Highland Farms

Name

Highland Farms

Legal name

Highland Farms

Website

https://highlandfarms.ca

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Supermarket Grocery Retail

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Produce Markets & Greengrocers (CRAHAHAA), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Grocery retail stores
• Fresh produce supermarket
• Prepared food counter
• Specialty bakery products
• Party platter catering

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Grocery Retail Sales: Traditional grocery retail model selling food and household products to consumers through physical store locations. Revenue generated from product sales across multiple departments including produce, meat, dairy, bakery, deli, seafood, and prepared foods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Highland Farms operates a family-owned supermarket chain in the Greater Toronto Area, selling fresh produce, meat, poultry, deli, dairy, bakery, seafood, flowers, natural & wellness products, groceries, and sushi across multiple physical store locations. The company also runs the Country Kitchen line of freshly prepared foods including frozen entrées, baked goods, prepped & ready meals, granola, seasonings, pastas, sauces, olives, and party platters/catering.

Product overview

Highland Farms is a family-owned supermarket chain founded in 1963, operating multiple locations in the Greater Toronto Area. The company operates as a single unified retail offering with multiple in-store departments rather than a platform-plus-modules architecture. The core product is the fresh produce supermarket featuring traditional departments (Produce, Meat, Poultry, Deli, Dairy, Bakery, Seafood, Flowers, Natural & Wellness, and Grocery with World Flavours international selections, plus an on-site Sushi counter). The Country Kitchen prepared foods division represents a significant product line producing ready-to-eat items including Frozen Entrées, Baked Goods (baguettes, pies, cookies, danishes, cakes, strudels, flatbreads, panettone), Prepped & Ready Meals (Baked 16" Pizza, BBQ Wings, Roasted BBQ Chicken, Pork Back Ribs, and various salads), Granola/Seasoning/K-cups, and Pastas/Sauces/Olives. Additional offerings include Party Platters and Catering services with special order cakes, Gift Cards, a Weekly Flyer program, and an extensive Recipes section. The company also sources produce from its own apple orchard in Ajax, Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• Country Kitchen: Prepared food line featuring frozen entrées, granola, seasonings, K-cups, artisan pastas, sauces, olives, sweet and savoury snacks, baked goods, and prepped & ready meals

Products and services

• Fresh Produce Department Fresh fruits and vegetables, including organic produce and locally grown options, sourced daily from the Ontario Food Terminal and supplemented by the company's own apple orchard in Ajax, Ontario. Serves families and foodies shopping for fresh, high-quality produce.
• Meat Department Fresh meat counter offering cuts of beef, pork, and other meats with butchery services for in-store customers.
• Deli Department Deli counter featuring sliced meats, cheeses, and prepared deli items for in-store customers.
• Bakery Department Freshly baked breads, cakes, pastries, and baked goods made daily in-store.
• Seafood Department Fresh seafood selection including fish and shellfish for in-store customers.
• Sushi Counter Fresh sushi prepared on-site daily for in-store customers.
• Country Kitchen Prepared Foods Ready-to-eat prepared dishes including frozen entrées, salads, grilled items, fully cooked meals, baked goods, granola, seasonings, K-cups, artisan pastas, sauces, olives, and sweet & savoury snacks. Sold under the Country Kitchen sub-brand at store locations.
• Party Platters and Catering Made-to-order food platters and catering for events including deli/cheese/vegetable platters, fruit platters, breakfast bites, appetizers, divine desserts, and special order cakes.
• Gift Cards Highland Farms gift cards available for purchase at checkout for use across store locations.
• Natural & Wellness Department Health and wellness products including natural foods and gluten-free options sold in-store.
• World Flavours Grocery International grocery selection featuring flavors and products from around the world.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ontario FarmerscoreOthersLong-standing relationships with Ontario farmers enabling sourcing of the best produce, meat, cheese, bread and more. Farmers supply fresh local produce daily.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Longo's: Family-owned premium grocery chain operating multiple GTA locations with a strong fresh-produce and prepared-foods focus. Closest direct comparator to Highland Farms by ownership heritage, geographic market, and specialty positioning.
• Whole Foods Market: Amazon-owned premium natural and organic grocery chain known for fresh produce, prepared foods, and specialty international assortments. Highly comparable to Highland Farms on premium foodie positioning, though operating in the US rather than Canada.
• Pusateri's: Upscale GTA-based gourmet grocer specializing in premium fresh, international, and specialty foods. Comparable to Highland Farms in targeting discerning "foodie" customers with multi-department specialty assortments in the same geography.
• McEwan: Premium GTA grocer founded by celebrity chef Mark McEwan, emphasizing prepared foods, fresh produce, and specialty items. Directly comparable to Highland Farms on premium positioning, in-store prepared foods, and Toronto-area footprint.
• Trader Joe's: US specialty grocer focused on curated private-label, international, and fresh-prepared items at value price points. Comparable to Highland Farms on specialty assortment and on-site prepared foods, though US-based and more private-label driven.
• Wegmans: Family-founded US specialty grocery chain famous for fresh produce, in-store prepared foods, bakery, and broad specialty departments. Strongly comparable to Highland Farms on department breadth, fresh-prepared focus, and family-owned heritage.
• The Fresh Market: US specialty grocer emphasizing fresh produce, meat, seafood, and prepared foods in a smaller-store specialty format. Comparable to Highland Farms on department mix and "fresh-first" positioning, though geographically US-focused.

Broad incumbents

• Metro Inc. Major Canadian grocer operating Metro, Food Basics, and Jean Coutu with strong Ontario/GTA presence. Competes with Highland Farms on fresh departments and weekly flyer promotions, but with broader assortment and national supply chain.
• Sobeys: National Canadian grocer under Empire Company with banners including Sobeys, Safeway, FreshCo, and IGA. Overlaps with Highland Farms in Ontario fresh and specialty categories at significantly larger scale.
• Loblaws: Canada's largest grocery retailer operating banners across price points (Loblaws, No Frills, Maxi, Zehrs). Overlaps with Highland Farms in fresh produce, meat, deli, and bakery departments but competes at much greater scale and a wider price spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/highlandfarmson
• Facebookfacebook.com/HighlandFarmsON
• Instagraminstagram.com/highlandfarmson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Farms