EQUITIM

What EQUITIM does

EQUITIM is an independent French financial intermediary founded in 2007, headquartered in Boulogne-Billancourt, and operating as a member of Groupe APICIL. The firm designs, sources, and distributes custom structured investment products (produits structurés sur mesure) for professional financial management clients, including independent wealth advisors (CGPI), family offices, private banks, and asset management companies. EQUITIM holds ACPR Prestataire en Services d'Investissement (PSI) accreditation (number 11283P, granted 2013), which authorizes it to provide investment advisory, order reception/transmission, and non-guaranteed placement services. The company runs competitive calls for tender (appels d'offres) among more than 40 emitter partners — including major international market makers — to secure best-execution pricing for clients, and it processes €3.2 billion of structured products annually with more than €5 billion in encours across 1,250+ professional partners.

The firm's product and service ecosystem centers on bespoke structured products, complemented by KEY-OPS, a free digital platform launched in 2018 that provides real-time portfolio tracking, regulatory document management, and key event alerts. Additional offerings include management mandate partnerships (mandats de gestion), approved CIF training programs for financial professionals, and the APICIL IS sub-brand for enterprise and institutional clients. The technology stack is built around the proprietary KEY-Ops platform and does not include public APIs, SDKs, or disclosed AI/ML capabilities.

EQUITIM's revenue model is transaction-based, generated through commissions on structured product placements, advisory fees, and order reception/transmission fees. Distribution runs through a direct B2B sales organization with regional directors covering Île-de-France, Grand Nord-Est, Bretagne-Centre-Pays de la Loire, Sud-Ouest, and Sud-Est, supplemented by insurance wrapper and securities account platform integrations. Pricing on the structured product offering is quote-based via competitive bidding, while KEY-OPS is provided free of charge to partners as a customer acquisition and retention mechanism. The company is privately held, structured as a SAS (Société par Actions Simplifiée) with share capital of €952,758.94, and employs 35 multi-expertise collaborators.

Name

EQUITIM

Legal name

EQUITIM

Website

https://equitim.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

EQUITIM is an ACPR-accredited French independent broker that designs and distributes custom structured products for CGPI advisors, family offices, private banks, and asset managers via competitive tenders among 40+ issuer partners, supported by its free KEY-Ops digital platform and operating under Groupe APICIL.

Ownership category

akta.pro rank

Product category

Structured Products Brokerage and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs) (FSACAMAN)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Equities Brokerage (FSAEACAH), ESG/Sustainable & Thematic Digital Investing Platforms (FSAGAEAK)

Keywords

• Structured products
• Investment advisory
• Wealth management services
• Portfolio management platform
• Independent brokerage

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Structured products placement and advisory: Equitim acts as an independent intermediary, putting structured product issuers in competition to obtain the best quotes for clients. Revenue is generated through commissions from issuer partners when products are placed or when requests for quotes (appels d'offres) result in transactions.
2. Investment consulting fees: Advisory services in investment strategy elaboration and optimization, including definition of investor risk profile, product characteristics, and mechanisms. The company is authorized for 'Conseil en Investissement' (investment advisory) under its ACPR PSI license.
3. Reception and transmission of orders (RTO): Service of receiving and transmitting orders on behalf of clients, authorized under ACPR PSI accreditation. Revenue from order processing fees from issuers and asset management partners.
4. Non-guaranteed placement: Placement non garanti service authorized under ACPR accreditation, placing structured products with institutional and professional investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

EQUITIM designs and structures bespoke (sur mesure) structured investment products for financial management professionals, running competitive bidding processes across 40+ issuer partners to obtain the best quotes for clients. The firm is ACPR-accredited as an Investment Services Provider since 2013 and supports product placement, investment advisory, and order reception/transmission. Its offering is complemented by Key-Ops, a free digital platform launched in 2018 that delivers real-time portfolio tracking, regulatory document access, and key event alerts for structured products in life.

Product overview

EQUITIM offers a unified product and service ecosystem centered on custom-designed structured investment products for financial management professionals. The core offering consists of bespoke structured products (Produits structurés sur mesure), supported by the digital platform KEY-OPS by Equitim for real-time portfolio tracking and management. Additional services include management mandate partnerships, approved professional training programs, and APICIL IS-branded solutions for enterprise and institutional clients. The portfolio operates as an integrated ecosystem where the core structured products are complemented by the KEY-OPS platform for monitoring and the APICIL IS brand for institutional services.

Differentiator

Problem solved

Functional benefit

Brands

• Key-Ops by Equitim: Digital platform launched in 2018, 100% dedicated to structured products tracking, offering real-time portfolio monitoring, reporting, and value-added services for financial management professionals. Free and unlimited access.

Products and services

• Custom Structured Products (Produits structurés sur mesure) Tailor-made structured investment products designed to meet specific client needs, covering investment strategy definition, product creation and commercialization, and full lifecycle management. Sourced through competitive tenders (appels d'offres) across 40+ issuer partners to obtain the best terms for French financial professionals.
• KEY-OPS by Equitim Free digital platform (100% free, unlimited access) for financial management professionals to monitor structured product portfolios in real time, access regulatory documents, receive key event alerts (observation and coupon dates), and generate reporting for informed decision-making.
• Management Mandate Partnership (Mandat de gestion) Partnership arrangement with an asset management company that simplifies portfolio operations by eliminating the need for individual arbitrage annexes, enabling real-time market-condition-based investment and providing independent valuation and regulatory reporting.
• Approved Professional Training (Formation agréée) Approved training programs for financial professionals (Conseil en Investissement Financiers) designed to develop mastery of the structured products asset class, delivered with pedagogical tools such as videos and interactive presentations.
• APICIL IS Enterprise and Institutional Services Tailored structured investment solutions delivered under the APICIL IS brand for enterprises (treasury optimization), associations and foundations, and institutional investors (mutuals, insurers, pension funds). Delivered by EQUITIM under the APICIL IS license.

Quantifiable outcome

• 3.2 billion euros in products processed in 2024
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• APICIL GroupcoreStrategic or Co-development Partner · 1 January 2007EQUITIM is a member of the APICIL Group, a major player in insurance and financial services. The Group provides regulatory oversight through a shared DPO (Data Protection Officer). EQUITIM operates under the APICIL Group's governance structure while maintaining operational independence in structured products creation and distribution.
• Emitter partners (40+ issuers)coreChannel Partner/ Reseller/ DistributorEquitim works with over 40 emitter partners including the largest international market makers. These issuers compete through calls for tender (appels d'offres) initiated by Equitim on behalf of clients, ensuring access to the best quotes and most innovative products.
• Insurance companies (compagnies d'assurance-vie)coreChannel Partner/ Reseller/ DistributorProducts are referenced with life insurance companies for distribution through insurance wrappers. Equitim manages the product referencing process and ongoing subscription tracking including settlement and delivery management.
• Securities account platformsminorChannel Partner/ Reseller/ DistributorIntegration with securities account platforms (comptes-titres) for product distribution. Platforms provide investment account infrastructure while Equitim supplies structured product content and ongoing management.
• Asset management company partnersmajorStrategic or Co-development PartnerPartnership with asset management companies for management mandate (mandat de gestion) offerings. Enables real-time investment based on market conditions and provides regulatory reporting with independent valuation.
• 1,250+ professional partnerscoreChannel Partner/ Reseller/ DistributorFinancial professionals including CGPI (independent wealth advisors), family offices, private banks, and asset management companies trust Equitim for structured product sourcing and management. These partners represent the distribution channel for reaching end investors.
• APICIL IScoreOEM/ Whitelabel/ Licensing PartnerUnder the APICIL IS brand, Equitim provides structured investment solutions for enterprises, associations, foundations, and institutional investors (mutual insurers, insurers, pension funds). APICIL IS serves as the white-label brand for institutional clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lazard: Paris-headquartered global independent financial advisory and asset management firm with overlapping HNW and family-office client base and comparable independence-focused brand positioning in France, although its product mix is broader than structured products.
• Société Générale (Corporate & Investment Banking): One of the largest global structured product issuers and distributors with deep European retail private bank distribution, comparable to EQUITIM as an emitter partner on the supplier side and a potential competitor on the distribution side.
• BNP Paribas (Corporate & Investment Banking): Largest French bank with a global structured products franchise, acting simultaneously as one of EQUITIM's issuer partners and as a vertically integrated competitor that can bypass intermediaries entirely.
• Natixis (Corporate & Investment Banking): Large French CIB and asset manager (part of Groupe BPCE) with a prominent structured products issuance and distribution business, overlapping with EQUITIM as both an issuer partner (counterparty) and a broader competitor offering one-stop structured solutions to banks and advisors.

Others

• Structured Retail Products (SRP): Specialist data, news, and intelligence provider covering the global structured products industry — adjacent ecosystem participant that interacts with EQUITIM's market but is not a direct competitor; relevant for benchmarking and industry connectivity.

Direct peers

• Invest Securities: Independent French broker offering equity research, corporate finance, and structured products intermediation to financial advisors and institutional clients — comparable to EQUITIM in its B2B intermediation of listed and structured instruments.
• Kepler Cheuvreux: Paris-based independent European broker with a sizable structured products and corporate advisory practice serving institutional and intermediary clients, making it the closest direct competitor to EQUITIM's independent intermediation model in the French market.
• Portzamparc (Euroland Corporate): French mid-cap broker with a structured products and corporate finance offering targeted at independent wealth advisors and mid-market issuers, structurally similar to EQUITIM in serving the same French mid-market B2B audience.
• Aurel BGC: Paris-based independent broker serving mid-market corporates and financial advisors with research, primary equity, and structured product distribution — overlapping with EQUITIM on the sell-side intermediation of investment products to professional French clients.
• Homa Capital: France-based asset manager specializing in structured products and risk-overlay strategies, addressing the same professional advisor and wealth manager audience as EQUITIM and operating in the same regulatory framework (ACPR).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equitim1
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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUITIM