ChapStick
- Company typePrivate
- Founded1880
- HeadquartersWarren, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
ChapStick firmographics
Firmographics- Name
- ChapStick
- Legal name
- Suave Brands Company
- Website
- https://chapstick.com
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ChapStick industry classification
Industry- Product category
- Lip Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eye & Lip Skincare (CRABAAAC)
- akta.pro secondary industries
- Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)
Keywords
Where ChapStick is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ChapStick business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Lip Balm Product Sales: ChapStick generates revenue through the sale of lip balm products across multiple formats including classic sticks, multi-pack variety sets, gift packs, and seasonal limited editions. Products are sold through direct e-commerce, major retail chains, and wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual lip balm tubes and multi-pack varieties |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
ChapStick product offering
Product offeringCore offering
ChapStick manufactures and sells a portfolio of lip care products including classic, medicated, and SPF 15 lip balms, along with an extensive line of flavored lip balms, specialty collections, seasonal limited editions, and gift sets. The brand invented the lip care category in the early 1880s with its iconic black stick lip balm and continues to offer products for daily moisturization, sun protection, and chapped lip relief.
Product overview
ChapStick is America's Favorite Lip Care Brand offering a comprehensive portfolio of lip balms and lip care products. The product line centers on the core Classic ChapStick family (original, medicated, and SPF 15 varieties) complemented by an extensive array of Flavored Lip Balms including Green Apple, Watermelon Lime, Vanilla Mint, Juicy Grape, Clover Honey, and Honey Nourish. Specialty Collections include the Spa Collection (Rose Water, Almond, Mint Tea), seasonal I <3 Summer Collection (Pink Lemonade, Peaches & Cream, Mango Sunrise), Tropical Treats, Ice Cream Classics, Mocktail Collection, S'mores, and Minions collaboration. Holiday offerings feature Candy Cane, Cozy Comforts, Toasty Treats, Sips & Snuggles, and an Advent Calendar. Gift Set options include Party Favor Collections (Happy Birthday, It's a Baby, Toast To Love) and various lip balm gift bundles. The brand was founded in the early 1880s with the original classic black stick and continues to innovate with new flavors, ingredients, and skincare benefits while maintaining its heritage positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic ChapStick Lip Moisturizer The original ChapStick formula that forms a protective barrier to prevent moisture loss and protect lips from cold weather and wind, softening skin to restore suppleness. For general consumer daily lip care.
- Classic Medicated Lip Balm
Quantifiable outcome
- ChapStick is recognized as America's Favorite Lip Care Brand with over 125 years of category leadership
Companies that use ChapStick
Customer profileSegments4 records
Ideal customer profiles3 records
ChapStick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ChapStick partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- It Gets Better ProjectminorNonprofit organization with mission to uplift, empower, and connect LGBTQ+ youth globally. ChapStick supports this cause as part of their 'Causes We Love' initiative, aligning brand values with youth empowerment and self-expression.
- Operation GratitudeminorOrganization forging bonds between Americans and their Military and First Responder heroes through volunteer projects and engagements. ChapStick has partnered with them donating $100,000 in monetary and product donations to support those who serve.
- Melissa Stockwell (Brand Ambassador)minorAmerican war hero and Paralympian, first woman to lose a limb in active combat. Brand ambassador representing ChapStick's commitment to American heroes and causes.
- Matin (Brand Ambassador)minorCelebrity makeup artist and ChapStick brand ambassador, supporter of ChapStick's LGBTQ+ initiative. Uses ChapStick in makeup applications and advocates for human rights.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ChapStick competitors and assessment
Company assessmentEmerging players
- Sun Bum: Sun Bum is a lifestyle SPF brand whose lip balm line directly competes with ChapStick's SPF variants, particularly among younger consumers in drug, surf, and travel retail.
- Dr. Dan's CortiBalm: Dr. Dan's CortiBalm is a specialized medicated lip balm competing in the treatment-oriented segment of the lip care category where ChapStick's medicated SKUs also compete.
Direct peers
- Evolution of Smooth (EOS): EOS is a flavored lip balm brand famous for its spherical packaging, competing directly with ChapStick's flavored and seasonal collections in mass, drug, and specialty retail.
- Blistex: Blistex is a medicated lip care brand competing directly with ChapStick's medicated and SPF product lines, distributed through the same drug and mass retail channels.
- Burt's Bees: Burt's Bees is a leading natural lip balm brand owned by The Clorox Company, directly competing with ChapStick across flavored, medicated, and tinted lip balms sold through the same mass and drug retail channels.
- Carmex: Carmex (Carma Laboratories) is a direct competitor in the medicated lip balm category, with iconic jar and stick formats that compete head-to-head with ChapStick's medicated SKUs in drug and mass retail.
Broad incumbents
- Aquaphor Lip Repair (Beiersdorf): Aquaphor Lip Repair is a healing lip treatment from Beiersdorf, competing with ChapStick's medicated and protective lip care products in drug and mass retail.
- Maybelline Baby Lips: Maybelline Baby Lips is a tinted lip balm from L'Oréal that competes with ChapStick in the flavored/tinted lip balm segment, particularly with younger consumers in mass and drug retail.
- Vaseline Lip Therapy (Unilever): Vaseline Lip Therapy is part of Unilever's broader personal care portfolio, competing with ChapStick on petroleum-jelly-based lip protection SKUs in mass retail while leveraging Unilever's scale and distribution.
- Nivea Lip Care (Beiersdorf): Nivea's lip care line is part of Beiersdorf's global personal-care portfolio, competing with ChapStick in flavored, medicated, and SPF lip balms across mass and drug channels worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ChapStick social profiles
Digital presenceChapStick financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChapStick leadership team
Management profileNumber of profiles
ChapStick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChapStick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChapStick
What does ChapStick do?
ChapStick manufactures and sells a portfolio of lip care products including classic, medicated, and SPF 15 lip balms, along with an extensive line of flavored lip balms, specialty collections, seasonal limited editions, and gift sets. The brand invented the lip care category in the early 1880s with its iconic black stick lip balm and continues to offer products for daily moisturization, sun protection, and chapped lip relief.
Is ChapStick a public or private company?
ChapStick is a private company. It is classified as private equity controlled and is currently operating.
When was ChapStick founded?
ChapStick was founded in 1880. It employs 11 to 50 people.
Where is ChapStick based?
ChapStick is headquartered in Warren, United States, in the North America region.
How does ChapStick make money?
One revenue line is on record: lip Balm Product Sales.
Who are ChapStick's main competitors?
Emerging players on record are Sun Bum and Dr. Dan's CortiBalm. Direct peers are Evolution of Smooth (EOS), Blistex, Burt's Bees and Carmex. Broad incumbents are Aquaphor Lip Repair (Beiersdorf), Maybelline Baby Lips, Vaseline Lip Therapy (Unilever) and Nivea Lip Care (Beiersdorf).
Does ChapStick have an API?
No public API is recorded for ChapStick.
What industry is ChapStick in?
ChapStick's product category is Lip Care Products. Its primary akta.pro industry code is CRABAAAC, Eye & Lip Skincare, with a secondary code of CRABAHAK, Sun Protection Lip Care (SPF Lip Balms). Its NAICS code is 456120 and its SIC code is 2844.