What Beritaz Care does

Beritaz Care is a privately held UK care home operator (Beritaz Care LTD, registered in England and Wales) running four care homes across Surrey and Dorset — Ashton Manor (Farnham), Robertson (Godalming), Springkell House (Hindhead, where it is headquartered), and Windsor Court (Bournemouth). The firm was founded in 1999 and operates with between 101 and 250 employees, delivering seven distinct service lines: residential care, nursing care, Alzheimer's and dementia care, specialist care, learning disability care, respite and day care, and convalescent/end-of-life care. Its product surface is the physical care home itself, comprising historic and modern buildings converted/refitted into homely, equipped environments with personalised care plans; the firm does not disclose proprietary technology, AI, or software platforms — service delivery rests on trained nursing and care staff rather than technology differentiation. Awards and regulatory credentials (Surrey Care Awards 'Nursing Home of the Year' and 'Team of the Year' 2024 for Robertson; CQC 'Good' rating for Springkell House in December 2025; Investors in People Gold in 2025) are positioned as brand assets.

The company's commercial model is direct-to-consumer residential and nursing care, with revenue generated from recurring weekly/monthly resident fees (self-funder and local-authority funded) rather than from technology licensing or transaction fees. Distribution is wholly offline-plus-organic-digital: prospective residents and families enquire via the website contact forms, dedicated phone lines per home, walk-in tours, or via healthcare professional referrals (social workers, hospital discharge teams). Pricing is not publicly disclosed, and the group operates with no parent, franchise, or external investor. Currently the company is investing in organic capacity expansion through a new-build development at Robertson Nursing Home in 2025, and it has refreshed leadership across its registered-manager cadre between 2023 and 2025 to consolidate post-COVID operational stabilisation.

Name

Beritaz Care

Legal name

Beritaz Care LTD

Website

https://beritazcare.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Beritaz Care operates four care homes across Surrey and Dorset, England, providing residential, nursing, dementia, specialist, learning disability, respite, and end-of-life care to elderly individuals and those with complex medical needs through recurring fee-based arrangements, with no disclosed AI/technology platforms.

Ownership category

akta.pro rank

Product category

Elderly Residential and Nursing Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Other Residential Care Facilities (623990), Other Residential Care Facilities (62399), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Residential care homes
• Nursing home care
• Dementia specialist care
• End-of-life care
• Learning disability support

Headquarters

HQ city

Hindhead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Care Home Residential Fees: Revenue is generated through residential and nursing care fees paid by residents and their families. The company operates four care homes offering various levels of care including residential, nursing, dementia, specialist, learning disability, respite, and end-of-life care services. Fees are likely structured based on care level, room type, and length of stay.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Beritaz Care operates four UK care homes — Ashton Manor (Farnham), Robertson (Godalming), Springkell House (Hindhead), and Windsor Court (Bournemouth) — providing residential, nursing, Alzheimer's/dementia, specialist, learning disability, respite/day, and convalescent/end-of-life care. The homes offer 24/7 care from trained staff in purpose-adapted historic buildings, with personalised care plans, freshly prepared meals, varied activities, and family-inclusive care planning.

Product overview

Beritaz Care operates a portfolio of four care homes across Surrey and Dorset, England: Ashton Manor Nursing Home (Farnham), Robertson Nursing Home (Godalming), Springkell House Care Home (Hindhead), and Windsor Court Care Home (Bournemouth). The company provides seven distinct care services delivered across these homes: Residential Care (accommodation, meals, and companionship), Nursing Care (24/7 medical support), Alzheimer's & Dementia Care (specialist adapted care), Specialist Care (conditions requiring additional support), Learning Disability Care (accessible person-centred plans), Respite & Day Care (short-term stays), and Convalescent & End of Life Care. Together, these services form a comprehensive later-life care offering where residents receive tailored support within home-from-home environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashton Manor Nursing Home Round-the-clock nursing care provided by highly trained staff in a historic building setting in Farnham, Surrey, for individuals and families seeking residential and nursing placements.
• Robertson Nursing Home Nursing home providing complete nursing care within a historic Tudor building in Godalming, Surrey, with a new home development currently under construction to expand capacity and facilities.
• Springkell House Care Home Safe, secure and nurturing environment for residents with a range of conditions, specialising in dementia care in Hindhead, Surrey, rated 'Good' across all CQC categories including safe, caring, and effective.
• Windsor Court Care Home Compassionate residential care for long or short-term stays offering first class accommodation and modern care facilities in Bournemouth, Dorset.
• Residential Care Accommodation, meals and companionship in a homely environment for individuals who can no longer manage in their own home.
• Nursing Care 24/7 physical and emotional support for individuals with additional medical needs, delivered by trained nursing staff at Ashton Manor, Robertson, Springkell House and Windsor Court.
• Alzheimer's & Dementia Care Specialist care for those diagnosed with Alzheimer's or dementia with adapted environments and person-centred support for their specific needs.
• Specialist Care Additional support for individuals with specialist care needs that cannot be supported in their own home, covering a range of specialist conditions.
• Learning Disability Care Support for individuals with learning disabilities through accessible activities and person-centred care plans tailored to individual needs.
• Respite & Day Care Short-term or day care options providing peace of mind for families while loved ones are cared for in a comfortable environment; can also serve as trial stays before permanent admission.
• Convalescent & End-of-Life Care Compassionate support during difficult times when residents have additional medical requirements, including end-of-life and palliative care for both residents and families.

Quantifiable outcome

• Robertson team named 'Team of the Year' at 2024 Surrey Care Awards
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Commitment PlusminorImplementation/ SI/ Consulting Partner · 14 July 2025Facilitation partner for the Beritaz Better Future Team Day event. Cath Parish and Graham Rogers from Commitment Plus facilitated team building and skill training exercises.
• Caring CaninesminorOthersAnimal therapy partner bringing dogs (Koby and Juneau) to Windsor Court Care Home for regular visits. Provides emotional support and joy to residents, with animals described as 'very calming' for residents.
• The Devil's PunchbowlminorOthersLocal beauty spot adjacent to Springkell House used for regular minibus trips and scenic walks for residents. Located near Hindhead, providing accessible nature experiences.
• The Little Princess TrustminorOthersCharity supported by staff fundraising activities. Deepika Rajendran donated her hair to the charity in 2025, with the event held at Robertson Nursing Home.
• Alzheimer's SocietyminorOthersCharity supported through fundraising activities including the Trek13 sponsored 13-mile walk around London. Ashton Manor team raised £2,302, surpassing their £1,600 target.
• Macmillan Cancer SupportminorOthersCharity supported through staff fundraising activities in 2025, including sponsored challenges.
• External first aid training providersminorOthersThird-party training providers engaged to deliver regular first aid training sessions within homes, keeping staff up to date on current best practices.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HC-One: UK's largest private care home operator with 300+ homes focused on residential, nursing, dementia and specialist care. Same core services and resident segments as Beritaz, with substantially greater scale.
• Care UK: Major UK care home and home care provider operating 150+ care homes across England and Scotland. Direct overlap in residential, nursing and dementia care services with Beritaz's portfolio.
• Four Seasons Health Care: Historic UK care home operator with a large portfolio of nursing and residential homes, including specialist dementia provision. Direct service-mix comparable despite restructuring history.
• Barchester Healthcare: One of the largest UK private care home operators with 200+ homes offering residential, nursing and dementia care. Directly comparable in service mix; differs only in scale, with Beritaz operating as a small regional peer in the same market.
• Anchor Hanover: One of the largest not-for-profit providers of housing and care for older people in England, operating 100+ care homes. Comparable in residential, nursing and dementia service offering though structured as a charity.

Direct peers

• Maria Mallaband Care Group: Mid-sized UK private care home group operating around 80 homes offering residential, nursing, dementia and specialist care. Comparable service portfolio and private mid-market positioning to Beritaz.
• Avery Healthcare: Mid-sized UK private care home operator running 50+ homes offering residential, nursing, dementia and respite care. Closely comparable to Beritaz in service mix and quality positioning, though larger in scale.
• Sunrise Senior Living (UK): UK arm of Sunrise Senior Living operating premium elderly care communities with residential, dementia and nursing services. Comparable premium service mix and family-trust positioning to Beritaz.
• Hallmark Care Homes: Family-founded UK care home group operating 20+ homes across England and Wales with a focus on luxury residential, nursing and dementia care. Strong service-mix overlap with Beritaz and similar award-driven positioning.
• Signature Senior Lifestyle: Premium UK care home operator offering residential, nursing, dementia and respite care across the South East of England. Strong geographic and service overlap with Beritaz's Surrey footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Beritazcare
• Xx.com/windsorcourt17
• LinkedInlinkedin.com/company/beritaz-care

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beritaz Care