JOD CARS

What JOD CARS does

JOD CARS, operating as Jack O' Diamonds Auto Group, is a privately-held franchised automobile dealership headquartered in Tyler, Texas, founded in 1972 and operating continuously for over 50 years. The company operates a single retail showroom carrying new Honda and new Lincoln vehicles (combined inventory of roughly 185 new units across the Civic, CR-V, Pilot, Accord, Odyssey, Ridgeline, HR-V, Passport, Prologue, and Lincoln Navigator, Aviator, Nautilus, and Corsair lines) alongside approximately 99 pre-owned vehicles drawn from all major automotive brands.

The business model is a classic full-line dealership operating model with three integrated revenue streams: (1) one-time vehicle sales across new and pre-owned segments with unit pricing published on its website (examples: 2026 Honda Ridgeline Black Edition at $46,980, 2026 Lincoln Navigator L Black Label at $137,760); (2) a finance and insurance operation that works with multiple external lenders and serves good-credit, credit-challenged, and first-time buyers, capturing finance reserve and rate markup economics; and (3) an in-house service and parts department that maintains all makes and models using certified technicians, OEM parts, and diagnostic equipment including Hunter alignment systems and Honda Sensing ADAS tools. The technology stack is standard for a franchised dealer: a dealership management system, online inventory browsing, and a digital financing application, with no proprietary software or AI assets disclosed.

The go-to-market motion is direct-to-consumer, anchored by an in-person showroom and augmented by local SEO, blog content, Facebook, LinkedIn, and YouTube. Its customer base is geographically concentrated in East Texas (Tyler, Longview, Lindale, Lufkin, Nacogdoches, Jacksonville, Kilgore) and intentionally extended to Dallas-area buyers (Mesquite, Garland, Rockwall, Forney, Terrell) seeking an alternative to high-pressure urban dealerships. The firm employs 51-100 people, has no disclosed institutional investors, no parent company, and no subsidiaries.

Name

JOD CARS

Legal name

Jack O' Diamonds Auto Group

Website

https://jodcars.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

JOD CARS (Jack O' Diamonds Auto Group) is a privately-held, single-rooftop franchised automobile dealership in Tyler, Texas, founded in 1972, selling new Honda and Lincoln vehicles plus pre-owned inventory and operating in-house financing and service departments for East Texas and Dallas-area retail consumers.

Ownership category

akta.pro rank

Product category

Auto Dealership

NAICS

Used Car Dealers (441120), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Auto financing
• Pre-owned cars
• Automotive service
• Car dealership

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Honda and Lincoln vehicles, plus diverse pre-owned inventory from all major automotive brands. Revenue from price differentials, dealer markups, and manufacturer incentives.
2. Auto Financing: In-house financing team working with multiple lenders to secure competitive rates. Revenue from finance reserve, interest rate markups, and financing fees. Serves good credit, challenged credit, and first-time buyers.
3. Service and Parts: Expert auto repair, maintenance, and genuine OEM parts sales. Certified technicians handle all makes and models. Revenue from labor charges, parts markup, and service packages.
4. Extended Service Contracts: Service financing options allowing customers to pay for repairs over time, providing revenue through financing terms and building long-term customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JOD CARS (Jack O' Diamonds Auto Group) operates a full-service automobile dealership in Tyler, TX, selling new Honda and Lincoln vehicles along with approximately 99 pre-owned vehicles from all major brands. The business provides in-house auto financing through multiple lender relationships with flexible terms for all credit types, and operates a state-of-the-art service center with certified technicians handling maintenance, repairs, and OEM parts for all makes and models.

Product overview

JOD CARS (Jack O' Diamonds Auto Group) is a single-location car dealership in Tyler, TX offering new Honda vehicles (Civic, CR-V, Pilot, Accord, Odyssey, Ridgeline, HR-V, Passport, Prologue), new Lincoln luxury vehicles (Navigator, Aviator, Nautilus, Corsair), and a diverse selection of approximately 99 pre-owned vehicles from multiple brands. The dealership operates as a one-stop automotive destination combining vehicle sales with integrated financing services and comprehensive service and parts departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda New Vehicles

Quantifiable outcome

• Over 50 years of continuous operation and customer trust in East Texas
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Carvana: Pure-play online used-car retailer with home delivery and 7-day returns. Directly competes with JOD's used-vehicle and increasingly new-vehicle business by removing the showroom visit — particularly attractive to JOD's Dallas-metro customers seeking convenience.
• Vroom: Online used-car retailer with nationwide delivery. Competes with JOD's pre-owned business by offering online browsing, financing, and home delivery — directly threatening the showroom-visit funnel that drives JOD's trade-in, F&I, and service attach.

Broad incumbents

• AutoNation: Largest US automotive retailer with 250+ franchises across multiple states and brands. Comparable as a broad incumbent operating franchised new-vehicle dealerships plus used cars, financing, and service/parts — though at vastly greater scale and geographic diversification than JOD.
• Asbury Automotive Group: US franchised auto retailer with 150+ dealerships including luxury and import franchises. Closely aligned with JOD's franchised + used + service business model, providing a public-market benchmark for dealership economics and multiples.
• Sonic Automotive: Public US dealer group operating franchised dealerships including luxury brands (BMW, Mercedes-Benz, Lexus) and mainstream franchises. Directly comparable business model to JOD with similar multi-franchise retail + EchoPark used-car expansion strategy.
• Hendrick Automotive Group: Largest privately-held US dealer group with 130+ franchises. Operates premium/luxury franchises (including Honda Acura and luxury brands) plus pre-owned, F&I, and service — directly comparable franchise mix and customer-lifecycle model to JOD but at multi-state scale.
• Group 1 Automotive: US/UK franchised auto retailer with 200+ dealerships. Operates the same combination of new-vehicle franchises (including Honda), pre-owned sales, F&I, and certified service — a structurally similar business model to JOD, but multi-rooftop and publicly traded.
• Lithia Motors: One of the largest US dealer groups with 300+ stores across the US and UK, operating a multi-brand franchise, used-car, financing, and service model directly analogous to JOD's full-lifecycle retail approach, but at national scale.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating 80+ franchised dealerships across the US. Closely aligned franchise + pre-owned + service model to JOD, including luxury import franchises, with similar customer-lifecycle revenue approach.

Direct peers

• CarMax: Largest US used-vehicle retailer with 240+ stores. Directly comparable on JOD's 99-unit pre-owned book: large multi-brand used inventory with reconditioning, transparent no-haggle pricing, in-house financing, and trade-ins — competing head-to-head for JOD's used-car customers across East Texas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JackODiamondsHondaTyler
• Facebookfacebook.com/jodhonda
• LinkedInlinkedin.com/company/jack-o'%E2%80%8B-diamonds-honda-lincoln/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOD CARS