Fresh Roots Urban Farm Society

What Fresh Roots Urban Farm Society does

Fresh Roots Urban Farm Society is a Vancouver-based urban farming organization founded in 2011 that operates gardens and community programs aimed at advancing healthy eating, ecological stewardship, and community engagement. The organization positions itself at the intersection of food production, environmental education, and community building, consistent with a mission-driven operating model rather than a commercial product offering. The "Society" designation in its legal name is consistent with a non-profit or community-based organizational structure in the Canadian context, though the provided firmographic data flags it as for-profit, which may reflect a classification limitation rather than the organization's actual legal form. Detailed product, program, and operational specifics were not extractable from the available source content, which consisted of a loader/verification page with no substantive descriptive material.

The organization operates at a small scale, with 11-50 employees, and is headquartered in Vancouver, British Columbia, Canada, with a public website at freshroots.ca. No information is available in the source data on the specific garden sites operated, the breadth of educational or community programming offered, customer or beneficiary segments, funding sources, named partnerships, leadership team, or revenue mechanics. As a result, the technology stack, platform architecture, and go-to-market approach cannot be characterized beyond the high-level mission statement.

Given the data limitations, the business model cannot be precisely defined. Urban farming societies of this type and size in Canada typically operate via a mix of grants, donations, school/youth program contracts, produce sales, and community programming fees, but none of these specific revenue mechanisms, pricing models, or customer segments are confirmed in the available data. Detailed financial, operational, and strategic data — including funding rounds, partnerships, awards, and management — is not extractable from the provided sources, and the analysis should be treated as a thin-data profile rather than a full investment-grade assessment.

Name

Fresh Roots Urban Farm Society

Website

https://freshroots.ca

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

Fresh Roots Urban Farm Society is a Vancouver-based urban farming organization founded in 2011 that operates gardens and educational programs to advance healthy eating, ecological stewardship, and community engagement in the Vancouver region.

Ownership category

akta.pro rank

Product category

Urban Agriculture

NAICS

Vegetable and Melon Farming (1112), Other Crop Farming (1119), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Urban farming
• Community gardens
• Educational programs
• Food systems
• Ecological stewardship

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Fresh Roots Urban Farm Society engages in urban farming gardens and community-based programs that catalyze healthy eating, ecological stewardship, and community celebration. The organization operates physical gardens in the Vancouver area and runs programs that connect food production with educational and community engagement activities.

Product overview

Fresh Roots Urban Farm Society is a non-profit urban farming organization. The source data available shows only a loading/verification page ("One moment, please...") rather than substantive product or service content, preventing detailed extraction of specific products, services, or portfolio architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Farm Gardens Physical urban agriculture gardens located in Vancouver that support food production and serve as venues for community and educational activities.
• Community Food and Ecology Programs Programs delivered through the organization's gardens that engage community members in healthy eating, ecological stewardship, and community celebration activities.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• The Stop Community Food Centre: Toronto community food centre operating community gardens, urban agriculture, and food access programs. Comparable multi-site urban agriculture and food education non-profit model.
• Sole Food Street Farms: Urban farming social enterprise based in Vancouver that grows produce on urban land while providing employment and agricultural training. Directly comparable in geography, mission, and operating model to Fresh Roots.
• FoodShare Toronto: Large Canadian non-profit operating community food programs including school gardens, urban farms, and food literacy education. Highly comparable as a multi-site urban agriculture and food education organization.
• Black Creek Community Farm: Toronto-based urban farm and education centre that combines food production with training and community programs. Comparable in combining urban farming with educational programming for community benefit.

Emerging players

• Growing Chefs! Ontario: Canadian non-profit combining food literacy and school gardening programming. Comparable in the school-garden-plus-education delivery model though more focused on classroom programming.
• Farm Folk City Folk: BC-based non-profit working to strengthen sustainable agriculture and local food systems across British Columbia. Comparable regional focus on sustainable food systems and community programming.
• Everdale Farm: Ontario-based non-profit farm that delivers hands-on food and farming education programs. Comparable in the educational-farm intersection and nonprofit training model.
• Urban Farm School of British Columbia: BC-based urban agriculture education and consulting outfit. Comparable in combining urban farm production with educational programming in the same regional market.

Others

• Vancouver Park Board — Community Gardens Program: City of Vancouver program that develops and supports community gardens and urban growing spaces. Adjacent public-sector peer operating in the same geography and urban agriculture space.

Regional players

• Not Far From The Tree: Toronto-based urban fruit gleaning and food distribution social enterprise that shares Fresh Roots' urban food-system/community impact mission, though focused on gleaning rather than cultivation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Roots Urban Farm Society