Fluid Power

What Fluid Power does

Fluid Power SA de CV is a privately held Mexican corporation, founded July 11, 2006, and headquartered in Naucalpan, State of Mexico. The company operates as the authorized distributor in Mexico for the IMI plc industrial automation brand portfolio, including IMI Norgren (pneumatic automation leader — FRL units, filters, regulators, valves, cylinders, tubing), IMI Bimba (stainless steel pneumatic cylinders and actuators), IMI Buschjost (German process and solenoid valves, 80+ year heritage), IMI Herion (50-year solenoid and safety valve specialist), IMI Maxseal (316L stainless steel valves certified SIL 2/3 with ATEX/IECEx for offshore oil & gas), IMI Bahr (electric linear motion), IMI FAS (miniature fluid control for medical/analytical), plus WatsonSmith and KIP. Core product categories are compressed air preparation (Excelon, Excelon Plus, Olympian Plus FRL series), pneumatic directional control and safety valves, ISO 6431/6432 cylinders, and stainless steel specialty valves.

The business model is hardware distribution with technical advisory overlay. Revenue is generated primarily through per-unit sale of pneumatic components on a quote-based pricing model (no public pricing), supplemented by application selection and technical support services. Go-to-market combines direct field sales across nine branch offices (CDMX, Monterrey, Guadalajara, Puebla, Querétaro, Toluca, Tijuana, Ciudad Juárez, Aguascalientes) with an e-commerce channel (Solumatik) targeting SMB and individual buyers. Customer base spans manufacturing (primary), automotive, food & beverage, pharmaceutical, energy, packaging, and aerospace verticals, with the energy and oil & gas segment representing a differentiated high-margin opportunity via Maxseal's safety-certified product line. Marketing relies on company website content (PDF catalogs, technical specifications), Facebook and Twitter organic presence, and direct sales engagement — a deliberately low-digital, high-touch industrial distribution model.

The company has 19 years of operating history, no disclosed parent company, no funding rounds, no M&A activity, and no public financials. It functions as an independent, sales-led distribution business whose competitive position rests entirely on its territorial exclusive arrangement with IMI plc's premium brand portfolio and accumulated technical specification expertise across seven industrial verticals.

Name

Fluid Power

Legal name

Fluid Power SA de CV

Website

https://fluidpower.com.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Pneumatic Automation Components Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Cylinder and Actuator Manufacturing (333995)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Machinery, Equipment & Supplies (5080), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)

akta.pro secondary industries

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)

Keywords

• Industrial pneumatic automation
• Pneumatic components distribution
• Compressed air preparation
• FRL units supply
• Solenoid valve distribution

Headquarters

HQ city

Naucalpan

HQ country

Mexico

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pneumatic Equipment Distribution: Fluid Power SA de CV operates as an authorized distributor of IMI Norgren brands including Norgren, Herion, Buschjost, Maxseal, Bimba, Bahr, KIP, FAS and other industrial pneumatic automation brands. The company generates revenue through the sale of pneumatic components including valves, cylinders, filters, regulators, FRL units, and related accessories to industrial customers across Mexico.
2. Technical Services and Support: The company provides technical advisory services, product selection assistance, and application recommendations as part of their customer service offering, supporting the sale of industrial automation products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fluid Power SA de CV is an authorized distributor of IMI Norgren brands in Mexico, selling industrial pneumatic automation components including solenoid valves, process valves, pneumatic cylinders, FRL units (filter-regulator-lubricators), pressure regulators, filters, tubing, fittings, and safety valves for manufacturing, automotive, energy, food and beverage, pharmaceutical, packaging, and aerospace customers. The company operates from nine sales offices across Mexico and supports customers through technical advisory services, product selection assistance, and an e-commerce platform called Solumatik.

Product overview

Fluid Power SA de CV is an authorized distributor of IMI Precision brands specializing in industrial pneumatic automation. The company offers a comprehensive portfolio organized around three core product categories: (1) Air Preparation - including Norgren Excelon, Excelon Plus, and Olympian Plus FRL (Filter-Regulator-Lubricator) units, pressure regulators (R07-R84 series), and various filter types (general, coalescent, activated carbon); (2) Pneumatic Valves - encompassing Norgren directional control valves (V60-V63, Nugget series), Buschjost process valves (8240/8241 ClickOn series), Herion solenoid valves, and XSz safety valves with fail-safe design; and (3) Pneumatic Actuators - featuring Norgren ISO cylinders (RM/8000, RA/8000, PRA/182000 series), IMI Bimba stainless steel cylinders, and Maxseal extreme-environment valves (ICO series with SIL certifications). Additional specialized offerings include Maxseal stainless steel valves for offshore oil and gas applications, IMI Bahr linear motion systems, IMI FAS miniature fluid controls for medical applications, WatsonSmith, and KIP brand products. The company operates from Mexico City with national coverage across Monterrey, Guadalajara, Querétaro, Puebla, and other major industrial centers.

Differentiator

Problem solved

Functional benefit

Products and services

• IMI Norgren Brand Portfolio Industrial pneumatic automation brand offering compressed air preparation units (FRL), filters, pressure regulators, directional control valves, pneumatic cylinders, and valve islands for industrial automation applications.
• IMI Buschjost Process Valves Process valve technology for liquid and gaseous fluid control including solenoid valves, angle seat valves, motorized valves with ceramic discs, and diaphragm valves for water treatment, food and beverage, and chemical processing applications.
• IMI Herion Solenoid Valves Solenoid valves and heavy-duty industrial components for pneumatic and hydraulic applications, including safety valves designed for press and emergency stop applications.
• IMI Maxseal Safety-Certified Solenoid Valves Ultra-high-quality stainless steel solenoid valves, filters, and pressure regulators certified for SIL 2 or SIL 3 safety systems with ATEX and IECEx certifications, designed for offshore oil and gas and petrochemical applications.
• IMI Bimba Pneumatic Actuators Stainless steel pneumatic cylinders and actuators including Original Line cylinders, Flat-1 compact cylinders, and guided, rodless, rotary, hydraulic, and electric actuators.
• IMI Bahr Linear Motion Systems High-precision electric linear motion systems and multi-axis stages for industrial automation and precision positioning applications.
• IMI FAS Miniature Fluid Control Miniature fluid control solutions and high-precision solenoid valves for medical and analysis sector applications.
• Norgren Excelon Plus FRL Series Advanced compressed air preparation product line including general filters (F84G), coalescent filters (F84C), oil vapor removal filters (F84V), pressure regulators (R84G), lubricators (L84M/L84C), combined units (BL84), and shut-off valves (T84T).
• Norgren Excelon FRL Series Traditional FRL (Filter-Regulator-Lubricator) series for industrial pneumatic applications, covering pipes from 1/8" to 3/4".
• Norgren Olympian Plus FRL Series FRL series for larger pipe sizes from 3/4" to 2", including F64G/F68G filters and R64G/R68G regulators for higher-flow industrial pneumatic applications.
• Norgren Serie 17 FRL Units FRL units for 1", 1-1/4", and 1-1/2" pipes with NPT or optional Iso G threads for larger industrial applications.
• Norgren Air Treatment Filters Air compressor filters including general use filters (5-40 µm), coalescent filters (0.01 µm), and activated carbon filters for oil vapor removal in compressed air systems.
• Norgren Pressure Regulators Pressure regulation valves spanning miniature to precision regulators, including R07 miniature, Excelon series (R72G/R73G/R74G), Excelon Plus series (R82G/R84G), Olympian Plus series (R64G/R68G), standard series (R17/R18), and Micro Trol (R24).
• Norgren Pneumatic Directional Valves Directional control valves including Nugget 200 series (3/2, 5/2, 5/3 functions) and V60-V63 series for compressed air applications.
• Buschjost 8240/8241 ClickOn Valves Solenoid-operated process valves with plastic quick-attachment coils, available in 1/4" to 2" port sizes for controlling neutral gases and liquids in industrial applications.
• Norgren-Herion XSz Safety Valves Safety valves with fail-safe design, dynamic self-checking, and dual-channel flow cross-over design for presses, emergency stops, and safety applications. Includes XSz-10, XSz-20, XSz-32, XSz-50, and XSz-10V models.
• Norgren ISO Pneumatic Cylinders (RM/8000, RA/8000, PRA/182000) ISO-standard pneumatic cylinders including RM/8000/M (ISO 6432, 10-25mm bore, max 500mm stroke), RA/8000/M (ISO 6431/VDMA 24562/NFE 49-003-1, 32-320mm bore), and PRA/182000/M (ISO 6431/ISO 15552, 32-125mm bore), available in double-acting, magnetic and non-magnetic variants.
• Norgren PU2 Polyurethane Tubing and Accessories Polyurethane tubing for compressed air in 3-16mm outer diameters, multiple colors, 25m and 100m lengths, along with fittings, connectors, and accessories for pneumatic systems.
• Maxseal ICO Series Solenoid Valves ICO2S, ICO3S, and ICO4S solenoid valves in 316L stainless steel for safety instrumented systems (SIS) with SIL 3 certification, designed for offshore oil and gas applications.
• Maxseal ICO4-PST Intelligent Valve Intelligent solenoid valve with Partial Stroke Testing (PST) technology that enables electronic and remote safety valve testing without stopping production, designed for offshore oil and gas safety systems.
• Maxseal IFR Filter-Regulators IFR3 and IFR4 stainless steel instrumentation filter-regulators providing precise downstream pressure control and removal of water and particle contaminants from compressed air systems.
• Solumatik E-commerce Platform Online e-commerce platform operated by Fluid Power enabling customers to browse and order pneumatic automation components directly.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, secondary and primary.

• IMI NorgrencoreChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI Norgren, the flagship brand of IMI plc focused on industrial pneumatic automation including compressed air preparation, control valves, and valve islands. Norgren is a global leader in pneumatic automation technology.
• IMI BimbacoreChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI Bimba, a North American specialist in pneumatic cylinders and actuators. IMI Bimba was founded in 1957 and acquired by IMI plc in 2018. They are known for their stainless steel cylinders including the Original Line and Flat-1 compact cylinders.
• IMI BuschjostcoreChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI Buschjost, a German brand with over 80 years of experience in process valve technology. IMI Buschjost specializes in solenoid valves, process valves, and systems for controlling liquid and gaseous fluids in industrial applications.
• IMI HerioncoreChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI Herion, a German brand with 50 years of specialization in solenoid valves and equipment for pneumatic and hydraulic applications. Herion is known for safety valves and heavy-duty industrial components.
• IMI MaxsealcoreChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI Maxseal, which designs and manufactures ultra-high-quality stainless steel solenoid valves for extreme environments. Maxseal products are used in offshore oil and gas, petrochemical, and safety-critical applications with SIL 2/SIL 3 certifications.
• IMI BahrsecondaryChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI Bahr, which specializes in high-precision electric linear motion systems and multi-axis stages.
• IMI FASsecondaryChannel Partner/ Reseller/ DistributorFluid Power is an authorized distributor of IMI FAS, which focuses on miniature fluid control solutions and high-precision solenoid valves used in medical and analysis sectors.
• IMI plcprimaryOthersIMI plc is the UK-based parent company of all the brands Fluid Power distributes, including Norgren, Bimba, Buschjost, Herion, Maxseal, Bahr, and FAS. IMI plc operates in process automation, industrial automation, climate control, life sciences, and transportation sectors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• IMI plc: UK-listed parent and brand owner of every line Fluid Power distributes. Included as a principal/supplier ecosystem participant rather than a competitor — directly shapes the company's product roadmap, pricing, and contract terms.

Direct peers

• Metal Work México: Italian pneumatic components manufacturer with Mexican distribution. Directly comparable product set (cylinders, valves, FRLs) and similar industrial customer focus.
• Festo México: Mexican subsidiary of the German pneumatics and automation leader. Directly comparable — both sell pneumatic valves, cylinders, FRLs, and automation components to Mexican industrial customers through direct field sales and distribution.
• CKD México: Japanese pneumatics manufacturer with Mexican distribution. Directly comparable in pneumatic valves, cylinders, and air preparation equipment.
• SMC Corporation México: Mexican operations of the world's largest pneumatics manufacturer. Directly comparable product portfolio (valves, actuators, FRLs, air preparation) and identical industrial customer base across Mexico.
• Camozzi México: Mexican presence of the Italian pneumatic components specialist. Directly comparable — competes in valves, cylinders, FRLs, and fittings for Mexican industrial automation customers.

Emerging players

• Mindman Industrial México: Taiwanese pneumatic components maker expanding in Mexico. Comparable as an emerging direct competitor in cylinders, valves, FRLs, and fittings, though typically positioned at lower price points.

Broad incumbents

• Bosch Rexroth México: Mexican subsidiary of the German drive and control technology major. Comparable as a broad incumbent in factory automation, hydraulics, and pneumatics with deeper systems integration capabilities.
• Parker Hannifin México: Mexican subsidiary of the global motion and control giant. Comparable as a broad incumbent offering pneumatic, hydraulic, and electromechanical components with deeper engineering integration than a pure distributor.
• Emerson Automation Solutions (ASCO Numatics) México: Emerson's Mexican operations, including ASCO solenoid valves and Numatics pneumatics. Broad incumbent with overlapping solenoid valve and pneumatic actuator lines sold to similar Mexican industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fluidpowermx
• Facebookfacebook.com/FluidPowerNorgren
• LinkedInlinkedin.com/company/fluid-power-sa-de-cv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluid Power