Erwin Sattler

What Erwin Sattler does

Erwin Sattler is a German family-owned luxury clock manufactory founded in 1958 by Erwin Sattler in Gräfelfing near Munich. The company designs and produces mechanical precision timepieces including precision pendulum clocks, regulator pulley clocks, longcase clocks (Standuhren), table clocks (Tischuhren), ship clocks, mechanical wristwatches, and programmable watch winders. Production is vertically integrated to over 90 percent, with proprietary Sattler calibres (1381, 1400-4, 1410, 1412, 1965, 2005-1799) manufactured in-house alongside hand-finished components, temperature-compensated Invar pendulums, aneroid-barometer air-pressure compensation, and hand-painted moon discs. Accuracy for precision pendulum clocks is quoted at 1-2 seconds per month.

The company operates a limited-edition model with numbered pieces (commonly 15-99 per SKU) and prices ranging from approximately €4,250 for wristwatches to €132,000 for the flagship Troja 20 longcase clock. Distribution is exclusively through an authorized global specialist dealer network; there is no direct e-commerce channel. Products are marketed through an online magazine, virtual factory tour, YouTube content, social media, and trade fair presence. Core customer segments are luxury clock collectors, luxury watch enthusiasts, high-end interior design clients, and museums/cultural institutions.

Erwin Sattler remains privately held under the Sattler family: founder Erwin Sattler retired in 2002, passing ownership to his daughter Stephanie Sattler-Rick (joined 1989). Master clockmakers Markus Glöggler and Jürgen Kohler joined management in 2019. The company has a wholly-owned subsidiary, Müller & Sattler Uhrenbausatz GmbH, which sells clock-building kits. A landmark Secunda Accurata 1958 clock has been exhibited at the Deutsches Museum in Munich since 1998.

Name

Erwin Sattler

Legal name

Erwin Sattler GmbH & Co. KG

Website

https://erwinsattler.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Erwin Sattler is a German family-owned luxury clock manufactory, founded in 1958 in Gräfelfing near Munich, producing limited-edition mechanical precision pendulum clocks, regulator clocks, longcase clocks, wristwatches, and watch winders for high-net-worth collectors and specialist dealers worldwide.

Ownership category

akta.pro rank

Product category

Luxury Mechanical Timepieces

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

akta.pro secondary industries

Clocks & Desk/Travel Timepieces (CRAKADAI), Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK), Watch Repair, Servicing & Restoration (CRAKADAN)

Keywords

• Precision pendulum clocks
• Mechanical wristwatches
• Programmable watch winders
• Luxury longcase clocks
• Regulator pulley clocks

Headquarters

HQ city

Gräfelfing

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Clocks Sales: Sale of high-end mechanical pendulum clocks, wall clocks, and precision pendulum clocks ranging from €10,000 to €132,000, representing the core revenue stream.
2. Watch Winders: Programmable watch winders with WIFI technology, priced from €5,900 for the Rotalis 3.2, featuring integrated databases of watch models and individual programming capabilities.
3. Luxury Wristwatches: Swiss-made automatic wristwatches including chronographs and dress watches, limited editions, priced from €4,250 to €8,200.
4. After-Sales Service and Repairs: Service and maintenance of clocks through official service partners and specialist retailers, providing ongoing revenue from the installed base of premium timepieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Erwin Sattler is a German luxury clockmaker that designs, manufactures, and sells high-end mechanical precision pendulum clocks, regulator pulley clocks, longcase (floor) clocks, table clocks, mechanical wristwatches, and programmable watch winders. Production is carried out almost entirely in-house at the company's Gräfelfing headquarters near Munich, achieving over 90% vertical integration of component manufacturing, with master clockmakers hand-finishing and assembling every timepiece.

Product overview

Erwin Sattler is a German clock manufactory founded in 1958, specializing in mechanical precision timepieces. The product portfolio centers on large clocks (Großuhren) including Precision Pendulum Clocks, Regulator Pulley Clocks, Longcase Clocks (Standuhren), and Table Clocks (Tischuhren). The collection also includes mechanical wristwatches (Classica Medium, Chronograph series, Lunaris) and programmable watch winders (Rotalis series). The products are manufactured in Gräfelfing near Munich with over 90% vertical integration, featuring complications such as moon phases, perpetual calendars, tourbillons, and striking mechanisms. Prices range from approximately 4,250 Euro for wristwatches to 132,000 Euro for premium longcase clocks.

Differentiator

Problem solved

Functional benefit

Products and services

• Precision Pendulum Clocks
• Regulator Pulley Clocks
• Longcase Clocks (Floor Clocks)
• Table Clocks
• Mechanical Wristwatches
• Programmable Watch Winders
• Ship Clocks and Nautical Instruments
• EN 1143-1 Certified Safes

Quantifiable outcome

• Precision pendulum clocks achieve 1-2 seconds per month accuracy (compared to 10 seconds per week for regulator pulley clocks)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Deutsches Museum (German Museum)coreStrategic or Co-development PartnerThe Deutsches Museum in Munich has displayed the Erwin Sattler 'Secunda Accurata 1958' precision pendulum clock (inventory number 1998-224) in its permanent timekeeping exhibition since May 27, 1998. The clock features a Strasser escapement that was not previously represented in the museum's collection. The partnership demonstrates the company's contribution to preserving and showcasing precision clockmaking heritage.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• A. Lange & Söhne: German luxury watch manufactory with in-house movements, limited production, and premium pricing comparable to Erwin Sattler's wristwatch line. Both emphasize German manufacturing heritage and craftsmanship narratives, though at higher volumes.
• Moritz Grossmann: German luxury watch manufactory based in Glashütte with in-house calibres, limited editions, and similar price points (€20K-€100K+). Closely comparable as a small-batch German manufactory serving collectors.
• Glashütte Original: German luxury watchmaker with proprietary movements and premium positioning. Comparable German-manufactory origin and craftsmanship focus, but at substantially larger scale and broader distribution.
• L'Epée 1839: Swiss high-end table clock and automaton clock manufacturer with similar ultra-premium positioning (€10K-€100K+), limited editions, and collector-oriented distribution. Closely comparable in clock category, target customer (HNW collectors), and craftsmanship narrative.
• Nomos Glashütte: German watchmaker with in-house movements, mechanical focus, and mid-to-upper premium positioning (€2K-€15K). Comparable German manufacture heritage and craftsmanship narrative, though at lower price points and broader volume.
• Hermle: German clock manufacturer specializing in precision pendulum clocks, grandfather clocks, and clock movements. Closely comparable in clock manufacturing capabilities and German origin, though positioned at more accessible price points than Erwin Sattler.
• Jaquet Droz: Swiss luxury watchmaker specializing in limited-edition mechanical timepieces, automata, and artistic crafts. Comparable in ultra-premium positioning, limited-edition numbering, and craftsmanship narrative for collector clientele.
• Junghans: German watchmaker with clockmaking heritage, in-house movements, and broader product range. Comparable as a German timepiece manufacturer with focus on craftsmanship, though at lower price points and larger volumes.
• Kieninger Uhrenmanufaktur: German clock movement manufacturer specializing in precision mechanical movements for pendulum and grandfather clocks. Highly comparable in the clock movement manufacturing craft and German manufactory heritage.

Broad incumbents

• Jaeger-LeCoultre: Swiss luxury watchmaker with strong clockmaking and complications heritage (Atmos clock, Reverso, Memovox). Comparable in combining clocks and watches with ultra-premium positioning, though at substantially larger scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjwrRd0F0Dw92oIkRH-L5fA
• Facebookfacebook.com/erwinsattler
• LinkedInlinkedin.com/company/erwinsattler
• Instagraminstagram.com/erwinsattler.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erwin Sattler