Smoking.fr

What Smoking.fr does

Smoking.fr is a French e-commerce retailer operating the smoking.fr online storefront, founded in 2007 and legally organized as PROJECT WEB SARL with €15,000 share capital and a headquarters in La Gaude, France. The site sells smoking accessories and gift items across more than 140 brands and 3,700 product references organized into a dozen categories, including rolling papers and tubes, lighters (including Zippo and ST Dupont), cigar accessories and humidors, smoking pipes, vaporizers and head-shop items, electronic cigarettes and e-liquids, hookahs, Lampe Berger odor-elimination products, and a distinct CBD assortment of e-liquids, cosmetics, flowers, and resin. Pricing is set per SKU at unit pricing with free shipping above €50, 3x interest-free installment payments via Scalapay, and a Pack Premium annual subscription for unlimited express delivery.

The business runs on a self-serve, direct-to-consumer model: customers browse, purchase, and check out independently through the website, with human-assisted support reachable by chat, phone, and email. The underlying technology stack is a standard e-commerce platform hosted on OVH, using PayPal and Scalapay for payment processing and WonderPush for web push notifications; no AI/ML, mobile application, public API, or proprietary technology layers are disclosed. The catalog is supported by content marketing in the form of buying guides and weekly new-product introductions, plus an email newsletter and a points-based loyalty program redeemable after five orders.

The customer base consists primarily of individual adult smokers (cigarettes, cigars, pipe, hookah, e-cigarettes) purchasing for personal use, with a secondary gift-buyer segment buying for birthdays, holidays, and corporate gifting. The company claims a 4.7/5 "Marchand de confiance" rating across 108,992 reviews and a 4.8/5 score on 20,265 Avis Vérifiés reviews. Shipping is operated 24/48 hours for orders placed before noon on weekdays and is offered internationally subject to local legality of the product categories. The company is independently owned with no external funding, no parent company, and no disclosed M&A activity in the input materials.

Name

Smoking.fr

Legal name

PROJECT WEB SARL

Website

https://smoking.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Smoking.fr is an online retailer selling smoking accessories and gifts across 140+ brands and 3,700+ product references, serving individual adult smokers and gift buyers in France and internationally via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Smoking Accessories E-commerce

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Online Tobacco & Nicotine Retail (Delivery/Click & Collect) (CRANADAI)

akta.pro secondary industries

Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

Keywords

• Smoking accessories retail
• Rolling papers supplies
• Premium lighters shop
• Cigar accessories store
• Hookah shisha products

Headquarters

HQ city

La Gaude

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct online sales of smoker accessories (rolling papers, filters, lighters, pipes, cigars, hookahs, e-cigarettes, CBD products) and gift items. Products are sold at competitive prices with free shipping available for orders above €50.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Smoking.fr is an online retail storefront selling smoking accessories and gift items to individual consumers. Its catalog spans rolling papers, filters, tubes, lighters (including Zippo, ST Dupont, Bic, Clipper), cigar humidors and cutters, premium smoking pipes, head shop items (grinders, bongs, vaporizers), electronic cigarettes and e-liquids, CBD products, hookahs and accessories, Lampe Berger air fresheners, and themed gift items. Products are offered from over 140 brands with 3,700+ references in stock, shipped direct to customers with free delivery above €50.

Product overview

Smoking.fr is an online e-commerce retailer specializing in smoking accessories and gifts, operating since 2007. The company offers a broad portfolio organized into distinct product categories: Articles Fumeur (smoking accessories like rolling papers, filters, tubes, and machines), Head Shop (grinders, bongs, vaporizers, storage solutions), Briquet (lighters including Zippo, ST Dupont, Bic, Clipper), Articles Cigare (cigar humidors, cutters, cases), Pipe (smoking pipes from premium brands like Chacom, Peterson, Butz-Choquin), Vape (electronic cigarettes and e-liquids), CBD (oils, flowers, cosmetics), Chicha (hookahs and accessories), Anti-Odeurs/Lampe Berger (air freshening products), and Cadeaux (gifts including watches, pens, flasks). The S.T. Dupont sub-brand offers luxury lighters and accessories. The business model combines a main product catalog with supplementary services like Pack Premium (premium delivery subscription). Products span over 140 brands and 3,700 references available in stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Articles Fumeur (Smoking Accessories) Core category of smoking accessories including rolling papers (long, short, Rolls, pre-rolled cones, blunt leaves), cigarette filters (standard and carton), cigarette tubes, cigarette cases, freshness/aroma cards, rolling and tube machines (manual and electric), tobacco pouches, ashtrays, ashtray sand, and smoke filters. Sold to adult smokers seeking brands such as OCB, Rizla+, Gizeh, Atoa, Yeuf, Art & Volutes, Kavatza, and ZORR.
• Head Shop Specialty accessories including grinders, cone fillers, air filters, bongs and water pipes with accessories (downstems, bowls, cleaning supplies, nails/domes, grilles/filters), dry pipes, storage boxes, hiding boxes, preservation bags, rolling trays, snuff boards, precision scales, vaporizers and vaporizer accessories, and test/hygiene products. Brands include Dark Dice, Secret Magnet, Boost Bongs, Hemper, and Limpuro.
• Briquets (Lighters) Comprehensive lighter category including gas lighters, table lighters, cigar lighters, pipe lighters, storm lighters, electric lighters, disposable lighters (Bic, Clipper), and the full Zippo range (lighters, accessories, cases) as well as ST Dupont lighters. Also includes gas lighters, lighter accessories, and flint.
• Articles Cigare (Cigar Accessories) Cigar accessories including cigar humidors (coffret, cabinet, jar, travel), humidor accessories (humidifiers, hygrometers, maintenance), cigar lighters, cigar cutters, cigar ashtrays, and cigar cases. Premium brands include Adorini, Davidoff, Crédo, Xikar, and Boveda.
• Pipes and Pipe Accessories Smoking pipes from premium brands including Butz-Choquin, Chacom, Peterson, Nording, Ropp, Art & Volutes, Falcon, Savinelli, Dunhill, and Savinelli, in materials such as briar, corn cob, meerschaum, and clay. Includes pipe accessories (matches, pipe-specific lighters, tobacco pots, pipe cleaners, reamers, brushes, pipe stands, pipe cases, pipe bags) and pipe maintenance products (cleaners, brushes, cleaning sprays, cleaning paste, reamers).
• ST Dupont Luxury Range Luxury ST Dupont range including Ligne 1, Ligne 2, Slim 7, MiniJet, MaxiJet, Extrema, Slimmy, Biggy, and Twiggy lighters, plus cigar accessories, leather goods, belts, jewelry, and pens. Targeted at premium gift and personal-use buyers.
• Vape / Cigarette Électronique Electronic cigarettes, e-liquids, batteries, resistances, clearomizers, and accessories from brands such as Joyetech, Aspire, Kangertech, Vaporesso, Eleaf, and Silvercig. For adult vapers seeking hardware and consumables.
• CBD Products CBD assortment including e-liquids, cosmetic products, CBD flowers, CBD resin, and flower preservation solutions. Sold to adult consumers seeking compliant CBD products where legal.
• Chicha / Narguilé (Hookah) Hookahs in glass, mini, and electronic styles, plus hookah charcoal, hookah bowls, hoses, cleaning supplies, and accessories from brands including El Badia, Oduman, Kaloud, and Tom Cococha. Targeted at hookah/shisha enthusiasts.
• Anti-Odeurs / Lampe Berger Odor elimination and home fragrance products including Lampe Berger lamps, Lampe Berger fragrances (floral, pure, fresh, fruity, gourmet, oriental), Maison Berger candles, car diffusers, electric diffusers, incense, and Armenian paper.
• Cadeaux (Gifts) Gift items including Akteo themed watches, pens, S.T. Dupont pens, alcohol flasks, small leather goods, wallets, credit card holders, batteries, and customizable gifts, plus the curated Les Packs Smoking.fr gift sets. Targeted at gift buyers for birthdays, Father's Day, Mother's Day, Christmas, Valentine's Day, retirement, and business gifting occasions.
• Pack Premium Subscription Premium subscription service offering unlimited express delivery for one year to subscribed customers, designed for frequent buyers of smoking accessories and gifts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• OCBminorOthersMajor brand of rolling papers and accessories sold on Smoking.fr platform. Products include rolling papers, filters, and tubes.
• RIZLAminorOthersLeading brand of rolling papers sold on the platform. Products include Rizla+ Slim, Rizla+ Regular filters.
• ZIPPOminorOthersPremium lighter brand available on Smoking.fr including Zippo lighters, cases, and accessories.
• ST DUPONTminorOthersLuxury brand of lighters, accessories, leather goods, jewelry, and pens available on Smoking.fr.
• CHACOMminorOthersFrench pipe manufacturer whose products are sold on Smoking.fr including pipes, accessories, and pipe tobacco bags.
• ADORINIminorOthersPremium cigar accessory brand (humidors, cutters, lighters) available on Smoking.fr.
• BUTZ CHOQUINminorOthersFrench pipe brand featured on Smoking.fr with various pipe models and accessories.
• LAMPE BERGERminorOthersMaison Berger Paris brand of aroma lamps and fragrances available on Smoking.fr.
• Art & VolutesminorOthersFrench brand specializing in smoker accessories, pipes, and cigar accessories. Related company art-et-volutes.fr mentioned in footer. Products include pipes, accessories, and cigars accessories.
• Project WebcoreImplementation/ SI/ Consulting PartnerSARL PROJECT WEB is the company operating Smoking.fr. Website developer credited as 'Project Web : moteur de votre développement sur internet'. Registered capital of 15,000 Euros, located at 235 allée Hector Pintus, 06610 La Gaude, France.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon France: Dominant French online marketplace carrying many of the same branded smoking accessories, lighters, and head-shop SKUs. Represents the largest cross-category competitive pressure on pricing and delivery speed for any pure-play specialist.
• Smokingpipes.com: Established US-based specialist in premium smoking pipes, pipe tobacco, and accessories. Overlaps with Smoking.fr's Pipe and Pipe Accessoires categories and signals how a long-tenured specialist can scale in this product domain.
• Cdiscount: Leading French general-merchandise marketplace selling lighter brands, head-shop, and gift items. Competes with Smoking.fr on commodity SKUs via aggressive pricing and broad reach across the same French consumer base.

Direct peers

• Smart Smoke: European online retailer of rolling papers, filters, tips, and smoking accessories. Comparable SKU breadth to Smoking.fr's articles-fumeur assortment and competes in cross-border French/European delivery.
• Smoke-Discount: French e-commerce specialist selling rolling papers, filters, lighters, hookah, and head-shop accessories. Mirrors Smoking.fr's category mix and competes head-to-head on price and selection in France.
• Au Vapoteur: French e-cigarette and e-liquid specialist with a strong brick-and-mortar plus online model. Overlaps with Smoking.fr on vaping hardware and consumables for the same French end market.
• La Maison du Fumeur: Long-standing French online and offline retailer of smoking accessories, lighters, pipes, and cigars. Overlaps directly with Smoking.fr's core articles-fumeur, briquet, pipe, and cigar categories and serves the same French consumer base.
• Vapoclub: French online vape retailer carrying e-cigarettes, e-liquids, and accessories. Direct overlap with Smoking.fr's Vape/Cigarette électronique category and serves the same French adult smoker/vaper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smokingfr
• Facebookfacebook.com/smoking.fr
• LinkedInlinkedin.com/company/smoking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoking.fr