Onlineverf.nl

Name

Onlineverf.nl

Legal name

Online-Verf Franchise BV

Website

https://onlineverf.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Onlineverf.nl, operated by Online-Verf Franchise BV, is a Dutch online paint retailer offering professional-grade paints from brands such as Sikkens, Sigma, Jotun and Wijzonol, supported by 39 physical service points and 50,000+ custom color options for DIY consumers and professional painters.

Ownership category

akta.pro rank

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices39 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coatings Sales: Onlineverf.nl generates revenue through the sale of paints, stains, lacquers, primers, and painting supplies. The company acts as an online retailer selling professional-grade paint products from brands like Sikkens, Sigma, Wijzonol, Jotun, and Hermadix. Revenue is generated through one-time product transactions with competitive pricing (up to 50% discount from advisory prices) and free shipping for orders above €50.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Onlineverf.nl is an online paint retailer operating under the franchise name Online-Verf Franchise BV, selling wall paints, lacquers, wood stains, primers, floor coatings, concrete and metal paints, and painter's supplies from premium brands such as Sikkens, Sigma, Wijzonol, Jotun, Keim, and Hermadix. The company combines an e-commerce platform with 39 physical service points across the Netherlands, offering custom color mixing across 50,000+ color options, next-day delivery, free shipping above €50, and in-store or online expert advice for DIY consumers and professional painters.

Product overview

Onlineverf.nl is an online paint retailer operating as a franchise network with 39 physical service points across the Netherlands. The company offers a comprehensive range of paints including Aflak (lacquers), Muurverf (wall paints), Grondverf (primers), Beits (wood stains), and specialized coatings. Their portfolio includes professional brands such as Sigma, Sikkens, Wijzonol, Jotun, Flexa, Histor, Keim, and Hermadix, alongside their own house brand products. Beyond paints, they sell a full range of painter's supplies including brushes, rollers, sandpaper, masking tapes, and power tools like sanders. The company operates both as an e-commerce platform and through physical retail locations, offering color mixing services for over 50,000 colors and providing advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Onlineverf: House brand for painting brushes, rollers, and painter's supplies sold on the platform.

Products and services

• Muurverf (Wall Paints)

Quantifiable outcome

• Sikkens Rubbol XD High Gloss available at 46% discount (€40.54 vs €73.99 advisory price)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gamma: Largest Dutch DIY retail chain (Intergamma) with hundreds of stores selling paint alongside tools, building materials, and home improvement categories. Competes with Onlineverf across DIY and pro paint, but with much broader assortment.
• Praxis: Dutch DIY chain with nationwide store coverage selling paint, tools, and home improvement products. Direct competitor for DIY paint customers, with the scale advantage of a multi-category retailer.
• Karwei: Dutch DIY chain (Intergamma) with 100+ stores across the Netherlands selling paint, decorating, and home improvement products. Competes with Onlineverf on paint and supplies within a wider home improvement assortment.

Others

• Sherwin-Williams: Global paint manufacturer and the world's largest paint retailer with a vertically integrated store-plus-DTC model. Useful global benchmark for the combined manufacturer-retailer model, though operating in North America rather than Europe.
• Hempel: Danish paint manufacturer with a strong decorative and protective coatings portfolio. Comparable to other supplier-partners in Onlineverf's assortment, with potential for direct-channel overlap in the European market.
• Jotun: Norwegian paint manufacturer and one of Onlineverf's key distributed brands (Demidekk, Trebitt, Drygolin). A major supplier and potential direct-channel competitor, particularly in exterior wood protection.
• PPG (Sigma Coatings): Owner of the Sigma Coatings brand that Onlineverf distributes. PPG is a major global paint manufacturer whose distribution and pricing decisions directly shape Onlineverf's product economics and competitive positioning in the Dutch pro-paint segment.
• AkzoNobel (Sikkens/Dulux): Owner of the Sikkens brand that Onlineverf distributes. AkzoNobel is a global paint manufacturer that competes upstream and increasingly could disintermediate Onlineverf via direct-to-consumer channels in the Benelux market.

Direct peers

• Verf.nl: Dutch online paint retailer selling wall paints, lacquers, primers, and supplies direct to consumers and professionals. Closest direct head-to-head competitor to Onlineverf.nl in the Netherlands.

Emerging players

• Farrow & Ball: Premium paint brand and retailer combining own-brand products with curated in-store and online color advice. Comparable business model archetype (specialist paint retailer with expert-led service), though operating in the UK with a premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onlineverfnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onlineverf.nl