Affordable Design and Remodel

What Affordable Design and Remodel does

Affordable Design and Remodel is a privately held, full-service residential design-build contractor headquartered in Poway, California, serving homeowners throughout San Diego County. Founded in 1994, the company has operated continuously for over 30 years, completing thousands of kitchen, bathroom, complete-home, room addition, ADU, and exterior remodeling projects. It is licensed by the California State License Board (License #1076074) under both Class A (General Engineering) and Class B (General Building) classifications, is bonded, and carries workers' compensation and liability insurance, with EPA Lead-Safe Certified Firm status.

The company's core offering is project-based home renovation services sold through a consultative, in-home sales motion. Each project begins with a complimentary design and quote session, followed by 2D and 3D design renderings, permit and HOA handling, and dedicated project management through completion. Its principal technology asset is 3D design visualization, which lets customers preview a remodel before construction begins. The firm supports larger-ticket sales through third-party financing partnerships offering up to 18 months no-interest plans. Its go-to-market combines a website and blog, a deep Houzz and social media footprint (Facebook, Instagram, YouTube, Vimeo), and a multi-employee project-management team (e.g., Daine Pullis with 30 years of experience, Nick Fandel).

Revenue is generated one project at a time under custom quote-based pricing, with no subscription, license, or recurring contract layer. The customer base is entirely residential and SMB-segmented, concentrated within a single metropolitan geography, with no disclosed enterprise or institutional customers. The company is independently owned with no external investors, parent company, mergers, acquisitions, or leadership transitions documented in the source data.

Name

Affordable Design and Remodel

Legal name

Affordable Design and Remodel

Website

https://affordabledesignandremodel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Affordable Design and Remodel is a privately held, licensed San Diego County design-build contractor founded in 1994 that delivers kitchen, bathroom, complete-home, ADU, and exterior remodels to residential homeowners via in-home consultations and 3D design visualization.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Home remodeling services
• Kitchen remodeling
• Bathroom remodeling
• Room additions
• Residential design build

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Home Remodeling Services: One-time project-based revenue from home remodeling services including kitchen, bathroom, room additions, ADUs, and complete home remodels. Pricing is quote-based and varies by project scope and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Affordable Design and Remodel is a full-service residential design-build remodeling contractor that designs, plans, permits, and constructs kitchen remodels, bathroom remodels, room additions, ADUs, complete home remodels, and exterior remodels for homeowners in San Diego County. Each project is preceded by a complimentary in-home design consultation and supported by a 3D design rendering of the proposed remodel, with financing options offered through partner financial institutions.

Product overview

Affordable Design and Remodel is a home remodeling service company offering a unified suite of renovation services rather than a software product. The core offerings include Kitchen Remodeling, Bathroom Remodeling, Complete Home Remodeling, Room Additions & ADUs, and Exterior Remodeling. These services are supported by add-on offerings such as 3D Design Services for visualization, Flooring Services, Windows & Doors installation, and Financing Services. The company operates as a full-service design-build contractor serving San Diego County, providing end-to-end remodels from design consultation through construction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Services Comprehensive kitchen remodeling for San Diego homeowners, including custom cabinetry, quartz/marble countertops, islands, tiling, electrical, plumbing, and appliance installation, delivered as a turnkey design-build project.
• Bathroom Remodeling Services Full bathroom remodels for homeowners, including custom vanities, walk-in showers, free-standing/soaking/jet tubs, tile work, ADA-compliant designs, plumbing, and electrical, delivered as a turnkey design-build project.
• Room Additions & ADUs Room additions, Granny Flats, Accessory Dwelling Units (ADUs), second-story additions, and room conversions for homeowners needing additional living space, delivered as a turnkey design-build project.
• Complete Home Remodeling Full interior and exterior home remodels for homeowners, covering flooring, windows, doors, kitchen and bathroom remodels, and structural updates, delivered as a turnkey design-build project.
• Exterior Remodeling Exterior renovation services for homeowners, including stucco, veneer stone, patio covers, hardscaping, concrete, pavers, fire pits, pools, and spas.
• Flooring Services Installation of tile, luxury vinyl, wood, laminate flooring, and baseboards as part of residential remodeling projects.
• Windows & Doors Installation Installation of panoramic doors, sliding doors, French doors, retrofit and custom windows, and entry doors as part of residential remodeling projects.
• 3D Design Services Pre-construction visualization service in which the in-house design team produces a 3D rendering of the proposed remodel so homeowners can see an accurate representation before work begins.
• Remodeling Financing Services Facilitated access to third-party financial institution partners offering up to 18 months with no interest and no payments, competitive interest rates, and low monthly payment plans to help homeowners afford remodeling projects.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• WRC (Wildlife Rescue Center)minorOthersCompany supports WRC through charitable giving as part of their corporate giving back initiatives.
• ASPCAminorOthersCompany supports ASPCA through charitable giving as part of their corporate giving back initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bath Fitter: National bath-remodel franchise specializing in acrylic tub and shower liners and one-day installations — comparable to the bathroom remodel offering of Affordable Design and Remodel, but addresses a lower-ticket, faster-install segment of the same market.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and full kitchen updates — overlaps with Affordable Design and Remodel on the kitchen service line, though typically at a smaller ticket and franchise-driven delivery model.
• Dreamstyle Remodeling: Multi-state residential remodeler (formerly DreamMaker Bath & Kitchen) offering kitchen, bath, and whole-home renovations across the Western US — broader geography than Affordable Design and Remodel but comparable service mix and customer type.
• Rebath: National bath and bathroom remodeling franchise with a streamlined, productized offering — competes with Affordable Design and Remodel specifically on the bathroom remodel line of business, but at a different scale and brand level.

Direct peers

• RS Construction & Remodeling: San Diego area general contractor offering home additions, remodels, and ADU construction for homeowners — comparable in geography, license scope, and service portfolio (especially the ADU/additions segment).
• Lars Remodeling & Design: San Diego-based residential design-build remodeler focused on kitchens, baths, room additions, and whole-home renovations for homeowners — comparable in market, delivery model, and project type to Affordable Design and Remodel.
• Jackson Design & Remodeling: Long-established San Diego design-build remodeling firm offering kitchens, baths, additions, and whole-home remodels with an integrated design process — directly comparable to Affordable Design and Remodel in geography, service mix, and target customer (San Diego homeowners).
• Legas Construction Company: San Diego residential contractor specializing in custom home building, additions, and remodels — comparable local market position and service offering, including structural additions where Affordable Design and Remodel's Class A license is also a strength.

Emerging players

• ADU West: California-focused ADU design-build specialist serving homeowners across Southern California — comparable on the ADU/room addition category that Affordable Design and Remodel pursues, but with a narrower, ADU-pure focus.

Regional players

• Pacific Kitchen & Bath: Southern California design-build firm specializing in kitchen and bathroom remodels with showrooms — comparable offering, but slightly different go-to-market via showroom vs. Affordable Design and Remodel's in-home consultation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AffordableDesignAndRemodel
• Facebookfacebook.com/affordabledesignandremodel
• Instagraminstagram.com/affordabledesignandremodel
• Xx.com/ADremodelOCSD
• LinkedInlinkedin.com/company/affordable-design-and-remodel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affordable Design and Remodel