Valley Chrome Plating INC

What Valley Chrome Plating INC does

Valley Chrome Plating INC is a privately held U.S. manufacturer of chrome-plated and stainless steel aftermarket parts for commercial trucks, headquartered at 1028 Hoblitt Ave, Clovis, California. Operating under the Wingmaster brand since its 1961 founding, the company designs, fabricates, and finishes front bumpers and complementary accessories — including Turbowings aerodynamic wings, cab and sleeper panels, visors, light kits, watermelon lights, tool boxes, and bumper bolt kits — for thirteen-plus truck brands spanning Peterbilt, Kenworth, Freightliner, Mack, Volvo, Western Star, Ford, GMC, International, Sterling, White, Autocar, and Hino, with model-year coverage from the 1960s through 2024+. Materials include 7-Gauge Chrome, 10-Gauge Chrome, 11-Gauge Stainless 304, and painted variants, offered in multiple end styles such as Boxed End, Rolled End, American Eagle, and Gullwing.

The business runs a direct-to-consumer model anchored by the valleychrome.com e-commerce storefront, supplemented by a 'Find a Retailer' physical dealer network and a downloadable PDF product catalog (with a 2026 edition dated 5-19-2026). Proprietary tooling includes the Bumper Builder configurator, which lets buyers specify bumpers by make, model, year, and options, and a mobile app for additional engagement. Marketing is multi-channel: organic social on Facebook, Twitter, YouTube, and Instagram (under the @vcpwingmaster / @vcptruckparts handles), an email newsletter, and a company blog. Pricing is not publicly disclosed and requires account creation or retailer inquiry for quotes.

Valley Chrome Plating serves three primary customer segments: commercial truck fleets requiring durable, corrosion-resistant front-end components; independent owner-operators seeking model-specific replacement parts spanning decades of vehicle production; and truck dealers/service centers sourcing OEM-quality aftermarket inventory. With 11–50 employees, no external funding, no parent company, and no public listing, the firm operates as an independently held specialty manufacturer in the North American commercial trucking aftermarket.

Name

Valley Chrome Plating INC

Legal name

Valley Chrome Plating INC.

Website

https://valleychrome.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Valley Chrome Plating INC (Wingmaster) is a privately held Clovis, California manufacturer of chrome-plated and stainless steel aftermarket bumpers, Turbowings, and accessories for commercial trucks, serving fleets, owner-operators, and dealers across 13-plus truck brands via DTC e-commerce and a retailer network.

Ownership category

akta.pro rank

Product category

Commercial Truck Bumpers and Accessories

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)

akta.pro industry

PRIMARYIMACANAI

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYIMACAKAE

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Interior & Exterior Components Manufacturing (Seats/Trim/Glazing)

Keywords

• Chrome truck bumpers
• Stainless steel bumpers
• Commercial truck accessories
• Aerodynamic truck wings
• Truck parts manufacturing

Headquarters

HQ city

Clovis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Truck Bumper Sales: One-time hardware sales of chrome, stainless steel, and painted bumpers for commercial trucks across multiple brands including Peterbilt, Kenworth, Freightliner, Mack, Volvo, Western Star, International, Ford, GMC, Sterling, White, Autocar, and Hino. Products sold with various material options (7-Gauge Chrome, 10-Gauge Chrome, 11-Gauge Stainless 304, painted variants) and styles (Boxed End, Rolled End, American Eagle, Gullwing, etc.)
2. Truck Accessories Sales: Sales of complementary accessories including Turbowings, cab panels, sleeper accessories, visor accessories, frame accessories, universal lights, tool boxes, and bumper bolt kits. Accessories organized by truck brand and category

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Valley Chrome Plating INC manufactures and sells chrome-plated and stainless steel front bumpers, Turbowings aerodynamic accessories, cab and sleeper panels, light kits, tool boxes, bug shields, bolt kits, and universal parts for commercial trucks across brands including Peterbilt, Kenworth, Freightliner, Mack, Volvo, Western Star, International, Ford, GMC, Sterling, White, Autocar, and Hino. Products are offered in multiple gauge options (7-Gauge Chrome, 10-Gauge Chrome, 11-Gauge Stainless 304, and painted variants) and multiple style options (Boxed End, Rolled End, American Eagle, Gullwing, Open End). The company sells primarily through its own e-commerce storefront with a Find-a-Retailer locator and Bumper Builder configuration tool.

Product overview

Valley Chrome Plating INC is a manufacturer and retailer of chrome-plated and stainless steel truck parts, primarily serving the commercial trucking industry. The core product lines include Bumpers (premium front bumpers in various styles for Peterbilt, Kenworth, Freightliner, Mack, Volvo, Western Star, Ford, GMC, International, Sterling, Autocar, and Hino trucks) and Accessories (cab accessories, fairing panels, frame accessories, hood accessories, visors, turbowings, light kits, tool boxes, and universal parts). The company also offers a Bumper Builder tool for custom bumper configuration. Products are available in different materials including 7-Gauge Chrome, 10-Gauge Chrome, 11-Gauge Stainless 304, 7-Gauge Painted, and 10-Gauge Painted. The company operates from Clovis, California and sells primarily through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bumpers Chrome-plated and stainless steel front bumpers for commercial trucks, available in multiple styles (Boxed End, Rolled End, American Eagle, Gullwing, Open End) for truck brands including Peterbilt, Kenworth, Freightliner, Mack, Volvo, Western Star, Ford, GMC, International, Sterling, Autocar, and Hino. Offered in materials including 7-Gauge Chrome, 10-Gauge Chrome, 11-Gauge Stainless 304, and painted variants.
• Truck Accessories Wide range of truck accessories including cab accessories, fairing panels, frame accessories, front of truck components, hood accessories, interior cab and sleeper accessories, visors, and universal parts organized by truck brand (Freightliner, International, Kenworth, Mack, Peterbilt, Volvo, Western Star, Trailer).
• Turbowings Aerodynamic wing accessories for trucks, available in variants for Freightliner, International, Kenworth, Peterbilt, Western Star, Pick-up, and Whale Tail configurations.
• Bumper Light Kits Light mounting kits for bumpers including 2-inch round, 4-inch round, Bullseye, Elite, Elite Mini, Oval, Pete Light, and Slotted styles.
• Watermelon Lights Glass watermelon lights described as scratch resistant, thicker, stronger, and will never fade unlike plastic lens.
• Universal Rear Tool Box - Stainless Stainless steel universal rear tool boxes with locks, part number VP150119.
• Bumper Bolt Kits Stainless steel bumper bolt kits available in 4, 6, and 8 bolt configurations with washers, nylon washers, and nyloc nuts. Part numbers VU190080, VU190081, VU190082.
• Bug Shields Stainless steel bug shields for trucks, such as VF120015 for Freightliner Cascadia.
• Cab Panels Cab and sleeper panels for trucks, such as VP110253 for Peterbilt 379, 388, 389 (1987 and newer) in standard wrap blank configuration.
• Drop Visors Drop visors for truck cabs, such as VP130003 for Peterbilt 14-inch drop visor (1998-2001 Ultra Cab).
• Universal Lights Universal lighting products including bumper light kits and individual lights for various truck applications.
• Universal Parts Universal truck parts and components compatible across multiple truck brands and models.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• LMC Truck: LMC Truck specializes in restoration and replacement parts for classic Chevy/GMC pickup trucks. Comparable to Valley Chrome in serving the legacy/classic vehicle parts market with deep make/model/year coverage, though narrower on the heavy-duty Class 6-8 side.
• Brothers Trucks: Brothers Trucks sells restoration parts for classic Ford and Chevy trucks. Comparable to Valley Chrome's legacy model coverage and parts catalog depth strategy, though focused on pickups rather than Class 6-8 commercial trucks.

Broad incumbents

• Dorman Products: Dorman is a large-scale automotive aftermarket manufacturer of replacement parts across thousands of SKUs. Comparable to Valley Chrome as a multi-channel aftermarket parts supplier, though significantly larger and broader in scope rather than chrome-specialized.
• Truck Hero: Truck Hero owns multiple aftermarket truck accessory brands (e.g., Extang, UnderCover, TruXedo) focused on light-duty pickups. Comparable as a multi-brand aftermarket accessory platform, though concentrated on light trucks rather than heavy-duty.
• Knapheide: Knapheide is a major manufacturer of commercial truck bodies, utility solutions, and upfitting services. Comparable to Valley Chrome as an established Class 6-8 commercial vehicle supplier with broad OEM/dealer relationships, though focused on work equipment rather than chrome accessories.

Direct peers

• Premier Power Products: Premier Power Products designs and fabricates custom and semi-custom heavy-duty truck bumpers and headache racks. Comparable to Valley Chrome's Bumper Builder tool on custom front-end configurations for owner-operators.
• United Pacific Industries: United Pacific is one of the largest independent manufacturers of chrome and stainless steel heavy-duty truck parts, lighting, and accessories. It is the most direct competitor to Valley Chrome in aftermarket bumpers, lights, and exterior trim for Class 6-8 trucks, with a comparable multi-brand catalog and dealer distribution model.
• RoadWorks Manufacturing: RoadWorks manufactures premium chrome and stainless bumpers, grilles, and accessories for heavy-duty trucks including Peterbilt, Kenworth, and Freightliner. Highly comparable to Valley Chrome's Wingmaster line on product, brand focus, and owner-operator customer base.
• Herd (DEFLECTA-SHIELD): Herd/DEFLECTA-SHIELD manufactures heavy-duty grille guards, bumpers, and bug deflectors for commercial trucks. Comparable to Valley Chrome in serving the same fleet and owner-operator aftermarket with front-end protection products.
• Grand General Accessories: Grand General produces chrome accessories, LED and incandescent lighting, and stainless trim for commercial trucks. It overlaps directly with Valley Chrome on lighting (e.g., Watermelon-style cab lights) and exterior chrome accessory categories across the same truck brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vcpwingmaster
• YouTubeyoutube.com/channel/UCfjutgLNowOzUlLy4S6Viug
• Facebookfacebook.com/vcpwingmaster
• Instagraminstagram.com/vcptruckparts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Chrome Plating INC