My Niche Apartments

What My Niche Apartments does

MyNiche Apartments is a Charlotte, North Carolina-based multifamily real estate company that develops, owns, brands, and manages approximately 20 boutique apartment communities across the Southeast United States (North Carolina, South Carolina, and Georgia). Founded in 2007 by Adam Purser and operating as the multifamily division of Lat Purser & Associates, Inc. (LPA), the company pursues a place-rooted development thesis, building walkable urban-core communities (e.g., The Matadora on Savannah's Historic Bull Street, The Bowery in the Savannah Historic District, The Anderson in Rock Hill, One North Center in Hickory, Boxcar in Spartanburg) with bespoke visual identities derived from local history rather than corporate templates. Recent development activity includes a $31.6 million mixed-use project (Preston Ridge Phase 1 in Hickory's Startown Corridor, 172 units plus commercial space with a student-housing component anchored by Catawba Valley Community College) and an in-development "pocket neighborhood" concept (Anker Haus in Belmont, NC). Tech differentiation is minimal: the company relies on industry-standard property management tooling (Yardi Rent Cafe resident portal for rent payment, maintenance requests, and lease reviews), offers smart-home features at select newer properties, and maintains an active digital presence via a content-rich website and Instagram/Facebook channels, but does not operate a proprietary technology platform.

The business operates four revenue streams: (1) rental income from owned and developed apartment communities (studios through three-bedroom units, with rents varying by market and submarket); (2) third-party property management and leasing fees charged to outside owners and investors on a contractual basis; (3) real estate development co-investment returns from value creation through development, lease-up, and stabilization; and (4) branding, marketing, signage, and media production services (renderings, virtual tours, virtual staging, photography/videography) offered both internally and as standalone third-party services. Go-to-market is hybrid — direct onsite leasing teams at each property handle in-person and phone sales, the website and neighborhood guides drive organic inbound resident demand, and dedicated outreach forms support third-party management sales — with distribution concentrated on the MyNiche brand across its regional footprint.

Customer bases are bifurcated. The consumer side consists of individual renters across ~20 owned and managed communities, with disclosed operational performance indicators such as 97% average occupancy at The Bowery since 2017 stabilization, 98% leased at The Bowery II since 2019 opening, and full lease-up of The Anderson in under six months at above-market rents. The institutional side consists of capital partners (Humphreys Capital), outside property owners (Mission Properties), and a long-tenured architecture collaborator (BB+M Architecture, ~10-year relationship), with key executive leadership including Adam Purser (President, MNA Operations, licensed general contractor), Jack Levinson (COO, LPA multifamily division), and Tracy Garlinghouse (Director of Multi-Family Operations, North Carolina Broker-in-Charge and CAPS designee). The organization has earned the National Apartment Association Best Places to Work in Multifamily designation for seven consecutive years (2019–2025).

Name

My Niche Apartments

Legal name

My Niche Apartments

Website

https://mynicheapartments.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MyNiche Apartments develops, owns, brands, and manages approximately 20 boutique apartment communities across the Southeast US. Operating as the multifamily division of Lat Purser & Associates, the Charlotte-based company also offers third-party property management and branding services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Lessors of Other Real Estate Property (531190), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industry

Specialty & Adaptive-Use Tenant Representation (BPAJALAJ)

Keywords

• Apartment management services
• Multifamily housing
• Property management
• Apartment development
• Real estate investment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Apartment Rental Income (Owned Properties): MyNiche owns, develops, and operates apartment communities across the Southeast. Revenue is generated through monthly rental payments from residents at company-owned properties such as The Matadora (Savannah), The Bowery (Savannah), The Anderson (Rock Hill), One North Center (Hickory), The Fitzgerald (Spartanburg), Boxcar (Spartanburg), and others. Units range from studios to 3-bedroom apartments with monthly rents varying by property, size, and market.
2. Third-Party Property Management & Leasing Fees: MyNiche provides property management and leasing services to third-party property owners and investors on a contractual basis. As stated on the property management page: 'As the community manager, we focus on surpassing industry standards. MyNiche's goal is to create value and create a better living experience for all of our owner's tenants.' This generates management fee revenue, typically a percentage of rental income or a fixed fee per unit.
3. Branding, Marketing & Media Services: MyNiche offers branding, marketing, and media production services to third parties. Services listed include brand identity development, marketing and resident collateral, signage design/production/permitting, website and leasing portal design/build, renderings (interior and exterior), virtual tours, virtual staging, and photography/videography. These are offered both in support of MyNiche's own developments and as standalone services.
4. Real Estate Development & Investment Returns: MyNiche develops apartment communities for sale or hold. The company co-invests in developments and generates returns through value creation during development and lease-up. Featured projects include The Matadora, The Anderson, One North Center, The Bowery (Phase I and II), and Anker Haus (in development). A $31.6 million investment is referenced for Preston Ridge Phase 1.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

My Niche Apartments develops, owns, and operates urban-core multifamily apartment communities across the Southeast US (North Carolina, South Carolina, and Georgia), and also provides third-party property management, leasing, branding, marketing, and media production services to external property owners and developers. Each owned community carries a bespoke brand identity rooted in the local neighborhood's history and culture (e.g., The Anderson in Rock Hill, The Bowery in Savannah, The Matadora in Savannah, The Fitzgerald in Spartanburg).

Differentiator

Problem solved

Functional benefit

Brands

• MyNiche: Primary brand for apartment management and development services in GA, SC, and NC.

Products and services

• Apartment Rental Communities
• Third-Party Property Management & Leasing Services
• Branding, Marketing & Media Production Services
• Real Estate Development & Investments

Quantifiable outcome

• 97% average occupancy at The Bowery (Savannah) since stabilization in 2017; 98% leased at Phase II since 2019 opening
• +3 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lat Purser & Associates, Inc.coreStrategic or Co-development Partner · 18 February 2020Lat Purser & Associates (LPA) is the parent company and development partner of MyNiche Apartments. LPA is a Charlotte, NC-based commercial leasing and management firm. MyNiche operates as LPA's multi-family division. Key executives including Adam Purser (President) and Jack Levinson (COO) serve both LPA and MyNiche. Tracy Garlinghouse is referenced as an LPA team member as well. LPA and MyNiche co-develop projects including Preston Ridge in Hickory's Startown Corridor.
• Neill Grading and ConstructionminorStrategic or Co-development Partner · 18 February 2020Neill Grading and Construction (Hickory, NC) was the general contractor for Preston Ridge Phase 1, a $31.6 million mixed-use development in Hickory's Startown Corridor. The project included 172 upscale residential apartments and a multi-tenant commercial building.
• Catawba Valley Community College (CVCC)minorStrategic or Co-development Partner · 18 February 2020MyNiche/LPA collaborated with Catawba Valley Community College (CVCC) on the Preston Ridge development. CVCC is establishing a location for its School of Cosmetology at Preston Ridge, and a portion of Preston Ridge apartments are reserved exclusively for CVCC students. CVCC President Dr. Garrett Hinshaw called Preston Ridge 'a great catalyst for the future of the Startown Road Corridor.'
• BB+M ArchitecturecoreStrategic or Co-development Partner · 1 January 2007BB+M Architecture is MyNiche's primary multifamily architecture partner, having collaborated for nearly a decade. The firm has designed multiple MyNiche projects including The Matadora (Savannah), where they worked on responding to the arts district context, and The Anderson (Rock Hill). BB+M Principal Tripp Beacham (AIA, LEED AP) praised MyNiche's non-formulaic approach, noting that together they ensure each project 'tells a unique story rooted in each place.'

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lincoln Property Company: Top-five national multifamily manager and developer with a strong Southeast regional presence. Competes with MyNiche for third-party management contracts and residents across NC, SC, and GA, but operates at much greater scale with broader portfolio diversification.
• Greystar Real Estate Partners: Largest multifamily operator and investment manager globally with ~$320B AUM. Operates in the same Southeast markets as MyNiche and competes for third-party management mandates, residents, and development opportunities, but at significantly greater scale.
• Quarterra (Lennar Multifamily): Multifamily development subsidiary of Lennar Corporation focused on building Class A apartment communities in high-growth US metros, including the Southeast. Comparable as a developer-led multifamily platform but operates with parent Lennar's significantly greater capital base.
• AvalonBay Communities: Coastal-focused multifamily REIT with development and operating presence in select Southeast markets. Comparable as a development-led multifamily owner with brand-led community positioning, though operating at substantially greater scale than MyNiche.
• Mid-America Apartment Communities (MAA): Large multifamily REIT with ~100,000 units concentrated in the Sun Belt, including the Carolinas and Georgia. Operates Class A garden-style apartments in many of the same metros as MyNiche, but as a public REIT with institutional scale and capital advantages.

Direct peers

• RangeWater Real Estate: Atlanta-based multifamily developer, owner, and operator focused on the Southeast US. Directly comparable to MyNiche in geographic footprint (NC, SC, GA, FL, TN), product type (Class A garden and mid-rise apartments), and vertically integrated development-to-management model.
• Crescent Communities: Charlotte-headquartered real estate developer with a multifamily division operating across the Carolinas and Southeast. Comparable as a Charlotte-rooted multifamily developer with branded communities and mixed-use projects in the same primary metros as MyNiche.
• RAM Partners: Full-service multifamily property management company managing 100+ properties nationally with strong Southeast presence. Comparable as a third-party management provider serving institutional owners, similar to MyNiche's management services arm.
• Wood Partners: National multifamily developer and owner-operator with a strong Southeast presence. Directly comparable as a development-led multifamily firm pursuing Class A urban and suburban apartment communities with a vertical platform (development through management).
• Bell Partners: Multifamily investment and management firm with a portfolio spanning the Mid-Atlantic, Southeast, and Sun Belt. Comparable in offering third-party property management services for institutional and private owners and in operating Class A apartment communities across the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyNicheApartments
• LinkedInlinkedin.com/company/my-niche-apartments
• Instagraminstagram.com/mynicheapts
• Xx.com/mynicheapts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Niche Apartments