Croce Rossa Italiana

Name

Croce Rossa Italiana

Legal name

Associazione della Croce Rossa Italiana - ODV

Website

https://cri.it

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Humanitarian and Emergency Response Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Humanitarian services
• Emergency medical response
• Disaster preparedness
• Social inclusion programs
• Volunteer health services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Individual donations through the organization's donation portal (dona.cri.it), 5x1000 tax designation, and direct support campaigns for individuals and companies.
2. Institutional Funding and Grants: Funding from government bodies including the Presidenza del Consiglio dei Ministri and other public institutions for specific social programs and projects.
3. Commercial Revenue (CRI Shop): Sale of branded merchandise through the CRI Shop (shop.cri.it) including institutional gift sets, accessories, and promotional items.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Croce Rossa Italiana is a nonprofit volunteer humanitarian association that delivers emergency medical services, disaster response, health screenings, blood donation drives, preventive medicine, addiction treatment (via Villa Maraini), social inclusion programs for people with disabilities, migration assistance, youth development, energy poverty relief, and 24/7 public utility support via the 1520 hotline. The organization operates through a nationwide network of local committees and tens of thousands of volunteers, and is the Italian constituent of the International Red Cross and Red Crescent Movement.

Product overview

Croce Rossa Italiana (CRI) is a humanitarian volunteer organization offering a diverse portfolio of services rather than a single software product. The core digital platforms include: CRI Shop (e-commerce for institutional merchandise), Donazioni Online (online donation portal at dona.cri.it), GAIA volunteer management system, and Red Cloud internal platform. Service offerings span health programs (blood donation, preventive health screenings, Villa Maraini addiction treatment), social inclusion initiatives (Casa INCA for disabilities, Oasi Plus cooling centers), migration support (Boza Free in Lampedusa), emergency response training (Centro di Emergenza e Formazione in Ghilarza), youth programs (summer camps, civil service), and environmental initiatives (Effetto Terra, energy poverty programs with Banco dell'Energia). The organization operates through volunteer corps including the military and nursing divisions, supported by the 1520 public utility hotline.

Differentiator

Problem solved

Functional benefit

Products and services

• Donazioni Online (Online Donation Platform) Online donation portal at dona.cri.it allowing individuals and companies to financially support Croce Rossa Italiana's humanitarian activities and specific emergency campaigns.

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Banco dell'EnergiacoreStrategic or Co-development Partner · 1 January 2022Structured collaboration since 2022 to combat energy poverty and promote sustainable choices. Joint projects include ACT (Accesso Consapevole e Sostenibile all'Energia), Change+ (replacement of energy-intensive appliances), and REC (Energy Saving CRI). Banco dell'Energia is a philanthropic entity promoted by A2A, celebrating its 10th anniversary.
• IFRC - International Federation of Red Cross and Red Crescent SocietiescoreStrategic or Co-development PartnerGlobal federation coordinating international Red Cross and Red Crescent activities. CRI participates in Route-Based Approach initiatives, CAP Training programs, and international emergency response coordination through IFRC.
• UNHCRcoreStrategic or Co-development PartnerUnited Nations Refugee Agency collaborating on migration response and Route-Based Approach initiatives. Participated remotely in the Sardinia strategic meeting on migration routes.
• OIM - International Organization for MigrationcoreStrategic or Co-development PartnerIntergovernmental organization partnering on migration management and Route-Based Approach initiatives. Participated remotely in the Sardinia strategic meeting.
• ASL Roma 1coreStrategic or Co-development PartnerHealthcare authority partnering on health screening events including Vivere Progetto Benessere and preventive care initiatives. Also involved in Ginocchio in Forma orthopedic screening events.
• Rai Radio 1coreGTM or Marketing PartnerMedia partnership for Vivere Progetto Benessere health awareness event at Auditorium Parco della Musica Ennio Morricone in Rome. Second edition collaboration for health prevention culture.
• AIGU - Associazione Italiana Guide e Scouts Cattolici ItalianiminorStrategic or Co-development PartnerProtocollo d'Intesa signed in April 2026 for youth, culture, and inclusion initiatives.
• Fondazione Villa MarainicoreStrategic or Co-development PartnerNational Agency of Croce Rossa Italiana for pathological addictions. Operates 24/7 to welcome, assist, and save lives under the Red Cross emblem. Provides addiction treatment and rehabilitation services.
• Healthcare and Medical Partners (Ginocchio in Forma Event)minorStrategic or Co-development PartnerCompanies supporting orthopedic health screening events including Esforax Italia S.r.l., Fiximed Italia S.r.l., Ortopedia Sanitaria Fisiosan S.r.l.s., Of Course Italia S.r.l., Arthrex S.r.l., Medicotop S.r.l.s., DOC Generici S.r.l., TecnoBody S.r.l., and Horizon Lab Company S.r.l.
• Healthcare Partners (Vivere Progetto Benessere Event)minorStrategic or Co-development PartnerMedical associations partnering for health screening events including Associazione Pazienti Malattie Oculari, IRCCS Spallanzani, Società Italiana di Allergologia, Società Italiana di Ortopedia Traumatologica, Società Italiana Pneumologia, Società Italiana di Scienze Oftalmologiche, Udito Italia, Villa Ada e Porta Pia World Medicine.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Red Cross: The U.S. National Society of the International Red Cross and Red Crescent Movement. Direct peer to CRI: operates the same volunteer-based humanitarian model, blood donation, disaster response, and health/social programs under the same Seven Fundamental Principles.
• British Red Cross: The UK National Society, structurally and operationally near-identical to CRI. Comparable in scope of services (emergency response, health, migration support, refugee services, youth volunteering) and reliance on volunteers and donations.
• German Red Cross (DRK): Germany's National Society and one of the largest in the IFRC network. Comparable in operating model (volunteers, local branches, emergency medical services, social welfare, international cooperation) and breadth of humanitarian programming.
• Cruz Roja Española: The Spanish Red Cross, a direct peer in the same IFRC network. Highly comparable service portfolio (health, social inclusion, migration, youth, emergencies) and funding mix of donations, government contracts, and institutional grants.
• Croix-Rouge française: The French National Red Cross Society, a direct peer. Comparable in scale, territorial committee network, health and social action programs, and donor/volunteer funding model. Closest cross-border functional peer to CRI.

Broad incumbents

• International Committee of the Red Cross (ICRC): The founding body of the Red Cross movement (1863), operating internationally in conflict zones. Broader incumbent in the same humanitarian space; comparable mission, neutrality principles, and coordination role with CRI through the IFRC architecture.
• International Federation of Red Cross and Red Crescent Societies (IFRC): The umbrella federation of 191 National Societies including CRI. Comparable as the coordinating body for the same humanitarian movement, setting standards and coordinating international response that CRI participates in (CAP Training, Route-Based Approach).

Emerging players

• Médecins Sans Frontières (MSF): A leading international medical-humanitarian NGO. Comparable in emergency medical response and humanitarian mandate, but with a more specialized medical focus and less territorial social-service breadth than CRI.
• Medici Senza Frontiere Italia: Italian section of MSF. Domestic peer to CRI in humanitarian operations, donor fundraising, and volunteer-driven model, but focused exclusively on medical humanitarian response rather than CRI's broader social-services portfolio.

Regional players

• Caritas Italiana: Italy's principal Catholic humanitarian and social assistance confederation. Closest domestic peer to CRI in scope (poverty relief, migration, health, social inclusion, disaster response) and reliance on donations and volunteers, though faith-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crocerossa
• YouTubeyoutube.com/user/ItalianRedCross
• Facebookfacebook.com/ItalianRedCross
• Instagraminstagram.com/crocerossaitaliana
• LinkedInlinkedin.com/company/croce-rossa-italiana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croce Rossa Italiana