What Optimize Cyber does

Optimize Cyber (legal entity Optimize Cybersecurity, LLC) is a private cybersecurity consulting firm founded in 2013 and headquartered in the Minneapolis, Minnesota area. The firm delivers services to SMBs and select mid-market and enterprise clients across North America, operating with a small team (1-10 employees) of certified consultants holding CISSP, OSCP, and CRTO credentials with 25+ years of combined experience in information security, technology, and risk management.

The company's core offering is the Rapid Security Audit®, a branded assessment methodology that systematically evaluates over 230 risk factors against the NIST Cybersecurity Framework 2.0 to produce prioritized remediation recommendations. This is complemented by Guided Security Optimization, a hands-on retainer-style add-on in which a dedicated consultant works with the client's team to implement audit findings, and a portfolio of manual penetration testing services covering external and internal network testing, web application testing, and vulnerability scanning aligned to OWASP testing guidance.

Optimize Cyber generates revenue through fee-for-service professional engagements sold directly via a consultative website-driven sales motion and indirectly through an MSP/reseller partner program, with the Todyl Assurance Marketplace (joined 2026) extending reach to managed service providers. The pricing model is quote-based with a free initial consultation as the lead capture mechanism, and the go-to-market blends content marketing (blog, SEO, organic social) with channel partnerships rather than paid acquisition. The firm is founder-led and bootstrapped, with no disclosed institutional funding or revenue figures.

Name

Optimize Cyber

Legal name

Optimize Cybersecurity, LLC

Website

https://optimizecyber.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimize Cyber is a Minneapolis-based cybersecurity consulting firm serving SMBs and mid-market clients across North America with NIST CSF 2.0-aligned security assessments, manual penetration testing, and guided security optimization delivered by certified consultants via direct sales and MSP channel partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Security Assessment & Consulting Services: Revenue generated through fee-for-service consulting engagements including the Rapid Security Audit® (one-time assessment) and Guided Security Optimization (ongoing advisory retainer-style add-on). Services are sold directly to end clients and through the partner/reseller program. Land-and-expand dynamic: initial Rapid Security Audit® creates upsell opportunities for penetration testing and guided optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Optimize Cyber is a cybersecurity consulting firm that delivers risk assessments, penetration testing, and ongoing security advisory services to organizations. Its flagship offering, the Rapid Security Audit®, is a NIST CSF 2.0-based assessment that evaluates over 230 risk factors to identify security strengths, weaknesses, and tailored remediation recommendations, complemented by Guided Security Optimization hands-on consulting and manual penetration testing of networks and web applications.

Product overview

Optimize Cyber offers a portfolio of cybersecurity consulting services centered around three core offerings: the Rapid Security Audit® as the primary assessment product based on NIST CSF 2.0 with analysis of 230+ risk factors; Guided Security Optimization as an add-on consulting module providing dedicated consultant support for implementing audit recommendations; and Penetration Testing covering external/internal network and web application testing plus vulnerability scanning. The company operates as a service-based cybersecurity consultancy rather than a software platform, delivering assessments, security optimization, and testing through certified security experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapid Security Audit® A NIST CSF 2.0-based cyber risk assessment service that performs in-depth analysis of over 230 risk factors to identify security strengths and weaknesses and produce tailored, prioritized remediation recommendations for organizations seeking to address security questionnaires, compliance requirements, and cyber insurance mandates.
• Guided Security Optimization An add-on, retainer-style consulting service that assigns a dedicated seasoned consultant to work directly with the client's team to implement the recommendations from a Rapid Security Audit®, including custom action plans and quarterly progress meetings.
• Penetration Testing Manual penetration testing and vulnerability assessment services covering external and internal network penetration testing, web application penetration testing following OWASP testing guide standards, and automated network and web application vulnerability scanning combined with expert remediation guidance.

Quantifiable outcome

• Rapid Security Audit® analyzes over 230 risk factors to identify the most impactful security priorities, enabling clients to focus resources on the highest-risk areas for maximum risk reduction.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TodylcoreGTM or Marketing Partner · 22 April 2026Optimize Cyber is one of the curated, vetted security vendors integrated into Todyl's Assurance Marketplace—a platform designed to help MSPs demonstrate their security programs. The marketplace integrates specialized partners across four stages: Assess, Strengthen, Validate, and Assure, providing MSPs with third-party validation that can lead to better cyber insurance rates. Optimize Cyber's inclusion in this ecosystem extends its reach to Todyl's MSP network.
• GTIAminorOthers · 22 April 2026GTIA is one of the specialized partners integrated into Todyl's Assurance Marketplace alongside Optimize Cyber and SPECTRA, forming the curated ecosystem of vetted security vendors within the platform.
• SPECTRAminorOthers · 22 April 2026SPECTRA is one of the specialized partners integrated into Todyl's Assurance Marketplace alongside Optimize Cyber and GTIA, forming the curated ecosystem of vetted security vendors within the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coalfire: Coalfire is a cybersecurity advisory firm providing risk assessments, penetration testing, and compliance services across regulated industries, directly comparable to Optimize Cyber's assessment and advisory offerings.
• NetSPI: NetSPI is a specialized penetration testing and vulnerability management firm delivering external, internal, and web application pen tests to enterprise and mid-market clients — directly overlapping Optimize Cyber's core pen-test offering.
• Bishop Fox: Bishop Fox is a cybersecurity consultancy known for offensive security services, including manual penetration testing and security assessments, competing in the same mid-market and enterprise segment as Optimize Cyber.
• KirkpatrickPrice: KirkpatrickPrice is a cybersecurity audit and pen testing firm focused on SMB and mid-market clients, with a similar service-led model and emphasis on security assessments and compliance work.
• Schellman & Co. Schellman is a cybersecurity assessment and compliance firm offering audits, penetration testing, and advisory services to mid-market and enterprise clients — closely aligned with Optimize Cyber's NIST-based assessment practice.

Broad incumbents

• Rapid7: Rapid7 is a security platform company whose vulnerability management and pen testing services compete with Optimize Cyber's scanning and pen testing offerings, though anchored by its InsightVM software platform.
• Trustwave: Trustwave is a global cybersecurity firm offering managed security, penetration testing, and consulting services, serving enterprise and mid-market clients in a portfolio that intersects with Optimize Cyber's offerings.
• Optiv: Optiv is a large MSSP and security solutions integrator offering a broad portfolio that includes pen testing, vulnerability management, and security advisory — overlapping with Optimize Cyber but at much greater scale and breadth.

Emerging players

• Todyl: Todyl is a security platform for MSPs that runs the Assurance Marketplace in which Optimize Cyber is a vetted partner — a partner and adjacent platform rather than a head-to-head competitor, but it shapes the SMB and MSP security ecosystem Optimize Cyber sells into.
• Black Hills Information Security: Black Hills Information Security is a boutique cybersecurity firm specializing in penetration testing and security assessments, with a similar SMB/mid-market focus and thought-leadership-driven GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/optimizecyber

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimize Cyber