Keke

What Keke does

Keke (科客网), legally Guangzhou Keke Information Technology Co., Ltd. (广州科客信息技术有限公司), is a Chinese-language technology media platform founded in 2014 and headquartered in Guangzhou. It operates as a digital-first publisher delivering technology news, product reviews, gadget coverage, video content, and venture capital reporting to tech-savvy readers. Its core product is a multi-channel content platform distributed across the owned website keke289.com (with sub-channels for news/资讯, cool products/酷玩, video/视频, reviews/评测, shopping recommendations/Buy客, transportation/出行, and venture capital/创投马), a WeChat public account (kekebat), a Weibo profile, a Baidu Baijiahao account, and a Toutiao presence. The platform's editorial positioning is "主见不成见" (opinions without prejudice), emphasizing independent, critical coverage of the consumer electronics and broader technology industry.

The underlying technology is a standard digital media publishing platform with no proprietary AI/ML components disclosed; the platform's primary differentiator is its regional brand recognition in South China rather than technology infrastructure. Its audience profile is sharply defined and concentrated: 86% male, 63% in Guangdong province, 72% in South China, 76% holding a bachelor's degree or above, with the 21-40 age cohort accounting for roughly 78% of readers. This concentration makes the platform a well-targeted channel for smartphone, consumer electronics, mobile gaming, and gadget advertisers but limits its national reach.

The business model is advertising-only. Keke monetizes through site advertisements, customized ad campaigns, and advertising placements on its WeChat and Weibo channels. Pricing is not publicly disclosed and is negotiated directly with advertisers. The company is privately held, appears founder-owned with no public listing, no parent company, and no subsequent funding rounds beyond an early 2014 angel round of approximately $487,635 from Guangdong Technology Financial Group and three other investors. It operates with 101-250 employees and has stated plans to develop into a technology investment and financing platform focused on innovative technology enterprises in South China, though no execution evidence on that pivot is present in the data.

Name

Keke

Legal name

广州科客信息技术有限公司

Website

https://keke289.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Keke (科客网) is a Guangzhou-based Chinese tech media platform founded in 2014 that publishes technology news, product reviews, videos, and gadget coverage across its website, WeChat, Weibo, and Baidu channels, primarily serving male, degree-educated tech enthusiasts in South China and monetizing through digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Keke generates revenue through various advertising formats including site advertisements, customized ads, and WeChat/Weibo advertising placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Keke (科客网) is a Chinese technology media platform that publishes technology news (资讯), product reviews (评测), video content (视频), gadget coverage (酷玩), shopping recommendations (Buy客), mobility/transportation news (出行), and venture capital news (创投马) targeting Chinese tech enthusiasts. The platform distributes content across its owned website (keke289.com), WeChat Official Account (kekebat), Weibo, Baidu Baijiahao, and mobile applications. It monetizes primarily through advertising, including site-based display ads, customized sponsored content, and social media advertising on WeChat and Weibo.

Product overview

Keke (科客) operates as a technology media platform featuring multiple content channels including news/updates, cool products (smart devices), video content, product reviews, shopping recommendations (Buy客), and venture capital coverage (创投马). The platform serves as a tech information aggregator targeting Chinese-speaking tech enthusiasts, particularly in South China, with a focus on gadget reviews, industry news, and technology trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Keke (科客网) Main Website Core digital publishing platform (keke289.com) of Guangzhou Keke Information Technology Co., Ltd., providing Chinese-language technology news, product reviews, gadget coverage, videos, shopping recommendations, and tech investment news to Chinese tech enthusiasts.
• Keke (科客网) Mobile Applications Native iOS and Android applications delivering Keke's technology news, product reviews, and gadget content to mobile readers in China.
• 创投马 (Venture Capital News Channel) Dedicated editorial channel within the Keke platform covering technology venture capital, startup financing, and tech investment news, targeted at Chinese entrepreneurs, investors, and industry followers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• 快科技 (mydrivers.com)minorOthersRelated technology media platform under the same network, providing additional technology news coverage.
• 科技快报 (ikanchai.com)minorOthersPartner technology news platform in the Keke media network.
• TOP数码网 (digiooo.com)minorOthersDigital product focused news platform in the partner network.
• 南都网 (oeeee.com)minorOthersMajor Guangdong media outlet partner for content collaboration.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 极客公园 (GeekPark): Tech-media platform targeting Chinese tech enthusiasts and innovators with product reviews, industry analysis, and event coverage. Highly comparable target audience and content categories as Keke.
• 科技快报 (iKanchai): Chinese technology news portal that is a confirmed Keke media-network partner. Comparable scale and tech-news content focus.
• DoNews: Long-running Chinese tech/internet news outlet covering gadgets, startups, and the digital economy. Comparable in vertical focus (consumer tech) and digital-publisher business model.
• IT之家 (ITHome): One of China's largest tech-news portals, covering smartphones, gadgets, and consumer electronics with high publication velocity. Highly comparable to Keke in audience (tech enthusiasts, predominantly male, gadget buyers) and content mix (news, reviews, videos).
• 快科技 (MyDrivers): Established Chinese tech-news platform focused on consumer electronics, gadgets, and smartphones. Already a Keke media-network partner, making it a directly comparable peer in scale, content focus, and audience.

Broad incumbents

• 36氪 (36Kr): Leading Chinese tech and startup media platform with broader business/startup coverage than Keke. Compares as a larger incumbent operating in the same broader category (Chinese-language tech media for tech-savvy readers).
• 中关村在线 (ZOL): Long-established, large-scale Chinese consumer-electronics and IT product media platform with reviews, pricing, and news. Comparable in audience (gadget/electronics buyers) but operates at significantly larger national scale than Keke.
• 虎嗅 (Huxiu): Established Chinese business/tech media platform with opinion-driven coverage of the technology industry. Compares as a tech-media publisher targeting educated Chinese readers, but with broader business/finance content than Keke.
• 钛媒体 (TMTPost): Chinese technology and TMT (Technology, Media, Telecom) media platform covering industry news, startups, and digital-economy trends. Comparable audience (tech-savvy professionals) but operates with broader business/industry coverage than Keke.
• 太平洋电脑网 (PConline): Major Chinese consumer-tech media platform with product reviews, pricing comparisons, and IT news. Compares in vertical (gadgets/electronics) and target audience but operates at much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xweibo.com/u/5361751290

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keke