United States Eventing Association

Name

United States Eventing Association

Legal name

United States Eventing Association, Inc.

Website

https://useventing.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equestrian Sports Governance

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Equestrian sports governance
• Eventing competitions
• Riding education programs
• Youth equestrian leagues
• Equestrian membership services

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: USEA generates revenue through annual membership fees from riders, owners, trainers, officials, and eventing enthusiasts at various levels.
2. Event Registration Fees: The organization collects entry fees for sanctioned competitions including the American Eventing Championships (AEC), Advanced Final, and other recognized events. Entry fees vary by level: $720 for Advanced, $660 for Intermediate, $610 for Preliminary and Modified, $575 for Training through Starter levels.
3. Merchandise Sales: USEA sells official merchandise including apparel through shopusea.com and at events, featuring sponsor brands such as Kerrits, Dubarry, and Ariat.
4. Sponsorship Revenue: Corporate sponsors pay for official designations and event sponsorship, including presenting sponsors, platinum, gold, silver, bronze, and contributing level sponsors across various USEA programs and championships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The USEA is the official national governing body for eventing in the United States, sanctioning competitions and providing educational and competitive opportunities for riders of all levels. Founded in 1959 and operating as a 501(c)(3) educational organization, it serves as the sport affiliate of U.S. Equestrian and delivers programs spanning grassroots youth leagues, intercollegiate competition, coaching certification, national championships, and elite-level finals.

Product overview

The United States Eventing Association (USEA) is a non-profit 501(c)(3) educational organization that operates as a platform of interconnected programs and championships rather than a single software product. The core offerings include the USEA American Eventing Championships (AEC), which is the pinnacle national championship eventing competition; the USEA Interscholastic Eventing League (IEL) for junior riders in grades 5-12; the USEA Intercollegiate Eventing Program for college-age riders; the USEA Eventing Coaches Program (ECP) for instructor development; the USEA Adult Team Championships (ATC) for amateur adult competitors; the USEA Young Event Horse (YEH) Program for developing future eventing talent; the USEA Classic Series for long-format competitions; and the $60,000 Adequan USEA Advanced Final as the premier advanced-level championship. Supporting these programs is a membership system offering competitive opportunities, educational resources, and USEA-recognized event access. The USEA Foundation operates as the charitable arm for fundraising and grants.

Differentiator

Problem solved

Functional benefit

Products and services

• USEA American Eventing Championships (AEC) Annual national championship competition bringing together eventers from across the country; held at a rotating venue each year and serving as the premier end-of-season event for the sport.
• USEA Interscholastic Eventing League (IEL) A program providing eventing competition opportunities for middle and high school students, with team and individual divisions, designed to introduce young riders to the sport in an educational team format.
• USEA Intercollegiate Eventing Program College-level eventing competition program providing team-based opportunities for university students to compete in eventing at multiple levels.
• USEA Eventing Coaches Program (ECP) A certification and education program for eventing coaches and instructors, providing standardized training and credentials recognized within the U.S. eventing community.
• USEA Adult Team Championships (ATC) Team competition program designed for adult amateur riders, with regional qualifiers culminating in a national championship.
• USEA Young Event Horse (YEH) Program A program evaluating and developing four- and five-year-old horses for eventing careers through assessments of dressage, show jumping, and cross-country ability.
• USEA Classic Series Series of traditional long-format three-day event competitions held at Preliminary through Advanced levels, preserving the classic eventing format.
• $60,000 Adequan USEA Advanced Final Elite-level championship final for top Advanced-level eventers, offering $60,000 in prize money sponsored by Adequan and crowning the season's leading Advanced competitors.
• USEA Membership Annual membership subscriptions providing riders, owners, and supporters with access to compete in sanctioned events, member benefits, publications, and voting rights.
• USEA Foundation The fundraising arm of the USEA, providing grants and financial support for eventing education, scholarships, and program development.
• USEA Omnibus Comprehensive annual calendar and directory of all USEA-sanctioned eventing competitions throughout the United States.

Quantifiable outcome

• 1,000+ entries at the 2021 and 2024 American Eventing Championships, making it the largest eventing competition in North American history
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Zomedica Corp. (PulseVet)coreGTM or Marketing Partner · 20 May 2026PulseVet, a division of Zomedica Corp., is designated as The Official Shock Wave of the USEA. The partnership supports USEA programs focused on educating and celebrating riders, owners, trainers, and veterinarians through educational outreach and equine wellness initiatives.
• KerritscoreGTM or Marketing Partner · 4 February 2026Kerrits is designated as The Official Competition & Training Apparel of the USEA through 2026 and 2027. The partnership supports USEA programs including the American Eventing Championships, Adult Team Championships, Emerging Athletes U21 Program, and Annual Meeting & Convention.
• American Regent Animal Health (Adequan)coreGTM or Marketing Partner · 26 April 2021Adequan serves as The Official Joint Therapy Treatment of the USEA and Title Sponsor of the $60,000 Adequan USEA Advanced Final. The partnership has spanned over 15 years, with Adequan providing substantial prize money and support for the Advanced Final championship event at the American Eventing Championships.
• Bates SaddlescoreGTM or Marketing PartnerBates Saddles serves as The Official Saddle of the USEA and Platinum Sponsor of the American Eventing Championships. The partnership includes sponsorship of divisions and annual events.
• Nutrena FeedscoreGTM or Marketing PartnerNutrena Feeds serves as The Official Feed of the USEA and Presenting Sponsor of the American Eventing Championships. The 2026 AEC is officially titled 'USEA American Eventing Championships presented by Nutrena Feeds.'
• Schneiders SaddlerymajorGTM or Marketing PartnerSchneiders Saddlery is designated as The Official Horse Wear of the USEA and a Gold Level Sponsor of the AEC. They also contribute to Adult Team Challenge and other USEA events.
• SmartPakmajorGTM or Marketing PartnerSmartPak serves as The Official Supplement Feeding System of the USEA and Gold Level Sponsor of the AEC, providing support for competitions and member programs.
• StandleemajorGTM or Marketing PartnerStandlee is designated as The Official Forage of the USEA and Gold Level Sponsor, supporting the AEC and member initiatives.
• ARMAmajorGTM or Marketing PartnerARMA is The Official Horse Boot of the USEA and supports USEA competitions including the AEC, where they sponsor Training divisions.
• Gallagher's WatermajorGTM or Marketing PartnerGallagher's Water serves as The Official Equine Hydration Beverage of the USEA and a sponsor of the AEC, Adult Team Championships, and Intercollegiate Eventing Program.
• Marshall+Sterling Equine InsurancemajorGTM or Marketing PartnerMarshall+Sterling Equine Insurance is The Official Equine Insurance Provider of the USEA and Platinum Sponsor of the AEC.
• United States Pony Club (USPC)coreStrategic or Co-development PartnerUSPC is Presenting Sponsor of the USEA Eventing Coaches Program (ECP) Workshops, with funding through the Eleanor Brennan Memorial Fund. The partnership supports educational opportunities for instructors and coaches, coinciding with USPC's vision to be the leading source of education in horse care, safety, and equestrian pursuits.
• U.S. EquestriancoreStrategic or Co-development PartnerUSEA is the official sport affiliate of U.S. Equestrian, serving as the governing body for eventing in the United States under the USEF umbrella.
• Kentucky Horse Park FoundationmajorStrategic or Co-development PartnerThe Kentucky Horse Park Foundation took on responsibility for organizing three eventing competitions starting in 2025, including major events at the iconic Kentucky Horse Park venue.
• Equestrian Events, Inc.majorStrategic or Co-development PartnerEquestrian Events, Inc. co-organizes the USEA American Eventing Championships with Mary Fike at the Kentucky Horse Park.
• Horse & CountryminorGTM or Marketing PartnerHorse & Country serves as a Bronze Sponsor of the AEC and provides livestream coverage of championships including the Advanced Final.
• The Chronicle of the HorseminorGTM or Marketing PartnerThe Chronicle of the Horse is a Bronze Level Sponsor of the AEC and Contributing Level Sponsor of the Adult Team Championships.
• Adams Horse SupplymajorGTM or Marketing PartnerAdams Horse Supply is the Title Sponsor of the USEA Adult Team Championships (ATC) at the AEC, supporting team competition opportunities for adult riders.
• Dubarry of IrelandminorGTM or Marketing PartnerDubarry of Ireland is a Bronze Level Sponsor of the AEC and provides merchandise including redesigned U.S. Eventing boots.
• Grayson-Jockey Club Research FoundationminorStrategic or Co-development PartnerGrayson-Jockey Club Research Foundation serves as Educational Partner and Bronze Level Sponsor of the AEC, also sponsoring the welcome party.

Scale indicators6 records

Recent moves7 records

Direct peers

• United States Pony Club (USPC): A fellow nonprofit equestrian educational organization that partners with USEA on coach certification and youth development. Both serve overlapping youth and amateur segments and collaborate on the Eventing Coaches Program and educational festivals.
• British Eventing: The national governing body for eventing in the United Kingdom. Directly comparable in mission (sanctioning competitions, education, governance) and structure (membership, championships, areas/regions), making it the strongest international peer for USEA.

Broad incumbents

• U.S. Equestrian Federation (USEF): The national umbrella organization for all equestrian disciplines in the U.S., of which USEA is an official sport affiliate. USEF sets overarching rules and provides governance across eventing, dressage, jumping, and other disciplines, making it the closest structural peer.
• Fédération Équestre Internationale (FEI): The international governing body for equestrian sport, including eventing. FEI sets global rules under which USEA-sanctioned competitions operate, making it the international structural peer governing the same sport at a higher tier.

Others

• The Chronicle of the Horse: The leading equestrian media outlet serving eventing, show jumping, and other disciplines. Comparable as a media partner and Bronze Sponsor of the AEC, with deep overlap in audience targeting.
• Equestrian Events, Inc. A nonprofit co-organizer of the USEA American Eventing Championships at the Kentucky Horse Park. Functions as a closely aligned operational peer for major event delivery alongside USEA.
• Kentucky Horse Park Foundation: A strategic venue and event co-organizer that now runs three major eventing competitions starting in 2025. Comparable as a key operational partner and infrastructure provider critical to USEA's championship delivery.
• USEA Foundation: The affiliated 501(c)(3) charitable foundation supporting USEA through fundraising and grants. Operates in the same governing structure and serves the same eventing community, though focused on donor development rather than operations.

Emerging players

• Eventing Nation: An independent media outlet covering U.S. eventing with deep ties to the USEA ecosystem. While not a governing body, it serves the same rider community and represents an emerging content-driven player in the eventing information space.

Regional players

• Equestrian Australia (EA): Australia's national federation for equestrian sport, including eventing. Operates a similar model of sanctioned competitions, education, and national championships in a different geography, providing a useful international peer benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/USEventing
• YouTubeyoutube.com/useventing
• Facebookfacebook.com/USEventing
• Instagraminstagram.com/useventing
• TikToktiktok.com/@useventing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United States Eventing Association