Curacare
CuraCare was a Georgia-based home health and personal care services provider serving Medicare-eligible seniors and medically fragile patients, now absorbed into BrightSpring Health Services' Adoration Home Health brand.
- Company typePrivate
- Founded1966
- HeadquartersValdosta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Curacare does
CuraCare was a home health and personal care services provider founded in 1966, headquartered in Valdosta, Georgia. The company delivered skilled nursing, therapy, and personal care to patients across Georgia through branch locations in Fitzgerald, Valdosta, Baxley, and Tifton. Its service portfolio spanned three core lines: home health services (skilled nursing, physical/occupational/speech therapy, medical social services, and the proprietary Vitality Therapy anti-frailty program), private duty nursing for medically fragile patients requiring 24-hour skilled care, and personal care assistance with activities of daily living. The underlying technology stack is essentially clinical-service delivery rather than software — Vitality Therapy is a domain-specialized resistive-exercise program, not a digital product.
Curacare firmographics
Firmographics- Name
- Curacare
- Legal name
- BrightSpring Health Services Corporation
- Website
- https://curacare.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- CuraCare was a Georgia-based home health and personal care services provider serving Medicare-eligible seniors and medically fragile patients, now absorbed into BrightSpring Health Services' Adoration Home Health brand.
- Ownership category
- akta.pro rank
Curacare industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Bathing & Grooming Assistance (HSABABAA)
Keywords
Where Curacare is headquartered
LocationHeadquarters
- HQ city
- Valdosta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Curacare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Health Services: Medicare-covered home health benefit providing skilled nursing, therapy services, and medical social services to eligible patients under physician plan of care.
- Private Duty Nursing: 24-hour around-the-clock nursing care available for patients of all ages including premature infants, cardiac compromised, neurologically compromised, nutritionally compromised, respiratory compromised, and auto immune disease patients. Provided by Licensed Practical Nurses or Registered Nurses.
- Personal Care Services: Personal care services transitioned to sister agency All Ways Caring HomeCare, providing caregivers for assistance with daily activities, meal preparation, laundry, light housekeeping, companion care, respite care, and transportation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per episode | Medicare-covered home health services |
Distribution channels2 records
Marketing channels4 records
Curacare product offering
Product offeringCore offering
CuraCare delivers home-based health care services including skilled nursing, therapy services (physical, occupational, speech), and medical social services to Medicare-eligible patients under a physician plan of care. The company also provides round-the-clock private duty nursing for medically fragile patients of all ages, including premature infants and adults with chronic conditions. CuraCare's operations have been unified under the Adoration Home Health brand (part of BrightSpring Health Services), while personal care services transitioned to sister agency All Ways Caring HomeCare.
Product overview
CuraCare was a home health provider that has been acquired and unified under the Adoration Home Health brand. The company offers a comprehensive portfolio of healthcare services consisting of three core service lines: Home Health Services (including Specialized Nursing Care, Physical Therapy, Occupational Therapy, Speech Language Pathology, Social Services, and Vitality Therapy), Hospice Services, and Private Duty Nursing. Personal care services previously provided by CuraCare have been transitioned to All Ways Caring HomeCare. The services are delivered through a network of branch locations across multiple states, primarily in the southeastern United States.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Frailty diagnosis and intervention for frequently overlooked elderly patients
- +1 more outcomes
Companies that use Curacare
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Curacare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Curacare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- All Ways Caring HomeCarecoreCuraCare's personal care business transitioned to sister agency All Ways Caring HomeCare. Former CuraCare caregivers joined the All Ways Caring team to continue providing excellent home care services through branch offices in Baxley, Tifton, and Valdosta, Georgia.
- BrightSpring Health ServicescoreAdoration Home Health & Hospice operates under BrightSpring Health Services Corporation, headquartered at 805 N. Whittington Parkway, Louisville, Kentucky. BrightSpring provides compliance programs, development through acquisitions, and operational support across home health, hospice, pharmacy, and behavioral health services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Curacare competitors and assessment
Company assessmentBroad incumbents
- Enhabit Inc. Public home health and hospice provider spun out of Encompass Health, operating Medicare-certified skilled nursing and therapy services across multiple southern states. Direct competition for managed care contracts and clinical staff in CuraCare's Georgia footprint.
- Amedisys: Large national home health and hospice operator with comparable skilled nursing, therapy, and hospice services across the Southeast. Sets the competitive benchmark on scale, payor contracting, and clinical quality for agencies of CuraCare's size.
- BrightSpring Health Services: Parent company that acquired and integrated CuraCare under the Adoration Home Health brand. Operates a diversified home and community-based services platform across all 50 states, providing the strategic and operational context for any CuraCare valuation.
- LHC Group (Optum Home & Community Care): National home health, hospice, and home- and community-based services operator now part of Optum/UnitedHealth Group. Operates the same Medicare-certified skilled nursing and therapy model as CuraCare across the Southeast and competes for hospital system joint ventures.
Direct peers
- Bayada Home Health Care: Large nonprofit home health and private duty nursing provider with established pediatric and adult medically fragile programs. Closely comparable to CuraCare's private duty nursing service line and competes in adjacent Southeast markets.
- All Ways Caring HomeCare: BrightSpring sister agency that absorbed CuraCare's personal care business. Operates non-medical ADL, respite, and companion care services in Georgia and other states, sharing CuraCare's former patient base and referral relationships.
- Interim HealthCare: Franchised home health, hospice, and personal care provider with strong presence in the Southeast. Competes directly with CuraCare for Medicare home health referrals and skilled nursing staff in Georgia.
- Aveanna Healthcare: National provider of pediatric and adult private duty nursing, home health, and medical solutions. Closely comparable to CuraCare's medically fragile private duty nursing line and competes for similar Medicaid waiver and private duty referral volume.
- Adoration Home Health & Hospice: Sister brand under BrightSpring Health Services that has absorbed CuraCare's home health operations. Offers the same skilled nursing, therapy, hospice, and private duty nursing service lines across multiple states, making it the most direct operational peer.
Emerging players
- Pennant Group: Growing operator of home health, hospice, and senior living services in the western and southern US. Comparable service mix and referral-driven model, though smaller and more geographically targeted than national incumbents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Curacare social profiles
Digital presenceCuracare compliance and trust
Trust signalCompliance1 record
Curacare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curacare leadership team
Management profileNumber of profiles
Profiles1 record
Curacare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curacare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curacare
What does Curacare do?
CuraCare delivers home-based health care services including skilled nursing, therapy services (physical, occupational, speech), and medical social services to Medicare-eligible patients under a physician plan of care. The company also provides round-the-clock private duty nursing for medically fragile patients of all ages, including premature infants and adults with chronic conditions. CuraCare's operations have been unified under the Adoration Home Health brand (part of BrightSpring Health Services), while personal care services transitioned to sister agency All Ways Caring HomeCare.
Is Curacare a public or private company?
Curacare is a private company. It is classified as corporate owned and is currently acquired.
When was Curacare founded?
Curacare was founded in 1966. It employs 1 to 10 people.
Where is Curacare based?
Curacare is headquartered in Valdosta, United States, in the North America region.
How does Curacare make money?
Three revenue lines are on record. Home Health Services are the primary driver. The others are private Duty Nursing and personal Care Services.
Who are Curacare's main competitors?
Broad incumbents on record are Enhabit Inc., Amedisys, BrightSpring Health Services and LHC Group (Optum Home & Community Care). Direct peers are Bayada Home Health Care, All Ways Caring HomeCare, Interim HealthCare, Aveanna Healthcare and Adoration Home Health & Hospice. Pennant Group is listed as an emerging player.
Does Curacare have an API?
No public API is recorded for Curacare.
What industry is Curacare in?
Curacare's product category is Home Health Care Services. Its primary akta.pro industry code is HSABACAA, Medicare-Certified Skilled Nursing Visits (RN/LPN), with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 621610 and its SIC code is 8082.