eHound

What eHound does

eHound is an Australian private software company, founded in the mid-2000s (firmographic year 2006; client relationships date back to 2005), that builds cloud-based location-management and locator tools for organizations operating many physical sites. Its core product is a multi-channel store/ATM/branch/stockist locator delivered across desktop web, mobile web, native iPhone, GPS auto-locate, IVR call-centre routing, and SMS. The platform is managed through a client-facing cloud interface called MyHound, with an analytics module that surfaces business intelligence from customer search activity. Underlying technology includes IP-telephony integration for voice-channel routing, automatic XML-based database synchronization between client and eHound systems, and a multi-organization data model that allows multiple entities to maintain independent records while publishing combined views.

eHound's commercial focus is enterprise B2B SaaS, sold primarily into Australian banking and retail. Named customers include Westpac, Heritage Bank, Auswide Bank, QPCU, Jax Tyres and Liquor Marketing Group, with deployments spanning ~3,000 Westpac ATMs, ~10,000 QPCU-served ATM and Bank@Post locations, 1,000+ Liquor Marketing Group outlets, and 75+ Jax Tyres outlets. Some relationships have been continuous for more than a decade (Liquor Marketing Group since 2005, Jax Tyres since 2007). The company operates from offices in Sydney (headquarters at The Digital Village, Alexandria) and Melbourne, with a staff listed in the 1-10 range.

Revenue mechanics are recurring subscription-based for platform access and data management; pricing is not publicly disclosed and customer acquisition runs primarily through case-study marketing and a direct contact form. There are no disclosed funding rounds, M&A activity, patent positions, or public-market listings; ownership appears to remain with the founder (Ashley Porter, listed as founder) and the operating team.

Name

eHound

Legal name

eHound

Website

http://www.ehoundplatform.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

eHound is an Australian B2B SaaS company that builds cloud-based store, ATM, branch, and stockist locators delivered across web, mobile, IVR, and SMS channels. It primarily serves enterprise clients in Australian banking, retail, and government, with long-tenure deployments at Westpac, Heritage Bank, and Liquor Marketing Group.

Ownership category

akta.pro rank

Product category

Location Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Store locator software
• ATM locator solutions
• Branch locator platform
• Location-based services
• Stockist finder tools

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Location-Based Service Platform: Software-as-a-service platform for store, ATM, branch and stockist locators delivered via web apps, mobile web, and IVR channels. Revenue appears to be recurring subscription-based for platform access and data management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

eHound builds and operates locator software products — including store, ATM, branch, and stockist locators — alongside a Call Centre Locator, locator analytics, and the MyHound cloud-based location management platform used by banks, retailers, and government organizations to help customers find physical locations.

Product overview

eHound is a location-based services platform that offers a unified portfolio of products centered around store, ATM, branch, and stockist locator solutions. The core offering is the Store/ATM/Branch/Stockist Locator, complemented by the Call Centre Locator for IVR-based phone routing, and Analytics for real-time business intelligence. The platform is managed through the MyHound cloud interface and supports add-on features including SMS messaging and GPS Auto Locate. Together, these products enable multi-channel deployment across web, mobile, IVR, and SMS, allowing businesses in banking, retail, and government sectors to help customers discover physical locations.

Differentiator

Problem solved

Functional benefit

Brands

• MyHound: Cloud-based location management interface and reporting platform for clients to manage location data and access real-time analytics

Quantifiable outcome

• Nearly 10,000 ATM and Bank@Post locations can be managed and published efficiently
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/eHound_Platform
• YouTubeyoutube.com/user/eHound1
• Facebookfacebook.com/106806152732690
• LinkedInlinkedin.com/company/ehound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eHound