Brick Alley Pub

What Brick Alley Pub does

Brick Alley Pub & Restaurant operates a single full-service restaurant at 140 Thames Street in Newport, Rhode Island, founded around 1984 and operating for over 40 years. The restaurant serves a diversified mix of local residents, Newport tourists, road-trip travelers, and private event hosts with a menu spanning pub-style comfort food, award-winning seafood, fine steaks, modern multicultural dishes, and an extensive beverage program (25+ draft beers, craft cocktails, wine). Pricing is transaction-based, with most entrees in the $15-$45 range and a broad a la carte structure across appetizers, salads, sandwiches, pizzas, pasta, seafood, steaks, and burgers.

The underlying technology stack is built on third-party restaurant platforms rather than proprietary systems. ToastTab serves as the core technology partner, providing the online ordering platform (pickup and delivery), table reservation system, and a customer loyalty/rewards program. SpotHopper provides website design, social media marketing, and email marketing services. There is no native mobile app, no proprietary software, and no AI/ML capabilities disclosed.

The business model is direct-to-consumer across three revenue streams: dine-in food and beverage sales, online ordering for pickup/delivery, and private event hosting for groups of 25 to 150 guests (including rehearsal dinners, birthdays, and corporate events). Private events are positioned as a distinct vertical and have earned recognition as Rhode Island's Best Rehearsal Dinner Venue from Newport Life Magazine. Marketing relies on the company website, Google Business presence, social media, email newsletters, national food-day promotions, and earned media coverage (e.g., Business Insider). The restaurant is privately held with no disclosed ownership structure, parent company, funding, or M&A activity.

Name

Brick Alley Pub

Legal name

Brick Alley Pub & Restaurant

Website

https://brickalley.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Brick Alley Pub & Restaurant is a single-location, 40+ year-old full-service restaurant in Newport, RI, serving locals, tourists, and private event groups (25-150 guests) with pub fare, seafood, steaks, and an extensive beverage program across dine-in, online ordering, and event hosting.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant & Bar

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• Full-service restaurant
• Pub-style dining
• Private event hosting
• Craft beer bar
• Online food ordering

Headquarters

HQ city

New Port Richey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in food and beverage sales: One-time transaction revenue from food and beverage purchases at the restaurant. Menu includes appetizers, salads, sandwiches, pizzas, pasta, seafood, steaks, burgers, and desserts.
2. Online ordering (pickup/delivery): Customer orders via ToastTab online platform for pickup or delivery, generating transaction revenue.
3. Private event hosting: Revenue from hosting private events including rehearsal dinners, birthday parties, corporate events, and other special occasions for groups of 25-150 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Brick Alley Pub operates a full-service restaurant and bar in Newport, Rhode Island, serving pub-style comfort food, award-winning seafood, fine steaks, and modern multicultural dishes alongside a craft cocktail and craft beer program featuring 25+ draft beers. The restaurant also provides online ordering for pickup and delivery via ToastTab, a table reservation system, a customer loyalty program, and private event hosting for groups of 25-150 guests.

Product overview

Brick Alley Pub is a single-location restaurant in Newport, RI operating for over 40 years. The offering consists of a unified dining service combining food and beverage operations, supported by digital modules for online ordering (via Toast Tab), table reservations (via Toast Tab), and a loyalty program. The core restaurant offers pub-style comfort food, seafood, steaks, and multicultural dishes alongside an extensive craft cocktail and beer program. Private event hosting for groups of 25-150 is offered as an add-on service. No modular software platform exists—all services are restaurant operations rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Services Full-service restaurant offering pub-style comfort food, award-winning seafood, fine steaks, and modern multicultural dishes for lunch and dinner daily. Includes appetizers, salads, sandwiches, pizzas, pasta, seafood, beef entrees, burgers, and desserts.
• Beverage Program Craft cocktails, an extensive beer selection with 25+ drafts (including local Rhode Island craft beers), wine list, spirits, and signature specialty drinks. Includes the Jameson Irish Whiskey Hall of Fame inducted Irish coffee.
• Online Ordering (Pickup & Delivery) Digital ordering system via ToastTab enabling customers to order menu favorites such as Ahi Tuna Sliders, Spicy Shrimp Pizza, Cajun Chicken Sandwich, and Huntsman Burger for pickup or delivery.
• Table Reservations Online reservation system via ToastTab that lets customers book tables in advance and view availability for specific time slots.
• Private Event Hosting Private party and group reservation services for special occasions including birthday parties, rehearsal dinners, and corporate events. Named Rhode Island's Best Rehearsal Dinner Venue by Newport Life Magazine. Private space accommodates 25-150 guests with customizable menus.
• Loyalty Rewards Program Customer loyalty rewards program through ToastTab that allows customers to earn rewards and redeem them on future visits to the restaurant.

Quantifiable outcome

• Named Rhode Island's Best Rehearsal Dinner Venue by Newport Life Magazine
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ToastTabcoreTechnology or IntegrationToastTab provides the online ordering platform (order.toasttab.com), table reservation system (tables.toasttab.com), and loyalty/rewards program integration. Essential technology partner for restaurant's digital commerce operations.
• SpotHopperminorImplementation/ SI/ Consulting PartnerSpotHopper provides website design, social media marketing, and email marketing services for Brick Alley Pub. Website footer credits SpotHopper for digital marketing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Coastal Rooster: Newport breakfast/lunch/brunch casual dining spot with bar. Comparable as another locally-rooted Newport casual full-service operator with tourist appeal.
• Sardella's Restaurant: Newport Italian-American full-service restaurant with a strong bar and craft cocktail program. Comparable in service style, menu breadth, and Newport competitive set overlap.
• Diego's Newport: Casual full-service restaurant and bar in Newport operating in the same competitive set for evening dining and bar traffic. Comparable as a same-city Newport casual dining competitor for tourist and resident spend.
• La Forge Casino Restaurant: Long-running Newport casual dining restaurant on Bellevue Avenue. Comparable as an established Newport full-service restaurant competing for the same local-and-tourist dinner base.

Others

• Toast, Inc. Restaurant POS and digital commerce platform provider. Included as an enabling/ecosystem peer — Brick Alley runs its online ordering, reservations, and loyalty entirely on Toast, making Toast a structural technology dependency for the business.

Direct peers

• White Horse Tavern: Historic Newport tavern (dating to 1673) operating as a full-service American restaurant and bar in the heart of Newport. Direct peer sharing Brick Alley's pub-meets-full-service-dining model, Thames-area tourist foot traffic, and long-standing local brand recognition.
• The Mooring Seafood Kitchen & Bar: Full-service waterfront seafood restaurant in Newport, RI at Sayer's Wharf. Directly comparable as a Thames/waterfront-adjacent Newport full-service restaurant targeting the same tourist and local diners with seafood-forward menus, craft cocktails, and private event hosting.
• 22 Bowen's Wine Bar & Grille: Newport waterfront steakhouse and wine bar on Bowen's Wharf. Comparable to Brick Alley as a prime Newport wharf-location full-service restaurant competing for the same tourist dinner trade, with a strong bar program and event-friendly layout.
• The Black Pearl: Newport waterfront restaurant on Bannister's Wharf known for clam chowder and seafood. Comparable as a destination Newport wharf restaurant with casual full-service dining, bar, and tourist-driven volume.
• Buskers Irish Pub: Irish pub and restaurant in Newport with a strong craft beer program and casual pub-style menu. Closely comparable to Brick Alley's pub identity, 25+ taps model, and Newport tourist/locals customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brick-alley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brick Alley Pub