SITA sud

What SITA sud does

SITA SUD (Sicurezza Trasporti Autolinee SITA SUD S.r.l.) is an Italian private limited company operating regional bus-based public transport and freight forwarding services under the FINSITA HOLDING S.p.A. group. Founded in 2011 through a corporate spin-off from the historic SITA S.p.a. (established 1912), the company holds service contracts for local public transport (Trasporto Pubblico Locale) across three southern Italian regions: Puglia, Campania, and Basilicata. It participates as a minority consortium member in COTRAP (Puglia, 36.53%), COTRAB (Basilicata, 38.61%), CO.TR.A.C. (Campania, 41.23%), and UNICOCAMPANIA (7.0013%), with regional headquarters in Bari, Potenza, and Salerno, and a legal registered office in Putignano.

The company operates a multi-modal transport portfolio: (1) core TPL services including urban and extra-urban bus routes under government service contracts; (2) long-distance national coach lines operated through its 49%-held subsidiary Viaggi & Turismo MAROZZI S.r.l., reorganized in 2019 following a FlixMobility partnership; (3) tourism and bus rental services concentrated in Puglia; (4) freight forwarding (spedizionieri); and (5) international transport lines via ATIROM S.r.l. (Romania, 30% stake). Technical infrastructure centers on a contactless electronic smart card (tessera elettronica, 5-year validity) and integrated regional tariff systems enabling cross-operator travel with single tickets.

SITA SUD generates revenue primarily through ticket sales and subscriptions (weekly, monthly, annual) distributed via owned ticket offices, an extensive authorized reseller network (hundreds of pages of outlets across all three regions), digital platforms, mobile apps, and on-board sales. Customer segments include general commuters, students (with free/reduced-fare programs), persons with disabilities, tourists (COSTIERASITA €10 ticket covering 20 Amalfi Coast municipalities), and group travel operators. Airport shuttle services to Salerno Costa d'Amalfi and Naples Capodichino airports supplement the core offering. The company maintains ISO 9001:2015, ISO 14001:2015, and SA8000 certifications and employs 501-1000 staff across regional operations.

Name

SITA sud

Legal name

SICUREZZA TRASPORTI AUTOLINEE – SITA SUD S.r.l.

Website

https://sitasudtrasporti.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SITA SUD is an Italian regional bus transport operator providing local public transport, long-distance coach services, tourism rentals, and freight forwarding across Puglia, Campania, and Basilicata under government service contracts, serving commuters, students, tourists, and regional governments.

Ownership category

akta.pro rank

Product category

Public Bus Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485), Charter Bus Industry (4855)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

akta.pro secondary industries

National Intercity Coach Operators (Scheduled Network) (THAIADAA), Economy/Conventional Scheduled Intercity Bus Services (THAIADAE), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

Keywords

• Public bus transport
• Regional passenger transport
• Intercity coach services
• Integrated ticketing systems
• Charter bus rental

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Transport Services: Core revenue from local public transport (TPL) services including urban and extra-urban bus routes across Campania, Basilicata, and Puglia regions. Revenue generated through single tickets, subscriptions (weekly, monthly, annual), and special tickets.
2. Long-distance Coach Services: National long-distance coach lines (autolinee a lunga percorrenza) including routes to major cities, serving as complementary use of fleet capacity
3. Tourism and Vehicle Rental: Tourism services including bus rental with driver and travel agency services, primarily located in Puglia. Subject to cyclical tourism demand factors.
4. Freight Forwarding: Goods transport and freight forwarding services (spedizionieri) as part of the broader transport offering

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

SITA SUD operates bus-based road public transport services in three southern Italian regions (Puglia, Campania, and Basilicata), including urban and extra-urban local routes, long-distance national coach lines, tourism and charter bus rental services, and freight forwarding. The company sells single-ride tickets, weekly, monthly, and annual subscriptions through owned ticket offices, authorized resellers, and digital platforms, and participates in regional integrated tariff consortia.

Product overview

SITA Sud (Sicurezza Trasporti Autolinee S.r.l.) is a bus transportation company operating as part of the Finsita Holding Group, providing public transport and goods services across three Italian regions: Puglia, Campania, and Basilicata. The company was established in 2011 following the division of SITA S.p.A. (founded in 1912). Its core business is local public transport (TPL) with both urban and extraurban services, complemented by long-distance national bus lines, tourism and rental services, and freight forwarding. The company operates through regional directorates and participates in several transport consortia including CO.TR.A.P. (Puglia), CO.TR.AB. (Basilicata), and Unico Campania for integrated ticketing. Services include electronic ticketing via contactless smart cards, various ticket types (single ride, weekly, monthly subscriptions), and special tourist tickets like COSTIERASITA for the Amalfi Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Trasporto Pubblico Locale (TPL)
• Autolinee a Lunga Percorrenza
• Servizi di Turismo e Noleggi

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Viaggi & Turismo MAROZZI S.r.l.minorStrategic or Co-development PartnerSubsidiary company (49% owned) operating Ferrandina-Torino line and regional lines authorized by Lazio Region. Commercial reorganization in 2019 with FlixMobility Gmbh partnership.
• ATIROM S.r.l.minorStrategic or Co-development PartnerRomanian company established to manage international lines. SITA SUD holds 30% participation.
• Consorzio UNICOCAMPANIAcoreChannel Partner/ Reseller/ DistributorConsortium for integrated ticketing system for public transport in Campania region. SITA SUD holds 7.0013% participation.
• Consorzio CO.TR.A.C. (Trasporti Aziende Campania)coreStrategic or Co-development PartnerConsortium among Campania TPL companies for participation in public service tender bids. Holds 41.23% participation from SITA SUD.
• Consorzio CO.TR.A.B. (Trasporti Aziende Basilicata)coreStrategic or Co-development PartnerConsortium for managing public local transport service contracts in Basilicata region. SITA SUD holds 38.61% participation.
• Consorzio CO.TR.A.P. (Trasporti Aziende Pugliesi)coreStrategic or Co-development PartnerConsortium for managing public local transport service contracts in Puglia region. SITA SUD holds 36.53% participation.
• S.T.P. di TERRA D'OTRANTO S.p.A.minorStrategic or Co-development PartnerCompany providing TPL services for Puglia and Lecce province, managed through CO.TR.A.P. consortium. SITA SUD holds 15.10% participation.
• METAURO BUSminorChannel Partner/ Reseller/ DistributorPartner company operating certain beach shuttle services and thermal line services in Puglia through CO.TR.A.P. consortium (e.g., San Marco in Lamis - S. Giovanni Rotondo - Margherita di Savoia thermal line).
• FINSITA HOLDING S.P.A.coreStrategic or Co-development PartnerParent company (Gruppo FINSITA HOLDING S.P.A.) that owns SITA SUD as subsidiary, providing corporate governance and strategic direction.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• FlixMobility (FlixBus): Europe's largest intercity bus network and SITA SUD's commercial partner via the 2019 MAROZZI reorganization — comparable both as a competitor in long-distance coach and as a strategic ally for route distribution.

Broad incumbents

• Trenitalia S.p.A. Italy's national rail operator under FS Group — adjacent competitor and partner for intermodal ticketing, with comparable passenger transport concessions and public service contract structure that overlaps with SITA SUD's interurban coach corridors.
• ATAC S.p.A. Rome's municipal mobility operator providing urban and suburban bus services — comparable as a large regulated Italian bus operator under public service obligations, though focused on a single metropolitan market.
• TPER S.p.A. Multi-modal regional transport operator in Emilia-Romagna providing bus, rail and integrated ticketing — comparable to SITA SUD as a mid-sized Italian operator with public service obligations and integrated tariff systems.
• Arriva Italia: Italian arm of the multinational Arriva group operating regional bus services across multiple Italian regions under concession — comparable as a multi-regional incumbent with TPL concession model similar to SITA SUD.

Direct peers

• Busitalia (Gruppo FS Italiane): Bus subsidiary of Italy's state railway group operating local and regional bus services across multiple Italian regions — directly comparable to SITA SUD in scale, concession-based TPL model and multi-regional footprint. Notably, SITA SUD itself originated from the FS Group via the 2011 spin-off of SITA S.p.a.
• Cotral S.p.A. Regional bus operator serving the Lazio region under public service contract — directly comparable to SITA SUD in operating an extraurban bus network under regional concession with government-set tariffs and integrated ticketing.

Regional players

• ANM (Azienda Napoletana Mobilità): Municipal public transport operator for Naples and surrounding Campania metropolitan area. Comparable as a Campania-based bus operator with overlapping regional territory and similar urban/extraurban TPL mix.
• AMTAB S.p.A. Public transport operator for the city of Bari (Puglia) — same regional headquarters as SITA SUD and a likely partner/competitor within Puglia's integrated COTRAP tariff system.

Others

• Consorzio UnicoCampania: Integrated Campania-region ticketing consortium in which SITA SUD holds a 7.0013% stake — comparable as the regional interoperability framework that structures SITA SUD's fare revenue and connects it to Campania commuters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SitaSudsrl
• Facebookfacebook.com/s.trasporti
• LinkedInlinkedin.com/company/sitasudtrasporti

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITA sud