Sun International FZE

What Sun International FZE does

Sun International FZE is the international trading arm of Sun Group, a diversified Indian-founded conglomerate established in 1992 and headquartered operationally in Jebel Ali Free Zone, Dubai, with a corporate office in New Delhi and a presence in South Africa, China, Vietnam, and Turkey. The company trades approximately 4 million metric tonnes of product annually across phosphate, nitrogen, potash, and water-soluble fertilizers, fertilizer raw materials (sulphur, rock phosphate, phosphoric acid, sulphuric acid, ammonia), minerals (iron ore, clinker, copper, manganese, zinc), and agri-commodities (rice, wheat, barley, pulses).

The group runs four complementary business models: representing international fertilizer manufacturers for the Indian market, sourcing fertilizers and commodities globally for international sale, participating in government tenders with producer support, and investing in equity joint ventures to secure products. Its upstream vertical integration is anchored by an equity stake in Foskor South Africa, one of the largest phosphoric acid producers, and downstream the company markets its proprietary Sun DAP (Di-Ammonium Phosphate) brand across Asia through an owned cooperative society distribution network and established port operations at all major Indian ports. It holds ISO 9001:2008 certification.

Revenue is generated primarily as transaction fees / trading margins on commodity flows, supplemented by equity income from joint ventures. Sun International serves Indian government bodies, public sector undertakings, cooperatives, fertilizer manufacturers, and agri-commodity buyers across South Asia, the Middle East, Africa, East Asia, Southeast Asia, and Latin America. The company is privately held and founder/family-controlled, with no disclosed institutional investors, public listing, or external funding rounds.

Name

Sun International FZE

Legal name

Sun International FZE

Website

https://sunfze.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun International FZE is the Dubai-based international trading arm of India's Sun Group, trading approximately 4 million metric tonnes of fertilizers, raw materials, minerals, and agri-commodities annually across South Asia, the Middle East, Africa, and Asia, serving governments, cooperatives, and commodity buyers with its own Sun DAP brand and a Foskor South Africa equity stake.

Ownership category

akta.pro rank

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer Trading: International trading of finished fertilizers including phosphate fertilizers, nitrogen fertilizers, potash fertilizers, water soluble fertilizers, and DAP under own brand Sun DAP
2. Raw Material Trading: Trading of fertilizer raw materials such as Phos Acid, Ammonia, Sulphur, Rock Phosphate, and other intermediates
3. Minerals and Agri-Commodities: Export of minerals (Iron Ore, Chrome, Manganese, Clinker) and agri-commodities (Rice, Wheat, Barley, Pulses)
4. Government Tenders: Participation in government tenders to supply fertilizers and products to government bodies and public sector undertakings
5. Equity Joint Ventures: Investing in equity joint ventures with global and domestic partners to secure supply of key products and expand market reach

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sun International FZE is an international fertilizer and commodity trading company that handles approximately 4 million metric tonnes of products annually across phosphate, nitrogen, potash and water-soluble fertilizers, fertilizer raw materials (Phos Acid, Ammonia, Sulphur, Rock Phosphate), industrial minerals, and agri-commodities such as rice, wheat, barley, and pulses. The company operates four business models — international manufacturer representation for the Indian market, global sourcing and international sale, government-tender participation, and equity joint ventures for upstream supply — and markets its own Sun DAP brand through cooperative-society networks in Asia.

Product overview

Sun International FZE is a fertilizer trading and commodities company operating as the flagship entity of Sun Group (founded 1992). The company handles approximately 4 million metric tonnes of products annually, operating across four business models: representing international fertilizer manufacturers for the Indian market, globally sourcing fertilizers and commodities for international sale, participating in government tenders, and investing in equity joint ventures. The product portfolio comprises phosphate fertilizers (SSP, TSP, MAP, DAP, NPKs), nitrogen fertilizers (Urea, Ammonium Sulphate), potash fertilizers (Muriate of Potash), water soluble fertilizers, fertilizer raw materials (Sulphur, Rock Phosphate, Phosphoric Acid, Sulphuric Acid, Ammonia), minerals (Iron Ore, Clinkers, Copper, Manganese, Zinc), and agri-commodities (Rice, Wheat, Barley, Pulses). The company also markets its own brand of DAP fertilizer called Sun DAP through cooperative societies across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Sun DAP: Own brand of DAP (Di-Ammonium Phosphate) fertilizer for distribution in Asia, marketed through cooperative societies and the company's own marketing network.

Products and services

• Phosphate Fertilizers Phosphate-based fertilizers including Single Super Phosphate (SSP), Triple Super Phosphate (TSP), Mono-Ammonium Phosphate (MAP), Di-Ammonium Phosphate (DAP), and NPKs & NPS compound fertilizers, traded and supplied for agricultural applications.
• Nitrogen Fertilizers Nitrogen-based fertilizers including Urea and Ammonium Sulphate (Amsul), traded and supplied for crop nutrition and agricultural productivity.
• Fertilizer Raw Materials Essential raw materials for fertilizer production including Sulphur, Rock Phosphate, Phosphoric Acid, Sulphuric Acid, and Ammonia, sourced and traded internationally.
• Potash Fertilizers Potash fertilizers including Muriate of Potash (MOP), traded and supplied for agricultural crop nutrition.
• Water Soluble Fertilizers Water-soluble fertilizers traded and supplied for use with precision agriculture and irrigation systems.
• Minerals Minerals including Iron Ore, Clinkers, Copper, Manganese, and Zinc, traded for industrial and agricultural applications.
• Agri-Commodities Agricultural commodities including Rice, Wheat, Barley, and Pulses, traded globally.
• Sun DAP Sun International's own registered brand of Di-Ammonium Phosphate (DAP) fertilizer, distributed in Asia through the company's marketing network of cooperative societies.

Quantifiable outcome

• Handles 4 million metric tonnes of products annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Foskor South AfricacoreStrategic or Co-development PartnerSun International is one of the equity shareholders of Foskor South Africa, one of the largest suppliers and producers of Phosphoric Acid. This equity joint venture provides reliable long-term access to critical raw materials and strengthens the group's supply chain capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keytrade AG: Swiss fertilizer and grain trading house active across Europe, Asia, and Latin America. Similar mid-sized private trading platform profile with focus on fertilizer raw materials and finished products.
• Coromandel International: Indian fertilizer and crop-protection company with manufacturing, trading, and retail distribution. Comparable in DAP/NPK product portfolio, Indian agricultural customer base, and integrated fertilizer-to-farmer business model.
• Ameropa Holding: Swiss-headquartered private trader of fertilizers and grains with global origination and distribution. Directly comparable as a privately-held fertilizer/agri-commodity trading platform with backward integration and multi-region presence.
• Transammonia: Global commodity trader specializing in fertilizers, ammonia, and petrochemicals. Comparable in transaction-fee trading model, product breadth (nitrogen, phosphates, raw materials), and global shipping/logistics operations.
• Chambal Fertilizers & Chemicals: One of India's largest urea producers and a major player in DAP/NPK trading and government-tender business. Comparable in Indian market positioning, fertilizer product mix, and dependency on government subsidy mechanisms.
• Deepak Fertilisers & Petrochemicals: Indian producer and trader of nitrogen, phosphate, and specialty fertilizers. Comparable as an Indian-headquartered firm active across fertilizer raw materials, finished products, and agri-commodities.
• Indian Potash Limited: India's premier fertilizer import and trading house, sourcing phosphates, potash, and urea for distribution to Indian farmers and cooperatives. Closest direct comparable to Sun International in business model, channel mix (cooperatives, government tenders), and product portfolio.

Broad incumbents

• Nutrien: World's largest fertilizer producer and agricultural retailer with potash, nitrogen, and phosphate operations. Comparable in product categories and global trading reach, but operates at materially greater scale with full vertical integration.
• PhosAgro: One of the world's largest phosphate-based fertilizer producers with integrated mining-to-finished-product operations. Comparable in DAP/NPK product overlap and raw-material focus, but with controlled upstream phosphate rock mines versus Sun International's trading-led model.
• Yara International: Global nitrogen fertilizer leader with global production, trading, and agronomic solutions. Comparable as a competing counterparty in international fertilizer sourcing, but vastly larger and more diversified than Sun International.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VikramSahney
• LinkedInlinkedin.com/company/sun-international-fze

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun International FZE