What Faculdade Cásper Líbero does

Faculdade Cásper Líbero is a private, nonprofit higher education institution headquartered at Av. Paulista 900 in São Paulo, Brazil, specializing in communication disciplines. Established on May 16, 1947 as the first journalism school in Latin America, the institution is owned and operated by Fundação Cásper Líbero, a nonprofit foundation created in 1944 from the assets of journalist Cásper Líbero. The faculty delivers four undergraduate bachelor's degree programs (Jornalismo, Audiovisual, Publicidade e Propaganda, and Relações Públicas) on a four-year, in-person model, alongside a portfolio of more than ten postgraduate specializations and master's programs covering digital journalism, marketing analytics, AI and corporate communication, sports journalism, and sports marketing, plus a catalog of short-duration courses (Cursos de Curta Duração) delivered via a dedicated EAD platform (eadplataforma.app).

The underlying technology stack is built on standard enterprise education tooling rather than proprietary infrastructure: a Portal Acadêmico for student services, the Sistema Integrado Pergamum for library operations, a Pearson virtual library, and student access bundles including Microsoft Office 365 with 1 TB OneDrive, Adobe Creative Cloud, and Microsoft Teams. The research and dissemination layer includes the Centro Interdisciplinar de Pesquisa (CIP), four academic publications (Revista Líbero indexed in Diadorim, Latindex, DOAJ, WorldCat; Communicare; Revista Cásper; Revista Esquinas), and an online radio station (Rádio Gazeta Online) that also functions as a training ground.

The business model is tuition-driven, with monthly mensalidades for degree programs, unit-priced short courses, and scholarship/partnership discounting (Prouni, alumni 10% short-course discount). Recruitment flows through a seasonal vestibular entrance exam and a dedicated Central de Estágios (internship center) that places students with employers including Bradesco and TikTok. The broader Fundação Cásper Líbero media complex — TV Gazeta, Rádio Gazeta, Gazeta FM, Gazeta Esportiva — provides a vertically integrated training-and-placement ecosystem that distinguishes the school from standalone communication faculties. Financials are not publicly disclosed, and the institution holds official e-MEC registration (Portaria nº 879, 11 November 2022).

Name

Faculdade Cásper Líbero

Legal name

Fundação Cásper Líbero

Website

https://casperlibero.edu.br

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Faculdade Cásper Líbero is a private, nonprofit São Paulo higher education institution founded in 1947 as the first journalism school in Latin America, offering undergraduate and postgraduate communication programs to Brazilian students under the Fundação Cásper Líbero media complex.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Teacher Education Universities (Licensure & M.Ed.) (EDAHALAG)

akta.pro secondary industries

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM), Scholarship, Financial Aid & FAFSA Support (EDAMAKAF)

Keywords

• Higher education
• Journalism school
• Communications programs
• Audiovisual education
• Postgraduate studies

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: Monthly tuition fees (mensalidades) charged to undergraduate and graduate students for academic programs. Pricing varies by program and is governed by annual fee schedules (Edital de Mensalidade).
2. Short-duration Courses: Revenue from continuing education and short-duration courses (Cursos de Curta Duração) offered to the public, typically priced individually per course enrollment.
3. Scholarship Programs: Partial scholarships and partnerships providing discounted tuition rates for eligible students, including 10% discounts for alumni on short courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Faculdade Cásper Líbero is a private nonprofit higher education institution in São Paulo, Brazil, founded in 1947 as the first journalism school in Latin America. It offers undergraduate degree programs in communications fields (journalism, audiovisual, advertising, and public relations), postgraduate specializations and master's programs, and short-term courses.

Product overview

Faculdade Cásper Líbero is a higher education institution specializing in Communication, established in 1947 as the first journalism school in Latin America. The institution operates a platform-plus-modules architecture offering four bachelor's degree programs (Jornalismo, Audiovisual, Publicidade e Propaganda, and Relações Públicas) at its Av. Paulista headquarters. The graduate division (Pós-Graduação) provides multiple specialization and master's programs including digital journalism, marketing analytics, AI and corporate communication, and sports business. Short courses (Cursos de Curta Duração) offer targeted professional development. The institution also maintains a research ecosystem through CIP (Centro Interdisciplinar de Pesquisa), publishes four academic journals (Revista Líbero, Communicare, Cásper, and Esquinas), operates an online radio station (Rádio Gazeta Online), and provides student services including a Central de Estágios for internships, an Academic Portal, a Library with integrated Pergamum system, and the Cásper Conecta career platform. Students receive access to Microsoft Teams, Adobe Creative Cloud, and Office 365 as part of their enrollment benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs in Communications
• Postgraduate Programs
• Short Courses (Cursos Livres)

Quantifiable outcome

• 95% of alumni work at reputable companies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundação Cásper LíberocoreStrategic or Co-development PartnerParent foundation that created the school following founder Cásper Líbero's testament in 1944. The foundation operates the broader media complex including TV Gazeta, Rádio Gazeta, and Gazeta Esportiva.
• TV GazetacoreStrategic or Co-development PartnerTelevision station part of the same media conglomerate as the school, providing industry connections and practical training opportunities for students.
• Rádio Gazeta OnlinecoreStrategic or Co-development PartnerOnline radio station operated by the institution, serving as a practical training ground for students and part of the broader media complex.
• APP Brasil (Associação dos Profissionais de Propaganda)minorStrategic or Co-development PartnerPartnership for Marketing Analytics and Performance Digital postgraduate program, bringing industry association credibility to the credential.
• UC SEMESP (Uniasser-Central de Serviços de Educação)minorStrategic or Co-development PartnerPartnership for Marketing and Educational Communication postgraduate program, providing institutional collaboration for specialized credential.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Universidade Federal da Bahia (UFBA): Major Brazilian public university with one of the country's oldest journalism schools. Competes in the academic category of communication education but in a different regional market with public funding structure.
• UnB (Universidade de Brasília): Major Brazilian public university with a well-regarded communication faculty (FAC). Competes in the same academic category but in a different regional market and with public funding advantages.

Direct peers

• FAAP (Fundação Armando Alvares Penteado): São Paulo-based private nonprofit foundation university offering journalism, advertising, and public relations programs. Comparable as another São Paulo nonprofit foundation-run institution with communication focus and heritage.
• PUC-SP (Pontifícia Universidade Católica de São Paulo): Major São Paulo-based private university with a strong communication faculty offering journalism, advertising, and audiovisual programs in the same geographic market. Direct competitor for communication students in São Paulo.
• Mackenzie Presbyterian University: Private São Paulo university with a long-standing journalism and advertising school. Comparable as a competing private São Paulo institution offering communication degrees to the same applicant pool.
• ESPM (Escola Superior de Propaganda e Marketing): Brazil's leading private communication and marketing school, also focused on advertising, journalism, and communication programs. Directly comparable as a private Brazilian institution specializing in communication education with multiple campuses and a similar prestige positioning.

Broad incumbents

• FGV (Fundação Getúlio Vargas): Major Brazilian foundation-based higher education and research institution with strong public administration, law, and business programs. Comparable as a foundation-run institution and increasingly competes in communication and media management education.
• USP (Universidade de São Paulo): Brazil's largest public research university with ECA (Escola de Comunicações e Artes), a leading communication school. Competes for top communication talent but offers subsidized public tuition and broader academic portfolio.
• Anhembi Morumbi University: Large São Paulo private university (part of Laureate International Universities network) with communication and journalism programs. Competes for the same São Paulo student market but with a broader portfolio and corporate backing.

Others

• Faculdade Cásper Líbero (FCL) International Peers - Columbia Journalism School: Ivy League professional journalism school at Columbia University. Comparable as a heritage journalism institution with a global brand and selective admissions, though operating in a different geographic and price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casperlibero
• YouTubeyoutube.com/casperlibero
• Facebookfacebook.com/faculdadecasperlibero
• LinkedInlinkedin.com/company/faculdade-c-sper-l-bero
• Instagraminstagram.com/casperlibero
• TikToktiktok.com/@faculdadecasperlibero?lang=pt-BR

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faculdade Cásper Líbero