rail system that provides consistent, stress-free feeding by ensuring continuous cow access to fresh feed, improving intake and milk production.
• EasySwing Cow Brushes Automated grooming brushes for dairy cows, beef cattle, horses, and smaller livestock available in Small ($720), Medium ($993), Large ($1,545), Totem, and Mini Totem models with replacement rings.
• BOBMAN Machines Barn cleaning and bedding machines that save time, reduce labor, and create cleaner, healthier livestock environments through automated stall bedding and barn cleaning.
• Big Foot Silage Packer Silage packing equipment that achieves better compaction for improved feed quality and storage capacity while using less fuel than conventional methods. Made in the USA.
• Agromatic Flat Barn Parlor Patented flat floor milking parlor system (U.S. Patent No. 5,392,731) allowing cows to step up onto 8-14 inch curb for ground-level milking. Gravity operated without air rams, hydraulics, or springs. Achieves up to 56 cows per hour with one person in a double four configuration.
• Agromatic Cattle Headlocks Hot-dipped galvanized cattle headlock panels available in 8, 10, and 12 foot sections with 4, 5, and 6 openings respectively. Feature larger entry/exit widths, down cow release system, and connect up to eight sections with single locking handle.
• Weaverline TMR Chopper Heavy duty total mixed ration chopper manufactured by Weaverline since 1965, with 76-knife spiral design rotor for uniform cutting with less horsepower. Bottom discharge into conveyor or through floor to mixer. Adjustable height stand accommodates conveyors up to 36 inches wide. Approximately 60 bales per hour capacity.

Quantifiable outcome

• 20+ year durability for KRAIBURG KURA rubber flooring
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core, peripheral and regional.

• WeaverlinecoreStrategic or Co-development PartnerFrank Weaver Jr. owns Weaverline, which has built feeding equipment since 1965 with 95% of equipment for dairy farms. Business relationship with Agromatic since 1971. Weaverline manufactures TMR Choppers, Bale Shredders, Feed Carts, and Bedding Choppers sold through Agromatic distribution. Frank Weaver serves as Agromatic's East Coast Sales Representative covering 12 states.
• KRAIBURGcoreTechnology or IntegrationGerman manufacturer of premium rubber flooring and stall mat products. Products include KURA (20+ year durability), KKM, KIM, WINGFLEX, CALMA, VITA, MONTA, profiDRAIN, and Cirrus. Agromatic distributes KRAIBURG products throughout North America.
• Agro Air DynamicscoreTechnology or IntegrationManufacturer of barn ventilation equipment including TOPCOOL Cyclone Fans, exhaust fans, HVLS ceiling fans, and barn curtains. Products feature VFD compatibility and EC motor options for smart barn integration. Distributed exclusively through Agromatic.
• PhasonperipheralTechnology or IntegrationManufacturer of barn environment control systems including AutoFlex Connect III controllers, expansion boxes, and variable DC controllers. Products feature NEMA 4X enclosures for agricultural environments.
• Cummings and BrickerregionalChannel Partner/ Reseller/ DistributorEast Coast distribution partner for Weaverline products. Located in southeastern Pennsylvania, serving agriculture industry on the East Coast.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BouMatic: Direct peer — BouMatic designs and distributes milking parlors, dairy hygiene, and cow comfort equipment globally. Directly comparable to Agromatic on milking infrastructure and dairy barn equipment, though BouMatic is larger and more focused on milking systems.
• Legend Rubber (Legend Dairy Solutions): Direct peer — Manufacturer and distributor of dairy rubber flooring, stall mats, and parlor mats with comparable product positioning to KRAIBURG lines Agromatic carries. Competitor in the same specialty rubber product category.
• Patz Corporation: Direct peer — US manufacturer of material handling, feeding, and bedding equipment for dairy and livestock operations. Overlaps directly with Agromatic's Weaverline TMR choppers, feed carts, and bedding equipment offerings.
• Double L Group: Direct peer — Double L Group is a US dairy equipment manufacturer/distributor offering similar product categories (freestalls, ventilation, fans, barn equipment) to commercial dairy operations across North America, overlapping directly with Agromatic's portfolio of cow comfort products.
• Pearson International (Ritchey): Direct peer — UK-based rubber matting and dairy/livestock flooring manufacturer. Directly competes with Agromatic's KRAIBURG-distributed stall mats and rubber flooring in the livestock flooring category, with comparable product features.
• J&D Manufacturing: Direct peer — US-based dairy barn equipment manufacturer/distributor offering fans, ventilation, and barn products comparable to Agromatic's Agro Air Dynamics line. Overlaps in cow comfort and ventilation categories across the US dairy market.
• Animat Inc. Direct peer — Canadian rubber flooring and mattress manufacturer specializing in dairy and beef cattle comfort products. Directly comparable in stall mats, freestall systems, and rubber flooring, positioning as a competing supplier to commercial dairies.

Broad incumbents

• Lely: Broad incumbent — Lely is a leading Dutch manufacturer of dairy robotics (Astronaut milking robots) and barn equipment. Competes with Agromatic in barn equipment and cow comfort, with materially higher technology intensity and capital resources.
• GEA Farm Technologies: Broad incumbent — GEA is one of the largest global dairy equipment suppliers offering milking, cooling, feeding, and barn equipment across the full dairy value chain. Competes with Agromatic on larger commercial dairy installations, but with vastly greater scale and a global footprint.
• DeLaval: Broad incumbent — DeLaval offers milking systems, cooling, manure handling, and cow comfort solutions globally. Competes with Agromatic's Flat Barn Parlor and ventilation portfolio, particularly on large commercial dairies, and is significantly larger and more R&D-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC90nlPpjsHZFTy5SzPhtHGg
• Facebookfacebook.com/AgromaticInc
• LinkedInlinkedin.com/company/agromatic
• Instagraminstagram.com/agromaticinc
• Xx.com/agromaticinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agromatic