DiagnoCine

What DiagnoCine does

DiagnoCine, LLC is a privately held New Jersey-based specialty distributor of laboratory reagents, consumables, equipment, and chemicals used in life-science research. The company operates an e-commerce storefront (diagnocine.com) through which research institutions, universities, government labs, CROs, and veterinary customers purchase products organized into categories such as cell culture media, ELISA kits, antibodies/antigens, fluorescence dyes and probes, animal works and anesthesia, buffers and water, extraction and purification reagents, and laboratory equipment. Its catalog is sourced from multiple manufacturers with a notable concentration of Japanese biotech suppliers; the core distribution partnership is with Funakoshi, and specialty product lines such as LipiORDER (membrane lipid order imaging dye), FAOBlue (fatty acid oxidation detection reagent), NucleoSeeing, CytoSeeing, iPGell, and BioMasher II are featured on the site. The business model is product-led growth through direct online sales with unit-based pricing ($25–$500 per unit), credit card or institutional purchase order billing, domestic shipping via FedEx, and international shipping with customs/duties management. DiagnoCine holds ISO 13485 medical device quality management certification along with SBA WOSB, NJ MWBE, NYC MWBE, and Illinois BEP certifications, positioning it for institutional and government procurement set-asides. The company does not develop proprietary technology; its differentiators are catalog curation, regulatory and diversity certifications, technical support, and consolidated sourcing of niche Japanese and global lab supplies.

Name

DiagnoCine

Legal name

DiagnoCine, LLC

Website

https://diagnocine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

DiagnoCine is a privately held, New Jersey-based e-commerce distributor of laboratory reagents, consumables, equipment, and chemicals, serving academic researchers, CROs, and veterinary customers with a curated catalog sourced primarily from Japanese biotech manufacturers including Funakoshi.

Ownership category

akta.pro rank

Product category

Laboratory Research Supplies

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI)

Keywords

• Laboratory reagents supply
• Research consumables distribution
• Cell culture media
• Lab equipment supply
• Research chemicals

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): DiagnoCine generates revenue through direct online sales of laboratory reagents, consumables, equipment and chemicals. Customers can purchase through the website with credit card or institutional purchase orders. The company handles domestic and international shipping with customs and duties management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DiagnoCine is an e-commerce distributor and reseller of laboratory reagents, consumables, equipment, and chemicals for research applications. The company curates products from multiple manufacturers, including Japanese biotech suppliers such as Funakoshi, and sells them directly to research institutions, veterinary facilities, and contract research organizations through its own website with domestic and international shipping. Its catalog spans animal research surgical instruments, antibodies/antigens, assays, buffers, cell culture media, ELISA kits, extraction/purification kits, laboratory equipment, and specialty fluorescence dyes.

Product overview

DiagnoCine is a laboratory reagents, consumables, equipment, and chemicals supplier operating as an e-commerce platform. The company offers a comprehensive portfolio organized into major product categories including Animal Works (anesthesia, cell isolation, surgery equipment), Antibodies/Antigens, Assays (apoptosis, cell proliferation, metabolic, oxidation), Cell Culture Media and Supplements, Consumables (lab plasticware, pipette tips, tubes), ELISA kits, Extraction & Purification products (DNA, RNA, protein), Laboratory Equipment & Devices (centrifuges, PCR machines, spectrophotometers), Fluorescence Dyes & Probes, Gene Cloning & Editing reagents, and specialty products such as LipiORDER for membrane lipid imaging and FAOBlue for fatty acid oxidation detection. The platform also provides trial samples, custom bulk ordering, and purification services including PCR, microbial identification, and genomic purification. Featured products like NucleoSeeing, CytoSeeing, iPGell, and BioMasher II represent specialized consumables and reagents for cell biology research.

Differentiator

Problem solved

Functional benefit

Products and services

• FAOBlue (Fatty Acid Oxidation Detection Reagent) Fluorescent dye for detecting fatty acid oxidation in living cells, designed for live cell imaging with emission at 430-480 nm when excited at 405 nm.
• BioMasher II (Non-sterilized) Sample homogenization product for laboratory use, available in 100 sets.
• NucleoSeeing (Live Nucleus Green) Live cell imaging dye that stains the nucleus green for fluorescence microscopy applications.
• iPGell Cell culture product for gel-based applications in laboratory settings.
• CytoSeeing (Reversible Cytoplasm Blue) Live cell imaging dye for reversible cytoplasmic staining in blue fluorescence.
• LipiORDER Membrane lipid order imaging dye based on solvatochromic pyrene technology for ratiometric fluorescent imaging of lipid bilayer properties, with green emission on ordered (Lo) membranes and red emission on disordered (Ld) membranes.
• Xyltech Growth H-Fbro Growth factor product for cell culture applications.
• TDzyme TL Pack Enzyme product for laboratory applications.
• Antistatic Spatel/Spatula Disposable antistatic spatulas and spatels made from polypropylene with high molecular type antistatic additive for semipermanent antistatic effect.
• Antistatic 1.5 mL Tube Antistatic microcentrifuge tubes made from polypropylene with high molecular type antistatic additive, nuclease-free and autoclavable.
• ELISA Kits Precision ELISA kits for animal and human samples, including species-specific formats.
• Cell Culture Media Complete line of cell culture media including DMEM, RPMI, MEM, Ham's F-12, IMDM and specialized media formulations.
• Buffers & Water Comprehensive range of buffers including Tris-based, phosphate, borate buffers, balanced salt solutions, and ultrapure water for laboratory use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FunakoshicoreChannel Partner/ Reseller/ DistributorFunakoshi is a major Japanese biotech supplier whose products are distributed through DiagnoCine. Products include antistatic spatels, tubes, LipiORDER membrane lipid order imaging dye, and other laboratory reagents. Funakoshi branding appears on product pages and marketing materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cell Signaling Technology: Specialty antibody and reagent manufacturer focused on cell signaling, with broad catalog of antibodies, ELISA kits, and consumables sold direct to academic and industrial researchers. Closely comparable catalog structure and customer base to DiagnoCine.
• STEMCELL Technologies: Specialty cell culture media, reagents, and tools supplier with direct catalog sales to academic and biopharma researchers. Directly comparable cell culture media and consumables lines that DiagnoCine carries.
• Cayman Chemical: Specialty biochemical manufacturer of assay kits, antibodies, and research reagents serving academic, government, and pharmaceutical researchers. Similar focus on differentiated specialty reagents for life science research customers.
• Abcam: Global research reagent company specializing in antibodies and associated life science products, distributing via direct e-commerce to academic and biopharma researchers. Directly comparable catalog and online distribution strategy.
• Santa Cruz Biotechnology: Supplier of antibodies, ELISA kits, and biochemical reagents for life science research, with deep catalog across multiple research verticals and direct e-commerce ordering analogous to DiagnoCine's model.

Emerging players

• Funakoshi: Japanese biotech supplier of laboratory reagents, consumables, and specialty research tools whose products DiagnoCine distributes in the US. Comparable catalog focus (cell biology, imaging dyes, consumables) and could become a direct competitor if Funakoshi expands US distribution.

Broad incumbents

• Bio-Rad Laboratories: Life science research and clinical diagnostics company offering reagents, instruments, and consumables across protein biology, cell biology, and life science education. Overlaps with DiagnoCine's assay kits, buffers, and consumables lines.
• Thermo Fisher Scientific: Global life sciences leader operating the Thermo Scientific, Applied Biosystems, and Invitrogen brands, distributing laboratory reagents, consumables, and instruments to virtually every research segment DiagnoCine serves. Far larger scale and catalog breadth, but operates a horizontal one-stop lab supply model similar to DiagnoCine's positioning.
• Sigma-Aldrich (MilliporeSigma, part of Merck KGaA): Premier research chemicals and biochemicals brand under Merck KGaA, supplying reagents, antibodies, and consumables to academic and industrial life science customers. Direct overlap on catalog philosophy (breadth-first lab supplies), with similar e-commerce ordering model.
• Avantor (VWR): Major distributor of laboratory supplies, chemicals, and consumables to biopharma, healthcare, and academic customers globally after the VWR acquisition. Operates a comparable distribution-and-procurement platform serving the same research verticals DiagnoCine targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiagnoCine