The Community for Positive Aging
The Community for Positive Aging is a Portland, Oregon nonprofit founded in 1973 (as Hollywood Senior Center) that delivers case management, food security, transportation, health navigation, and intergenerational programming to 5,000-plus adults aged 55 and older across the city.
- Company typePrivate
- Founded1973
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Community for Positive Aging does
The Community for Positive Aging (CFPA), founded in 1973 as the Hollywood Senior Center in Northeast Portland, is a private 501(c)(3) nonprofit organization that supports adults aged 55 and older in aging in place with dignity and community connection. The organization was rebranded in 2023 from the Hollywood Senior Center to The Community for Positive Aging to reflect its expanded mission and citywide geographic reach beyond the original Hollywood neighborhood. CFPA is led by Executive Director Amber Kern Johnson and reports serving more than 5,000 seniors and family members across Portland, Oregon.
CFPA delivers a unified suite of human-services programs rather than a technology product. Its core offerings include case management and caregiver support groups; food security programs (Asian Food Pantry, Neighborhood Gleaners, Lobby Food Pantry, Meals on Wheels); community health navigation, vaccine clinics, and emergency preparedness; transportation services operated from an electric vehicle fleet; permanent supportive housing and enhanced resident services in affordable housing properties; and intergenerational programming including the Preservation Pictures documentary initiative with Gal Pal Films and Buckman Elementary. Distribution is hybrid: a single physical Center at 1820 NE 40th Avenue anchors in-person programming, while mobile outreach, home delivery, and on-site services at partner affordable housing sites extend reach citywide. Technology infrastructure is limited to a Squarespace website and Volgistics volunteer-tracking system, with no disclosed AI, proprietary software, or app products.
The business model is a community-nonprofit funding stack rather than a commercial revenue model. Inflows include a token $20 annual participant registration fee (not strictly required), individual and corporate donations, in-kind contributions, legacy/estate gifts and Qualified Charitable Distributions from IRAs, vehicle donations channeled through Volunteers of America and Charity Connections, and episodic grants (including a 2025 PGE Drive Change Fund grant supporting fleet electrification). Go-to-market is community-led: word-of-mouth referrals, partnerships with affordable housing property managers, local earned media, a biweekly newsletter, and community events including the 2023 50th Anniversary Concert at Grant High School that drew nearly 700 attendees and raised over $60,000.
The Community for Positive Aging firmographics
Firmographics- Name
- The Community for Positive Aging
- Legal name
- The Community for Positive Aging
- Website
- https://communityfpa.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Community for Positive Aging is a Portland, Oregon nonprofit founded in 1973 (as Hollywood Senior Center) that delivers case management, food security, transportation, health navigation, and intergenerational programming to 5,000-plus adults aged 55 and older across the city.
- Ownership category
- akta.pro rank
The Community for Positive Aging industry classification
Industry- Product category
- Senior and Aging Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industry
- Affordable / Middle-Market CCRCs (HLADAEAJ)
Keywords
Where The Community for Positive Aging is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Community for Positive Aging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Participant Registration Fees: Annual registration fee of $20 per participant to help fund programs and services.
- Donations and Charitable Contributions: The organization accepts online donations, recurring gifts, mail-in donations, corporate and community support, in-kind donations, and legacy bequests. A monthly recurring donation program (CfPA Champions) allows supporters to set up automatic monthly, quarterly, or yearly contributions.
- Planned Giving and Estate Gifts: Accepts charitable bequests through wills or living trusts, Qualified Charitable Distributions (QCDs) from IRAs for donors 70½+, charitable stock gifts, real estate donations, and vehicle donations through Volunteers of America and Charity Connections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Participant Registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Community for Positive Aging product offering
Product offeringCore offering
CFPA is a community-based nonprofit that provides a comprehensive suite of programs and services to help adults aged 55+ age in place with dignity and connection. Its core offerings include case management, food security programs, transportation services, community health navigation, support groups, caregiver resources, permanent supportive housing, emergency preparedness, and intergenerational programming.
Product overview
The Community for Positive Aging (formerly Hollywood Senior Center) is a single-site community center with expanding outreach programs, not a technology product. It offers a unified suite of services for adults 55+ including: core case management and support groups; food security programs (Asian Food Pantry, Neighborhood Gleaners, Lobby Food Pantry, Meals on Wheels); community health navigation and programs; transportation services using an electric vehicle fleet; permanent supportive housing; enhanced resident services; emergency preparedness; and vaccine clinics. Additional offerings include the Preservation Pictures intergenerational film program, Golden Treasures Gift Shop, events calendar, and participant registration. The organization operates primarily in-person in Portland, Oregon with some digital components (newsletter, online donation, volunteer tracking via Volgistics).
Differentiator
Problem solved
Functional benefit
Products and services
- Food Security Programs Food assistance services including Asian Food Pantry, Neighborhood Gleaners, Lobby Food Pantry, and Meals on Wheels Weekly Lunch to address food insecurity among seniors in the Portland area.
- Case Management Individualized support services helping isolated seniors and low-income adults gain access to essential services, including assistance with caregiving, transportation, and resources.
- Community Health Navigation & Programs Health navigation services and community health programming that helps older adults access vaccines, navigate health systems, and prepare for emergencies.
- Support Groups Peer-run programming and caregiver support groups providing community connection and resources for seniors and their caregivers.
- Enhanced Resident Services Services delivered to residents in affordable housing properties throughout the city, extending support beyond the physical Center location.
- Permanent Supportive Housing (PSH) Housing support services helping seniors maintain independent living with appropriate community resources.
- Emergency Preparedness Resources and planning services helping older adults prepare for emergencies and extreme weather events.
- Vaccine Clinics Community vaccination services improving health access for older adults.
- Golden Treasures Gift Shop A gift shop operated at The Center providing goods and a venue for community engagement.
- Preservation Pictures An intergenerational documentary film program where elders and children create films together, with free community screenings in partnership with Gal Pal Films.
- Transportation Services Fleet of electric vehicles providing rides to medical appointments, grocery stores, and Center activities, as well as food delivery to housing sites and community pantries.
- Annual Participant Registration Annual registration program ($20 per participant, optional) providing participants with access to CFPA programs, services, and community membership.
Quantifiable outcome
- 5,000+ seniors and family members served
- +1 more outcomes
Companies that use The Community for Positive Aging
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Community for Positive Aging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Community for Positive Aging partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Gal Pal FilmscorePartnership with Gal Pal Films to produce and distribute 'Preservation Pictures' documentary about an intergenerational after-school program at Buckman Elementary. The film will be screened free in community centers, faith spaces, and long-term care facilities across Oregon and beyond.
- Volunteers of America and Charity ConnectionsminorVehicle donation program partnership enabling donors to contribute cars, trucks, RVs, boats or aircraft to support CFPA's mission.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
The Community for Positive Aging competitors and assessment
Company assessmentDirect peers
- Meals on Wheels America (Portland affiliate): National network with Portland-area affiliate delivering meals and wellness checks to homebound seniors. CFPA itself runs a 'Meals on Wheels Weekly Lunch' program, making this a directly comparable service provider in the same geography and target population.
- Northwest Pilot Project: Portland nonprofit serving low-income and homeless seniors with housing and supportive services. Directly comparable to CFPA's Permanent Supportive Housing and case management offerings, serving similar low-income elderly populations in Portland.
- Age Friendly Portland / Portland Area Agency on Aging: Municipal aging services network that coordinates resources, advocacy, and programs for older Portlanders. Highly comparable to CFPA in target population, geography, and case management / service navigation role.
- Multnomah County Aging & Disability Resource Connection: County-level resource hub for seniors and people with disabilities, providing information, assistance, and case management. Overlaps directly with CFPA's case management and health navigation programs in the same Portland service area.
- Impact NW (formerly Human Solutions): Portland-area antipoverty nonprofit serving low-income individuals and families, including seniors, with housing, food, and supportive services. Comparable mission-driven nonprofit serving overlapping low-income elderly populations in the Portland metro.
- Catholic Charities Oregon Senior Services: Faith-based nonprofit providing case management, housing support, and community-based services for seniors and vulnerable adults in Oregon. Directly comparable nonprofit peer delivering overlapping services to elderly populations.
Others
- National Council on Aging (NCOA): National nonprofit advocacy and resource organization for older adults, providing program toolkits, research, and grants that inform community-based senior services operators like CFPA. Adjacent ecosystem enabler rather than direct competitor.
Emerging players
- Village to Village Network: National network of neighborhood-based 'Villages' that coordinate volunteer-driven services to help aging adults remain in their homes. Highly analogous operating model to CFPA's community-led, volunteer-supported approach to helping seniors age in place.
Broad incumbents
- Rose Villa Senior Living: Established continuing care retirement community in Portland offering independent living, assisted living, and skilled nursing. Broader, residential-focused incumbent in the same Portland elder-care market where CFPA operates.
- AARP Oregon: State office of the national AARP, providing resources, advocacy, and community programs for Oregonians 50+. Acts as a broad incumbent advocacy and service organization that competes for the same older-adult audience in Oregon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Community for Positive Aging social profiles
Digital presenceThe Community for Positive Aging financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Community for Positive Aging leadership team
Management profileNumber of profiles
Profiles1 record
The Community for Positive Aging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Community for Positive Aging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Community for Positive Aging
What does The Community for Positive Aging do?
CFPA is a community-based nonprofit that provides a comprehensive suite of programs and services to help adults aged 55+ age in place with dignity and connection. Its core offerings include case management, food security programs, transportation services, community health navigation, support groups, caregiver resources, permanent supportive housing, emergency preparedness, and intergenerational programming.
Is The Community for Positive Aging a public or private company?
The Community for Positive Aging is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Community for Positive Aging founded?
The Community for Positive Aging was founded in 1973. It employs 11 to 50 people.
Where is The Community for Positive Aging based?
The Community for Positive Aging is headquartered in Portland, United States, in the North America region.
How does The Community for Positive Aging make money?
Three revenue lines are on record. Participant Registration Fees are the primary driver. The others are donations and Charitable Contributions and planned Giving and Estate Gifts.
Who are The Community for Positive Aging's main competitors?
Direct peers on record are Meals on Wheels America (Portland affiliate), Northwest Pilot Project, Age Friendly Portland / Portland Area Agency on Aging, Multnomah County Aging & Disability Resource Connection, Impact NW (formerly Human Solutions) and Catholic Charities Oregon Senior Services. National Council on Aging (NCOA) is listed as an others. Village to Village Network is listed as an emerging player. Broad incumbents are Rose Villa Senior Living and AARP Oregon.
Does The Community for Positive Aging have an API?
No public API is recorded for The Community for Positive Aging.
What industry is The Community for Positive Aging in?
The Community for Positive Aging's product category is Senior and Aging Services. Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADAEAJ, Affordable / Middle-Market CCRCs. Its NAICS code is 62412 and its SIC code is 8050.