What Draad does

Draad Internetprojecten is a Netherlands-based digital agency founded in 2013 and headquartered in Nijkerk, operating with a team of approximately 25 web specialists. The company serves three primary customer segments: Dutch government organizations (municipalities, provinces, water boards), not-for-profits, and mid-market enterprises. Its flagship product is OpenStad, an open-source digital participation platform enabling citizens to engage in government decision-making processes, with documented deployments across municipalities including Tilburg, Den Haag, Haarlem, Enschede, Zwolle, and Velsen, as well as Provincie Overijssel. The company also markets two additional proprietary products, Stagetool (an internship matching tool for universities) and Koos (a social map with a smart helper for connecting citizens to local services), alongside a traditional web development services portfolio covering custom websites, webshops, 3D product configurators, portals, multisite management, and hosting.

The technology stack is built on mainstream open-source frameworks, including WordPress, React, Laravel, TypeScript, Tailwind CSS, Kubernetes, Node.js, and WooCommerce, with stated emphasis on headless architecture. Revenue derives from three streams: professional services for custom development projects, managed services for ongoing website administration (covering portfolios of one to 500 websites per client), and licensing or royalties tied to OpenStad deployments. Go-to-market is sales-led and consultative, deploying minimum 3-person specialist teams for complex engagements, with delivery supplemented by a partner agency network. In 2025 the company achieved ISO 27001 certification, ranked 4th in the Emerce 100 Dutch digital agencies listing, and appeared in the FONK150 Best Agencies list, reinforcing its positioning as a top-tier regional agency.

Operationally, Draad operates exclusively within the Netherlands, with no disclosed international footprint, funding rounds, or M&A activity. Notable named manufacturing clients include De Rooy Steel Doors, Oceanz (3D printing portal), and Degalux (online product configurator); not-for-profit clients include Notariële Stichting and Het CCV. The 2025 leadership addition of David Bos as strategic program leader for OpenStad signals an intent to scale the platform business as a distinct growth lever alongside the services core.

Name

Draad

Legal name

Draad Internetprojecten

Website

https://draad.nu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Draad is a Netherlands-based digital agency of ~25 specialists delivering custom web development, managed services, and the open-source OpenStad civic participation platform to Dutch municipalities, provinces, not-for-profits, and mid-market enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Custom website and application development projects delivered by teams of specialists. Projects range from corporate websites to complex order portals and 3D product configurators.
2. Website Management & Support: Ongoing website management services covering updates, security, accessibility, and support for 1 to 500 websites.
3. OpenStad Platform Deployment: Implementation and support of OpenStad digital participation platform for government organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Draad is a Dutch digital agency that designs, develops, and manages customized websites, webshops, portals, and product configurators for clients. It operates three proprietary products — OpenStad (open-source citizen participation platform for public-sector clients), Stagetool (internship matching tool for universities), and Koos (social map with helper assistant) — alongside full-service custom development, hosting, and multisite management.

Product overview

Draad is a digital agency (internetbureau) providing a portfolio of products and services. Their core products include OpenStad (open-source digital participation platform), Stagetool (smart internship matching), and Koos (innovative social map with AI helper). They offer web development services including websites, webshops, configurators, portals, and custom development. The company serves public sector organizations (government, municipalities), agencies, and private companies with a team of 25 web experts. OpenStad is their flagship open-source platform for digital citizen participation, while Stagetool and Koos are specialized SaaS products.

Differentiator

Problem solved

Functional benefit

Products and services

• OpenStad Open-source digital participation platform that enables public organizations to involve citizens in decision-making processes; used by municipalities, provinces, housing corporations, and water boards for neighborhood projects, future visions, and shared decision-making.
• Stagetool Internship matching tool that uses smart matching algorithms to help universities connect students with internship positions more efficiently and fairly.
• Koos Innovative social map with a smart helper assistant for connecting citizens with relevant local services and resources.
• Website Development Custom website design, development, and optimization services, described as the agency's house specialty; delivers functional, robust web solutions.
• Webshop Development User-friendly e-commerce platforms built with WooCommerce and other open-source solutions for online selling.
• 3D Product Configurators Interactive product configurators that allow customers to customize products with real-time visual feedback and order management, including 3D configurations for manufacturing clients.
• Portal Development Centralized information solutions that provide unified access to data and resources across the organization.
• Custom Development (Maatwerk) Custom web development and bespoke integrations for unique client requirements that standard solutions cannot address.
• Multisite Management Centralized management of 1 to 500 websites from a single installation and theme, enabling efficient multi-brand or multi-region web operations.
• Hosting Reliable, fast hosting services with support for 1 to 500 websites, including updates, security, accessibility, and ongoing support.

Quantifiable outcome

• 394 citizen submissions in Zwolle neighborhood project
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Open Source CommunitycoreStrategic or Co-development PartnerDraad actively contributes to and leverages open-source software including WordPress, Laravel, React, and Node.js. Their OpenStad platform is itself open-source, contributing to the broader digital participation ecosystem.
• Government Partner AgenciescoreChannel Partner/ Reseller/ DistributorCollaborates with partner agencies for OpenStad implementations and digital participation projects. Partners include participation experts and communication agencies.
• David BoscoreOthersDavid Bos joined Draad as strategic program leader for OpenStad to drive further growth of the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Netvlies: Eindhoven-based digital agency offering custom web development, e-commerce and integration work for mid-market clients. Comparable on technical stack and managed-services offering.
• Freshheads: Dutch digital product studio building custom web platforms, portals and integrations for mid-market and enterprise. Comparable on technology stack (Laravel, headless) and project-based delivery model.
• Tam Tam: Amsterdam-based digital agency specializing in web platforms and open-source CMS for government and mid-market. Direct peer to Draad on WordPress/open-source municipal work and Dutch public-sector bidding.
• Iquality: Dutch digital agency with a strong government and healthcare vertical; builds custom websites and platforms. Direct competitor for Dutch municipal tender work similar to Draad's OpenStad deployments.
• Mirabeau (a Dept company): Dutch digital agency focused on large enterprise and public-sector transformation. Direct competitor for complex municipal and corporate web/portal projects in the Netherlands.
• Bamboo Creative: Dutch digital agency focused on WordPress, WooCommerce and custom web development for SMEs and government. Closely comparable technology stack and target customers.

Broad incumbents

• Dept: Largest Dutch digital agency network; offers web development, platforms and experience design to enterprise and government clients. Comparable because it competes directly for Dutch municipal and large-brand projects, but operates at a much larger scale and global footprint.
• Valtech: Global digital transformation agency with significant Netherlands presence. Competes with Draad for complex government and enterprise web/platform builds, but at a much larger scale and with broader service portfolio.

Others

• Decidim: Open-source citizen participation platform used by European municipalities. Adjacent / enabling peer to Draad's OpenStad business - a competing free platform that municipalities could self-host instead of buying Draad's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/draadnl
• LinkedInlinkedin.com/company/draad
• Facebookfacebook.com/draad.nu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draad