Dazhong.com

What Dazhong.com does

Dazhong.com (大众网) is a state-affiliated Chinese provincial news and information portal operated by Shandong Internet Media Group Co., Ltd. (山东省互联网传媒集团股份有限公司), which sits under the Dazhou Newspaper Group (大众报业集团) and ultimately the Shandong Provincial Party Committee. Founded in 2001 and headquartered in Jinan, the platform functions as the digital flagship of one of Shandong's largest state-owned media conglomerates, aggregating regional, national, and international news across politics, finance, sports, culture, technology, tourism, and other verticals.

The product portfolio centers on three pillars: the Dazhong.com web portal, the Haibao News (海报新闻) mobile application with video and live streaming capabilities, and the Shandong Mobile Newspaper (山东手机报) family — an SMS/MMS subscription service delivered through China Mobile's telecom infrastructure reaching over 40 million users across more than 200 specialized editions. Additional product lines include the Dazhong Forum community platform, Dazhong Daily and Qilu Evening News newspaper publications, regional city portals covering all 17 prefecture-level cities in Shandong, and eight vertical content editions covering public opinion monitoring, automotive, travel, finance, education, legal, premium, and value/video segments. Distribution spans owned platforms plus major third-party Chinese social and content networks including WeChat, Weibo, Douyin, Bilibili, Kuaishou, Toutiao, Baidu, Renminhao, and Yangshipin.

The business model combines low-priced recurring subscriptions (1-10 CNY/month tiers across editions), digital advertising and banner placements, branded content and event marketing services for government and enterprise clients, and likely implicit government subsidies via the state-affiliated parent structure. The customer base spans general Shandong consumers, provincial and municipal government agencies (public opinion monitoring tier), enterprises seeking Shandong-market advertising reach, and automotive consumers. Strategic telecom partnerships with China Mobile and Migu Digital Media underpin the mobile newspaper distribution layer, and six government-issued media operation permits — including news, audio-visual, radio/TV, and online publishing licenses — provide a regulatory moat that is effectively closed to private competitors.

Name

Dazhong.com

Legal name

山东省互联网传媒集团股份有限公司

Website

https://dzwww.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Dazhong.com is a state-affiliated Shandong provincial news portal and media matrix, offering web, mobile app, and SMS/MMS newspaper subscriptions reaching 40M+ users across eight vertical editions and 17 city portals, serving general consumers, government agencies, and enterprises.

Ownership category

akta.pro rank

Product category

Regional News Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Television Broadcasting Stations (4833)

akta.pro primary industry

News & Politics Live Streaming Platforms (MPACACAG)

akta.pro secondary industry

Social Media Community Management & Response (BPAAABAJ)

Keywords

• Regional news portal
• Digital news media
• Mobile newspaper service
• Public opinion monitoring
• Shandong news coverage

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Mobile newspaper subscriptions (山东手机报): Subscription-based mobile newspaper service with multiple editions including general news, public opinion monitoring, automotive, travel, finance, education, and legal editions. Delivered via SMS/MMS with different pricing tiers ranging from 1-10 CNY/month.
2. Digital advertising: Banner advertising and promotional placements across the website and affiliated platforms including regional city portals.
3. Event and content marketing services: Branded content, sponsored sections, and event coverage services for government and enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Dazhong.com is a comprehensive provincial news portal and digital media platform operated by the Shandong Internet Media Group, providing 24-hour news coverage across regional, national, and international categories including politics, finance, sports, culture, tourism, and technology. The platform operates a multi-channel media matrix distributing content through its flagship Haibao News mobile app, SMS/MMS-based Shandong Mobile Newspaper subscriptions reaching over 40 million users, 17 city-specific regional portals, and presence on major Chinese social media platforms. It also offers specialized subscription editions for government public opinion monitoring, automotive, travel, finance, education, and legal content.

Product overview

Dazhong.com (大众网) operates as a comprehensive news media portal and platform operated by the Shandong Internet Media Group (山东省互联网传媒集团). The platform consists of a unified news portal with multiple sub-brands and vertical channels. Core offerings include the main Dazhong.com news portal covering national, international, and regional news across categories including politics, finance, sports, culture, and technology. The subsidiary product lines include the Shandong Mobile Newspaper (山东手机报) family offering eight distinct MMS/SMS-based mobile newspaper editions targeting different audience segments (general news, public opinion monitoring, automotive, travel, finance, education, and legal content), with over 40 million combined users. Additional media assets include the Haibao News (海报新闻) mobile app, Dazhong Forum (大众论坛) community platform, and a network of regional city portals. The group also operates multiple newspaper publications including Dazhong Daily (大众日报) and Qilu Evening News (齐鲁晚报), as well as subsidiary companies in the information and cable industries.

Differentiator

Problem solved

Functional benefit

Brands

• 海报新闻: News application providing breaking news and in-depth reporting for Shandong Province
• 山东手机报
• 海报视讯
• 山东手机报舆情版
• 山东手机报车行天下
• 山东手机报周游齐鲁
• 山东手机报精华版
• 财经天下
• 教育天地

Products and services

• Dazhong.com (大众网) A comprehensive regional news portal providing 24-hour news coverage across Shandong regional news, national news, sports, finance, culture, tourism, technology, and more. Serves the general public in Shandong Province seeking news, local information, and government-related content.
• Haibao News (海报新闻) Flagship mobile news application offering breaking news, in-depth reporting, multimedia content including video and live streaming, and regional coverage across multiple cities for Shandong Province consumers. Available for download as a self-serve mobile app.
• Shandong Mobile Newspaper (山东手机报) SMS/MMS-based mobile messaging news service providing daily news alerts with provincial, city, county, and enterprise editions (200+ specialized editions). Standard subscription priced at 3 CNY/month with daily delivery at 7:30 AM and 5:30 PM. Reaches over 40 million users.
• Shandong Mobile Newspaper Public Opinion Edition (山东手机报舆情版) Specialized public opinion monitoring and analysis service for tracking online discourse and public sentiment. Delivered via MMS on Monday, Wednesday, and Friday at 10 CNY/month. Targets government agencies and enterprises in Shandong Province for public opinion monitoring, government communications, and media relations purposes.
• Dazhong Daily (大众日报) Newspaper publication under the Dazhong Newspaper Group, one of Shandong's main provincial newspapers. Available through the Dazhong.com digital newspaper portal at paper.dzwww.com/dzrb/.
• Qilu Evening News (齐鲁晚报) Evening newspaper publication under the Dazhong Newspaper Group. Distributed through epaper.qlwb.com.cn as part of the group's newspaper portfolio linked from Dazhong.com.

Quantifiable outcome

• Over 40 million mobile newspaper subscribers
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• China Mobile (中国移动)coreStrategic or Co-development PartnerStrategic partnership for mobile newspaper (山东手机报) delivery via SMS/MMS. China Mobile provides the telecom infrastructure for delivering subscription content to over 40 million subscribers through short code 10658000.
• Migu Digital Media (咪咕数字传媒)minorStrategic or Co-development PartnerJoint partnership for enhanced MMS mobile newspaper (优惠版/视频版) with rich multimedia content including video, audio, and high-definition images.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 澎湃新闻 (The Paper): Digital-first, original-reporting national news outlet operating a subscription-supported premium news model. Comparable as a multi-platform Chinese news publisher with mobile apps, video, and breaking news emphasis.
• 中国江苏网 (China Jiangsu Net): Provincial party-affiliated news portal serving Jiangsu Province, with multi-platform distribution including mobile newspaper, news app, and city-specific editions. Operates under a structurally similar model to Dazhong as a state-backed provincial internet media group, making it the closest analogue.
• 闪电新闻 (Lightning News): Shandong Radio and Television Station's digital news platform, competing directly with Dazhong for the same Shandong audience through video-led mobile and web distribution. Most direct in-province competitor.
• 大河网 (Dahe Net): Henan Daily Press Group's provincial news portal combining website, mobile newspaper, video, and city-specific sub-portals. Operates under the same party-affiliated provincial media framework as Dazhong, including public opinion monitoring services for government clients.
• 齐鲁网 (Qilu Net): Sister brand also under Dazhou Newspaper Group, operating the Qilu Evening News digital platform with overlapping Shandong audience. Closest internal benchmark for digital product overlap, audience, and editorial resources.
• 红网 (Red Net): Hunan's provincial party-affiliated digital news portal under the Hunan Daily Press Group. Operates multi-channel content distribution, city-level portals, and mobile newspaper services comparable to Dazhong's Shandong-wide coverage model.

Broad incumbents

• 新华网 (Xinhua Net): National news agency Xinhua's online platform, operating the dominant state-affiliated national news portal with wire-feed content, mobile apps, and global distribution. Incumbent with overlapping editorial and distribution capabilities.
• 今日头条 (Toutiao): ByteDance's AI-driven news aggregator dominating personalized news distribution in China. Primary competitive threat to traditional provincial news portals through algorithm-led user acquisition and engagement.
• 腾讯新闻 (Tencent News): Major national news aggregator within Tencent's WeChat/QQ ecosystem, reaching hundreds of millions of users. Competes with Dazhong for advertising and reader attention across all of China, including Shandong.
• 人民网 (People.cn): People's Daily online platform, the national-level party media outlet. Larger incumbent covering all Chinese provinces including Shandong, with similar party-affiliated editorial positioning and a multi-channel distribution matrix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dazhong.com