What Rapport does

Rapport is a Helsinki-based Finnish independent media company founded in 2014 that operates a hybrid model combining reader-funded journalism with B2B commissioned content. It is structured as two wholly-owned subsidiaries: Rapport kuluttajasisällöt Oy, which runs the B2C consumer journalism business where individual readers and crowdfunders support independent, fact-based long-form journalism via subscriptions; and Rapport Media Oy, which runs Aiherahoitettu artikkelit — a B2B service in which organizations, foundations, associations, and research institutions commission editorial-quality content on topics they care about, clearly labeled as sponsored. The company maintains a strict editorial firewall between the two arms, with a transparency policy that all sponsored content discloses the commissioning client.

The platform is an editorial content management and distribution system that delivers content across multiple channels: the rapport.fi digital property, a Rapport supplement in Suomen Kuvalehti newspaper, audio content via Radio Helsinki, a digital edition through Lehtiluukku, plus short-form video and social media. The business is run by a small core team (roughly 13 named staff including founders, producers, sales, a full-stack developer, design, and digital communications) that coordinates a broader network of freelance journalists. Sub-brands include Tiedustelun tiistaikirje (a Tuesday intelligence/surveillance newsletter by Katleena Kortesuo) and Ihmisen tekemää (a Human-made editorial initiative curating research on AI's societal impact).

Go-to-market is sales-led on the B2B side — the company employs a Sales Director (Juha Töyrylä), a Sales Coordinator (Oona Luoto), and a Sales & Partnerships lead (Mikko Mäkipää), and is actively recruiting an additional sales manager — complemented by a free weekly newsletter (Viikon tärkein lukuvinkki), SEO-driven article publishing, and social media on the consumer side. The company is privately held, has not disclosed external institutional investment, and operates exclusively in the Finnish market. Notable recognition includes winning the Mediainnovaatiokilpailu (Media Innovation Competition) in 2014 for the journalism crowdfunding concept.

Name

Rapport

Legal name

Rapport Media Oy

Website

https://rapport.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rapport is a Helsinki-based independent Finnish media company operating two arms: reader-funded long-form journalism (Rapport kuluttajasisällöt Oy) and B2B commissioned editorial content for organizations and communities (Rapport Media Oy), distributed across web, print, radio, and digital channels.

Ownership category

akta.pro rank

Product category

Independent Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Reader-funded journalism
• Topic-funded content
• Editorial media production
• Sponsored content services
• Independent news publishing

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Subscriptions (Rapport kuluttajasisällöt Oy): Reader-supported journalism through subscriptions. Crowdfunding model where readers directly support journalists and content creators. Combines science popularization, responsible editorial process, substack-like newsletter platform, and sustainable revenue model for creators.
2. Topic-Funded Content (Aiherahoitettu artikkelit - Rapport Media Oy): Organizations and communities commission and pay for content that addresses their topics. Content is produced with editorial quality but is not journalism. Distributed multi-channel: rapport.fi, audio versions, short videos, social media, Suomen Kuvalehti Rapport supplement, Radio Helsinki.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rapport is a Finnish media company operating two distinct businesses: (1) reader-supported independent journalism produced by a network of freelance journalists and delivered via subscriptions (Rapport kuluttajasisällöt Oy), and (2) topic-funded editorial content commissioned by organizations and communities and distributed across multiple channels (Rapport Media Oy – Aiherahoitettu artikkelit). The company curates, produces, and distributes long-form journalism, articles, audio, and short-form video to Finnish audiences.

Product overview

Rapport is a Finnish media brand and ecosystem composed of two distinct operating arms under shared ownership: Rapport kuluttajasisällöt Oy (B2C) handles independent, reader-funded journalism delivered via subscription and a newsletter, while Rapport Media Oy (B2B) produces topic-funded commissioned articles for organizations. Content is distributed across rapport.fi, audio versions, short-form video, social media, Suomen Kuvalehti's Rapport supplement, and Radio Helsinki. The platform also offers a digital edition through Lehtiluukku.

Differentiator

Problem solved

Functional benefit

Brands

• Tiedustelun tiistaikirje: A Tuesday newsletter column by Katleena Kortesuo covering intelligence and surveillance topics
• Ihmisen tekemää

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Suomen KuvalehticoreChannel Partner/ Reseller/ DistributorRapport content published as supplement in Suomen Kuvalehti newspaper, extending reach to Suomen Kuvalehti's established readership base.
• Radio HelsinkicoreChannel Partner/ Reseller/ DistributorAudio content distribution partnership through Radio Helsinki's frequencies, enabling reach to radio listeners.
• LehtiluukkuminorChannel Partner/ Reseller/ DistributorDigital newspaper distribution through Lehtiluukku.fi platform for digital edition access.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Medium: Large-scale independent writing and journalism platform with subscription/partner program. Comparable as infrastructure enabling independent journalism, though operates a much broader content model and is significantly larger.
• Patreon: Creator-economy subscription platform enabling journalists and writers to monetize audiences directly. Comparable as the dominant alternative funding infrastructure for independent journalism, though Rapport operates its own platform.
• Substack: Subscription newsletter and independent journalism platform with global scale. Comparable as the dominant infrastructure layer for reader-funded creator/journalist publishing — Rapport operates a similar model but with its own platform rather than on Substack's rails.

Direct peers

• Tortoise Media: UK-based member-funded 'slow news' journalism startup. Comparable in combining subscription revenue with sponsored editorial content produced by an in-house journalist network — a near analog of Rapport's hybrid model.
• The Intercept: Independent investigative journalism outlet funded by reader subscriptions/donations and producing multi-format content (text, podcast, video). Comparable multi-channel independent journalism operation with a reader-funded business model.
• De Correspondent: Dutch member-funded journalism platform (founded 2013) pioneering the crowdfunding-driven, ad-free journalism model. Highly comparable business model to Rapport's B2C arm, including the structural separation of reader-funded journalism from commercial content.
• Long Play: Finnish subscription-based longform journalism platform founded in 2013. Closest direct peer — operates the same reader-funded journalism subscription model in the same Finnish market with comparable editorial positioning.

Regional players

• MinnPost: US nonprofit independent digital news outlet relying on reader donations and memberships. Comparable reader-supported digital journalism model in a different geography.
• Suomen Kuvalehti: Established Finnish weekly magazine (Otava Media) and Rapport's distribution partner. Comparable as a Finnish independent journalism brand targeting similar educated, fact-seeking readers, though at significantly larger scale.
• Blueprint (Germany): Member-funded German journalism subscription platform. Comparable member-funded journalism model in another small European market, useful as a geographic peer benchmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rapportfi
• LinkedInlinkedin.com/company/rapport-oy
• Facebookfacebook.com/rapport.fi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapport