RPM Sports

What RPM Sports does

RPM Sports, legally RPM RACING S.L.U., is a Spain-based international sports marketing company headquartered in Barcelona with a secondary office in Madrid. Founded in 1981, the company employs 51-100 people and operates across five core service lines: owned Sports Events, Talent (athlete representation), Consulting, Brand Experience, and E-Sports, supplemented by an editorial platform (RPM Media) covering motor, cycling, running, and adjacent verticals in digital and print.

The company organizes more than 15 international sporting events annually across running, cycling, MTB, and motor categories, including flagship properties such as Titan Desert (Morocco), Mussara, Zurich Marató Barcelona, L'Etape Spain by Tour de France, and Trial Indoor de Barcelona. RPM's proprietary Knowledge Hub — built over 30 years of consulting work — powers sponsorship valuation, brand lift analysis, and economic impact studies that the firm sells as standalone advisory services to brands and sports properties. Talent representation provides athlete advisory and endorsement matching, while the Brand Experience line delivers end-to-end activation including in-house production capabilities.

RPM monetizes through a mix of transaction fees from event registrations, title-sponsor and partnership fees (Zurich Insurance, Skoda, Edreams, Tour de France licensed events), professional services for consulting and talent representation, and advertising/sponsorship across RPM Media. Go-to-market combines direct B2B sales to enterprise advertisers and sports properties with self-serve event registration for consumers. The customer base spans corporate brands, professional athletes, sports property owners, and media buyers across Spain, Morocco, Saudi Arabia, and broader EMEA.

Name

RPM Sports

Legal name

RPM RACING S.L.U.

Website

https://rpmsports.es

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

RPM Sports is a Spain-based sports marketing company that organizes 15+ international sporting events annually, provides sponsorship consulting, athlete representation, and brand experience services, and operates an editorial media platform across motor, cycling, and running verticals for enterprise advertisers.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Sports marketing services
• Event management
• Athlete representation
• Sponsorship consulting
• Brand activation

Headquarters

HQ city

L'hospitalet De Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sports Event Organization: RPM creates and organizes over 15 international sporting events annually across Running, Cycling, MTB, and Motor categories, generating revenue through event registrations, sponsorships, and media rights.
2. Sports Consulting: Provides advisory services for sponsorship valuation, brand strategy, and territory optimization to advertisers and sports properties, leveraging 30 years of market data and exclusive analytical tools.
3. Talent Representation: Advises and represents top-level athletes and sportspeople in finding sports projects and sponsorships aligned with their image, values, and professional career.
4. Brand Experience Services: Full-service brand activation and experiential marketing, including strategy, 360-degree production, and measurement for end-to-end brand experiences.
5. E-Sports Services: Over 6 years of experience helping companies find their space in gaming/esports through customized strategies that connect audiences and build communities.
6. RPM Media Editorial: Editorial specialized in sport and motor worlds generating valuable content to create highly specialized audiences in digital and print formats across multiple verticals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RPM Sports is a Spain-based international sports marketing company that creates and operates more than 15 owned sporting events annually across running, cycling, MTB, and motor categories, provides strategic consulting for sponsorship valuation, brand strategy, and economic impact studies, and represents elite athletes for sponsorship and endorsement deals. The company also delivers end-to-end brand activation and experiential marketing services, esports and gaming strategy solutions, and operates the RPM Media portfolio of specialized editorial publications covering cycling, motor, running, trucks, vans, and autos. Flagship event properties include Titan Desert, Mussara, Zurich Marató Barcelona, Trial Indoor de Barcelona, and L'Etape Spain by Tour de France.

Product overview

RPM Sports is an international sports marketing company offering a portfolio of integrated services: Sports Events (organizing over 15 international annual events in running, cycling, MTB, and motor sports including TITAN DESERT, MUSSARA, ZURICH MARATÓ BARCELONA, and TRIAL INDOOR DE BARCELONA), Talent (athlete advisory and representation), Consulting (30-year knowledge hub for sponsorship valuation and economic impact studies), E-Sports (gaming/esports strategies), Brand Experience (full-service brand activation), and RPM Media (editorial verticals for sports and motor content including SOLO BICI, SOLO MOTO, RUNNING). The company operates as a unified sports marketing platform rather than a single software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Events Owned international sporting events portfolio with 40+ years of expertise across Running, Cycling, MTB, and Motor categories, including over 15 events annually such as TITAN DESERT, MUSSARA, L'ETAPE SPAIN BY TOUR DE FRANCE, ZURICH MARAT\u00d3 BARCELONA, and TRIAL INDOOR DE BARCELONA.
• Talent Representation Advisory and representation services for top-level athletes and sportspeople seeking sports projects and sponsorships aligned with their image, values, and professional career.
• Sports Consulting Strategic consulting offering a proprietary 30-year knowledge hub with sponsorship valuation systems, brand-lift and impact analysis, territory strategy, and economic impact studies for sport, culture, music, and entertainment.
• E-Sports Strategy Strategy service helping companies find their space in gaming and esports through tailored strategies connecting audiences and building communities, drawing on 6+ years of dedicated gaming/esports experience.
• Brand Experience Full-service brand experience development covering strategy, 360-degree proposals, in-house production hub, and customized end-to-end project execution for brand activation and experiential marketing.
• RPM Media Specialized editorial platform covering sport and motor worlds across verticals including SOLO BICI, SOLO NIEVE, RUNNING, SOLO MOTO, SOLO CAMI\u00d3N, SOLO FURGO, and SOLO AUTO in digital and print formats to build highly specialized audiences.
• Titan Desert (Skoda Titan Series Almer\u00eda) 6-stage MTB experience traversing desert, dunes, mountains, and plains of Morocco, marketed as a human and sporting adventure with Skoda as title sponsor.
• Mussara Cycling Event Premium inspirational and challenging cycling concept event designed for riders who want to engage with cycling in a deeply experiential way.
• L'Etape Spain by Tour de France Amateur cycling event licensed with the Tour de France brand, held in Madrid or Granada; the only amateur event carrying the Tour de France endorsement.
• Zurich Marat\u00f3 de Barcelona 42.195km marathon through Barcelona's circuit featuring open-air museum sites, with Zurich Insurance as title sponsor and structured for personal-best performance.
• Trial Indoor de Barcelona Indoor trial motorbike event in Barcelona where the world's best trial riders offer an exciting spectator spectacle in the city where the modality originated.

Quantifiable outcome

• More than 15 international sporting events organized annually
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Zurich InsurancecoreStrategic or Co-development PartnerTitle sponsor of Zurich Marató de Barcelona and Zurich Maratón San Sebastián, representing a flagship partnership for major marathon events in Spain.
• SkodacoreStrategic or Co-development PartnerTitle sponsor of Skoda Titan Series Almería, a 4-stage MTB event through Andalusia's unique European desert landscapes.
• EdreamscoreStrategic or Co-development PartnerTitle sponsor of Edreams Mitja Marató Barcelona, one of Barcelona's major half-marathon events.
• Tour de FrancecoreStrategic or Co-development PartnerLicensed brand partnership for L'Etape Spain by Tour de France, the only amateur cycling event with the Tour de France seal, held in Madrid or Granada.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency operating events, media rights, athlete representation, and consulting at scale — a broader incumbent in the same space as RPM.
• A.S.O. (Amaury Sport Organisation): French event organizer behind the Tour de France and dozens of mass-participation events — a larger incumbent RPM partners with via L'Etape Spain and a benchmark for scaling endurance event portfolios.

Emerging players

• Kosmos: Sports and entertainment group investing in sports properties, athlete management, and event-driven brand experiences — comparable as a multi-line sports marketing player competing for similar brand and rights-holder relationships.

Direct peers

• SPORTFIVE: Global sports marketing agency (formerly Lagardère Sports) offering sponsorship sales, consulting, event organization, and brand activation across football, cycling, motorsports, and other sports — directly comparable to RPM's full-service sports marketing model.
• RCS Sport: Italian sports event organizer best known for cycling's Giro d'Italia and other mass-participation endurance events — directly comparable to RPM's role organizing major international cycling and running events.
• Golazo Sports: European mass-participation sports event organizer (running, cycling, triathlon) — directly comparable to RPM's event creation and organization across endurance sports categories.
• Infront Sports & Media: Sports marketing company focused on media rights distribution, event organization, and sponsorship sales across winter sports, football, and endurance events — closely comparable to RPM's event and sponsorship activation business.
• Dorna Sports: Commercial rights holder and event promoter of MotoGP and other motorsports properties — directly comparable to RPM's motorsports event organization and sponsorship sales activities.
• Octagon: International sports marketing agency providing sponsorship consulting, athlete representation, event management, and brand experiences — closely mirroring RPM's integrated services across events, talent, and consulting.

Regional players

• Mediapro: Spain-based media and sports services group producing events, broadcast operations, and brand activations — a regional peer competing in RPM's home market across similar service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rpmsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Sports